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BUILDING BETTER BUSINESSES
Franchise Information Kit
NSW ~ Central Coast , Newcastle & Hunter Region
Vic ~ West & South Gippsland Region
Congratulations on taking the first
step towards a positive future,
entitling you to:
✓ Joining one of the world’s
largest home services brands
✓ Unlimited earning potential
✓ The satisfaction of being your
own boss
✓ Minimum guaranteed income
✓ Plentiful Work
✓ A business with ongoing
support
Every Jim’s Mowing Franchise
comes with the same level of
opportunity
Whether you want a business to
turn over
✓ $70000
✓ $120000
✓ $180000
✓ Or even $200000 +
That’s really up YOU the franchise
Welcome
✓ Jim’s is a Nationally Recognised Brand
✓ Computerized systems to manage work needs, schedule,
invoice and manage expenses
✓ Plentiful work and lead channelling.
✓ Training
✓ Strong support network and materials
✓ Tried and true turn-key business
✓ Financing Options
✓ Preferred Supplier Deals
✓ Plus so much more
For most people, buying into a
QUALITY FRANCHISE
system makes sense!
An Iconic Brand
✓ Established in 1982 by Jim Penman with a single mowing
round, the Jim’s Group has grown into one of the world’s
largest Home Services Brands.
✓ Jim’s Mowing has a presence in Australia, New Zealand,
Canada and the United Kingdom - with over 1,900 franchisees
globally.
✓ Jim’s Mowing is an Aussie icon with over 1,600 Mowing
Franchisees operating Australia wide.
✓ Do yourself a favour - ask 5 of your friends what is the first brand
that comes to mind when they think of lawn mowing or gardening
work?
With an active involved owner
✓ This brand is top of mind with the public, this lends itself to
give your business instant recognition and will help you
build it quickly. This is a unique opportunity that presents
itself to potential franchisees
✓ On the back of the mowing success, the Jim’s Franchisee
system now extends to over 50 different divisions with nearly
4000 franchisees operating.
✓ Jim Penman the groups founder is still actively involved within
the business as the managing director
JIMS’S MOWING - CONFIDENTIAL
Brand Value as a Franchisee
✓ You have the ability to leverage the brand knowing that
customers know
✓ You are backed by a brand that has longevity
✓ Customers are familiar with the brand
✓ They have peace of mind knowing that you are
✓ Insured for $10M public liability insurance
✓ Police Checked
✓ Provide Value for Money
✓ Trained in basic business & service skills
✓ Provide the service with a satisfaction guarantee
✓ Call back within 2 hours
✓ You can then walk to the door with confidence to the client
knowing that they have peace of mind with much of the
introduction is already done for you
✓ This normally results in
✓ High conversion of leads to jobs
✓ Higher pricing models
Protection of your Investment
✓ Investing money into buying any type of business can and would be
risky especially if even thinking to go it alone.
✓ In deciding to purchase a Jim’s Mowing Franchise, you are not on
your own. You are joining a group of like-minded people
(franchisee’s) in a local area that have made the same investment
that you are considering.
✓ In addition, you also get a (franchisor) to assist you in this venture
that has also personally invested and committed like his franchisees
have.
✓ One cohesive team, all working together to DEVELOP, NURTURE,
PROTECT and GROW THE BRAND in the local community where
they live, which in turn adds value to everybody’s investment in a
Jim’s Franchised business Brand
✓ The Jim’s Brand is foremost in the public mind
✓ This lends itself to give your business instant recognition and will help
build it quickly
JIMS’S MOWING - CONFIDENTIAL
State of the art technology
systems
• Australian Based Call Centre
• FMS – (Franchise Management
System)
• Business Operating System
• App
• Web Portal
All our inbound work is filtered thru our Australian Based Call
Centre in Mooroolbark via the 131546 number or Website
booking forms
Our franchise management software delivers you work based
on:
✓ When you want to take work leads
✓ Where you want to take work leads
✓ How much work leads you want to take
✓ What type of work leads you want to provide
For example, if you only want to Gardening in the suburb you
live, then that’s all the gardening work leads that you will get.
Then when a client makes a booking, the System ensures you
get the work that you have nominated for that suits your needs
Systems / Work
Business Operating System
Jim’s provides a portable system to
manage your day to day operations,
with initial training and easy to
follow tutorial videos.
New work is delivered directly to
your smartphone, tablet or computer
The software performs tasks like
✓ Scheduling
✓ Customer Records
✓ Invoicing / Quoting
✓ Expense Management
✓ Reports
✓ Credit Card Payment
✓ Plus so much more
Locally driven for the region, totally focused
on generating work, focused on the new
advertising mediums, whilst maintaining a
presence in traditional formats – Examples
include such things as
✓ Internet PPC Programs ( Adwords )
✓ Internet SEO Programs ( SEO )
✓ Social Media
✓ Yellow Pages
✓ Newspaper in some locations
✓ Television
✓ Flyers
Advertising
Our Advertising Nationally delivers
Million’s of $$ of incremental work each
year to our franchisees in Mowing
Million’s of $$ of that work, we have
nobody available to service it
This could be work that you could be
earning a living from !
Make sure you ask how much work
comes out of the area you are looking at
Training Course - Melbourne
Training
Jim’s training program is designed for business readiness, then ongoing support
Before you commence operating your business, you will complete 2 trial days and attend a 6 day training course in Melbourne, where you will met Jim himself and cover all the basics of how to run a small business.
You will then be invited to do a further few days with 1 of our trainers, where you will learn to fine tune all your skills and learn to use all the equipment properly.
On the commencement of your business, you will get a first class hand over from the franchise that is selling his business to ensure you know all the ins and outs of the business that you have purchased.
Your franchisor then will work with you to set goals for
✓ First 3 mths,
✓ Months 3-6,
✓ Months 6-12
✓ then ongoing plans
Generic Day 1-3
✓ Jims Ethos & Service Philosophy
✓ Customer Service
✓ Your Franchisor as a business partner
✓ Systems Overview✓ FMS & Jims Online
✓ Workplace Health & Safety
✓ Managing your franchisee business
✓ Planning to succeed
✓ Marketing Strategies
✓ Financial Management
✓ Strategies to improve your income
Mowing Day 4-6
✓ Operating your franchise
✓ Quoting
✓ OH&S
✓ Product Demonstration
✓ First Aid Manual & Assessment
✓ Intro to Horticulture & demo
✓ Mower Servicing
✓ Jimbo
✓ Practical Quoting
✓ Scheduling
Support Network
You are joining a group of committed,
likeminded people in a local network all
driven to excel in
✓ Customer Service
✓ Developing the Brand
✓ Protecting the Brand
✓ Growing the Brand
One cohesive team all working together
Therefore
✓ Advice
✓ Help on large jobs
✓ Help whilst on leave
✓ Someone just to have a chat to
✓ Pricing Reference Guides
all a freely available along with your local
franchisor as your mentor
Backed by Jim’s Head Office Support
Centre for
✓ Customer Service queries
✓ IT Support
Support Material
Once you have started it can be quite
daunting to get information on “how to”
complete certain tasks, that’s where the
beauty of the franchise networks come into
play.
Besides having in place all the manuals
covering
✓ WHO&S Mowing
✓ Mowing Operations
✓ Franchise Operations
There is a library of “how to” guides&
information available for use and if we don’t
have the topic, we will find out the
information for you.
Examples include✓ Developing Business Partners
✓ Developing Opportunities
✓ Taking Control of Getting Payments
✓ Budgeting
✓ Gaining Commercial Clients
✓ Routing your Territory
✓ Using your Phone Effectively
✓ Creating Impact & Presence
✓ Creating Property Reports
Initial Guidance
Over the first 13 weeks from
commencement, you’ll be onboarded also
with the induction program
Each week you’ll receive a call from your
franchisor to discuss your progress along
with an education email contain such things
as
➢ Reading material
➢ Tasks to complete
➢ Video Information
The program is designed to build good
habits and stretch your thought processes
to ensure your transition into your business
is a successful one
*In addition, there is a 7-week video
education program on proper use of
chemicals to help you earn more money
Ongoing your franchisor will have regular
meeting, calls, business reviews,
newsletters plus so much more.
JIMS’S MOWING - CONFIDENTIAL
Turn Key Business if you choose
✓ You don’t have to figure it out !
✓ You know that you are going to get
✓ The best pricing in the market
✓ Be supplied with the right quality material to operate your business
effectively
✓ Equipment / Trailer
✓ Uniforms
✓ Stationary
✓ Safety Equipment
High Return on Investment
Business Growth and Splitting Options
As your client base grows you have lots of various options with no additional fees.
You can
✓ Add as many employees as you wish
✓ Add as many additional Trailers and employees as you wish
✓ Or even like many franchises do, bundle up a portion of there business
and have Jim’s sell them as a client starter pack and receive around
$20000 for that and rebuild your client base quickly.
✓ For every regular client you add to your business, you add approx. $500
to $700 value to your business
Which ever path you take, there is no limits with the Jim’s
Franchise model.
For an investment of less than $50,000 your Jim’s business could set you up for life.
✓ A Jim’s Mowing business is built on
regular clients
✓ Regular clients deliver ongoing
regular income week in, week out
✓ Relationships form with regular
clients and regular clients contract
you to perform more jobs around their
properties, such as:
✓ Gardening
✓ Hedging & Pruning
✓ Gutter Cleaning
✓ Mulching
✓ Rubbish Removal
✓ Other odd jobs
Meaning you’re not constantly
chasing new clients or new work
for income, week in, week out.
and a Jim’s Mowing business
is a great business !!!!
It’s a Business with Recurring Income
What can a Jim’s Franchise Earn ?
The Biggest Question you need ask yourself is
“what type of business is it,
I want to build ?”
Lifestyle BusinessBusiness turning over approx. $75000 to $100000
Spend more time with family and doing what is important in life
Ability to collect kids from school
Coach footy team
Hobbies
Better balance than a Job that consumes time
Single Operator BusinessBusiness turning over approx. $130000 to $150000
Working 5 Days per week
Driven to succeed an earn
Some Lifestyle benefits
Multi Operator BusinessBusiness turning over approx. $200000+
Working with employees and potentially multiple vehicles
Driven to succeed an earn
Some Lifestyle benefits
What Expenses are you likely to incur ?
For a more accurate example of expenses, speak directly with a established Jim’s Franchisees. We’ll give you a full
contact list when you come in and have a chat with us.
Well that depends on what you plan to expense thru your business
There are lots of variables, but as a guide your yearly expenses are likely to run
somewhere between $20000 to $25000 and covers such things as
➢ Mobile Phone
➢ Home Internet Connection
➢ Basic Repairs & Fuel for Equipment
➢ Franchise Fees
➢ Advertising
➢ Lead Fees
➢ Public Liability Insurance
➢ Equipment Insurance
➢ Car Insurances
➢ Car Fuel & Repairs
➢ Uniforms / Stationary Replacements
What isn’t listed here that some franchisees list as ongoing expenses are things like
➢ Trailer Rent to Buy
➢ Ride on Mower Lease
➢ Car Lease
➢ Other Personal Insurances
➢ Workers Compensation Insurance if running employees
The next step...If you would like to make a positive
change and become your own boss within a
framework of one of the world’s largest franchise
groups, take the next step and request an interview.
It’s more like an informal chat really. There’s no
obligation
But there’s also no guarantees of anything. Let’s have a
cup of coffee and talk about what you want and what a
Jim’s Mowing Franchise offers.
To prepare yourself, take a few minutes to think about
the things you would like to know more about, write them
down and bring them along.
Whilst this is fresh in your mind, call me now on
0405 470660 and make a time for us to chat.