Building an Optimized Infrastructuredave/stuff/presentaties/mF... · Company Overview Strong Foundation • Founded at the end of 1999, 8+ years of rapid growth • Profitable with

Building an Optimized InfrastructureOptimizing Service Delivery through Automation and Virtualization

Speaker: Serguei BeloussovDate: March 12, 2008

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Company OverviewStrong Foundation• Founded at the end of 1999, 8+ years of rapid growt h• Profitable with close to 900 employees worldwide• 1000+ Partners, including Microsoft, Apple, Intel, AMD, Dell, HP & IBM

Proven Track Record• Powering more than 1.2 Million Servers and Desktops

• Serving more than 10 Million End-Customers in 125 C ountries• Almost every service provider uses one of our produ cts

Market Leadership• #1 in Desktop Virtualization (Parallels Desktop for Mac)

• #1 in OS-level Virtualization (Parallels Virtuozzo Containers) • #1 in Server Automation Control Panels (Parallels P lesk Control Panel)

Parallels – Optimized ComputingTM

New Company Logo, Tagline, Assertion

• New Logo & Brand:

• Tagline:

• New Assertion:

Optimized Computing.TM

A worldwide leader in virtualization and automation software that optimizes computing for consumers, businesses and service providers across all major hardware, operating system, and virtualization platforms.

Virtualization + Automation = Optimization33 Parallels – Optimized ComputingTM

4Building an Optimized Infrastructure

Parallels New Vision – Optimized Computing

Usage Model

Ecosystem

Product Categories

Core Technologies

Heterogeneous Support

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Parallels Main Products (New Naming)

Parallels – Optimized ComputingTM

Virtualization

ParallelsDesktop

ParallelsWorkstation Parallels Server

Parallels Virtuozzo Containers

The best of both worlds with Hypervisor and OS Virtualization

Automation

Complete automation & management of IT systems and processes

Parallels System Automation

Parallels Business Automation

Parallels InfrastructureManager

Parallels Plesk Products

6 Building an Optimized Infrastructure

What Else is New in Parallels

New Cleaner Company Structure• Consumer and Business – separate unit

– Same brand, leverage will show soon

• Service Provider – razor sharp focused unit– Yakov Zubarev – President, WorldWide

• Tomorrow 15:15-16:00 "Green Hosting – good for the environment or good for business"

– Soeren von Varchmin – VP, SaaS (new group)• Today 17:45-18:30 “Simplifying SaaS deployments with standards“

– Mike Riolo – VP, Americas, UK, Australia

– Nils Hueneke – Director, EMEA (excl UK)

– Doug Johnson – Director, Marketing

– Rob Lovell – Director, Alliance Program (new group)


What Else is New in Parallels

• Acquisitions and Integration Strategy– Ensim PRO, Psoft, Sphera, Helm and more (TBA)

• New naming – Parallels Pro, Parallels H-Sphere and such

– New platform, integration and migration strategy (TBA)

• Many new product releases– Parallels Virtuozzo Containers v4

– Parallels Plesk Control Panel 8.4

– Parallels Server Beta2 (Win, Lin, Mac and BareMetal)• Same API, UI, command line and SERVER with Virtuozzo Containers

– Many new modules of Parallels Automation

• Join Parallels Hosting/SaaS Summit– May 19-20 Washington DC

– Register at http://www.parallels.com/summit


Hosting Market is Healthy and Growing

• Hosting market grew to €5,4B in 2006 (from €4,5B in 2005)*– US Market – represents only 50-60% of worldwide market

• By 2011, the market is predicted to grow to €10,7B*

Revenue By Service Type, 2006*

Complex Managed Hosting

58%

Dedicated5%

Shared & Virtual Private Server20%

Colocation17%

• Trend #1: Hosting market is established and growing, but slowing down

• Trend #2: Managed hosting and SaaS are the growing segments*

• Key Point: Changes and Efforts will be required to sustain revenues and continue growth

* source: IDC presentation at 2007 Parallels Hosting Summit

0%

5%

10%

15%

20%

25%

2005 2011

SaaS % of Business Software Marketopportunity: €5,2B increasing to €26,1B


Applications

Google productivity tools for small and medium sized businesses.

Internet Giant – Google

• Google targeting SMBs with SaaS– Google Sites (collaboration) – Google Apps (productivity tools)

• Google not partnering with ISVs or hosting provider s

Collaboration

Screen Images

Competitor to providers offering Hosted SharePoint services.

Apps Hosting

Note that Google’s service offering is starting to resemble website hosting.


Workspace

Online file sharing for office applications. “may include advertising”

Internet Giant – Microsoft • Microsoft targeting SMBs with SaaS

– Exchange Hosted Services (recent announcement)– Workspace (file sharing for office applications) – Small business (web site and domain tools)

• Microsoft is partnering with ISVs and hosting providers– Take advantage of the opportunity

Email

Screen Images

New offer is targeted at SMBs as well as large providers.

Small Business

Template-based websites with branded email and shared workspace.


Targeting Developers

Complex usage-based fees which are not understood by typical SMBs.

Internet Giant – Amazon (and others SFDC)

• Amazon Web Services?– S3 – Amazon Simple Storage Service– EC2 – Amazon Elastic Computer Cloud

• WebStores targets merchants

Home Page

Screen Images

Found Web Services after scrolling down (not in the main departments).

WebStores

Compete with e-commerce offerings -$60/month plus 7%.


Conclusion: Giants are Fighting

• Google is “changing the world”– And is a true new evil empire – regulators shall watch it (!!!)

• Microsoft is addressing Google– Microsoft was always friendlier than Google to partners/3rd party– But it must address Google threat

• Every other giant IT company must react– Online: Amazon, eBay, FaceBook– Application: SalesForce, Oracle, Intuit– Hardware: EMC Cloud Computing, IBM Global Services

• “ When forest is cut, woodchips will fly”– English: “You can’t make an omelette without breaking an egg”– Dangerous times are coming for all channel and smaller players – Every time paradigm shift happened – channel and ecosystem

reshuffled

• IT is moving off the premise: Threat and Opportunit y


Could Hosters Do The Same?

Stay Competitive – not lose customers • Pricing

– Be paranoid about efficiency

• Service Levels– Full Automation and Self Management

• Service Offering– Business Class email – Office applications– Partner Offerings – Online Marketing integration

• Host/own your customers and partners data– In the worst case own the customer: only white-label

resell of others services


Could Hosters Do Better?

Differentiate – new customers• Broader Set Service Plans

– Many & variety of services– Many & variety of applications

• Example: Blackberry, Goodlink, Antivirus, Antispam for HE– Virtual & dedicated Servers (customer chooses)

• Better & flexible upgrade path– Variety of workloads– Variety of sizing options– Automatic upgrades

• Stay close with your customers and partners– Example: Share customer ownership with partners – Choose between coopetition and cooperation (f/e)


How To Achieve This?

• Virtualize – Everything for additional efficiency and flexibility– Remember to be paranoid about efficiency

• Automate – Every aspect of your business and system processes– Must be fully integrated across all customers, partners

and service plans – it is so for the giants

• Focus– Where you could differentiate and cooperate on else– Separately we lose only cooperating we could win– Standards are required

• We call it Optimized Infrastructure– Automate, Virtualize and Standardize


Standardsprovide automatedapplication delivery

SaaS Enabled!Control Panels

help to Contain Costs

andGrow RevenueHigh Cost

Hard to Grow

Manual Hosting

Parallels Vision – Optimized Infrastructure

Cost of Service Delivery

Sca

labi

lity

and

New

Ser

vice

Cre

atio

n(r

even

ue o

ppor

tuni

ty)

Service provisioning SemiService management ManualService creation Manual

Simple Hosting

Service provisioning AutoService management SemiService creation Manual

Optimized Hosting

Service provisioning AutoService management AutoService creation Auto*


ISVs (Application Owners)

Application Packaging Standard (APS)

Hosting Providers(Control Panels)

• The APSstandard is a new packaging format which makes it easy for hosting providers to offer ISV Applications via Saa S

• Businesses and end-users benefit with subscription mo del

Hosting Providers• Benefits:

– Access to more applications– Easier to install and maintain

applications

• Use an APS enabled control panel– Use a Parallels control panel– Use the APS format specification to

make a control panel APS compliant• Become APS certified

– Independent certification process

• Benefits– Package your application only once– Distribute your application through

multiple hosting providers

• Complete APS documentation and Catalog at APSstandard.com

– Use Parallels SaaS Development Kit to package your application

– Parallels Technical Network Support– Parallels offers a SaaS FastTrack to

get to market faster

ISVs(Applications)


• Over 100 Applications and Growing– Web Apps, collaboration, personal

productivity, infrastructure, line-of-business, and more

– Commercial, Open Source, Windows, Linux

Application Packaging Standard (APS)

• Hosting Providers Support Learn More

Simplifying SaaS with StandardsworkSHOP 17:45-18:30 - today

© 1&1 Internet AG 2008

ARSIDIAN LLC

• ISV Support


Conclusion

• Hosting is a growing but changing market• Internet Giants are a threat• Parallels provides products, solutions, and experti se

– 10 years in the business– market leader in hosting automation and virtualization– By far the largest domain, active site, customer, server, virtual

server footprint• Automation and Virtualization are keys to success

– grow your business– take advantage of SaaS

• Parallels Open Platform and APSstandard will help you grow your business and benefit from trends such as SaaS

Contact information:Serguei [email protected]

Documents

Building an Optimized Infrastructuredave/stuff/presentaties/mF... · Company Overview Strong Foundation • Founded at the end of 1999, 8+ years of rapid growth • Profitable with