Building an Effective Coalition:

Practical Tools to Build Effectiveness

Ignite: Getting Your Community

Coalition

Fired Up for Change

Leadership Summit

For Healthy Communities

Sally Wills, MPH

October 29, 2018

Mission:

LiveWell Greenville champions healthy eating

and active living by convening community

partners to impact policies, systems and

environments.

Vision:

Greenville County is one of the healthiest

places to live in the nation.

Background

• Focus/Direction

• Ineffectual Meetings

• Community & Partner Engagement

• Inconsistent Messaging & Branding

• Funding

Threats to Effectiveness

“A goal without a plan is just a wish.”

--Antione de Saint-Exupery

“When you establish a destination by defining

what you want, then take physical action by

making choices that move you towards that

destination, the possibility for success is

limitless and arrival at the destination is

inevitable.” --Steve Maraboli

T1: Planning the Key to Effectiveness

• Organizational Strategic Plan

• Community Action Plans

• Communications & Board Development Plan

Three Critical Plans

Strategic Plan

• Focus on Policies, Systems and Environmental

Changes to Increase Healthy Food Access

• PSEs to Increase Physical Activity Opportunities

• Greenville County’s Go-To Organization for HEAL

• Transition All Initiatives Not PSE Focused

• Refocus Communications and Fund Raising Efforts

LWG 2016 Strategic Plan

• Transition all initiatives that do not align with the

strategic plan

Strategic Changes

• Adjust Development Plan

• Adjust Expectations of Board to Match Staff Size

• Adjust Communications Plans

Strategic Changes

Community Action Plan

• Policy, Systems and Environmental Approaches to

ALL Initiatives

• Raise the Level of Impact

• Community Based Participatory Practices

• Evidence Based Practice

• Build with Partners

Community Action Plan Guidelines

PSE Change

Establish a safe

community use

fishing pond

PSE Approaches

www.livewellgreenville.org

Levels of Impact

Knowledge

Attitudes

Beliefs

Societal

Societal

Community

Organizational

Interpersonal

Individual

Local infrastructure

Food availability

Schools

Places of worship

WorkplacesPeer pressure

Role models

Support systems

Marketing

Governmental policies

Social norms

Community Based Participatory Practice

• Utilize Evaluation Team

• Focus on What Is Working

• Alignment with State, Regional and National

Initiatives

• Tap Into Community/Partner Strengths

Evidence Based Practice

Build with Partners

• Facilitator Training

• Meeting Tools & Templates

• Connect with Plans

• Timely Communications Practices

T2: Increase Effectiveness of Meetings

• Define Roles

• Define Expectations

• Identify Additional Barriers

Facilitator Training

THE BOWTIE MEETING

PREPARE FOLLOW-UPCONDUCTMEETING

PREPARE

1. Clear Agenda

2. Determine Purpose

3. Background Materials

Addy Matney: TM Consulting

CONDUCT MEETING

1. Meeting Ground Rules

2. Stick to Agenda

3. Manage Decision Making

FOLLOW-UP

1. Quickly Communicate Actions

2. Track Progress of Actions

3. Begin Planning Next Meeting

Meeting Tools: Action Agendas

Mission

Statement

Topic &

Expectations

Meeting

Details

Meeting

Objectives

Meeting Tools: Meeting Preparation

Meeting

Details

Actions

& Follow Ups

Meeting

Objectives

Meeting

Discussion

and Notes

Meeting Timeline & Communications

•Send Meeting Request for next meeting (24 hrs)

•Send meeting notes & follow Ups (48 hrs)

• Identify agenda itemsAfter Meeting

•Communicate and follow up on Action Steps

•Set agenda for next meetingBetween Meetings

•Confirm Meeting Agenda Items & Meeting Skeleton

•Send Final Agenda (one week prior)

•Print Items Before Meeting

•Arrive at least 15 minutes prior (set the room)

•Load digital content

•Start meeting on time & maintain agenda timing Meeting Day

• Development of Partner Engagement Committee

• Communication Plan

• Strategic Board and Partner Recruitment

• Strategic Partner Communication & Education

T3: Increase Community & Partner

Engagement

• More Than Communications

Plan or Committee

• Partner to LiveWell

Communications

• LiveWell to Partner

Communications

• Inter-partner Communications

• Create Synergy

Partner Engagement Committee

Communications Plan

• Drive All Communications Efforts Internally

• Engage Partners in the Movement

• Increase Participation in Events

T4: Consistent Branding and Messaging

We Are ALL LiveWell!

Monthly Report and Coalition Updates

Two Annual Gatherings

Annual Meeting - Spring Annual Celebration - Fall

• Diversify Funding

• Be Flexible and Scalable

• Eliminate Communitywide & Individual Fundraising

• Establish a Locally Sustainable Budget & Staff

• Be Ready For Opportunities

T5: Funding

Diversify Funding

16%

65%

17%2%

2013-14 Funding Sources

Local Foundations

Federal Funding

Local Partners

Individual Giving

Total Budget: ~$700,000

Diversify Funding

32%

0%

31%

37%

2017-18 Funding Sources

Local Foundations

Federal Funding &

Individuals

Local Partners

TDE

Total Budget: ~$400,000

Building an Effective Coalition:

Practical Tools to Build Effectiveness

Questions????

Want to Learn

More?

Sally Wills, MPH

swills@Livewellgreenville.org

Erica McCleskey

emccleskey@livewellgreenville.org