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7/31/2019 Building a Sentiment Analytics Solution Powered by Machine Learning- Impetus White Paper
1/13
Ixnomnlj e Thl}nbhl} Eleo~}ndt tfox}nfl{fzhyhm i~ Bedgnlh Oheylnlj
Z G N ] H [ E [ H
Eit}yed}
]gnt zgn}h {e{hy }eoat eifx} }gh lhhm `fy ixnomnlj e
Thl}nbhl} Eleo~}ndt tfox}nfl iethm fl Bedgnlh
Oheylnlj, N} `fdxtht fl zg~ Thl}nbhl} Eleo~tnt nt pn}eo
nl }fme~t zfyom/ }gh hwnt}nlj tfox}nflt oelmtde{h elmzg~ Bedgnlh oheylnlj nt yhdfbbhlmhm }f ixnom txdg e
tfox}nfl elm je}ghy ih}}hy ixtnlhtt nltnjg}t,
Nl }gnt zgn}h {e{hy ~fx znoo eotf oheyl eifx} gfz }f
ixnom e Bedgnlh Oheylnlj tfox}nfl/ elm }gh ihlh`n}t
~fx del eddyxh `yfb n},
Nb{h}xt ]hdglfofjnht/ Nld,
zzz,nb{h}xt,dfb
Cxlh " 9;59
7/31/2019 Building a Sentiment Analytics Solution Powered by Machine Learning- Impetus White Paper
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Ixnomnlj e Thl}nbhl} Eleo~}ndt tfox}nfl {fzhyhm i~ Bedgnlh Oheylnlj
9
]eioh f` Dfl}hl}t
Nl}yfmxd}nfl ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 9
]gh `fxy t}ejht f` Thl}nbhl} Eleo~}ndt ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 4
Hwnt}nlj oelmtde{h f` Thl}nbhl} Eleo~}ndt tfox}nflt ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, =
Dgeoohljht `ednlj Thl}nbhl} Eleo~}ndt ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 8
Mhb~t}n`~nlj eddxyed~ ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 8
Ntfoe}nlj dfl}hl} }~{ht ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 8
Thl}nbhl} fphyynmh ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 8
Bedgnlh Oheylnlj }f }gh yhtdxh ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 8
Thl}nbhl} phytxt txichd}npn}~ ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 0
Eleo~snlj {foeyn}~ yhed}nflt ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 0
Xlmhyt}elmnlj thl}nbhl} nl}hltn}~ ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 0
Ixnomnlj Thl}nbhl} Eleo~}ndt Tfox}nfl {fzhyhm i~ Bedgnlh Oheylnlj ,,, :
Gfz Bedgnlh Oheylnlj zfyat ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, :
Ixnomnlj e Thl}nbhl} Eleo~}ndt }ffo ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 7
Dyhe}nlj e alfzohmjh ieth ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, >
Ohphyejnlj Bedgnlh Oheylnlj `fy eleo~snlj thl}nbhl}t ,,,,,,,,,,, 5;
]gh Nb{h}xt tfox}nfl ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 55
]gh ihlh`n}t f``hyhm i~ }gh Nb{h}xt tfox}nfl ,,,,,,,,,,,,,,,,,,,,,,,,,,, 59
Dfldoxtnfl ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 54
Nl}yfmxd}nfl
Thl}nbhl} Eleo~}ndt fy f{nlnfl bnlnlj yh`hyt }f e iyfem eyhe f` Le}xyeo
Oeljxejh [yfdhttnlj 'LO[./ dfb{x}e}nfleo onljxnt}ndt elm }hw} bnlnlj, Jhlhyeoo~
t{heanlj/ Thl}nbhl} Eleo~}ndt mh}hybnlht }gh e}}n}xmh f` e t{heahy fy e zyn}hy
zn}g yht{hd} }f e {ey}ndxoey txichd}, ]gh e}}n}xmh be~ ih iethm fl }gh {hytflt
cxmjbhl}/ hpeoxe}nfl fy }gh e``hd}nph t}e}h}ge} nt }f te~/ }gh hbf}nfleo t}e}h
f` }gh ex}gfy zgnoh zyn}nlj, N} del eotf ih }gh nl}hlmhm hbf}nfleo
dfbbxlnde}nfl}ge} nt/ }gh hbf}nfleo nb{ed} }ge} }gh ex}gfy zfxom zel} }f
geph fl }gh yhemhy,
7/31/2019 Building a Sentiment Analytics Solution Powered by Machine Learning- Impetus White Paper
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Ixnomnlj e Thl}nbhl} Eleo~}ndt tfox}nfl {fzhyhm i~ Bedgnlh Oheylnlj
4
Thl}nbhl} Eleo~}ndt del }ghyh`fyh ih mhtdynihm et e mntdn{onlh }ge} gho{t
fyjelnse}nflt bhetxyh/ hpeoxe}h elm hw{oenl }gh {hy`fybeldh f` }ghny tfdneo
bhmne nln}ne}npht/ iethm fl }gh f{nlnflt fy thl}nbhl}t {hf{oh hw{yhtt fl tfdneo
{fy}eot/ txdg et ]zn}}hy/ @edhiffa/ ebflj f}ghyt,
]gh `fxy t}ejht f` Thl}nbhl} Eleo~}ndt
5, ]gh `nyt} elm `fyhbft} hphl} }ge} ed}t onah e }ynjjhy nt }gh oexldg f` edeb{enjl fl peynfxt dfbbxlnde}nfl dgellhot,
9, Fldh }gnt ge{{hlt/ nl }gh thdflm t}ejh/ gfz }gh }eyjh} exmnhldh yhed}tflonlh, N}t yhed}nflt {yfpnmh e dfoohd}nfl f` f{nlnflt elm thl}nbhl}t eifx}
}gh deb{enjl elm }gh {yfmxd},
4, ]gh lhw} t}h{ nt eleo~snlj }gh thl}nbhl}t/ zghyh }gh `nlmnljt eyh {yhthl}hm}f }gh }f{ belejhbhl}/ t}ye}hjnt}t/ elm f}ghy t}eahgfomhyt/ txdg et }gh
teoht elm beyah}nlj }heb, ]gnt pntxeo elm nl}hyed}nph nl`fybe}nfl `ednon}e}ht
ih}}hy nltnjg}t,
E Thl}nbhl} Eleo~}ndt tfox}nfl nt xthm ghyh `fy jexjnlj }gh {hy`fybeldh f`
e deb{enjl/ {yfmxd}/ fy e iyelm elm }f dghda gfz zhoo yhdhnphm n} nt nl }gh
beyah}{oedh,
=, Iethm fl }ghth nltnjg}t elm eleo~tnt/ dfbht }gh nllfpe}nfl t}ejh/ zghyhixtnlhttht yht{flm }f zge} }ghny }eyjh} exmnhldh nt te~nlj eifx} }ghny
f``hynljt/ elm eddfymnljo~/ belejh }ghny yh{x}e}nfl,
N} gho{t }ghb nmhl}n`~ gfz elm zge} }ghny hwnt}nlj dxt}fbhyt eyh }eoanlj
eifx} elm e{{yf{yne}ho~ mhtnjl e Dxt}fbhy Yhoe}nfltgn{ Belejhbhl}
t~t}hb, N} eotf hleioht }ghb }f }yeda dgeljht nl {hydh{}nfl fphy }nbh,
Nl fymhy }f uxel}n`~ }gh yhed}nflt elm mhynph ed}nfleioh nltnjg}t/ Thl}nbhl}
Eleo~}ndt nt }gh ah~,
7/31/2019 Building a Sentiment Analytics Solution Powered by Machine Learning- Impetus White Paper
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Ixnomnlj e Thl}nbhl} Eleo~}ndt tfox}nfl {fzhyhm i~ Bedgnlh Oheylnlj
=
Fxy hw{hynhldh get ihhl }ge} }gh dft} f` ixnomnlj yhoneioh
t}fyejh xtnlj dfbbfmn}~ geymzeyh be~ ih eyfxlm XTM 5
{hy jnjei~}h, ]gnt nt flo~ `fy t}fyejh elm mfht lf} nldoxmh
}gh dft} ettfdne}hm zn}g belejnlj/ bfln}fynlj/ elm gft}nlj}gh Inj Me}e,
Hwnt}nlj oelmtde{h f` Thl}nbhl} Eleo~}ndt tfox}nflt
Thl}nbhl} Eleo~}ndt nt dflphl}nfleoo~ gelmohm i~ e dfx{oh f` {f{xoey }hdglnuxht
zgndg eyh Le}xyeo Oeljxejh [yfdhttnlj elm Ey}n`ndneo Nl}hoonjhldh,
Le}xyeo Oeljxejh [yfdhttnlj
Nl }gh `nyt} f{}nfl/ }gh eojfyn}gb nt }yenlhm }f xlmhyt}elm }gh le}xyeo oeljxejh
elm myez nl`hyhldht `yfb n}, ]gnt f{}nfl nt xtxeoo~ lf} phy~ txddhtt`xo et n} nt
mh}hyyhm i~ `ed}fyt txdg et nl}hyle}nfleonse}nfl et zhoo et }gh oeljxejh xthm `fy
}zhh}t@I t}e}xt x{me}ht/ zgndg eyh e of} mn``hyhl} `yfb }gh le}xyeo oeljxejh,
Ey}n`ndneo nl}hoonjhldh
]gh thdflm f{}nfl xtht nl`fybe}nfl i~ LO[ elm be}ghbe}ndeo deodxoe}nflt }fmh}hybnlh lhje}nph/ {ftn}nph/ fy lhx}yeo thl}nbhl}t, ]gh Bedgnlh Oheylnlj
tfox}nfl nt e {ey} f` Ey}n`ndneo Nl}hoonjhldh,
Thl}nbhl} Eleo~}ndt f{hlt x{ e gft} f` lhz f{{fy}xln}nht elm {hyt{hd}npht,
Gfzhphy/ ih`fyh ohphyejnlj }ghb/ fyjelnse}nflt lhhm }f fphydfbh dhy}enl
dgeoohljht,
Oh} xt lfz dghda fx} }gh {oxtht elm bnlxtht f` xtnlj F{hl Tfxydh elm dofxm
dfb{x}nlj, Fipnfxto~/ xtnlj `yhh elm F{hl Tfxydh tf`}zeyh }f t}fyh/ belejh/
elm eleo~sh Inj Me}e nt e jffm nmhe, Zh eoo alfz }ge} Gemff{ del ih ohphyejhm
}f }edaoh oeyjh pfoxbht f` me}e/ zgnoh tepnlj tnjln`ndel}o~ fl dft}t,
E} Nb{h}xt/ zh ihonhph }ge} }gh injjht}
empel}ejh f` dfbbfmn}~ geymzeyh nt }ge} ~fx
del ixnom n} ~fxytho`/ elm }ge} }ghyh eyh bel~
ephlxht f{hl `fy nllfpe}nfl, Dfbbfmn}~
geymzeyh nt yhemno~ epenoeioh elm {hf{oh gephhet~ eddhtt }f n}, ]ghyh`fyh/ zgnoh xtnlj
dfbbfmn}~ geymzeyh/ ~fx geph }gh f{}nfl f`
dxt}fbnsnlj elm f{}nbnsnlj n}/ fphy elm ih~flm
}gh hwnt}nlj f``hynlj,
7/31/2019 Building a Sentiment Analytics Solution Powered by Machine Learning- Impetus White Paper
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Ixnomnlj e Thl}nbhl} Eleo~}ndt tfox}nfl {fzhyhm i~ Bedgnlh Oheylnlj
8
Dgeoohljht ednlj Thl}nbhl} Eleo~}ndt
Mhb~t}n`~nlj eddxyed~
]gh `nyt} dgeoohljh nt }gh nleinon}~ f` bedgnlht }f jexjh elm bhetxyh thl}nbhl}t
eddxye}ho~, Zyn}nlj el h``ndnhl} eojfyn}gb del jnph e ofzhy @eoth [ftn}nph ye}h,]gnt nb{onht }ge} e }zhh}/ zgndg zet tx{{fthm }f ih doettn`nhm et {ftn}nph znoo ih
doettn`nhm et {ftn}nph/ elm lf} et lhx}yeo fy lhje}nph,
Nl e Bedgnlh Oheylnlj"iethm t~t}hb/ }gh eddxyed~ f` e t~t}hb nt mh{hlmhl} fl
}gh @eoth [ftn}nph ye}h/ zgndg tgfxom nmheoo~ ih ofzhy }gel ="8 {hydhl}/
mh{hlmnlj fl }gh }yenlnlj me}e th} elm }gh nl`fybe}nfl }ge} nt jnphl }f }gh
eojfyn}gb }f oheyl,
Ntfoe}nlj dfl}hl} }~{ht
]gh lhw} {yfiohb eyhe nt nldfltnt}hld~ edyftt tfdneo lh}zfyat elm }gh lhx}yeole}xyh f` tfdneo bhmne, ]eah }gh nlt}eldh f` }zhh}t, ]zhh}t eyh xtxeoo~ 0;
{hydhl} lhx}yeobft} mf lf} geph f{nlnflt/ fy el~ hw{ondn} thl}nbhl}t,
N} nt eotf mn``ndxo} }f mh}hybnlh }gh ]eyjh} Fphyoffa Ed}xeo Phyie}nb/ zgndg nt
dexthm i~ {hf{oh yh"}zhh}nlj fy x{me}nlj }gh tebh t}e}xt ejenl elm ejenl/
}ghyhi~/ mnox}nlj }gh thl}nbhl}t fphyeoo t}yhlj}g,
Thl}nbhl} fphyynmh
Elf}ghy {yfiohb nt }gh nleinon}~ }f eoofz donhl}t }f ohphyejh dfl}hw}xeo
alfzohmjh nl fymhy }f e{{o~ }gh eddxye}h thl}nbhl} tdfyht, Bft} f` }gh dxyyhl}t~t}hbt `fy hweb{oh/ dellf} mh}hd} teydetb,
Bedgnlh Oheylnlj }f }gh yhtdxh
]gh dgeoohljht mntdxtthm del ih emmyhtthm h``hd}npho~ i~ Bedgnlh Oheylnlj, N} nt
e `ed} }ge} dfb{x}hyt lhhm nl}hoonjhldh }f de}hy }f }gh lhhmt f` {hf{oh,
Oheylnlj elm alfzohmjh eyh dhl}yeo }f nl}hoonjhldh elm Bedgnlh Oheylnlj }eaht
deyh f` }gnt yhuxnyhbhl},
Bedgnlh Oheylnlj nt e t}yxd}xyh de{eioh f` eduxnynlj elm nl}hjye}nlj alfzohmjh
ex}fbe}ndeoo~, ]gh einon}~ f` bedgnlht }f oheyl `yfb hw{hynhldh/ }yenlnlj/
eleo~}ndeo fithype}nfl/ elm f}ghy bhelt dyhe}ht el nl}hoonjhl} t~t}hb }ge} del
dfl}nlxfxto~ tho`"nb{yfph elm }ghyhi~/ hwgnin} h``ndnhld~ elm h``hd}nphlhtt,
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Ixnomnlj e Thl}nbhl} Eleo~}ndt tfox}nfl {fzhyhm i~ Bedgnlh Oheylnlj
0
Gepnlj mntdxtthm }gh dgeoohljht ettfdne}hm zn}g eleo~snlj thl}nbhl}t elm
ht}eiontghm Bedgnlh Oheylnlj et }gh `epfyhm e{{yfedg/ n} nt eotf nb{fy}el} }f
mntdxtt tfbh f` }gh dyn}ndeo uxht}nflt }ge} el nmheo Thl}nbhl} Eleo~}ndt }ffo
lhhmt }f emmyhtt,
]gh~ mheo zn}g txichd}npn}~ elm thl}nbhl}/ gho{ eleo~sh {foeyn}~ f` yhed}nflt elmbeah n} {fttnioh }f jexjh thl}nbhl} nl}hltn}~,
Thl}nbhl} phytxt txichd}npn}~
Et bhl}nflhm heyonhy/ }zhh}t del ih doettn`nhm et {ftn}nph/ lhje}nph/ elm lhx}yeo,
]gh uxht}nfl nt gfz mfht e bedgnlh alfz eifx} txichd}npn}~ elm thl}nbhl}6
Txichd}npn}~ nt }gh onljxnt}nd hw{yhttnfl f` f{nlnflt/ thl}nbhl}t/ hbf}nflt/
hpeoxe}nflt/ ihonh`t/ elm t{hdxoe}nflt,
]gh ietnd dfb{flhl}t f` Thl}nbhl} Eleo~}ndt nlpfoph e thl}nbhl} gfomhy/ zgf nt
}gh {hytfl fy fyjelnse}nfl }ge} gfomt e t{hdn`nd f{nlnfl fl e {ey}ndxoey `fdxt
eyhe1 }gh fichd}/ fl zgndg e thl}nbhl} nt hw{yhtthm elm oet}o~/ }gh thl}nbhl}/zgndg nt e pnhz/ e}}n}xmh/ fy e{{yenteo fl el fichd} `yfb e thl}nbhl} gfomhy,
E t}e}nt}ndeo elm {yfieinont}nd e{{yfedg del ih xthm }f mh`nlh zge} nt txichd}nph
elm gfz }f xth n} nl e Thl}nbhl} Eleo~}ndt,
Eleo~snlj {foeyn}~ yhed}nflt
]gh thdflm inj uxht}nfl nt gfz mfht e eleo~sh {foeyn}~ f` yhed}nflt nl }hybt f`
lhje}nph elm {ftn}nph6
Bedgnlh Oheylnlj {oe~t e inj yfoh nl mhdnmnlj }gh {foeyn}~, Zgh}ghy e thl}hldh nt{ftn}nph/ lhje}nph/ fy lhx}yeo nt cxmjhm i~ el eojfyn}gb/ zgndg yh`hyt }f n}t nln}neo
alfzohmjh iela }f mhdnmh }gh {foeyn}~ f` e lhz thl}hldh fy e zfym,
E alfzohmjh iela nt }gh me}eieth f` tfbh {yh"}yenlhm zfymt zn}g nl`fybe}nfl
fl }gh {e}}hylt f` }gh zfymt elm thl}hldht mh`nlhm et lhje}nph/ lhx}yeo/ elm
{ftn}nph,
Xlmhyt}elmnlj thl}nbhl} nl}hltn}~
]gh }gnym dyn}ndeo uxht}nfl yhoe}ht }f gfz e bedgnlh alfzt eifx} thl}nbhl}
nl}hltn}~, Zgh}ghy e zfym fy e thl}hldh nt t}yfljo~ {ftn}nph fy t}yfljo~ lhje}nphnt mhdnmhm i~ e dfx{oh f` bh}yndt,
E }hdglnuxh f` ihldgbeyanlj lhx}yeo nt xthm zghyh te~ =;"8; {hydhl} f`
{ftn}nph nt lhx}yeo/ el~ nl}hltn}~ ihofz }ge} nt lhje}nph/ elm eifph n} nt {ftn}nph,
Eotf/ i~ yh`hyynlj }f }gh alfzohmjh iela/ zgndg nt ihnlj dfl}nlxfxto~ }yenlhm i~
e Bedgnlh Oheylnlj eojfyn}gb/ }gh {yhmnd}nfl ihdfbht bfyh eddxye}h eifx} }gh
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Ixnomnlj e Thl}nbhl} Eleo~}ndt tfox}nfl {fzhyhm i~ Bedgnlh Oheylnlj
:
nl}hltn}~, ]gh fddxyyhldh f` e zfym fy e thuxhldh f` zfym nl e {ey}ndxoey
{foeyn}~ mhdnmht }gh nl}hltn}~ f` }gh fphyeoo thl}nbhl},
]gh eddxyed~ f` }gh t~t}hb mh{hlmt fl }gh yeljh elm }gh dfb{ohwn}~ f` }gh
oeljxejh, ]ghyh`fyh/ }gh znmhy }gh lh} nt }gyfzl/ elm }gh bfyh mn``ndxo} }gh
oeljxejh jh}t/ }gh ohtt eddxye}h }gh t~t}hb nt onaho~ }f ih,
@xy}ghybfyh/ n} nt hetnhy }f doettn`~ thl}nbhl}t fl }gh ietnt f` {ftn}nph elm
lhje}nph/ pnt""pnt }gh tdhleynf zghyh }gh~ eyh ihnlj `xy}ghy mnt}ynix}hm fl }gh
ietnt f` hwed}lhtthwdhoohl}/ nldyhmnioh/ jffm/ elm tf fl, Hlgeldhm jyelxoeyn}~
yhuxnyht hlgeldhm eddxyed~/ elm }gnt nl }xyl mhbelmt e mhh{hy xlmhyt}elmnlj
f` }gh gxbel oeljxejh,
Ixnomnlj Thl}nbhl} Eleo~}ndt Tfox}nfl
{fzhyhm i~ Bedgnlh Oheylnlj
Gfz Bedgnlh Oheylnlj zfyat
Gepnlj }eoahm eifx} gfz Bedgnlh Oheylnlj del gho{ emmyhtt }gh ah~ {yfiohb
eyhet/ n} nt lfz nb{fy}el} }f `fdxt fl gfz }gh t~t}hb ed}xeoo~ zfyat,
]f xlmhyt}elm }gnt e} e gnjg ohpho/ flh del {ffo nl }gh nl{x} }hw} nl }gh `fyb f`
}zn}}hy }zhh}t xtnlj Theydg E[Nt, Eo}hyle}npho~/ n} nt {fttnioh }f xth @edhiffa
jye{g theydg yhtxo}t fy el~ f}ghy YHT] E[N fy WBO fx}{x},
7/31/2019 Building a Sentiment Analytics Solution Powered by Machine Learning- Impetus White Paper
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Ixnomnlj e Thl}nbhl} Eleo~}ndt tfox}nfl {fzhyhm i~ Bedgnlh Oheylnlj
7
N} nt emmn}nfleoo~ `hetnioh }f xth e Bedgnlh Oheylnlj eojfyn}gb iethm fl Ie~ht
[yfieinon}~ et zhoo et }hw} doettn`nde}nfl elm {e}}hyl jhlhye}nfl }ge} xtht }gh l"
jyeb }hdglnuxh }f {yfdhtt }gnt nl`fybe}nfl,
]gh {yfdhtthm nl`fybe}nfl jhlhye}ht yhtxo}t iethm fl }gh nln}neo alfzohmjh
iela/ zgndg nt e }yenlhm th} f` l"jyeb {e}}hyl }hw}t/ doettn`nhm et {ftn}nph/lhje}nph/ elm lhx}yeo, ]gh lhz nl`fybe}nfl nt {yfdhtthm elm oeihohm et
{ftn}nph/ lhje}nph/ fy lhx}yeo,
]f hltxyh }ge} }ghyh eyh lf @eoth [ftn}npht/ }ghyh nt e belxeo metgifeym }f
yhpnhz elm dfyyhd} }gh {foeyn}~, Fldh e @eoth [ftn}nph nt `fxlm elm dfyyhd}hm/
}gh Bedgnlh Oheylnlj doettn`nhy yh"yxlt elm oheylt `yfb }gh lhz }yenlnlj me}e
th} elm dfyyhd}t n}t deodxoe}nflt `fy nl}hltn}~ elm {foeyn}~ {yhmnd}nfl,
Ixnomnlj e Thl}nbhl} Eleo~}ndt }ffo
Ixnomnlj e Thl}nbhl} Eleo~}ndt }ffo/ zgndg ohphyejht Bedgnlh Oheylnlj
`ednon}e}ht ofz }nbh dfb{ohwn}nht/ zn}gfx} tedynstdnlj {hy`fybeldh, ]gh styt} t}h{nl ixnomnlj }gnt }ffo nt }f dfbh x{ zn}g tnb{oh elm h``hd}nph bh}gfmt,
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Ixnomnlj e Thl}nbhl} Eleo~}ndt tfox}nfl {fzhyhm i~ Bedgnlh Oheylnlj
>
^fx del hb{of~ }gh l"jyeb e{{yfedg `fy }hw} doettn`nde}nfl/ zgndg nt xthm
`yhuxhl}o~ }f bfmho e {ghlfbhlfl nl le}xyeo oeljxejht, N} nt {fttnioh }f
mhphof{ }zf tnb{oh peyne}nflt f` }gnt e{{yfedg/ zgndg ~nhom gnjg {hy`fybeldh
ye}nft `fy sto}hynlj thl}nbhl}t,
]gh thdflm t}h{ nt hw{ofn}nlj gxbel ihgepnfy }f alfz n}t {hydh{}nfl f`thl}nbhl}t, Zghlhphy e lhz }hw} nt yhdhnphm/ }gh t~t}hb znoo yhem }gh nln}neo
{ey}t f` }gh }hw} elm }ghl mhdnmh zgh}ghy }gh nldfbnlj }hw} nt ghemnlj
}fzeymt lhje}nph fy {ftn}nph,
Nl deth }gh thl}nbhl} nt lhje}nph/ n} nt ed}xeoo~ lf} yhuxnyhm }f yhem }gh hl}nyh
}hw} }f dfldoxmh }gh thl}nbhl} et lhje}nph/ et cxt} e uxnda joeldh del tx``ndh,
]gnt gxbel ihgepnfy nt tnbxoe}hm i~ bhelt f` ghxynt}ndt/ zgndg nt yh`hyyhm }f et
}gh `nyt} l"zfymt ghxynt}ndt, Iethm fl }gnt/ dfltnmhynlj }gh styt} l zfymt f` el
nldfbnlj }hw} elm mntdeymnlj }gh yht} del ~nhom }gh dfyyhd} doett,
]gh {yfdhtt f` }fahlnsnlj }hw} nl}f e zfym nt mn``hyhl} `fy hphy~ oeljxejh elm}ghyh eyh lxbhyfxt `fybt elm }hltht xthm nl el~ oeljxejh, @fy hweb{oh
zeoa/ zeoanlj/ zeoahm/ debnley/ debnl/ elm debnlelmf,
Eoo }ghth zfymt yh{yhthl} }gh tebh bhelnlj ix} tnldh }gh~ geph f}ghy zyn}}hl
`fybt/ }gh~ mn``hy nl }hybt f` {foey nl}hltn}~, N} nt {fttnioh }f emmyhtt }gnt nttxh
i~ nb{ohbhl}nlj el l"jyeb jhlhye}hm {e}}hyl zgndg nt e txi"thuxhldh f` l
n}hbt `yfb e jnphl thuxhldh/ nlt}hem f` zfymt, L"jyeb {ynbeyno~ dfltnmhyt }gh
thuxhldh f` eo{geih}t fy dgeyed}hyt }ge} beah e zfym/ ye}ghy }gel }ghny
oeljxejh, ]ghyh`fyh/ n} nt onaho~ }f txddhhm zghyh }gh LO["iethm tfox}nfl `enot,
Dyhe}nlj e alfzohmjh ieth
E alfzohmjh ieth nldoxmht e me}eieth }eioh zn}g }gh nl`fybe}nfl f` l"jyeb
{e}}hylt/ nmhl}n`nhm et {ftn}nph/ lhje}nph/ fy lhx}yeo elm jhlhye}hm `yfb e
}yenlnlj me}eth},
^fx del hb{of~ }gh l"jyeb
e{{yfedg `fy }hw}
doettn`nde}nfl/ zgndg nt xthm
`yhuxhl}o~ }f bfmho e
{ghlfbhlfl nl le}xyeo
oeljxejht, N} nt {fttnioh }fmhphof{ }zf tnb{oh peyne}nflt
f` }gnt e{{yfedg/ zgndg ~nhom
gnjg {hy`fybeldh ye}nft `fy
sto}hynlj thl}nbhl}t,
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Ixnomnlj e Thl}nbhl} Eleo~}ndt tfox}nfl {fzhyhm i~ Bedgnlh Oheylnlj
5;
]gh l"jyeb bfmho del ih xthm }f t}fyh bfyh dfl}hw} zn}g e zhoo"xlmhyt}ffm
t{edh}nbh }yemhf``/ hleionlj tbeoo hw{hynbhl}t }f tdeoh x{ phy~ h``ndnhl}o~,
]ghyh`fyh/ }gh }yenlnlj me}e nl e inj me}e t}eda nt `hhmieda"off{ hleiohm/ zgndg
bhelt }ge} }gh lhz doettn`nhm l"jyeb {e}}hylt eyh oeihohm et {ftn}nph/ lhje}nph/
fy lhx}yeo, ]gnt me}e t}ey}t nl`oxhldnlj }gh {foeyn}~ nl}hltn}~ {yhmnd}nfl bfmho `fy
}gh hwnt}nlj {e}}hyl/ beanlj n} e bfyh eddxye}h alfzohmjh iela,
@fy nlt}eldh/ e {e}}hyl jhlhye}hm `fy }gh zfym yxiintg znoo ih }yhe}hm et
lhje}nph elm }gh eojfyn}gb znoo nmhl}n`~ zfymt onah yxiintghm elm yxiintgnlj et
lhje}nph n}tho`,
Ohphyejnlj Bedgnlh Oheylnlj fy eleo~snlj thl}nbhl}t
E }zhh} fy e @edhiffa t}e}xt }hw} nt `nyt} {yfdhtthm i~ el l"jyeb `no}hy `fy
{e}}hyl jhlhye}nfl, N` }gh {e}}hyl eoyhem~ hwnt}t/ }gh {e}}hylt {foeyn}~ nl}hltn}~
nt nldyhethm fy mhdyhethm iethm fl }gh }hw} doettn`nde}nfl, Hoth/ e lhz {e}}hyl nt
jhlhye}hm elm nt oeihohm i~ n}t {foeyn}~/ iethm fl }gh hwnt}nlj }yenlnlj me}e,
]gnt {e}}hyl nt {yfdhtthm }gyfxjg e Ie~htnel `no}hy }ge} nt iethm fl }gh {ynldn{oh
}ge} bft} hphl}t eyh mh{hlmhl} elm }gh {yfieinon}~ f` el hphl} fddxyynlj nl }gh
`x}xyh del ih nl`hyyhm `yfb }gh {yhpnfxt fddxyyhldht f` }ge} hphl},
]gh }zf dfyh empel}ejht f`
}gh l"jyeb bfmho eyh n}t
yhoe}nph tnb{ondn}~ elm }gh
einon}~ }f tdeoh x{/ i~ tnb{o~
nldyhetnlj }gh l,
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Ixnomnlj e Thl}nbhl} Eleo~}ndt tfox}nfl {fzhyhm i~ Bedgnlh Oheylnlj
55
E {yfieinon}~ peoxh nt }ghl ettnjlhm }f hedg zfym fy e }fahl, Lfz }gnt peoxh nt
iethm fl tfbh deodxoe}nflt }ge} }eah nl}f eddfxl} gfz f`}hl }ge} zfym fddxyt
nl flh de}hjfy~ fy elf}ghy, ]gh bft} dfbbfl e{{onde}nfl f` }gh `no}hy nt }f
nmhl}n`~ zfymt }ge} e{{hey nl }gh lhje}nph thl}nbhl} de}hjfy~/ phytxt }gh
{ftn}nph thl}nbhl} de}hjfy~,
]gnt tfox}nfl iyheat mfzl }gh dfl}hl} }f nb{yfph }gh `no}hy i~ tx{{ohbhl}nlj n}
lf} flo~ zn}g e me}eieth f` zfymt }f de}hjfynsh/ ix} eotf th}t f` l"jyeb mhynphm
`yfb }gh }hw}, ]gh eojfyn}gb emmn}nfleoo~ gho{t zn}g }gh hw}yed}nfl elm f``hyt e
`hz bfyh oe~hyt f` mh{}g `fy Ie~htnel `no}hynlj,
Lfz iethm fl }gh dfb{oh}h dfbinle}nfl f` {e}}hyl et zhoo et }gh l"jyeb }hw}
elm Ie~ht `no}hy doettn`nde}nfl/ }gh }zhh} nt oeihohm et {ftn}nph fy lhje}nph, Et }gh
nl`fybe}nfl nt ejenl }yhe}hm et e lhz }yenlnlj me}e th}/ n} nt yh"xthm }f beah }gh
alfzohmjh iela bfyh nl}hoonjhl} i~ }gh eojfyn}gb,
N` }gh `hhmieda off{ f` }gh }yenlnlj me}e"th}t nt dx} elm }gh alfzohmjh iela ah{}nl}ed} `fy e t{hdn`nd xth deth/ n} nt {fttnioh }f yxl n} }gyfxjg l"jyeb `no}hy elm
Ie~ht doettn`nhy dfldxyyhl}o~ }f jh} }gh yhtxo}t,
Eotf/ nl }gh dfb{oh}h {yfdhtt f` lhz {e}}hyl jhlhye}nfl/ n` }ghyh nt e @eoth
[ftn}nph/ }gnt del ih belxeoo~ dfyyhd}hm nl }gh @["Metgifeym,
]gh Nb{h}xt tfox}nfl
Nb{h}xt get txddhtt`xoo~ emf{}hm }gnt e{{yfedg elm ixno} e Thl}nbhl} Eleo~}ndt
tfox}nfl zgndg nt {fzhyhm i~ Bedgnlh Oheylnlj elm ohphyejht Inj Me}e
}hdglfofjnht,
Fxy tfox}nfl nl}xn}npho~ yh}ynhpht }gh nl{x} }hw} `fy eleo~tnt/ xtnlj ey}n`ndneo
nl}xn}nfl/ zgndg nt e tf{gnt}nde}hm `xld}nfl f` el ey}n`ndh }ge} del nl}hy{yh} me}e
nl"mh{}g elm ofde}h gnmmhl `ed}fyt,
]gh tfox}nfl nt tbey} hlfxjg }f dgeljh n}t tfxydh f` nl`fybe}nfl/ cxjjonlj
ih}zhhl ]zn}}hy/ @edhiffa/ el WBO `noh/ ]hw} `noh/ h}d,/ elm `no}hynlj fx} }gh
lfnth `yfb }gh dfl}hl} zgndg gfomt }gh thl}nbhl},
N} eotf f``hyt el f{}nfl }f xth }gh dxt}fb YHT] E[Nt `fy dyftt"`xld}nfleo }hebt
}f ixnom fl }f{ f` }gh tfox}nfl, N} nt el nl}xn}nph tfox}nfl/ de{eioh f` {yfdhttnljlhey yheo"}nbh me}e xtnlj }gh Inj Me}e t}eda, ]gh tfox}nfl zfyat fl OEB[/
GIETH/ Gemff{/ elm [G[ ]gyn`} elm get ihhl }ht}hm `fy mn``hyhl} tdhleynft,
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Ixnomnlj e Thl}nbhl} Eleo~}ndt tfox}nfl {fzhyhm i~ Bedgnlh Oheylnlj
59
Fxy {ynbey~ {xy{fth f` xtnlj Inj Me}e nt `fy eleo~}ndt/ elm zh
{hy`fyb dfldxyyhl} {yfdhttnlj }f hleioh `et} yhtxo}t zn}g
gnjghy eddxyed~, Ghyh/ }gh oe}hld~ nt bfyh nb{fy}el} }gel
ie}dgnlj,
]ghyh`fyh/ zh yhdfbbhlm e dfbinle}nfl f` GIeth elmGemff{ eoflj zn}g }gh Nl"Bhbfy~ eydgn}hd}xyh/ }f ohphyejh
}gh gxjh xlt}yxd}xyhm me}e elm {yfpnmh lhey yheo"}nbh
nltnjg}t, Zgnoh mhphof{nlj }gnt tfox}nfl/ zh ieoeldhm
nldyhbhl}nlj dfxl}hyt nl yheo }nbh zn}g Be{ Yhmxdh cfit fphy
}gh tebh me}e"th} }f hltxyh me}e eddxyed~,
]gh ihlh`n}t f``hyhm i~ }gh Nb{h}xt tfox}nfl
Ghyh eyh tfbh f` }gh benl empel}ejht }ge} fxy tfox}nfl f``hyt pnt""pnt n}t
dfl}hb{fyeynht,
E{ey} `yfb e gnjghy mhjyhh f` eddxyed~/ fxy tfox}nfl eotf gho{t nmhl}n`~Nl`oxhldhyt,
Te~/ e`}hy e deb{enjl fy e {yfmxd} oexldg/ el hl}hy{ynth zel}t }f alfz
zgf nt }eoanlj eifx} n}t f``hynljt/ zghyh elm gfz, N` }gh thl}nbhl} nt
oeyjho~ lhje}nph/ }gh hl}hy{ynth lhhmt }f lhx}yeonsh }gh bhl}nflt }ge}
be~ gxy} n}t iyelm }gh bft},
Zn}g fxy tfox}nfl/ }gh dfb{el~ del mynoo mfzl nl}f lhje}nph bhl}nflt/nmhl}n`~ }gh dfl}hl} dfbnlj `yfb }gh bft} nl`oxhl}neo {hf{oh nl }ghnlmxt}y~/ xlmhyt}elm gfz `ey hedg }zhh} }yephohm/ elm gfz bel~
{hf{oh zhyh nb{ed}hm i~ }gnt dfl}hl},
Nldoxmnlj Nl`oxhldhy Eleo~}ndt eofljtnmh thl}nbhl} bhetxyhbhl} ntihdfbnlj e t}elmeym f` }gh tfdneo bhmne bfln}fynlj nlmxt}y~, N} eotf
hleioht yh{x}e}nfl belejhbhl}/ }ghyhi~ }eanlj }gh nl`oxhldhy dfldh{}
e t}h{ `xy}ghy,
Et `ey et thl}nbhl} eojfyn}gbt eyh dfldhylhm/ {ey} f` e txddhtt`xo{ynfyn}nse}nfl {yfdhtt nt }f nmhl}n`~ }gh nl}hltn}~ f` hedg bhl}nfl, Nyheoo~ ge}h {yfmxd} W elm znoo lhphy ix~ n} nt uxn}h mn``hyhl} `yfb
[yfmxd} W nt yxllnlj e on}}oh tofz }fme~,
]gnt einon}~ }f dyftt"yh`hyhldh nl}hltn}~/ nl`oxhldh }yechd}fy~/ phofdn}~ elm
thl}nbhl} f` hedg tfdneo bhmne bhl}nfl mynpht xt }fzeymt e yhoneioh {ynfyn}~
t~t}hb,
Nb{h}xt tfox}nfl hleioht dxt}fbhyt }f gelm{nda
t}e}nt}ndt fl mhbelm }f jenl beyah} nltnjg}t elm
yhed} uxndao~ }f }yhlmt, ]gnt nt eoo {fttnioh i~
{yfdhttnlj }gh GIeth me}e fl GM@T i~ Gemff{/
}f dflphy} n} `yfb ie}dg }f lhey yheo"}nbh,
]gnt e{{yfedg iynljt n} 7; {hydhl} dofthy }f lhey
yheo"}nbh eleo~}ndt, ]gh yhbenlnlj 9; {hydhl} znoo
}eah hw}ye h``fy} nl }gh `fyb f` Nl"Bhbfy~
tfox}nflt onah BhbIeth/ JnjeT{edht/ fy
Bhbdedghm,
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Ixnomnlj e Thl}nbhl} Eleo~}ndt tfox}nfl {fzhyhm i~ Bedgnlh Oheylnlj
54
Dfldoxtnfl
Nl dfldoxtnfl n} del ih tenm }ge} e Thl}nbhl} Eleo~}ndt Tfox}nfl nt xthm }f jexjh
}gh {hy`fybeldh f` e deb{enjl/ {yfmxd}/ fy e iyelm elm }f dghda gfz zhoo n}
get ihhl yhdhnphm nl }gh beyah}{oedh, Thl}nbhl} Eleo~}ndt nt dflphl}nfleoo~
gelmohm i~ dfx{oh f` {f{xoey }hdglnuxht nldoxmnlj LO[ elm Ey}n`ndneo
Nl}hoonjhldh,
]gh lhx}yeo le}xyh f` tfdneo bhmne bhl}nflt/ ]eyjh} Fphyoffa Ed}xeo Phyie}nb
elm Thl}nbhl} Fphyynmh dgeoohljht del ih gelmohm i~ ixnomnlj e Bedgnlh
Oheylnlj bfmho iethm fl l"jyeb elm }gh Ie~ht `no}hy doettn`nde}nfl/
E Bedgnlh Oheylnlj t~t}hb get e dhy}enl ohpho f` alfzohmjh elm nt ettfdne}hm
zn}g e dfyyht{flmnlj alfzohmjh"belejhbhl} fyjelnse}nfl zgndg hleioht n} }f
nl}hy{yh}/ eleo~sh/ elm }ht} }gh alfzohmjh eduxnyhm,
E{ey} `yfb e gnjghy mhjyhh f` eddxyed~/ n} eotf gho{t nmhl}n`~ nl`oxhldhyt,
Dflmxd}nlj Nl`oxhldhy Eleo~}ndt eofljtnmh thl}nbhl} bhetxyhbhl} get ihdfbh
}gh lfyb `fy }gh tfdneo bhmne bfln}fynlj nlmxt}y~, ]gh tfox}nfl }ge} get }gh
einon}~ }f dyftt"yh`hyhldh nl}hltn}~/ nl`oxhldh }yechd}fy~/ phofdn}~/ elm thl}nbhl}
f` hedg tfdneo bhmne bhl}nfl/ del gho{ nl }gh dyhe}nfl f` e yhoneioh {ynfyn}~
t~t}hb,
Eifx} Nb{h}xt
Nb{h}xt ]hdglfofjnht f``hyt [yfmxd} Hljnlhhynlj elm ]hdglfofj~ Y&M thypndht fy tf`}zeyh {yfmxd} mhphof{bhl},
Zn}g fljfnlj nlpht}bhl}t nl yhtheydg elm e{{onde}nfl f` hbhyjnlj }hdglfofj~ eyhet/ nllfpe}nph ixtnlhtt bfmhot/ elm
el ejnoh e{{yfedg/ zh {ey}lhy zn}g fxy donhl} ieth dfb{yntnlj oeyjh tdeoh NTPt elm }hdglfofj~ nllfpe}fyt }f mhonphy
dx}}nlj"hmjh tf`}zeyh {yfmxd}t, Fxy hw{hy}nth t{elt }gh mfbenlt f` Inj Me}e/ TeeT/ Dofxm Dfb{x}nlj/ Bfinon}~
Tfox}nflt/ ]ht} Hljnlhhynlj/ [hy`fybeldh Hljnlhhynlj/ elm Tfdneo Bhmne ebflj f}ghyt,
Nb{h}xt ]hdglfofjnht/ Nld,84;; T}hphlt Dyhha Ifxohpeym/ Txn}h =8;/ Tel Cfth/ DE >859>/ XTE
]ho3 =;7,954,445; | Hbeno3nluxny~Knb{h}xt,dfb
Yhjnfleo Mhphof{bhl} Dhl}hyt " NLMNE3 Lhz Mhogn Ieljeofyh Nlmfyh G~mhyeiem
Pntn}3zzz,nb{h}xt,dfb
Mntdoenbhyt]gh nl`fybe}nfl dfl}enlhm nl }gnt mfdxbhl} nt }gh {yf{ynh}ey~ elm hwdoxtnph {yf{hy}~ f` Nb{h}xt ]hdglfofjnht Nld, hwdh{} et f}ghyznth nlmnde}hm, Lf {ey} f`
}gnt mfdxbhl}/ nl zgfoh fy nl {ey}/ be~ ih yh{yfmxdhm/ t}fyhm/ }yeltbn}}hm/ fy xthm `fy mhtnjl {xy{ftht zn}gfx} }gh {ynfy zyn }}hl {hybnttnfl f` Nb{h}xt
]hdglfofjnht Nld,
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