Building a Strong Community Presence

Building a Strong Community PresenceJulie Ann PetersonGrace Lutheran School - Jacksonville, FL

1Whos In Our Community?

2Whos In Our Community?

Potential Families Local medianewspapersTelevisionRadio stations

Local Chambers/CouncilLocal BusinessesCommunity PastorsDay Care DirectorsGrandparents

3How do we build these relationships?

Consistent & Positive FeedbackPrompt Follow UpPersonal CarePlan AheadSchool AdvocatesMarketing Materials

4Consistent & Positive Contact

5Face-to-face visits

Invitations to events

Grandparents & Special Friends e-newsletter

Thank you cards/letters

6PromptFollow Up

7Same day when possibleNever more than 24 hours

Multiple TouchesPhone callE-mailHand written cardHave Teacher Connect

8Personal Care9Use specific names

Parent and Student Mentors

Listen to what they likeInvite them to events that 10Plan Ahead

11Dont wait until the last minute

Organization IS noticed!!!

Ask for help!!!

Keep track of what worksAnd what doesnt!

12Utilize School Advocates13Recognize your Advocates:

ParentsConnect with potential familiesStudent Council MembersCreate AmbassadorsChurch MembersGreat VolunteersSchool Board Members14Marketing Materials15Brochures

Pamphlets

Postcards

Websites

Scrapbooks

Coloring Books

Water Bottles

Gift Bags

Car Magnets

Tote Bags

Business Cards

Hats

Bracelets

Temporary Tattoos

16If you can put your schools

NameLogoPhone Number and/orWebsiteon it

IT CAN BE A MARKETING MATERIAL!17Local MediaNewspaper

Radio

Television

Local Chamber

Community Events18NewspaperGet to know your editors!

Ask what you can do to make their jobs easier!

Send Follow up Thank You Notes!!!!!

Are they on-line?

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20RadioChristian StationsSecular StationsCan be priceyWorth Checking intoOn-Line Event CalendarUsually Free21TelevisionLocal StationsOn-line Event CalendarReportersCan they be a part of your event?Community Hosted EventsCan you participate in their events?22

23Local ChamberNetworking OpportunitiesDonations for AuctionPrograms for StudentsEvent OpportunitiesExposChildrens EventsMarketing

24EventsPrivate School ExpoMall EventsFamily Fun EventsZooParksConcerts25USE YOUR IMAGINATION!!!

26USE THE BLESSINGS GOD HAS GIVEN YOU!!!27Julie Ann PetersonGrace Lutheran SchoolJacksonville, FL(904) 928-9136 ext 11julie_peterson@gracelutheraneagles.org

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