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The story of Plurk.com Building a million+ users social network amir salihefendic [email protected] amix.dk

Building a million+ users social network. The story of Plurk.com

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Amir Salihefendic is a co-founder and a former CTO of Plurk.com, one of the largest social networks in the world.In this talk Amir presents following things:* The unique story of how Plurk got built by a remote team spread across 3 different continents* How to build a product for the global market* The most important lessons learned and how they could apply to other startups Amir Salihefendic was born in Bosnia, but has lived most of his life in Denmark. His holds a degree in computer science and is currently starting Wedoist in Chile, a start-up that focuses on productivity and project management with Start-Up Chile.

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Page 1: Building a million+ users social network. The story of Plurk.com

The  story  of  Plurk.com  Building  a  million+  users  

social  network  amir  salihefendic    -­‐    [email protected]    -­‐    amix.dk  

Page 2: Building a million+ users social network. The story of Plurk.com

Former  CTO    Co-­‐founder  of  Plurk  

Page 3: Building a million+ users social network. The story of Plurk.com

What  is  Plurk?  

Page 4: Building a million+ users social network. The story of Plurk.com

Conversa)on-­‐based  social  network  

share  &  discover:  your  online  journal

)meline:  a  quick  glance  of  what’s  happening  now

karma  &  badges:  where  the  game  has  begun

Social  friending:  where  you  mingle  online

Page 5: Building a million+ users social network. The story of Plurk.com

Plurk  in  Numbers  Millions  of  unique  visitors  pr.  month  

 Billions  of  pageviews  pr.  month  

 Millions  of  messages  posted  each  day  

 Billions  of  unique  messages  to  this  date  

Page 6: Building a million+ users social network. The story of Plurk.com

More  addicJve  than  Facebook  in  Taiwan  Facebook:        391  mins/month    Yahoo  Taiwan:    340  mins/month    Plurk:            600  mins/month     source:  ARO  InsightXplorer  Internet  Report,  Jan,  2011.  

Page 7: Building a million+ users social network. The story of Plurk.com

Growth  

Page 8: Building a million+ users social network. The story of Plurk.com

Some  Jps  on    how  we  did  it  

Page 9: Building a million+ users social network. The story of Plurk.com

Assemble  an  amazing  team  

Alvin  

Ryan   Alexy  Armin  

Kan  

Gleb  Amir  

Some  of  Plurk’s  early  team…  

Denis  

Page 10: Building a million+ users social network. The story of Plurk.com

36+  Languages  crowdsource  efforts  from  Plurk’s  users  

Localize!  

Page 11: Building a million+ users social network. The story of Plurk.com

DifferenJate  or  Die  

Page 12: Building a million+ users social network. The story of Plurk.com

Plurk’s  first  frontpage  

Page 13: Building a million+ users social network. The story of Plurk.com

Plurk’s  markeJng  budget:  

$0  to  this  date  

Page 14: Building a million+ users social network. The story of Plurk.com

Understand  Viral  Loops  

Page 15: Building a million+ users social network. The story of Plurk.com

Gegng  Viral  Loops  right  

Page 16: Building a million+ users social network. The story of Plurk.com

Can  apply  to  any  product  

DropBox  

Page 17: Building a million+ users social network. The story of Plurk.com

Understand  Game  Mechanics  

Explicit  

Page 18: Building a million+ users social network. The story of Plurk.com

Understand  Game  Mechanics  

Implicit  

Page 19: Building a million+ users social network. The story of Plurk.com
Page 20: Building a million+ users social network. The story of Plurk.com

My  new  mission:  Make  the  world    more  producJve  

Page 21: Building a million+ users social network. The story of Plurk.com

QuesJons?  [email protected]  hjp://amix.dk/  

Want  to    work  for  Plurk?  CV  to  [email protected]  (subject  Startup  Chile  job)