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Building a Mature WebFoundation to Finishing
Touches:Building a Mature Web from the Ground Up
Dan Charles & Julie WilsonTyson Foods, Inc.
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Building a Mature WebAbout Tyson Foods
Founded 1935 in Springdale, Arkansas,
World’s largest processor and marketer of beef, chicken and pork.
130,000+ people at 143 locations.
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Building a Mature Web
Tyson Internet/Intranet
www.Tyson.com less than 1% the size of the Tyson intranet.
80-90 sub webs 15,000+ unique visitors/month250,000 hits per day
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Building a Mature Web
Our Intranet Challenge
Slow to publish, if published at allRarely usedUnprofessionalWasted time, resources in
developmentExcessive support
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Building a Mature Web
What’s Wrong? What’s Right?
Old contentHigh turnoverAwkward navigationUnorganizedBroken linksMissing pagesUnprofessionalHigh maintenance
Dynamic, up to date contentLess turnoverEasy navigationOrganizedWorking links No missing pagesProfessionalLow maintenance
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Building a Mature Web
9 Steps to a Usable Web
1. Determine the purpose and audience.2. Find a location for your web.3. Gather and organize content.4. Build the site structure.5. Build the homepage and a template.6. Build the content pages.7. Test and debug the site.8. Publish the site.9. Maintain the site.
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Building a Mature Web
Determine Purpose, Audience
What about you?Be specificBe aware of common uses
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Building a Mature Web
Determine Purpose, Audience
Build for your audiencePlan for your goals
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Building a Mature Web
Tyson Audience
15,000+ team members• Identify audiences within the primary
audienceConsistent PC environmentDecision makers & approval
processDevelopment tools
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Building a Mature Web
Audience Participation
IMAGURU• Who is the audience?• How would you get that information?• What will the web need to do?
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Building a Mature Web
Find a LocationISP vs. CorporateDevelopment, Staging, Production
ServersEnvironments
• Basic/Home• Industrial/Business• High Grade/Development
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Building a Mature Web
Find a Location
Identify functional needsAccommodate dynamic contentDetermine publishing processPlan growth
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Building a Mature Web
Tyson Location
Request development environment via e-mail
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Building a Mature Web
Gather Content
What do you have?What do you need?
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Building a Mature Web
Organize Content
Set standardsCreate a style guideTest a model
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Building a Mature Web
Tyson Standards
File NamingInclude filesStyle sheets
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Building a Mature Web
Build the Site Structure
Use folders to organizeFocus on the web designer
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Building a Mature WebBuild Homepage &
TemplateBuild them once!Set the stageKeep it to 3 clicks or fewerAdd new content easily
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Building a Mature WebTyson Homepage &
TemplateHomepage
• Banner & left navigation based on include files
• Default.asp at root level
Template• Development only• Like homepage• Template.asp
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Building a Mature WebBuild Content Pages
The heart of your siteBased on template.aspUse folders to group similar pages
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Building a Mature WebTyson Content Pages
Template.asp filename.aspNaming conventionsDefault.asp
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Building a Mature Web
Test & Debug
FunctionalityContentAudienceRemember, testing requires fresh
eyes
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Building a Mature Web
Tyson Testing & Debugging
Standard testingAlways include customer
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Building a Mature Web
Publish the Site
Move to Production (Stage if applicable)
Test againMarket your site
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Building a Mature Web
Tyson Publishing Process
Copy production-ready files to stage
Notify IS Web Services• Stage Production• Final Review• Marketing
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Building a Mature Web
Maintain the Site
Keep it currentMake new information visibleLook for new usesMake is easierListen to your audienceRepeat the 9 steps as needed
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Building a Mature Web
Conclusion
Plan, Plan, PlanDefine purpose and audience,
organize content, then begin development
Remember your audienceQuestions?
