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Building A Growth EngineeBay India leverages the Sokrati platform and Google Shopping Campaigns to be the most

popular ecommerce destination in India

About eBay India

eBay India (www.ebay.in), spearheaded ecommerce in India when it started operations in the country in 2002. Today, it is the largest marketplaces with 40,000 merchants and 30 Million products across 2,000 categories such as electronics, gadgets, lifestyle, collectibles and media verticals.

Globally, eBay is among the top ten

and leads the online auction industry with more than 60 percent market share.

To emulate its global success, eBay India partnered with Sokrati, an ad

technology and analytics company and a Google preferred partner in

sales to its website.

Goals & Challenges

competitive market, eBay India set out to grow its transaction volume by 3 times. Also large volumes added to the complexity.

A Better Solution

Using Sokrati’s predictive analytics engine eBay could predict which products would sell in the near future. This data driven methodology combined with Google Shopping

6X

Increase in product coverage

173%

Increase in the number of transactions

81%

Reduction in cost per transaction

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Case Study: eBay India 02

Campaign helped eBay optimize its product catalogue driving a 6X increase in product coverage, 173% incrase in the number of transactions and an 81% reduction in the cost per transaction.

The Approach

its data driven methodology for insights, and unearthed several interconnected challenges:• For starters, eBay’s large product

catalogue was not optimally

visible online• Sub-optimal display of images

and text accompanying its products created primarily by sellers

• Popular and highest selling products did not equate with higher margins

• Out of stock products continued to be advertised leading to large bounce rates.

Sokrati’s platform in conjunction with Google Shopping Campaigns

Google Shopping give us the opportunity to promote our full product lines and gauge what online consumers are truly searching for, and which products capture their attention and interest.

~ Ravi Sekhar KV, Head of Digital Marketing, eBay India

Sokrati is India’s leading ad technology and analytics company and Google’s largest preferred partner in India. Led by ex-Amazonians and ex-

Googlers, Sokrati has built proprietary algorithms to manage performance driven marketing spends on paid search, social and display networks.

Today, Sokrati drives over 12 million monthly visits to advertisers by managing over 100 million active ad entities on a real-time basis. Several

analytics platform. Sokrati has been named as one of the ‘Top 20 Hottest Technology Startups’ in India by Techcircle. Based in Pune and already

an 80 member team, we are aggressively ramping up operations.

prediction engine, along with the effective segmentation of the product catalogues, provided insights to adjust bids on top product performers.

Lastly, Sokrati’s algorithms dynamically detected out-of-stock products and automatically paused the corresponding keywords.

Results

eBay India experienced an increase of 6X in product coverage. ‘Coins and notes’, a new category achieved 10,000 unique product SKUs being advertised, resulting in 1.1M impressions.

Solving these challenges contributed to an increase of 173% in transactions with an 81% reduction in cost per transaction.

Visit www.sokrati.com for more details. For queries and more information start a chat with us at conversations@sokrati.com© Sokrati Technologies, 2015. All Rights Reserved.

sales. Google Shopping Campaigns allowed eBay India to optimize the product catalogue by organizing their inventory similar to a store catalog, grouping products of different types into a product category.A focus on the use of high quality product images and promotional text such as price, business name and

other compelling data to highlight unique offerings & key selling points

(click-through rate) by delivering an excellent customer experience.

Supported by Sokrati’s data driven analysis of user behavior on the website, and its model based

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Sokrati helps eCommerce businesses around the world scale up customer acquisition and reap tangible business value. To know more about how you can leverage the Sokrati platform and its partners, write to us at conversations@sokrati.com.