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UKGBC - Together for a better built environment 1
Building a green mortgage marketTuesday 20 March
AECOM, Aldgate Tower
#GreenMortgages
UKGBC - Together for a better built environment
Agenda
09.00 Introduction Richard Twinn, UKGBC
09.05 EeMAP project overview Stephen Richardson, WorldGBC
09.15 EeMAP consumer research Marco Marijewycz, E.ON
09.25 Green Finance Taskforce Gervase Poulden, BEIS
09.35 Ecology’s sustainable mortgages Ian Rigarlsford, Ecology Building Society
09.45 Panel discussion
10.30 Panel discussion close
11.00 –
13.30EeMAP workshop
• Aim to better represent energy in the mortgage process by looking at the fuel estimates in financial affordability
• LENDERS website provides example ‘Decision in Principle’ stage prediction tool
www.EPCmortgage.org.uk
EeMAP: The Story So FarStephen Richardson, WorldGBC
• Mortgages = ⅓ of total EU banking sector assets -
worth ½ EU GDP (€7 trillion)
• Most well-known and cheapest form of property
loan
• Engage with key “trigger points” for renovation
(purchase, refinance)
• EU capital market reforms – EU setting out strategy
for sustainable finance
• Leading mortgage lenders recognise case for
favourable capital treatment if loan data can
evidence lower risk
Why mortgages and why now?
“has the potential to change consumer behaviour”
“opens tremendous social and economic opportunities
for households, lenders and investors”
“A clear and common framework constituting an
Energy Efficient Mortgage would help us grow this
market”
“we support the development of the EeMAP initiative”
“Now is the time for private financial
institutions to enter the market at scale”
Growing enthusiasm amongst
Europe’s biggest banks
“A unique partnership to leverage
the power of mortgage lending in
reducing the energy use of
Europe’s buildings.”
EeMAP GBC Team
Project Timeline: Energy Efficiency Work
Research Phase
State of
Play
Reports
Pilot Phase
10x National
Workshops
Initial
Pilot
Outcome
s
Consultation
Draft
Proposals &
Consumer
ResearchUpdated
Proposals
for Pilot
PhasePublic
Consultation
Closes
12 March
2018 2019
OCT NOV DEC JAN FEB MAR APR MAY JUN JUN
2017
Building Assessment Briefings
Detailed market intelligence covering:
• Characteristics of the building stock
• Energy performance certificates, eg: access, QA procedures,
coverage, etc.
• Other energy performance assessment infrastructure
• Energy performance measurement infrastructure
• Existing EE finance initiatives
• Sustainability assessment and certification landscape
Available from worldgbc.org/green-mortgages
EeMAP Pilot Scheme June 2018 onwards
• To test the EeMAP guidelines in an
operational environment
• Create the learning and relationships needed
to strengthen value-chains
• In time, mortgages will be issued, in line with
EeMAP’s proposed guidelines
• Lenders will identify and ‘tag’ existing
mortgages that meet the requirements
• Anonymised data on energy performance will
be collected by the EeMAP consortium
EeMAP National Workshops
• To gather detailed national feedback on proposed Building Performance Criteria
• To explore national implementation
• Feedback will be collated by WorldGBC Europe
• Feedback used to refine to proposals ahead of the pilot in June
Energy Efficient Mortgages Initiative
Consumer Research Insights
www.energyefficientmortgages.eu
16
Marco Marijewycz
International Market Manager, E.ON
EeMAP Consortium Member
17
We conducted 500 interviews in each market with consumers
who had recently taken out a mortgage, or were actively
considering a mortgage
First time buyer
1st mortgage or considering first mortgage 19% 24% 17%
Experienced mortgagee
onto their 2nd or more mortgage 54% 54% 48%
Multiple mortgage holder
2 or more mortgages 27% 22% 34%
18
Whilst energy efficiency is relatively less important than price and
location when buying a property, in Italy it is a key consideration
X1. Which of the following are most important when considering which property to buy?Base: UK (525), Italy (516), Sweden (543)
Important factors when buying a property All respondents
Price
Location of the property
Size of the property
Outdoor space included e.g.
garden
Look and design of the
property
Layout of the property e.g.
floorplan
How energy efficient the
property is
Price
Location of the property
How energy efficient the
property is
Size of the property
Closet and storage space
Age of the property
Outdoor space included e.g.
garden
Price
Location of the property
Size of the property
Layout of the property e.g.
floorplan
How energy efficient the
property is
Look and design of the
property
Outdoor space included e.g.
garden
Import
ance
Then we introduced an Energy Efficient Mortgage concept
which was adapted with feedback from our initial focus group
phase
Standard
Mortgage
Product
Energy
Efficiency
Improvemen
t Loan
(EEIL)
Energy Efficient Mortgage (EEM)
• Packaged mortgage product made up of two linked loans
• EEM product carries an interest rate discount
• EEIL is a low cost loan facility linked to mortgage
• EEIL funds upgrades determined by energy audit
• Two installation approaches available – managed or DIY
20
Across each market, we asked a series of questions to unpick
reaction to the proposition
How appealing
is it?
Is it
understood? Is it relevant?
Is there an
appetite to take
out a Energy
Efficient
Mortgage?
We’re able to isolate key consumer groups across each metric, to understand who may
be the initial target market for the Energy Efficient Mortgage (EEM)
21B3. How clear are you on how this new mortgage product works?Base: UK (525), Italy (516), Sweden (543)
The majority of consumers in all markets feel they are clear how
the Energy Efficient Mortgage works…
Claimed understanding of EEM propositionAll respondents
42%
Very /
quite clear
Very clear
72%
53%
Very /
quite clear
Very clear
80%
30%
Very / quite
clear
Very clear
58%
* Unclear in each market 7% of less
22B2. How relevant is this new mortgage product to you?Base: UK (525), Italy (516), Sweden (543)
… and Italian’s feel it is most relevant, as some consumers in
Sweden struggle to believe it could be of interest to them
Claimed relevance of EEM propositionAll respondents
34%
Very /
quite
relevant
Very
relevant
63%
53%
Very /
quite
relevant
Very
relevant
79%
Very relevant
Very / quite relevant
Not at all relevant
20%
19%
43%
* Not at all relevant UK = 10%, Italy = 3%
23
The Energy Efficient Mortgage holds greatest appeal to the Italian
market, and outright rejection of the proposition is minimal…
Very appealing
(T2B)37% 55% 31%
Appeal of EEM propositionAll respondents
B1. Thinking broadly about the new mortgage product you have seen, how appealing do you find it? Base: UK (525), Italy (516), Sweden (543)
Very / quite
appealing
(T3B)
66% 80% 58%
Very
unappealing
(B2B)
7% 3% 9%
“This would be brilliant –
we’ve been wanting to do
something like this for
years… there’s no
downside – 10/10”
Sweden
“I like the idea
of improving energy
efficiency and I think
that in the long run I’ll
save money”
Italy
“An excellent opportunity
for energy improvement
in my home, helping not
only me, but the
environment”
Italy
“I like trying to be
green and love idea of
being rewarded for it”
UK
Significantly higher or lower vs. other markets
24 B10A. BARRIERS: Which of the following reasons best describe why you do not find this product appealing? UK=62, IT=35, SW=96
Those who do not find the Energy Efficient Mortgage appealing are
already planning on buying an energy efficient property, or do not
want to take out an additional loan
BarriersAll who do not find the EEM appealing
Do not want to take out / cannot
afford an additional loan18%
I already have an energy efficient
home, therefore it is not
applicable to me
Primary
barriers
11%18%
25% 23%
15%
Most important reason (select 1 only)
25 B10A. BARRIERS: Which of the following reasons best describe why you do not find this product appealing? UK=62, IT=35, SW=96
Length of time for the work and a predicted short tenure are
secondary barriers, alongside a worry about ‘being tied in’ to a
certain mortgage
Don't have time for home renovation / too
much of a hassle10%
I don't see myself in my home long enough
to benefit
Worry this would tie me in to a mortgage
provider for a long time
I am not interested in making my home
more energy efficient
Secondary
barriers
6% 7%
3% 11% 7%
8% 6% 4%
8% 6%3%
BarriersAll who do not find the EEM appealing
All other barriers under 6%
Most important reason (select 1 only)
26 B7. How appealing do you find each of the following aspects of the Green Mortgage, along with the Energy Efficiency Improvement Loan?
The Energy Efficient Mortgage’s financial advantages drive its appeal,
with aspects related to energy and property also important drivers
FinanceGetting a lower interest rate
on your mortgage, and saving
money in the long term
What is driving appeal?All who find EEM appealing
EnergyBringing down the cost of your
energy bills, and making your
home more warm and comfortable
PropertyIncreasing the value
of your property, and
making it easier to
sell
Home improvementGetting a competitive loan for home
improvement purposes
GreenReducing your carbon footprint
1
2
3
45
Consistent across
markets
Most attractive aspect (select 1 only)
27
Appeal of Installation options A & BAll who find Green Mortgage appealing
E1. How appealing do you find the below installation option? All who find Green Mortgage appealing UK=462, IT=481, SW=447T3B / B3B
A
NET
unappealing 11% 9% 14%
B
NET
appealing
NET
unappealing
62% 74% 45%
20% 9% 29%
Significantly higher or lower vs. option A
While both installation options appeal, Option B proves to be more divisive
in the UK and Sweden - but in Italy A and B are of equally appeal
NET
appealing 72% 75% 54%
A managed service using a
lender’s preferred partner(s)
A DIY/self-managed
refurbishment project
28
Why do you find it appealing?All who find installation option appealing
E2. SUMMARY: Which of the following best describe why you find it appealing?
Across all markets, keeping costs in check and ensuring the quality of
the works are key factors when considering both installation options
Top 3 reasons
✓ The cost of the installation is guaranteed
✓ The quality of the installation is guaranteed Because the installer is recommended
✓ Do not have the hassle of managing the installation
✓ I have control over the cost of the installation
✓ I can guarantee the quality of the installation Because I pick the installer myself
✓ I have control and flexibility
A B
Consistent across
markets
Reasons are mirrored across the two options
29
…but
checking the
financial details
in full would be
an important
step before
signing up
B7. How appealing do you find each of the following aspects of the Green Mortgage, along with the Energy Efficiency Improvement Loan? All who find Green Mortgage appealing UK=499, IT=501, SW=496
Communicating the financial benefits of the proposition will be key
– it’s important the product provides long term financial gain
Consumers say
the idea sounds
great in
principle…
The financial
advantages of
the Energy
Efficient
Mortgage drive
its appeal
“It's very attractive
but I'd still like to
compare it against
other available deals”
UK
“It would depend on the
monthly costs offset
against the money saved
being more energy
efficient”
UK
“Benefits look good,
but would need more
information to
compare”
Sweden
“I would have to
understand how much I
would be paying in
monthly installments”
Italy
Building a green mortgage market
Gervase Poulden, Head of Owner Occupier Energy Efficiency, BEIS
20 March 2018
Why are green mortgages important?
Risk – Green Mortgages offer opportunity to properly reflect the potential lower default rates, lower costs and higher value of more efficient homes, reducing risk to lenders. Also a chance to reduce exposure to climate related risks by improving worst properties.
Opportunity – for lenders to deepen engagement with their customers and offer new products to reward them for choosing a more efficient home or allow them to make improvements to their homes generating new business and upgrading infrastructure.
Challenge – Clean Growth Strategy set aspiration for as many homes as possible to be EPC C by 2035. Green mortgages could play a vital role in supporting this, providing a demand incentive, and support to homeowners to finance energy improvements.
A priority for ministers“It is a priority of mine that people are able to access financial products that support their values, whether that be sharia-compliant loans or green mortgages that have a positive environmental impact”Stephen Barclay, Economic Secretary to the Treasury, 18 September, 2017
“The green finance taskforce that I set up with the Treasury last year will be reporting shortly. One of its strands of work is how we get green mortgages to be a proper retail offering “Claire Perry, Minister of State for Energy & Clean Growth, 16 March, 2018
Green Finance Task Force • The Green Finance Taskforce, announced in the Clean Growth Strategy.
• Aiming to build on expertise of UK finance sector to inform and advance policy
development on green finance, with the aim of
• Helping to deliver the investment needed to meet the UK’s Industrial Strategy
and Clean Growth Strategy.
• Further consolidating the UK’s leadership in green finance.
• The Taskforce includes members from industry, academia and civil society and has
been given six months (to spring 2018) to provide recommendations to
government on scaling-up green finance and remaining at the forefront of the
market internationally.
Green Finance Task Force The key underlying questions for the Taskforce to consider will be:
1. What is the investment that will be required in each sector?
2. What are the barriers preventing this investment?
3. What is the role of private financial markets in accelerating this investment?
4. How can Government support the acceleration of this investment?
5. How can Government enable better risk management?
6. How can Government support the development of particular products, for example
green mortgages for owner occupiers and the buy-to-let market?
7. What is needed to strengthen the UK’s international leadership position andensure it
captures greatest share of global opportunity to finance CleanGrowth?
Call for evidence: Building a market for
Energy Efficiency • Alongside the Clean Growth Strategy, we published a Call for
Evidence on ‘Building a Market for Energy Efficiency’.
• The call focussed on proposals for encouraging owner
occupiers to carry out energy performance
improvements to their homes, and included ideas for
encouraging banks to offer green mortgage products.
• It closed on 9 January. 88 organisations responded and
we are currently analysing responses. We plan to
publish a summary of responses in May.
Source: International Energy Agency, ‘Capturing the multiple benefits of energy efficiency’ 2014, pg 18-27
Decrease running or sale
costs for more efficient
properties and increase
those for less efficient
ones.
Communications campaign targeted at intermediaries – estate agents, building trade etc.
Communications Campaign
Price Signals EPC Reform
Range of targeted fiscal discussed [loans, subsidy, conditional mortgages
Additional trigger points for requiring EPCs, & improving quality
Call for Evidence - Demand side proposals
Fiscal Levers
Call for Evidence - Supply side proposalsMortgage Lenders
disclosure or voluntary
targets for lenders
DNO/ GDNs incentives
additional incentives for
DNOs/ GDNs
£10m innovation fund
test new retrofit technologies,
ways to encourage innovation
in ECO
Supply chain
Trials to fund projects to
upskill RMI chain on retrofit
Data - virtual EPC project
improve performance data on
homes
What can lenders do to support green mortgages?
Build on the experience of banks such as ING in the Netherlands, and
Fannie Mae/ Freddie Mac in US. Some of the actions that lenders could
take could include:
1. ‘Green tagging’ of properties, and disclosure of results.
2. Use of the capital markets and green bonds to secure lower cost
financing for more efficient properties
3. More accurately reflecting the energy performance of buildings in
affordability calculations
4. Voluntary targets to improve performance of homes lent to
5. Green training and targets for frontline sales team
Building a green mortgage market
- Ecology’s sustainable mortgages
Ian Rigarlsford, External Affairs Manager
Tuesday 20 March 2018
About us
Our mission
▪ Building a greener society by providing mortgages
for properties and projects that respect the
environment and support sustainable communities
Our specialism
▪ Non-standard cases – we’re experts in unusual and
unique projects, and may be able to help when other
lenders can’t
About us
Established 1981
Assets £173 million
Mortgage Assets £117 million
Mortgage Book Value £270 million
BS Sector growth 2012-2016 18.99%
EBS growth 2012-2016 61.6%
EBS profitability 2016 11/44
Asset target 2023 £300 million
We operate throughout the UK including NI
About us
▪ Ethical finance ‘pioneer’
▪ Ethical guidelines for Treasury operations
▪ Procurement practices –paper, furniture, etc.
▪ Fair Pay – 1 to 8 ratio
▪ Eco-build offices
▪ Fair Tax
Sustainable Mortgages
▪ Innovative award-winning mortgages
▪ Unique mortgage discounts reward energy efficiency
▪ Lending assessed on environmental benefit as well as financial aspects
▪ Inclusive environmental criteria: EPC improvements, renovation of empty property, renewable energy-system installation
▪ Business is from customers direct or financial intermediaries
▪ Lend throughout the UK
▪ Personalised underwriting – each case assessed on its own merits
▪ Flexible underwriting parameters and for staged payments
Sustainable Mortgages (cont’d)
What do we lend on?
Self-build 80% maximum (interest only or
capital repayment)
Conversion 80% maximum (interest only or
capital repayment)
Renovation 90% maximum (interest only or
capital repayment)
Affordable housing Shared ownership,
restrictive covenants limiting value of sites
Buy-to-let All these project types can be
considered on a buy-to-let basis
Other Woodlands, moorings, new build
We welcome the unusual
We can consider a wide range of property-
types:
▪ Live/work units
▪ Timber frame/clad or steel frame
▪ Earth sheltered dwellings
▪ Non-traditional constructions, e.g. straw
bale, thatch, rammed earth, wattle and daub
▪ Structured insulated panels (SIPs)
▪ Insulated concrete forms
▪ Listed buildings
▪ Modular /custom build
▪ SVR during the project construction / renovation
▪ Once project’s finished and required documents received,
they’ll become eligible for one of our C-Change discounts
▪ We will require the Building Regulation Completion
Certificate and the final Energy Performance Certificate
(EPC) in order to apply the discount
▪ Low set-up fees for the mortgage
Our mortgages
Our C-Change discounts
We offer different types of discount:
▪ Sustainable homes discount
▪ Retrofit discount
Sustainable homes discount
▪ For self-builds and conversions: usually for new build projects, but
can apply to renovations and conversions
▪ Tiered discounts based on property’s proposed energy rating
▪ The higher the energy rating, the higher the mortgage discount
▪ Discount ranges from 0.75% (EPC A) to 1.25% (Passivhaus
Certified) off our SVR of 4.65%
Sustainable homes discount (cont’d)
▪ Predicted EPC has two ratings:
▪ Energy Efficiency rating (EE)
▪ Environmental Impact rating (EI)
We take the highest rating when considering the
discount
▪ Discount applied to the whole of the mortgage for the
duration of the loan
▪ For renovations: any existing
home requiring extensive home
improvements including works to
improve the thermal performance
▪ Level of discount available is linked
to improvements made to the EPC
rating
Retrofit discount
▪ A discount of 0.25% is applied for each grade improvement in either
the Energy Efficiency (EE) or Environmental Impact (EI) rating
We offer different types of discount:
▪ Sustainable homes discount
▪ Retrofit discount
Our C-Change discounts
▪ We lend on properties and projects delivering a positive
environmental or social impact
▪ Innovative C-change mortgage discounts – aims to reward the
most energy efficient properties
▪ One-to-one, expert service: dedicated team of advisers every
step of the project
▪ Flexible underwriting: we never take a tick-box approach,
enabling us to consider non-standard projects
Summary
Building a green mortgage market
UKGBC - Together for a better built environment
Stephen Richardson, WorldGBC
Marco Marijewycz, E.ON
Gervase Poulden, BEIS
Ian Rigarlsford, Ecology Building Society
Panel Discussion
UKGBC - Together for a better built environment 59
Building a green mortgage marketTuesday 20 March
AECOM, Aldgate Tower
#GreenMortgages