Building a Community Based Content with TechNet WikiYuri DiogenesSenior Technical Writer | Windows iX IT PRO SecurityMicrosoft______________________________________________________http://blogs.technet.com/yuridiogenesTwitter: @yuridiogenes

1

Agenda• Understanding TechNet Wiki• TechNet Wiki and Product Team• TechNet Wiki and CSS• TechNet Wiki Challenges– Understanding the Issue– Community Ecosystem– Bringing Awareness– Call for Engagement

• TechNet Wiki Today• Demo• Next Steps

Understanding TechNet Wiki• No secret, it’s just a Wiki and that’s the

beauty!• A community based content with the

following pillars– Quality

• The community enhances the content– Dynamic/Agile

• Easy and fast to update– Integrated

• Part of the profile recognition points and achievement at TechNet

TechNet Wiki and Product Team• Product Team already look to TechNet

Wiki as a way to offload content to the community–Troubleshooting is a great

example of a living document, why not having the community to update this piece of content?

• Other plans for TechNet Wiki integration with our products

TechNet Wiki and Product Team• Some examples of Product Team articles

that were published at TechNet Wiki

TechNet Wiki and CSS• Exchange Team Blog is also engaged on

the Wiki initiative:

TechNet Wiki Challenges

Understanding the Issue• Here are some core issues that TechNet Wiki

faces today:– Active community members are used to

produce and advertise content on their own blogs

– Key community leaders are reluctant to buy the Wiki philosophy

–Many IT PRO and DEVs are still not fully aware of the Wiki potential and what they gain with that

– Content language based Wiki is still lacking

Community Ecosystem• Have you heard about “follow the leader”?

MSFTE (Writers, Engineers, PMs, Evangelists, etc)

Community Leaders(MVPs, Forum Moderators, Book Authors, etc)

Community Members(General IT PRO and DEV community)

Other group of users(Students, Teachers, Non IT Personnel, etc)

Bringing Awareness• At this point you should have a map of the

community that you will act. For that you should:– Identify the internal Microsoft group that can

assist the Wiki’ evangelization by influencing their community • In my case I identified the IT and DEV PRO Evangelists from

Microsoft Brazil- Identify the Community Leaders

- In my case I identified the MVPs that are well known in Brazil and could influence others.

• Make sure that you are in line with those two groups before meet the full community• In my case I used the TechNet Edge Video that I

recorded as a starting point for our conversation.

Call for Engagement• Schedule a Live Meeting where Microsoft and the

entire active Community (if possible) can discuss about the TechNet Wiki initiative• In my case I used the Microsoft IT PRO Evangelist

communication channel to send the invitation to the full community. This is a Linked IN group called “Microsoft Influencers”

• This group has 900 IT and DEV PRO, in the meeting we had 115. Conclusion: there are room to expand even more.

TechNet Wiki in 2011

MVP Program recognition

MCC Program recognition

Platform for future

projects

1000+ articles in PT-BR

International community

participation

TechNet Wiki Ninjas

Blog

Demo

Next Steps• Troubleshooting articles are the ones

we need more• Evangelize others to use the

platform, that’s also another way to help

• If you have Twitter, advertise your articles there and use the hashtag #TNWIKI