BUILD YOUR OWN WEBSITEin less than a day

ABOUT ME➤ Software developer with more

than 10 years of experience

➤ Back-end, Front-end, Databases, Operations, Agile

➤ Free / Open-Source Software fan

➤ Working with Maria on Untitled Factory art hub and Life Drawing Montmartre initiative

➤ loomchild.net @loomchildnet linkedin.com/in/loomchild

SUBJECT

➤ In this presentation I won’t build your website

➤ ... but I will show you how to do it yourself

➤ ... in less than a day

AGENDA

➤ Website builder

➤ Web domain

➤ Marketing

➤ Coffee & cookie break

I CAN’T CODEWebsite builder

WEBSITE BUILDERS➤ Strikingly

➤ Squarespace

➤ Wix

➤ Cargo Collective

➤ Shopify

➤ ... and many more, see www.sitebuilderreport.com

STRIKINGLY

➤ Single-page design

➤ Many choices already made (fonts, layout)

➤ Responsive (mobile friendly)

➤ Offers additional features, like shop, blog, integrations.

➤ French interface available

HOW MUCH IT COSTS?

➤ Free version (not recommended, 1 product, no domain)

➤ Limited version (leaves some Strikingly branding). 8-12� /month

➤ Pro version (recommended) 16-20� / month

➤ 2 week trial available

IS IT MUCH?

Minimum development price €

0

20000

40000

60000

80000

100000

Builder (Strikingly) CMS (WordPress) Web framework (Django) Custom webapp

100 1 00010 000

100 000

LIMITATIONS OF A WEBSITE BUILDER

➤ Vendor lock-in, no data export

➤ Design limitations

➤ Behavior limitations

➤ Although it’s not very expensive, it’s not free

Strikingly website builder demo

CLAIM YOUR SPOTWeb domain

WHAT IS A WEB DOMAIN➤ A domain name is a unique

name that identifies a website

➤ Otherwise we will have to use IP address, such as 83.34.5.62

WHY IS IT IMPORTANT

➤ Differentiates you, branding

➤ You can re-create a website elsewhere and keep the domain

➤ Otherwise we are forced to just use Facebook, Saatchi, Tumblr, Medium, etc.

CHOOSING A DOMAIN NAME

➤ .com probably still the best

➤ Classic ones .net, .org

➤ New ones .io, .shop, .art

➤ Regional ones .fr, .eu

➤ Keep it short, simple to remember

➤ Do not use dashes, simpler to type and say

➤ Costs 16� / year, 24� via Strikingly

EMAIL DOMAIN

➤ Send and receive emails to a domain (e.g contact@untitledfactory.com)

➤ Looks definitely more professional

➤ I recommend use your existing email account (e.g. Gmail), but a bit harder to set-up: tutorial for Strikingly

➤ Costs 0-5�, 25� through Strikingly

Strikingly domain setup demo

ARE WE ALL DONE?Marketing

MARKETING➤ Internet is BIG:

internet-map.net

➤ Why?

➤ How to get noticed?

➤ Analytics

HOW TO GET NOTICED?

➤ Search (SEO)

➤ Social media

➤ Mailing lists

➤ Physical advertising

ANALYTICS

➤ Why?

➤ Measure effects of your marketing efforts

➤ Understand your visitors

Strikingly marketing demo

THANK YOUDo you have any questions?