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Buds & Flowers Revival Plan
Shobha Shetty 53 [email protected] 98213 14553 SIMSR –
MMM (Sem IV)
Pooja Maheshwari 32 [email protected] 976814 8282 SIMSR – MMM (Sem IV)
Ajit Dagaonkar 14 [email protected] 92231 89611 SIMSR – MMM (Sem IV)
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• Buds N Flowers is currently losing his customer base because:
• Supply chain management is not robust enough to cater the needs of
customer who has opted for combo offers
• Customer care is not giving the required assistance to the customer specially for mid night deliveries
• Stock out of merchandise displayed on the website leading to
frustration and customer switching to competitors
• Lost grip on USP after moving to online
Current Scenario/Problems faced
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Segmenting
• 20-35 age group
• Tier I & II cities
Targeting
• Events, Exhibition andTrade Shows
• Eg : Lakme FashionShow, Filmfare Awards,Lifestyle Exhibitions,Wedding shows
• Weddings/Partiesthrough banquets /5 star hotels
• Business Parks
Positioning
• Aspirational Nicheproduct
STP
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SCM/ Vendor management
Customer Support
Backend &Front endintegration
StrategicOffline
presence
Online Zonewise productcustomization
Business Plan
1 2
34
5
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Changes in Current Supply Chain methodology
FarmTransit
Air
CargoTransit
Retail
Wareho
use
Retail
Deliver
y
Retail
Handlin
g
Consumer
• To reduce purchasing costs, the company should directly procured from manufacturers,
by passing all intermediaries.
• The hub and spoke system enabled to achieve significant cost advantages by the
centralized purchasing of goods in huge quantities and distributing them through its
own logistics infrastructure to the retail stores
• Build a robust supply network by tying up with the best logistics partner like DHL, Fed
EX to ensure timely delivery
• Have a strong back end integration by having an understanding with their associates for
order tracking, reconciliation and MIS
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Strategy
Rebranding
• Rebranding Buds and Flowersas “Enchanted ” as online
Boutique
Off Line and Online Promotion
• Online:
• Facebook Advts.
• Facebook page as medium tointeract & updates withindividuals
• Web banners on yahoo duringseasons
• Search Engine Optimization
• Regular Mass E-mail Campaign
• Offline:
• Loyalty programs for theCorporate customers (Company /
Business parks / Weddingbanquets /5 star hotels)
• Brand Visibility through mallactivity (palladium)
• Movie hall activity (inox)
• Print Ads in Bridal Magazines
Customer Support
• 24/7 customer support
• Tracking/Updating of product atevery stage
• Generating Order ID tocustomer on receipt of payment
• Tracking ID will be sent tocustomer on email /SMS ondispatch of order from vendor
• Customer Confirmation on callto verify his/her availability for accepting delivery
• On receipt, confirmation send tocustomer on email/SMS
