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Katie Boyer

BUD Presento

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Page 1: BUD Presento

Katie Boyer

Page 2: BUD Presento

Anheuser-BuschFounded 1852, renamed in 1879Budweiser first national Beer Brand in 1876NYSE: BUD $123.04 1.04 B2B2c, B2CMore than 200 beer brands154,029 Employees

Page 3: BUD Presento

Anheuser-BuschAB InBev Acquisitions

Grupo ModeloBlue PointGoose IslandShock Top

17 Brands with retail sales more than $1 BillionIncrease of Net Income by nearly 50 percent.

Page 4: BUD Presento

Anheuser-BuschLeading American brewer, holding 47.6 percent of U.S. beer salesLarge manufacturer of aluminum cansUnwavering commitment to qualityDream-People-CultureBest Beer Company in a Better World

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Locations

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Markets

Best Portfolio in the IndustryMore than 200 BrandsGlobal & International Brands16 brands with estimated retail sales of more than $1 Billion

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BrandsGlobal

BudweiserCoronaStella Artois

International Beck’sLeffeHoegaarden

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ChampionsLocal Champs

Bud LightMichelob UltraSkol

Money Markers

BudweiserNatural LightCorona

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Budweiser Clydesdales“Gentle Giants”

Began as a six horse hitch in 1933Bought a second hitchOwn 250 Clydesdales to dateBreeding and three housing stables

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BudweiserAppeals to more than 80 countriesVolume grew 5.9% in 20142014 FIFA World Cup, positioned as true global brandNo. 1 Premium beer in ChinaNo. 1 brand in Canada

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Corona & Stella ArtoisCorona

No. 1 in Latin AmericaStrong favorite in Australia, Chile, Western EuropeVolume rose 5.8%

Stella ArtoisSavored in 95 countriesFirst Beer Brand to advertise on InstagramVolume increase in 2014 by 2.5%

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Corporate Social Responsibility

Alcohol Responsibility

Responsible DrinkingDrunk Driving PreventionCollege environment

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CSR-ContinuedEnvironment

Reducing water usageAlternative energy useRecycling

CommunityEducationEconomic DevelopmentDisaster Preparedness and Reflief

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Questions?