BubConMARKET OVERVIEW

BubCon November 2018

BubCon Market OverviewThe Next Generation Messenger 2

Instant Messaging Market LandscapeThe instant messaging marketplace is highly concentrated with a small number of large industry moguls controlling the vast majority of the messaging application market share.

However, many current messaging solutions focus on peer to peer communication between in-formal parties. Large messaging platforms like WhatsApp and the Facebook Messenger take ad-vantage of their market power by offering cookie cutter features and lackadaisical development

goals, ignoring messaging market inefficiencies that could benefit consumers and businesses. Currently the largest consumers of messaging solutions are individuals from the ages of 18-34, of which 79% reportedly use the messaging applications nearly once every week, with 30% of the surveyed population using applications multiple times per day according to a YouGov report.

The steep concentration of 18-34 year old users and the divergence between the Millennial pop-ulation’s uses of messaging applications in relation to all adults is an area that industry leaders fail to capitalize on and alter. There are several problems that messaging applications in today’s

Sourсe: www.statista.com

3BubCon White PaperThe Next Generation Messenger

market do not aim to fill, specifically with business communication and third-party media infra-structure. Many instant messaging marketplaces are in their infancy and do not account for the needs of the B2B sector.

As such, there is no messenger that is fine-tuned for corporate communication combining mul-tiple services such as messaging, dialing and file sharing at a corporate level in an easy to use segmentation.

Additionally, there are no messengers that provide a suitable infrastructure for KOL’s (Key Opinion Leaders) who often publish their own work in the form of shareable media meaning the consumer base of their content may suffer inefficiencies in receiving content.

Through the use of developing technologies and a goal oriented approach to alleviating market inefficiencies, BubCon aims to provide solutions to problems that act to debilitate a quickly ex-panding instant messaging market.

BubCon Market OverviewThe Next Generation Messenger 4

Problems 1. There is no messenger / dialer / file shar-

ing service suitable for corporate pro-fessional or professional use, combining video calls, conferences and convenient arrangement of chats.

2. There is no messenger that would com-ply with European legislation on the pro-tection of personal data, in which it would be possible to communicate with banking and insurance services, contractors and other service providers.

E-paper sales volume of newspapers in Germany from 2nd quarter 2015 to 2nd

quarter 2018

3. All instant messengers’ marketplaces are in their infancy and are not aimed at the B2B segment.

4. There is no messenger that would pro-vide a convenient infrastructure for pub-lishers, bloggers, KOLs and consumers of content.

BubCon Market OverviewThe Next Generation Messenger 5

BubCon Competitors OverviewNone of the companies from the existing messaging market have come up with a complex solu-tion that would offer the end users an advanced feature set and an opportunity to integrate busi-nesses operations into a single application. Local market leaders such as Kik and LINE have found an application of blockchain technology in the space which is either conceptually differ-ent from the BubCon’s approach (token is used to incentivise development of DApps) or targets some distinct features that BubCon plans to roll out (purchasing stickers for tokens in LINE). The other strain of messengers looking to integrate blockchain technology is mainly just focused on offering their userbase a secure messaging service.

BubCon Market OverviewThe Next Generation Messenger 6

MESSENGER /FEATURE BUBCON DUST THREEMA WICKR (ME, PRO,

ENTERPISE) SISHUB/STEEL

TOPICS Yes, 8 extra topics for each chat No No Yes, in PRO

version No

HASHTAGSYes No No Yes No

VIDEO AND AUDIO CONFERENCES / CALLS Yes, 8 extra topics

for each chat No Dialogue audio only

Dialogue audio only, (video beta) No

ENCRYPTION / DATA SECURITY e2e Encryption RAM storage, no

permanent e2e Encryption e2e Encryption e2e Encryption, decentralized

ANONYMOUS REGISTRATION Yes Phone number or

FB required Yes Yes Yes

FULL GDRP CONFORMITY Yes No information Yes Yes No information

DECENTRALIZED UNI-VERSAL ID Yes No No No No

GOODS / SERVICES MERCHANT PLATFORM Yes No No No No

TOKEN / FIAT SHARE ABILITY Yes, built-in wallet Mercury Protocol

and GMT token No No Yes, built-in wallet (planned)

GROUP PAYMENTSYes No No No No

TOKEN EARNING ABILITY / FREELANCE PLATFORM Yes No No No No

PAID GROUPS AND CHANNELS Yes No No No No

Instant Messenger Comparison

7BubCon White PaperThe Next Generation Messenger

6/ BubCon Product Roadmap

BubCon Market OverviewThe Next Generation Messenger 8

BubConMARKET OVERVIEW