Revenue Status Analysis Week 35: 27 Aug - 01 Sep & Week 36: 02 Sept - 08 Sept

www.citycell.com ©2014 Pacific Bangladesh Telecom Limited, All Rights Reserved

www.citycell.com ©2014 Pacific Bangladesh Telecom Limited, All Rights Reserved

BTL Revenue Status BDT Increase %Usage Increase 505,580 69%Recharge Increase 34,598 24%

BTL Revenue Status

• For the week 36 that is 2nd Sept to 8th Sept, there was an increase in the usage amount of BDT 505,580 compared to week 35 (27 th Aug to 1st Sept) by 69% ▲

• There was an increase recharge amount by 24% in week 36 when compared to the previous week, (week 35) ▲

Slab wise Analysis of the revenueWeek 35 Campaign Availed

MDNRecharge Amount

Usage Amount

Bonus Disbursed

27 Aug - 01 Sep

Usage Enhancement Campaign

11,951

-

656,991

158,399

About to churn Campaign

3,639

144,835

-

42,033

Inactive user Campaign

3,764

-

70,718

27,145

www.citycell.com ©2014 Pacific Bangladesh Telecom Limited, All Rights Reserved

144,835 727,709

227,577

Week 36 Campaign Availed MDN

Recharge Amount

Usage Amount

Bonus Disbursed

02 Sept - 08 Sept

Usage Enhancement

Campaign

17,843

-

1,122,041 254,932

About to churn Campaign

4,231

179,433

-

48,876

Inactive user Campaign

5,041

-

111,248

35,740

179,433 1,233,289

339,548

• The total recharge amount for week 36(2nd Sept – 8th Sept) is BDT 179, 433 and on the previous week, i.e. on week 35 (27th Aug – 1st Sep) the is BDT 144,835, the recharge amount increased by BDT 34,598▲

• The total usage amount for week 36(2nd Sept – 8th Sept) is 1,233,289 and on the previous week, i.e. on week 35 (27th Aug – 1st Sep) the is 727,709, the usage amount increased by 505,580 ▲

• The total amount of bonus disbursed for week 36(2nd Sept – 8th Sept) is 339,548 and on the previous week, i.e. on week 35 (27th Aug – 1st Sep) the is 227,577, the amount of bonus disbursed increased by 1,11,971 ▲

Thank you

www.citycell.com ©2014 Pacific Bangladesh Telecom Limited, All Rights Reserved