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8/12/2019 BtecBS Part d Strategic Implementation
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STRATEGY
IMPLEMENTATION
PART d
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Communication
Formal & Informal
Downward Communication
Upward Communication
MIS
DSS
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STRATEGIC IMPLEMENTATION
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1 IMPLEMENTING STRATEGIES
Guidelines for implementation
Envisioning; activating; supporting; installing; controlling;recognising.
Installing: develop detailed plans to enact and control thestrategy.
1. Identify consequences of the change
2. Identify the actions required to set up the change, in detail
3. Allocate responsibility for the actions to be taken
4. Establish priorities5. Provide budgets
6. Set up teams and organisation structures, allocating humanresources
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2 DEPARTMENTAL PLANS AND
OBJECTIVES
Tasks
Responsibility
charts
DEPARTMENTAL
PLANS & OBJECTIVES
MBO
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2 DEPARTMENTAL PLANS AND
OBJECTIVES
Document
responsibilities
Prepare
responsibility chartsTasks
Prepare activity
Schedules (MBO)
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2 DEPARTMENTAL PLANS AND
OBJECTIVES -Responsibility charts
Drawn up at all levels.
Show control points (indicate what needs tobe achieved and how to recognise when
things going wrong). Responsibility chart (four main elements for
manager).1. Major objective
2. General programme for achieving that objective
3. Sub-objectives
4. Critical assumptions
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2 DEPARTMENTAL PLANS AND
OBJECTIVES -Marketing Director
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2 DEPARTMENTAL PLANS AND
OBJECTIVES -Marketing Director Major objective and general programme:
to achieve a targeted level of sales by; means of selling existing well-established products, breaking into new markets, a new product launch.
Sub-objectives: details on timing; of product launch; details, promotions, advertising
campaigns etc.
Critical assumptions: market share, market size and conditions, competitors activity and so on.
Activity schedules Identifies what activities that must carry out, start up, completion dates.
This may involve network analysis or critical path analysis. Critical dates; equipment installation, product launch. (e.g. aim to gain
maximum exposure for the product (car model) at a major trade fair (motorshow) or exhibition - delay in product launch might create substantial lossof orders
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2 DEPARTMENTAL PLANS AND OBJECTIVES -MBO
Defines the objectives for each employee and
then compare and direct performance.
Achieving organisational goals through;
DirectionTargetPerformance measurement
Each manager must know what targets ofperformance are.
Co-ordination of the various functional
objectives through; vertically, horizontally and overtime
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2 DEPARTMENTAL PLANS AND OBJECTIVES -MBO
The hierarchy of objectives which emerges
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Model of the MBO Process
Step 1: Setting Goals Step 2: Developing Action Plans
Step 3:
Reviewing Progress
Corporate Strategic Goals
Departmental Goals
Individual Goals
Step 4: Appraising Overall
Performance
Appraisal of Overall Performance
Corrective Action
Review Progress
Action Plans
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Project Team
Group v/s Team
Brainstorming Team
Quality Circle Team
Forming a Team (Selection, role)
Stages in Team Development (Forming,
Storming, Norming, Performing)
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3 ALLOCATING RESOURCEScorporate level
1. Resource planning at corporate level
Degree of change. Extent of central direction. How will these resources be
allocated According to operating unitsor corporate centre.
Scarcity of key resources leads to higher central control.
Resource allocation decisions, and strategies are constrainedby the existing distribution of resources and power.
2. Four methods for allocating resources
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3 ALLOCATING RESOURCES
5. Components of the resource plan Budgets,
Plans for obtaining and using resources, components, equipment,etc.
Network analysis, indicating how resources will be deployed in aparticular sequence
6. Outsourcing; sub-contracting work to external suppliers Supplier commitment (guarantees a minimum supply quantity over
a period of time).
Resource usage (trade off, opportunity cost).
Quality assurance (standards, e.g. BS EN ISO 9000 certification).
Control
Compulsion (certain areas of the public sector are required toconsider outsourcing).
Contract compliance.
Expertise & Vulnerability (can lose expertise, competition).
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4 BUDGETS AND STRATEGIC MANAGEMENT
1. Budgetsare plans in monetary term for the future, identifyingobjectives & the actions needed to achieve them.
2. Budgetary control and strategic management Strategic d irect ion- Budgets derived from business strategies.
Resource al locat ion- Budgets directed towards achievingCSFs.
Cont inuous imp rovement- Budgets support continuous
improvement. Goal cong ruencecommon understanding of decisions on all
functions.
Add value- time spent on budgetary activities worth more thanits cost.
Cost reduc t ionsS / t target with budget as planning
mechanism. Targets and respon sibi l i t ies- Budgets set with individual
managers from various departments aware of what theirpersonal targets.
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4 BUDGETS AND STRATEGIC MANAGEMENT
3. Typical application of budgets
Capital budgets Reflect cash flows for different projects, funding methods
Working capital Stock, debtor and creditor levels
Departmental budgets
Allocation of financial resources between departments Consolidated budgets
These enable planning of resource use as a whole across thecompany
4. Problems with budgets
Traditional (Structure verse process) Incremental (plus or minus a bit)
One-year period (satisfy shareholders)
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5 CONTINGENCY PLANS
Contingencies
uncontrollable events not in the main plan.
Where contingencies are known:
Contingency plans prepared in advance to deal
with the situation Such plans might be prepared in detail, or in
outline
Depending on likelihood that the contingency will
become a reality.
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REVIEW AND MONITORING
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REVIEW AND MONITORING -Controlling performance
Control is achieved by:
setting standards and plans, monitoring actual performance,
comparing actual performance with the standards or plans,
and making any necessary adjustments to bring the twoback into line.
Control Systems Formal, target-setting, monitoring, evaluation and feedback
systems that provide managers with information aboutwhether the organizations strategy and structure areworking efficiently and effectively.
A good control system should: be flexible so managers can respond as needed.
provide accurate information about the organization.
provide information in a timely manner.
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The nature of management control
Figure 21.1
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REVIEW AND MONITORING -Controlling performance
Types of control examples: Budget control, Inventory or stock control,
Process control
Quality control
Stages for control
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Elements of an organisational
control system
Figure 21.2
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Control Process Steps
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REVIEW AND MONITORING -Performance monitoring, review
standards and indicators
Manager needs to gather information aboutperformance, for comparison with plans and budgets
by two basic ways.
Performance monitoring:
Through observation, reports, control systems, meetings, etc.,
on an ongoing basis, progress, constantly gathering
information.
Performance review:
Through results, post mortem examination, reviewing
systems and procedures carried out regularly at six monthly orannual intervals
Performance standards and indicators
Certain attributes of successful performance which can measured
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REVIEW AND MONITORING (5Es)
- Review standards and indicators
Effectiveness; Market share, quality, financial performance.
Efficiency; Materials / energy usage and wastage rates, speed ofresponse, project completion, productivity per person/hour or permachine/hour.
Economy; Cost per unit, Contribution per unit.
Elegance;Appearance, punctuality, professionalism. Ethicality; Impact of operations on the natural environment, hiring
and promotion of staff from minority groups, non-reliance on contractswith military or political connotations.
The organisations Financial performance indicators: Profitability, ROCE, ROI, EPS, dividend, etc.
Non-financial performance indicators: Maintenance of product / service quality,image, position of the organisation / products, innovation, ability to attract and retainhighly-skilled labour, etc
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3 PERFORMANCE REVIEW
Method study
System analysisPERFORMANCE
REVIEW
Value analysis
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3 PERFORMANCE REVIEW - Method study
Method study
Systematic recording and critical examination of existing and
proposed ways of doing work, as a means of developing andapplying easier and more effective methods and reducing costs
Process
Establish area for investigation Establish terms of reference(e.g. improve productivity by 10%) Investigate existing
methods (Observation, discussion, existing records
Recordthe existing methods (narrative, charts, diagrams)Analyseexisting methods (identify weaknesses / strengths, developalternative methods discussion) Develop alternative method,and recommend it for implementationIf accepted, install andlater review and develop the new method as necessary.
Ways of recording data on existing methods: Narrative notes
Flow charts
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3 PERFORMANCE REVIEW Analysing the existing system
Data will be analysed to evaluate:
How efficiently, effective the of the system is and whetherorganisational structure as a whole is an effective framework
for operations
The activities in a process can be tested by asking
five sets of questions under these headings: Purpose
Place
Person
Control Means
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3 PERFORMANCE REVIEWAnalysing theexisting system Systems analysis is the process of analysing; methods,
procedure sequences of activities, paperwork flows and theinputs required and output expected in operational orinformational processing systems which are base on computers
Purpose of systems analysis To improve existing systems
To design new systems for processing data. To selection or design of computer systems
To selection or design of appropriate applications software, orcomputer programming.
To establishing the resources required for and operate a newsystem.
Method study and sys tems analysis are pr imar i ly co ncernedwith th e eff ic iency and effect iveness of sys tems andproc edures. Resu lt ing imp rovements shou ld have the effectreducing costs or at least making the best use of them.
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4 IMPROVING PERFORMANCE
Improving
efficiency
Improving
productivity
IMPROVING
PERFORMANCE
Improving quality
5 THE IMPACT OF TECHNOLOGY
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