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BSSS Corporate Identity Manual - 1st Edition December 2012
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BSSS- Introduction ..............................................................1. The Identity Explained .............................................
2. Official Logos ............................................... 2.1 Official Logos 2.2 Wrong Uses Of Logo 2.3 Black & White Logos 2.4 Inverted Logos
3. PowerPoint Presentation Template .............................4. Official Documents .................................................5. Business Cards .......................................................6. Certificates ............................................................7. T-Shirts ..................................................................8. Standing Committees ..............................................9. Fonts ....................................................................
10. Colours Settings ......................................... 10.1 CI Specific Colours 11. Email Signature ....................................................C
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BSSSWelcome the Benha Students’ Scientific Society (BSSS)’s Corporate Identity Manual!
The purpose of this manual is to provide guidance and assistance when commissioning or producingvisual communications materials for BSSS, across all media, including various forms of print and screen-based delivery. It’s essential that the identity of BSSS is used in consistent manner. Therefore the requirements in this manual should be adhered to at all times.
This Manual covers a wide range of applications; including stationery, PowerPoint Presentations,email communications and the Standing Committees’ Logos. We also offer guidance on the correctuse of the BSSS Logo and advice on the corporate colour schemes and fonts. If, after consulting the manual, you require additional information, please do not hesitate to contact the BSSS Board Members.
See the contact details page.
CI Manual | 3www.bsssbenha.com
Introduction
BSSS1. The Identity Explained
The corporate logo is the distinctive symbol designed to be easily recognized and rememberedNationally and Internationally. It consists of two elements:
1. BSSS Monogram which consists of:
- The Winged Bird gull : Symbolize our Ancient Pharaonic Culture- The Red & black colors reflect colors of the Egyptian flag.
2. BSSS Logotype.
- This element form the BSSS Corporate Signature or Logo.- The colours and proportions of the corporate signature and the monogram must not be altered. Consistent usage of the images builds the organisation identity.
Be Effective . . Be CreativeCI Manual | 4
BSSS
CI Manual | 5www.bsssbenha.com
2. Official Logos
2.1 Official Logos
Vertical English Version Vertical Arabic Version
Horizontal English Version Horizontal Arabic Version
BSSS
Be Effective . . Be CreativeCI Manual | 6
2. Official Logos
2.2 Wrong Uses
Without Typographical partOld Logo
Dimensions
Incomplete Typographicalpart (without Students’ Scientific Society)
BSSS2. Official Logos
CI Manual | 7www.bsssbenha.com
2.3 Black & White Logos
Vertical English Version Vertical Arabic Version
Horizontal Arabic VersionHorizontal English Version
BSSS
Be Effective . . Be CreativeCI Manual | 8
BSSS BENHAStudents’ Scientific Society
2.4 Inverted Logos
BSSS
BENHAStudents’ Scientific Society Horizontal English Version
Vertical English Version
2. Official Logos
BSSS
CI Manual | 9www.bsssbenha.com
Preview of the BSSS powerpointtemplate.
3. PowerPoint Presentation Template
BSSS
Be Effective . . Be CreativeCI Manual | 10
4. Official documents
BSSS letterheadin Arabic & in English
BSSS
CI Manual | 11www.bsssbenha.com
5. Membership & Business Card
ID frontID back
Membership Card for BSSS Members
(In the example BSSS PSDD)
Business Card for BSSS Board Members
(In the example BSSS PSDD)
BC back BC back
BSSS
Be Effective . . Be CreativeCI Manual | 12
6. Certificates
Official Certificate forBSSS Trainings, 1st Aid Courses, Events, conferences .. etc
BSSS
Be Effective . . Be CreativeCI Manual | 14
8. Standing Committees Logos
All BSSS Standing Committees logos should be used by this way , BSSS logo vertically beside SC logo vertically .
BSSS
CI Manual | 15www.bsssbenha.com
9. Fonts
Used Fonts:English Fonts
For titles:
- Dolphin
Dolphin- Century Gothic
Century GothicChoice is made according to the title level, higherlevels use “Dolphin” and downgrade to “CenturyGothic” and according to the type of the document
Normal text:
- Serif font: Futura-Book
Futura Book- Sans-Serif font: Calibri
CalibriSerif fonts are better suitable for small text and paragraphs with small space between lines.
Arabic Fonts
For titles:
- GE SS Two
الجمعية العلمية الطالبية بطب بنها
Normal text:
- Serif font: Times New Roman
الجمعية العلمية الطالبية بطب بنها
For titles we use GE SS Two and inour publications materials ,letterhead... etcFor normal text in arabic we useTimes New Roman.
BSSS
Be Effective . . Be CreativeCI Manual | 16
10. Color settings
11.1 CI Specific Colours
These Colours used in Designs programs such as Adobe Suite .
R: 255G: 255B: 255
R: 0G: 0B: 0
R:174G: 0B: 0
R: 165G:165B: 165
BSSS
CI Manual | 17www.bsssbenha.com
11. E-mail Signature
The Signatures used by BSSS Board Members
Font : Sans serif ( calibri ) Bold for the name Georgia for the position Sans serif (calibri) regular for the organization Verdana (sans serif 3) for contact details
size : 10 for all & 8 for contact details
Plus BSSS Horizontal Logo & Official BSSS Slogan “Be Effective . . . . Be Creative”