Bsnl Mobile Services

8/3/2019 Bsnl Mobile Services

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REPORT ON

BSNL mobile services Snapping at

competition's heels

Submitted TO: - Submitted By: -

MR. ISHVINDER SINGH ASHWANI TYAGI

FACULTY 6nb - 29292

ICFAI National College,

Dehradun

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CONTENT

1. COMPANY PROFILE

2. INTRODUCTION OF TOPIC

3. WORKING OF PROJECT

4. SUMMRY OF PROJECT

5. RESEARCH METHODOLOGY

6. OBJECTIVE OF THE STUDY

7. LIMITATION

8. BODY OF THESIS

9. REFRENCE

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ACKNOWLEDGEMENT

I am in deeply greatful to MR. ISHVINDER SINGH

Faculty in ICFAI National College, Dehradun for his

continual encouragement to motivate me time to time and

also help me to complete this interim report.

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Bharat Sanchar Nigam Ltd. formed in October, 2000, is

World's 7th largest Telecommunications Company

providing comprehensive range of telecom services in

India: Wireline, CDMA mobile, GSM Mobile, Internet,

Broadband, Carrier service, MPLS-VPN, VSAT, VoIPservices, IN Services etc. Within a span of five years it has

become one of the largest public sector unit in India.

BSNL has installed Quality Telecom Network in the

country and now focusing on improving it, expanding the

network, introducing new telecom services with ICT

applications in villages and wining customer's confidence.

Today, it has about 47.3 million line basic telephone capacity, 4

million WLL capacity, 20.1 Million GSM Capacity, more than

37382 fixed exchanges, 18000 BTS, 287 Satellite Stations,

480196 Rkm of OFC Cable, 63730 Rkm of Microwave Network

connecting 602 Districts, 7330 cities/towns and 5.5 Lakhs

villages.

BSNL is the only service provider, making focused efforts

and planned initiatives to bridge the Rural-Urban Digital

Divide ICT sector. In fact there is no telecom operator in thecountry to beat its reach with its wide network giving services

in every nook & corner of country and operates across India

except Delhi & Mumbai. Whether it is inaccessible areas of

Siachenglacier and North-eastern region of the country. BSNLserves its customers with its wide bouquet of telecom services.

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BSNL is numero uno operator of India in all services in

its license area. The company offers vide ranging & most

transparent tariff schemes designed to suite every customer.

BSNL cellular service, CellOne, has more than 17.8 million

cellular customers, garnering 24 percent of all mobile users asits subscribers. That means that almost every fourth mobile

user in the country has a BSNL connection. In basic services,

BSNL is miles ahead of its rivals, with 35.1 million Basic Phone

subscribers i.e. 85 per cent share of the subscriber base and 92

percent share in revenue terms.

BSNL has more than 2.5 million WLL subscribers and

2.5 million Internet Customers who access Internet through

various modes viz. Dial-up, Leased Line, DIAS, Account Less

Internet(CLI). BSNL has been adjudged as the NUMBER

ONE ISP in the country. BSNL has set up a world class multi-

gigabit, multi-protocol convergent IP infrastructure that

provides convergent services like voice, data and video through

the same Backbone and Broadband Access Network. At

present there are 0.6 million DataOne broadband customers.

The company has vast experience in Planning,Installation, network integration and Maintenance of

Switching & Transmission Networks and also has a world class

ISO 9000 certified Telecom Training Institute. Scaling new

heights of success, the present turnover of BSNL is more than

Rs.351,820 million (US $ 8 billion) with net profit to the tune of

Rs.99,390 million (US $ 2.26 billion) for last financial year. The

infrastructure asset on telephone alone is worth about

Rs.630,000 million (US $ 14.37 billion).

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BSNL plans to expand its customer base from present 47

millions lines to 125 million lines by December 2007 and

infrastructure investment plan to the tune of Rs. 733 crores

(US$ 16.67 million) in the next three years. The turnover,

nationwide coverage, reach, comprehensive range of telecomservices and the desire to excel has made BSNL the No. 1

Telecom Company of India.

BSNL has planned to expand its fixed wireless (WLL)

network to provide telephone connections on demand.

Expansion of WLL network would also help faster rollout of

services in rural areas. We also have an ambitious plan toexpand the mobile network with special emphasis to serve

rural populace. Of late there was a capacity constraint in our

mobile network but the constraint would be overcome shortly

and we will roll out additional capacity aggressively.

BSNL is also providing host of IVRS and SMS based

value added services on wireline and wireless connections such

as cricket score, opinion polls, poll results, jokes, astrology,

information services, contests, games, chat, ringtones, logos,

wall papers etc. BSNL has also introduced Location BasedServices for GSM customers. Customers can avail of these

services at affordable rates. It has been our endeavour to keep

our tariff structure most affordable and transparent.

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BSNL has formulated new schemes to provide free

Centrex facility to Corporate Customers/Commercially

Important Customers/Multi-storey complexes/Residential

Housing Societies etc. where customers do not have to pay for

the cost of the equipment. Details of these schemes areavailable on our website. BSNL is striving hard to provide

quality service to its valued customers. In this endeavour our

executives at customer service centres are being empowered to

facilitate Single Window Service at the counter itself where

most of the routine business can be transacted without hassles

of going to different places. We have also launched Customer

Care Portal to accept online registration of customers. request

for various services and lodging complaints. The Portal hasalready been launched in A.P, Rajasthan, Kerala, Karnataka

and Punjab Circles. In remaining Circles, portal will be

launched progressively by Dec, 2007

I thank our all esteemed customers for the faith reposed

in our services. We reaffirm our commitment toempower ourcustomers with world class state-of-the art services at

affordable rates. We look forward to your continued patronage

with us.

Just prior to taking over as CMD, BSNL, Shri Goyal has

worked as Director (Planning & New Services) and was

responsible for planning and execution of strategy for

expansion of BSNL's network. With more than 35 years

of service, Shri Goyal has vast experience in telecom

sector viz. planning, installation, operation and

maintenance of wirelines and wireless services, data

services, computerization of various activities in telecom

network and provision of value added services.

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While working as chief General Manager, Maharashtra

Telecom circle, he was in charge for operations, planning

and expansion of telecom network of the largest circle of

BSNL and contributed to rapid growth of telecom

networks in Maharashtra and Goa. During his shorttenure of ten months as Executive Director, MTNL

Mumbai, he was able to double the connections in GSM

network of MTNL Mumbai and MTNL's market share

was enhanced from 8.93% to 15.5%. During his tenure,

broadband service was also started in January 2005 and

40000 subscribers were enrolled during a short period of

nine months.

INTRODUCTION TO TOPIC

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INTRODUCTION

The topic of Management Thesis II is BSNLmobile services Snapping at competition'sheels As we all know that BSNL is very big brand.They also have different type of advertising appeals.

so the main purpose of objective are as below-

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WORKING OF PROJECT

SUMMARY OF THE PROJECT TILL DATE

1-To know the advertising channel of BSNL-

In this content, I will consider that how the BSNL

& other company are doing its advertisement in Dehradun.

In this study I will study following things.

Channel for advertisement- In this I will study that how

many advertisement channel they are using for marketing.

Some of them are as below.

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News paper.

Advertising agencies.

Shop keepers .

Marketing person.

News paper.

News paper are also a way for advertising because it

available to every person if he is from anywhere in

city. Through news paper any company get edge of

awareness about there products, so that this is also agood way for advertisement.

We have lots of news paper.some of them as below.

Amar Ujala.

Dainik Jagran.

Classified

Times of India

Advertising Agencies.

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Advertising agency are also one of the best way to

advertise the products. Now a days we can see lots of

advertising agency are coming up and they are givingspace to any product to advertise their brand.

Marketing person.

Marketing person are also a good way to advertise

the products..

DATA COLLECTION

Research methodology means the various

means or methods used for collecting the data

for our study. During the course of this study

we come across many people and completed my

study by the help of receiving data from these

people.

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Two types of data have been collected for

completing the study, those were:--

Primary data

Secondary data

Primary Data

1-Primary data was collected through structured

closed ended Questionnaire.

2-Data was collected from employees as well as

employers separately.

3-Sample of the employees was taken on

random basis.

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4-Sampling Technique used can be clearly

referred to as stratified random sampling.

.Secondary Data

Secondary Data was update from

companys Broachers of HDFC Bank, Internet,

Journals, and Magazines.

OBJECTIVES OF STUDY

The main aim of the present study is to accomplish

the following objectives:

Proper understanding and analysis of BSNL

Strategy

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Conduct a survey on a sample selected from the

entire population of the customers.

LIMITATIONS

Though the present study aims to achieve the above-

mentioned objectives in full earnest and accuracy, itmay be hampered due to certain limitations. Some the

limitations of this study may be summarized as

follows:-

Sample size is limited due to the limited

period of 50 days allocated for the survey.

The survey is costly and tedious.

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BODY OF THESIS

The body of thesis help the company by

knowing all the details of the company

which will help them in generatingmore business , according to customers

expectations they change their working

style , environmental change , according to

investment objectives of investors they

change their schemes and come with new

schemes. , less awareness of product is

their, work according to their

competitors.

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REFERENCE

Website:-

www.Google.com

www.Ask.com

www.BSNL .com

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http://www.ask.com/http://www.bsnl/http://www.ask.com/http://www.bsnl/

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Bsnl Mobile Services