BSL ManageMent & LeaderShip SeMinarS · BSL ManageMent & LeaderShip SeMinarS 3-day executive seminars to enhance individual and team performance. 1| P a g e ... career goals and equip

BSL ManageMent & LeaderShip SeMinarS

3-day executive seminars to enhance individual and team performance

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INTRODUCTION

We offer a comprehensive range of executive education seminars for individuals and teams who wish to advance their

knowledge in a particular area of business and take their leadership skills to the next level.

Designed in collaboration with the business and delivered by professors who are renowned experts in their fields, our

seminars combine the latest management thinking and extensive business experience. Each seminar provides MBA quality

of in-depth learning and is worth 3 MBA credits, accumulative towards an MBA degree.

Each seminar takes 3 days and is offered once every six months. You can sign up for any seminar included in our offering

or request a customized training tailored to the specific needs of your company (a minimum number of 8 participants is

required).

More information: [email protected]

Management & Leadership

• Effective Self-Management & Teamwork

• Strategic Thinking for General Managers

• Empower your Future

• Delegated Power or Creative Authority?

• Project Management

• Governance of Family Business

• Change Management

• Personal Wisdom in Business

Finance

• Corporate Finance

• Finance for Entrepreneurs

Effective Marketing

• Marketing Essentials

• Competitive Positioning

• Strategic Brand Management

Strategic Communications

• Advanced Communications and Cooperation

Skills

Human Resources

• Developing & Managing Others

Corporate Social Responsibility

• Solving Big Sustainability Challenges

• Creating Sustainable Value

Entrepreneurship

• Applied Entrepreneurship

“WE LEARNT MORE THAN 30 TOOLS IN THREE DAYS THAT WE WILL TAKE BACK TO

OUR DAILY BUSINESS. THE GREATEST ASSET OF THE COURSE WAS THE LECTURER

PROFESSOR TIM CONNERTON, ONE OF THE BEST AND MOST COMPETENT IN HIS

FIELD THAT I HAVE HAD THE PLEASURE OF INTERACTING WITH IN A CLASSROOM

ENVIRONMENT.” -

TOM HYDE, ORANGE SA

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Contents Calendar Fall-Winter 2016-2017 Page 3

Management & Leadership

� Effective Self-Management & Teamwork Page 4

� Strategic Thinking for General Managers Page 5

� Empower your Future Page 6

� Delegated Power or Creative Authority? Page 7

� Project Management Page 8

� Governance of Family Business Page 9

� Change Management Page 10

� Personal Wisdom in Business Page 11

Finance

� Corporate Finance Page 12

� Finance for Entrepreneurs Page 13

Effective Marketing

� Marketing Essentials Page 14

� Competitive Positioning Page 15

� Strategic Brand Management Page 16

Strategic Communications

� Advanced Communication & Cooperation Skills Page 17

Human Resources

� Developing & Managing Others Page 18

Corporate Social Responsibility

� Solving Big Sustainability Problems Page 19

� Creating Sustainable Value Page 20

Entrepreneurship

� Applied Entrepreneurship Page 21

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Seminar Calendar Spring-Summer Semester 2017

Participants are required to submit a Pre-Course Assignment 2 weeks before the start of each course and a

Post-Course Assignment 2 weeks after. BSL will email the Pre- and Post-Course Assignment.

Day Date Enrollement

Deadline Course Topic Code Professor

Thu - Sat Feb 23-25, 2017 23 Jan 2017 Applied Entrepreneurship Entrepreneurship M3501 Dr. Patrick

Lehner

Thu - Sat Feb 23-25, 2017 23 Jan 2017 Advanced Communication

& Cooperation Skills

Strategic

Communications M1002

Claudia

Kranefuss

Saturdays Mar 4, 11, 18, 2017 4 Feb 2017 Developing & Managing

Others

Human Resources

Mgmt & Leadership S2001

Michael

Hathorn

Thu - Sat Mar 9-11, 2017 9 Feb 2017 Marketing Essentials Effective Marketing M1201 Mark

Schumacher

Thu - Sat Mar 16-18, 2017 16 Feb 2017 Personal Wisdom in

Business Mgmt & Leadership M3622

Dr. JP

Challandes

Thu - Sat Mar 30-Apr 1, 2017 28 Feb 2017 Effective Self-Management

& Teamwork Mgmt & Leadership M1001 Yiftach Sagiv

Thu - Sat Apr 6-8, 2017 6 Mar 2017 Empower your Future Mgmt & Leadership M3001 Natalie Wilkins

Thu - Sat Apr 20-22, 2017 20 Mar 2017 Corporate Finance Finance M1101 Dr. Alkis Tsiklis

Thu - Sat Apr 27-29, 2017 27 Mar 2017 Change Management Strategic

Communications M3601

Dr. Timothy

Connerton

Thu - Sat May 4-6, 2017 4 Apr 2017 Solving Big Sustainability

Challenges

Corporate

Responsibility M2501

Dr. Margaret

Flaherty

Thu - Sat May 11-13, 2017 11 Apr 2017 Governance of Family

Business Mgmt & Leadership M3607

Dr. Pablo

Hafner

Thu - Sat May 18-20, 2017 18 Apr 2017 Finance for Entrepreneurs Finance M1102 David Bridge

Saturdays May 20, 27-Jun 3, 2017 20 Apr 2017 Marketing Essentials Marketing S1201 Mark

Schumacher

Thu - Sat May 18-20, 2017 18 Apr 2017 Delegated Power or

Creative Authority? Mgmt & Leadership M3618

Dr. JP

Challandes

Thu - Sat Jun 1-3, 2017 1 May 2017 Developing & Managing

Others Human Resources M2001

Michael

Hathorn

Thu - Sat Jun 8-10, 2017 8 May 2017 Strategic Brand

Management Effective Marketing M3605

Mark

Schumacher

Thu - Sat Jun 15-17, 2017 15 May 2017 Strategic Thinking for

General Managers Mgmt & Leadership M2401 Benjamin Wall

Thu - Sat Jun 29-Jul 1, 2017 29 May 2017 Competitive Positioning Effective Marketing M3001 Guy Ngayo

Thu - Sat Jul 6-8, 2017 6 Jun 2017 Creating Sustainable Value Corporate

Responsibility M2402

Dr. Timothy

Connerton

Thu - Sat Jul 13-15, 2017 13 Jun 2017 Project Management Mgmt & Leadership M3606 Claudia Kary

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Management Seminar – Management Training

Effective Self-Management & Teamwork

Reaching one’s potential through personal effectiveness

Who should attend: Professionals and managers who are interested in increasing their performance and

personal effectiveness. Ideal for current and future leaders who will be asked to lead teams or projects.

Seminar Objectives:

BSL’s seminar in Effective Self-Management will equip

you with concrete tools and methods for improving

your personal effectiveness. The seminar will cover:

� How to assume personal responsibility and trust

yourself

� Managing stress & time through clarity, focus and

personal effectiveness

� Effective decision-making & judgment ability

� Develop the ability to step back

� How to recognize and transform counter-

productive behavior and limiting beliefs

� Develop personal and organizational drive for

excellence by overcoming limiting boundaries and

turning challenging situations into opportunities

for growth

� Creating sustainable work/life balance

Yiftach Sagiv, Professor

Yiftach Sagiv gives the module on Effective Self-

Management and co-instructs Advanced

Communications Skills and Advanced Teamwork &

Cooperation Skills at Business School Lausanne. After

retiring from the Israeli military in 1975, Sagiv was

shareholder and director of A.M.I. Supplies LTD, a

company, specializing in marketing and building

constructions.

In 1986 he managed the R&D department for a large

company in textile products. In 1989 Sagiv became a

coach and a trainer for personal and organizational

development. He founded the Dutch company Essence

Training and, since 2003, has dedicated himself to

creating learning tracks in personal development and

business performance.

Related Seminars:

� Strategic Thinking for General

Managers

� Developing and Managing Others

Seminar Fees: CHF 2’800.-

This fee includes:

� Registration

� Course materials & books

Useful information:

Benefits: In BSL’s management training seminars, you will apply new insights in a multicultural environment

through teamwork and interactive learning. You will walk away with skills that you can apply to your job and will

obtain university level MBA credits that can be accumulated for CAS certification.


This seminar includes a commitment to 10 hours of pre-work and

20 hours of post-assignment.

Pre-requisites:

• A solid understanding of business, obtained through

management training courses or relevant professional

work experience.

• Fluency in English.

Duration

• Thursday/ Friday: 8:30 – 21:00

• Saturday: 8:30 – 14:00

3 days

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Strategic Thinking for General Managers

Mastering corporate & business unit strategy

Who should attend: Professionals and managers who are, or will soon be, managing a business, division or

project, as well as current and future members of management teams.

Seminar Objectives:

This course will equip you with the key elements

needed to succeed in developing and implementing

strategic plans, operating a business and leading

focused organizations as a general manager. The

seminar will cover:

� Translating visions and missions into measurable

objectives

� Utilizing mission, vision and values for motivating

people

� Excelling at managing the strategy formulation

process

� Creating scenarios and making trade-offs to

execute on

� Evaluating resources and aligning strategy to

structure

� Appraising multi-level corporate portfolio

strategies

� Formulating specific strategies based on generic

strategy options

� Understanding culture and sustainable stakeholder

perspectives

Benjamin Wall, Professor

Benjamin Wall (USA) began teaching at the Bachelor’s

level for BSL in 2014. For many years he worked at

KPMG in consulting, key account management and

knowledge management, specializing in the

automobile and pharmaceutical industries. His

consulting experience in strategy, marketing and sales,

HRM and organization began at UBS and continued

afterwards at Abegglen Management Consultants, a

leading Swiss consultant in the Zurich area. Parallel to

the consulting experience, Prof. Wall has been very

active as a lecturer in London and Switzerland for over

30 years. He has taught economics and managerial

economics, along with the management topics in which

he consults, on many programs at the Master’s and

Bachelor’s level. Furthermore, he was active in

management training at the University of St. Gallen.

Prof. Wall holds a B.S. from Yale University in

Economics and Psychology, as well as a M.Sc. from the

London School of Economics in both Sociology as well

as Economic History.

Related Seminars:

� Creating Sustainable Value

� Effective Self-Management & Teamwork


This fee includes:

� Registration


Useful information:

Benefits: In BSL’s management training seminars, you will apply new insights in a multicultural environment through

teamwork and interactive learning. You will walk away with skills that you can apply to your job and will obtain university

level MBA credits that can be accumulated for CAS certification.




Pre-requisites:



work experience.


Duration

• Thursday & Friday: 8:30 – 21:00

• Saturday: 8:30 – 14:00

OR

• 3 consecutive Saturdays: 8:30 – 19:00

3 days

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Empower your Future

How to manage your professional development successfully

Who should attend: Professionals and managers who need to develop a broader view of their role in managing a

profitable business and better understand cross-functional coordination and business strategy.

Seminar Objectives:

This seminar will enable participants to reflect, review

and consolidate the learning and skills to inform their

career goals and equip participants with a clear

understanding and concrete tools to manage their

career and professional development. Built as an

interactive program, the course will cover:

� Self-assessment and evaluation of competencies,

strengths, motivation, values and goals

� An entrepreneurial approach to creating your

professional future

� A powerful coaching process to help you create

sustainable personal and professional change

� Career marketing tools

� Job search and career mobility strategies

� Interviewing skills

� Networking techniques

Natalie Wilkins, Professor

Prof. Natalie Wilkins is a HR Consultant, Trainer &

Coach at VIVA Coaching & Consulting. She teaches the

MBA "Empowering your future" syllabus at BSL. Natalie

has over 15 years of Human Resource leadership

experience within complex international organizations,

both in the public and private sector. In 2012 she

founded VIVA Coaching & Consulting to help

individuals and businesses make transformational

change. She has trained and been certified with the

Coaches Training Institute, qualified in professional and

personal development training and psychometrics.

Natalie is a member of the International Coach

Federation and a Chartered member of the Chartered

Institute of Personnel Development

Related Seminars:


� Developing & Managing Others


This fee includes:

� Registration


Useful information:







Pre-requisites:



work experience.


Duration

• Thursday/Friday: 8:30 – 21:00

• Saturday: 8:30 – 14:00

3 days

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Delegated Power or Creative Authority?

Unleashing the genuine leader in you



Seminar Objectives:

This seminar will enable participants with solid

personal landmarks to shift the power they have been

– or will be – delegated as managers into a creative

authority aligned on their values. Built as an interactive

program, the course will cover:

� Awareness of personal core values & of what

values exactly are

� Identification of personal conscious & unconscious

driving forces

� What is individual, corporate and social

responsibility indeed?

� How to bring a unique contribution to professional

& social environments

� Beyond stereotypes: difference between having a

leadership role & actually being a leader

� Harmony between leadership style & Life choices

� Establishing a personal ethics & a personal vision

statement

Dr. Jean-Philippe Challandes

Prof. Dr. Jean-Philippe Challandes teaches at the

Bachelor’s, Master’s and MBA level at BSL. A former

professional Ice Hockey goaltender, Dr. Jean-Philippe

Challandes is an experienced professor & facilitator. He

has taught for the last 20 years to a vast variety of

audiences – from children to adults – in a diversity of

cultural and institutional contexts, including doctoral

seminars. Originally a specialist of the Nation and State

building process, he holds a PhD in Political History

from the University of Brasilia. His 6 years of high-level

international research led him to an international post-

doctoral project that was completed at prestigious

University Paris1-Sorbonne.

An expert of what is commonly described as

“Modernity” – and therefore of the transition into our

post-Industrial Revolution world – he increasingly

became fascinated by Human Development both at

collective and individual scales. Also operating as an

independent consultant, he developed an approach

strongly focused on values. Dr. Challandes brings

creative ways of “connecting the dots” between

personal development, leadership improvement and

sustainable business.

Related Seminars:




This fee includes:

� Registration


Useful information:





3 days



Pre-requisites:



work experience.


Duration


• Saturday: 8:30 – 14:00

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Project Management

Understanding & Structuring Complex Objectives

Who should attend:

MBA and EMBA

Professionals and managers who are, or will soon be, managing a business, division or project, as well as

current and future members of management teams.

Seminar Objectives:

BSL’s course in Project Management will equip you

with what it takes to successfully lead and manage a

project. You will apply project management tools in

practical situations while understanding how to adapt

to change and manage uncertainty. The course will

cover:

� How to divide an objective into relevant tasks and

phases

� Planning including critical path and milestones

� Effective decision making

� Problem solving analysis

� Business process re-engineering

� Risk analysis & risk management strategy

Claudia Kary, Professor

Prof. Claudia Kary teaches the MBA course in Project

Management at BSL. She is the Managing Director of

Profeo Ltd., a company she founded in 2001. Profeo is

the first company dedicated to supporting clients with

the implementation of AXELOS Ltd. best practices, with

focus on companies within Switzerland, the European

Union, Eastern Europe and CSA. The Central Bank of

Azerbaijan, Bern University Hospital and the United

Nations are among Profeo’s clients. Prior to Profeo,

Prof. Kary was the Process Owner for Systor’s Project

Management Process. Prof. Kary is a member of the

Swiss and German Project Management Association.

She is certified as a Management Coach, a Senior

Project Manager by the International Project

Management Association, and a Portfolio and Program

Manager.

Related Seminars:

� Strategic Thinking for General Managers



This fee includes:

� Registration


Useful information:







Pre-requisites:



work experience.


Duration


• Saturday: 8:30 – 14:00

3 days

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Governance of Family Business

Conducting Business Across Cultures

Who should attend:

MBA and EMBA



Seminar Objectives:

BSL’s course in Governance of Family Businesses will

enable you to understand key issues of family and

business governance and how to implement concrete

methods and tools to organize and run families and

family businesses over generations. The course will

cover:

� The principles of corporate governance

� The principles of family governance

� Developing contents of governance systems

� Understanding the reality of family and business

� Leadership in family and in business

� How to solve the complex issue of succession

� The importance of behaviors and culture

� Developing a family charter

Dr. Friedrich Sauerländer

Prof. Dr. J. Friedrich Sauerländer teaches the MBA

course Corporate Governance and Governance of

Family Businesses at Business School Lausanne. He

brings BSL rich global experience in top management

and board positions from international corporations

and family businesses. His career in Switzerland and

overseas has included senior posts with GEM Global

Estate Managers, Ambrosetti Family & Business

Governance, Rolex, André Group, SGS Group, Amindus

Group and Alusuisse.

Dr. Sauerländer currently holds board positions at SCOR

Holding (Switzerland) and Fondation Médias et Société.

With Swiss and Australian citizenship, Sauerländer

holds an MBA from the University of St. Gallen and a

PhD in Economics from the University of Freiburg

(Germany).

Related Seminars:




This fee includes:

� Registration


Useful information:







Pre-requisites:



work experience.


Duration


• Saturday: 8:30 – 14:00

3 days

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Change Management

Strategically Leading People & Successfully Managing Through The Process

Who should attend:

MBA and EMBA



Seminar Objectives:

BSL’s course in Change Management will equip you

with a thorough insight and understanding of the

complex elements to consider in change management.

The course will cover:

� Recognizing the external influences, analyzing

competitive position and strategic fit, and

determining the internal needs for change

through operational/organizational diagnoses

� Understanding types of change required, choice of

process methods, models, interventions and

evaluation tools for driving the process on

implementing change

� Implementing strategic, operational and structural

change throughout an organization with the right

management, motivation, targets and alignment

of resources

� Managing people issues to overcome resistance to

change, creating a winning organization and

sustain a dynamic culture for maintaining the

changes

Dr. Timothy Connerton

Professor Dr. Timothy Connerton has over 30 years’

experience in marketing and business development,

strategic planning and managing construction-related

and industrial manufacturing businesses worldwide. As

President and Director of major divisions in Norsk

Hydro/Hydro Aluminium, Alcoa and Alghanim

Industries, Prof. Connerton has traversed the globe for

the past 15 years leading an extensive network of

companies in Europe, Asia, the Americas, Africa and the

Middle East for sustainable growth, operational

performance excellence, strategic realignment and

organizational renewal. Having taught throughout his

career, created many corporate training programs and

engaged in developing his people in business, Dr.

Connerton believes in lifelong learning and holds a BS

in Civil Engineering from Tufts University, USA, a MA in

Economics and Finance from Webster University,

Switzerland, and a Certificate of Research in

Management Science from the Grenoble Ecole de

Management, France, where he obtained his Doctorate

in Business Administration degree in 2016.

Related Seminars:




This fee includes:

� Registration


Useful information:





3 days



Pre-requisites:



work experience.


Duration


• Saturday: 8:30 – 14:00

11| P a g e

Personal Wisdom in Business

Effective Stress Management Through Spiritual Enquiry

Who should attend:

MBA and EMBA



Seminar Objectives:

BSL’s elective course in Personal Wisdom in Business

will equip you with knowledge to progressively

decrease - and ultimately master the impact of stress

in your live by developing your ability to Be Present.

The course will cover:

� The 4 Intelligences: Body, Mind, Heart and Spirit

� Human Essence beyond Sensations, Thoughts and

Emotions

� Discernment between True Self and Ego

� Revisiting Ethics, Sustainability and Corporate

Social Responsibility from a spiritual perspective

� Responsibility as a “flow state” joyful driving force

instead of responsibility as a pressure-driven

weight.

� Meditation, conscious walking, breathing

techniques and yoga as effective supports to

stress-management

Dr. Jean-Philippe Challandes

Prof. Dr. Jean-Philippe Challandes teaches at the

Bachelor’s, Master’s and MBA level at BSL. A former

professional Ice Hockey goaltender, Dr. Jean-Philippe

Challandes is an experienced professor & facilitator. He

has taught for the last 20 years to a vast variety of

audiences – from children to adults – in a diversity of

cultural and institutional contexts, including doctoral

seminars. Originally a specialist of the Nation and State

building process, he holds a PhD in Political History

from the University of Brasilia. His 6 years of high-level

international research led him to an international post-

doctoral project that was completed at prestigious

University Paris1-Sorbonne.

An expert of what is commonly described as

“Modernity” – and therefore of the transition into our

post-Industrial Revolution world – he increasingly

became fascinated by Human Development both at

collective and individual scales. Also operating as an

independent consultant, he developed an approach

strongly focused on values. Dr. Challandes brings

creative ways of “connecting the dots” between

personal development, leadership improvement and

sustainable business.

Related Seminars:


� Delegated Power or Creative Authority?


This fee includes:

� Registration


Useful information:




Finance Seminar – Management Training

3 days



Pre-requisites:



work experience.


Duration


• Saturday: 8:30 – 14:00

12| P a g e

Corporate Finance

Using figures and tools to ensure business success

Who should attend: Professionals and managers who are, or will soon be, active in financial related

operations.

Seminar Objectives:

BSL’s seminar in Corporate Finance will equip you

with the skills needed to understand and execute

financial processes. You will be introduced to the

guiding principles of finance and will practice them

through concrete case studies. The seminar will

cover:

� Financial controlling: analyzing financial

statements and reporting performance

� Cash management, short-term investment,

credit policy, accounts receivable

� Capital structure, leveraging short- vs. long-

term financing

� Operating cash flow, projections, time value of

money

� Understanding various investment vehicles

� Capital markets

� Developing a scorecard

Dr. Alkis Tsiklis, Senior Professor

Dr. Alkis Tsiklis gives seminars in Corporate Finance and

Finance for Entrepreneurs at Business School Lausanne.

Tsiklis, who is currently heading GenevaConsult, a

company providing consulting services, is a senior

international consultant for EuropeAid and UNDP projects.

He has 30 years of international professional experience in

financial management and consulting and has held senior

executive positions with Animex (France), ATEPE (Greece)

and EE International (CH).

A Swiss citizen, Tsiklis is a graduate of Worcester

Polytechnic Institute (MA, USA) with a Bachelor’s in

Science and a Master’s in Science in Civil Engineering.

Tsiklis holds an MBA in Finance from Webster University

(MO, USA) and has earned a DBA at Business School

Lausanne.

Related Seminars:

� Finance for Entrepreneurs


This fee includes:

� Registration


Useful information:




3 days



Pre-requisites:



work experience.


Duration


• Saturday: 8:30 – 14:00

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Finance Seminar – Management Training

Finance for Entrepreneurs

Mastering finance to turn visions into business reality

Who should attend: Professionals and managers who are, or will soon be, starting up a new project, division,

unit or company.

Seminar Objectives:

BSL’s seminar Finance for Entrepreneurs will equip you

with what it takes to successfully understand the

financing aspect of starting up and running a project or

company. You will apply financial tools in concrete

business situations to understand implications and

alternative options available. The seminar will cover:

� Valuation

� Investment analysis

� Financial modeling and sensitivity analysis

� Due diligence, risk analysis and risk pricing

� Valuation of start-up companies

� Funding sources

� Venture Capital, Crowdfunding, Private Equity

� Term sheets & Shareholder agreements

� Investment management/monitoring

� Exit strategies

Guillaume Dubray, Associate Professor

Prof. Guillaume Dubray (Swiss) teaches at the Master’s

and MBA level at BSL. He is a Partner at Eurofin

Ventures, a venture capital firm investing in early stage

technological start-up. Prof. Dubray has over ten years

of experience as a fund manager and corporate finance

advisor. Prior to joining Eurofin, Prof. Dubray spent

four years as a Partner and fund manager at Active

Niche Funds SA, an investment firm he co-founded and

which runs funds focused in the CleanTech sector.

Previously, he was responsible of various Venture

Capital activities for Rothschild in Geneva. He started

his career with Ernst & Young in Geneva and moved to

New-York, where he worked as an M&A consultant on

behalf of large US-based Private Equity funds. Prof.

Dubray graduated from the HEG Lausanne in 2002 and

subsequently obtained the Chartered Certified

Accountant qualification (ACCA) as well as an MBA

(summa cum laude) from the Manchester Business

School.

Related Seminars:

� Competitive Positioning



This fee includes:

� Registration


Useful information:






Pre-requisites:



work experience.


Duration


• Saturday: 8:30 – 14:00

OR


3 days

14| P a g e

Marketing Seminar – Management Training

Marketing Essentials

Developing a marketing plan for a new product or service

Who should attend: Professionals and managers who are, or will soon be, involved in marketing activities.

Seminar Objectives:

BSL’s course in Marketing Essentials will enable you to

gain the essence of what marketing is about. You will

learn how to develop a marketing plan and will

understand the factors and elements that play a role in

the marketing mix. The seminar will cover:

� Understanding the Product Life Cycle and its

influence on the Marketing-Mix

� Product, Branding, Brand management and

differentiation

� Price fixing, strategies and policy

� Distribution channels for B2B and B2C and their

intermediaries and Sales Strategies

� Communication-mix, its elements and the

increasing role of e-channels

� Marketing planning, implementation and result

measurements.

Mark Schumacher, Professor

Prof. Mark Schumacher is the Founder and Managing

Director of The Management & Marketing TOOLBOX, a

consultancy, transition and project management

agency. For over 20 years, he has been working in the

luxury, FMCG and service industry in an international

context with companies such as the Swatch Group and

Luis Vuitton-Moët Hennessy (LVMH). His recent clients

are MCI, the Swiss Tourism Board, Nestlé, the Touring

Club Switzerland (TCS) and the Swiss Commission for

Innovation and Technology (CTI).

He is also a lecturer at AKAD, Lausanne, UBIS, Geneva,

the MSB, Montreux and the European University,

Zürich as well as coaching start-up companies in the

frame of the CTI Entrepreneurship program too.

Prof. Schumacher holds a Bachelor in Business

Administration from the University of Applied Sciences,

Lucerne, and a Master Degree in Corporate Social

Responsibilities from the University of Geneva.

Related Seminars:




This fee includes:

� Registration


Useful information:




This seminar includes a commitment to 10 hours of pre-work

and 20 hours of post-assignment.

Pre-requisites:



work experience.


Duration


• Saturday: 8:30 – 14:00

OR


3 days

15| P a g e


Competitive Positioning

Creating a marketing strategy in changing times

Who should attend: Professionals and managers who are, or will soon be, involved in strategic analysis,

and/or marketing.

Seminar Objectives:

BSL’s seminar in Competitive Positioning will enable

you to understand the critical elements necessary in

creating a competitive marketing strategy. You will gain

a clear understanding of, and practical experience in,

how to create a marketing strategy during times of

rapid change. The seminar will cover:

� Mastering the basics of market research

� Research methodology

� Environment analysis

� Competitive and industry analysis

� Buyer behavior and trend watching

� Market segmentation & defining target markets

� Positioning of products and services

� Dealing with limited or insufficient information

Guy Ngayo, Professor Prof. Guy Ngayo teaches at the MBA level at BSL. He is

Managing Director of a management consulting and

development coaching company, Verticacoaching, in

Switzerland. Prof. Guy Ngayo has worked and lived in 6

different countries, working on implementing strategic,

change management, marketing and business growth

initiatives on a global scale for tier one global

companies. Prof. Guy Ngayo held leadership roles at

the French Embassy in Washington DC, Hilti

Worldwide, and Andersen Consulting/Accenture.

Prof. Ngayo earned a Master’s degree in Sociology

from University of Rouen/University of Montreal, a

Master’s in Management from HEC Montreal, an MBA

from Thunderbird and an Executive Coaching

Certification from the Columbia University in the city of

New York. Prof. Guy Ngayo has been lecturing business

classes for more than 6 years in schools in France and

in Switzerland.

Related Seminars:

� Marketing Essentials



This fee includes:

� Registration


Useful information:




This seminar includes a commitment to 10 hours of pre-work and 20 hours

of post-assignment.

Pre-requisites:

• A solid understanding of business, obtained through management

training courses or relevant professional work experience.


Duration


• Saturday: 8:30 – 14:00

3 days

16| P a g e


Strategic Brand Management

Apply Brand Management

Who should attend: Professionals and managers who are, or will soon be, involved in strategic analysis,

and/or marketing.

Seminar Objectives:

BSL’s course in Strategic Brand Management will equip

you with concrete tools and methods to understand

branding principles and design global marketing

strategies. The course will cover:

� Brand and brand management principles

� Brand equity elements: Product - Brand -

Corporate image

� Brand positioning and brand value development

� Designing Marketing Programs to build brand

equity

� Measuring and interpreting brand performance

� Brand management along the brand life cycle

� Brand perception, brand ownership and total

brand experience

Mark Schumacher, Professor

Prof. Mark Schumacher teaches at BBA, Masters and

MBA level at BSL. Prof. Schumacher is the Founder and

Managing Director of The Management & Marketing

TOOLBOX, a consultancy, transition and project

management agency. For over 20 years, he has been

working in the luxury, FMCG and service industry in an

international context with companies such as the

Swatch Group and Luis Vuitton-Moët Hennessy

(LVMH). His recent clients are MCI, the Swiss Tourism

Board, Nestlé, the Touring Club Switzerland (TCS) and

the Swiss Commission for Innovation and Technology

(CTI) and CTI Start-up.

He is Program Director of Global Marketing

Communications & PR; Entrepreneurship: He coaches

start-ups and is Program Director for Entrepreneurship

at various private universities; Corporate Social

Responsibility (CSR)and Project Management.

Prof. Schumacher holds a Bachelor in Business

Administration from the University of Applied Sciences,

Lucerne, and a Master Degree in Corporate Social

Responsibilities from the University of Geneva.

Related Seminars:

� Marketing Essentials



This fee includes:

� Registration


Useful information:





of post-assignment.

Pre-requisites:




Duration


• Saturday: 8:30 – 14:00

3 days

17| P a g e

Strategic Communication Seminar – Management Training

Advanced Communications & Cooperation Skills

Communicating the right thing, the right way, at the right time

Who should attend: Professionals and managers who are interested in increasing their communications skills

and presentation abilities.

Seminar Objectives:

BSL’s seminar in Advanced Communication Skills will

equip you with concrete tools and methods to improve

your communication skills. Practical applications during

the course will highlight your strengths and improve

your development areas. The seminar will cover:

� Authentic and transparent communication

� Effective communication in crisis situations

� Listening skills

� Presentation skills

� Adopting to different cultures and companies

� Ability to say no

� The ability to reach an agreement and close a deal

Claudia Kranefuss, Professor

Claudia Kranefuss is CEO of Essence Trainings. She

gives the modules on Advanced Communications Skills

and Advanced Teamwork & Cooperation Skills at

Business School Lausanne and co-instructs Effective

Self-Management. Kranefuss began working with

Essence Trainings as a co-trainer in 2000, and now as

CEO she is responsible for the company’s strategy.

Prior to Essence Trainings, Kranefuss worked for ANWB

Publications, where she served as Marketing Manager

until 2001, when she became a Publisher for the group.

Kranefuss has a Master’s Degree from Vrije Universiteit

in Amsterdam and holds the Dutch marketing degrees

NIMA A and B. She is a graduate of the Universität

Heidelberg and Westfälische Willems Universität.

Related Seminars:

� Effective Self-Management

� Developing and Managing Others


This fee includes:

� Registration


Useful information:






Pre-requisites:



work experience.


Duration

• Thursday: 8:30 – 21:00

• Friday: 8:30 – 21:00

• Saturday: 8:30 – 14:00

3 days

18| P a g e

Human Resources Seminar – Management Training

Developing & Managing Others

Human Resources at its best

Who should attend: Professionals and managers who are, or will soon be, involved in human resources or

who seek to broaden their understanding in how to professionally manage people.

Seminar Objectives:

BSL’s seminar in Developing & Managing Others

provides a comprehensive overview of the best tools

and practices in managing people, as well as hands-on

practical experience of how to apply them. The

seminar will cover:

� Interviewing and separation skills, including

selection and recruitment

� Motivation, compensation, recognition

� Talent development, potential development and

succession planning

� Creating alignment

� Setting objectives and measurements

Michael Hathorn, Professor

Michael Hathorn the Developing & Managing Others

course at Business School Lausanne. He is currently a

partner of OPTIMIS Sarl, where he focuses consulting

services on strategy and organizational development.

Previously working for an investment management

firm, Capital International, Hathorn founded and

headed the firm’s Training and Development function

for the European businesses. At TNT in Amsterdam, he

served as Group Director of Learning and

Organizational Development. Hathorn is a contributor

to the World Business Council on Sustainable

Development and is a member of the Society for

Organizational Learning and the American Marketing

Association. Hathorn is a graduate of Louisiana State

University with a BA in Political Science and an MS in

Marketing. He is currently a Ph.D candidate at the

University of St. Gallen.

Related Seminars:

� Effective Self-Management


This fee includes:

� Registration


Useful information:






Pre-requisites:



work experience.


Duration


• Saturday: 8:30 – 14:00

OR


3 days

19| P a g e

Corporate Social Responsibility Seminar – Management Training

Solving Big Sustainability Problems

Developing systemic thinking skills for societal & environmental

challenges

Who should attend: Professionals and Managers who are interested in increasing their communication skills,

including their presentation abilities.

Seminar Objectives:

BSL’s seminar enables participants to understand where

the world is at from the big picture perspective: the

planet, society and business. The course will focus on:

� Reviewing the role of business in resolving these

complex global challenges (using the Dyllick/Muff

Business Sustainability Typology)

� Understanding the challenges and opportunities for

different regions & industries to shift towards a

global safe & just operating space (based on

Raworth’s Doughnut model)

� Developing systemic thinking and analysis skills from

simple to solve complex to wicked problems

� Highlighting one specific “big problem”: the proposal

to introduce “ecocide” as a means to regulate various

actors to preserve nature

� Learning how to co-create viable business solutions

for a big problem

Margaret Flaherty, Professor

Professor Margaret Flaherty (Swiss, Irish, and American)

teaches at the Bachelor’s and Master’s level at BSL.

Margaret’s 25-year career has focused on building

coalitions of multinational companies, “visible rivals”,

around the business and sustainability agenda. Her

consulting work centers on guiding business & trade

associations towards programs that are impactful,

influential and innovative.

She was part of the founding team of the Swiss-based

World Business Council for Sustainable Development

(WBCSD), an organization she helped launch about 20

years ago and was the Chief Operating Officer / Chief of

Staff for many years. More recently, she was Senior

Advisor to FSG (www.fsg.org) – a Boston-headquartered

social impact firm.

Margaret currently serves as a member of the Corporate

Citizenship Advisory Board for Abbott Laboratories

(Illinois, USA) and is a faculty member of the De Tao

Master’s Academy (Shanghai, China). She has been a

member of the Sustainability Advisory Boards of

Caterpillar (USA), Areva (France), AccountAbility (UK) and

the Business and Human Rights Council (UK). She has a

M.Sc from Tufts University (Boston, USA) and a Juris

Doctorate from Northeastern University School of Law

(Boston, USA). She has also completed Executive

Education Programs at both Massachusetts Institute of

Technology (MIT) and Harvard Business School.

Related Seminars:



This fee includes:

� Registration


Useful information:





of post-assignment.

Pre-requisites:




Duration


• Saturday: 8:30 – 14:00

3 days

20| P a g e

Corporate Social Responsibility Seminar – Management Training

Creating Sustainable Value

Maintaining a competitive advantage against all odds



Seminar Objectives:

BSL’s seminar in Creating Sustainable Value will equip

you with a solid understanding of what it takes to run a

business in a sustainable way. The seminar will cover:

� Value chain and networks

� Understanding quality

� Business cycles, economic trends, globalization

� Value growth (qualitative vs. quantitative growth)

� Adapting strategy to changing reality

� S.W.O.T. analysis

� Matching internal strength with external

opportunities

� Cooperative agreements

� Horizontal vs. vertical integration

Dr. Timothy Connerton, Professor

Professor Dr. Timothy Connerton teaches at the

Master’s level and gives MBA Management Report

advice at BSL. He has over 30 years’ experience in

marketing and business development, strategic

planning and managing construction-related and

industrial manufacturing businesses worldwide. As

President and Director of major divisions in Norsk

Hydro/Hydro Aluminium, Alcoa and Alghanim

Industries, Prof. Connerton has traversed the globe for

the past 15 years leading an extensive network of

companies in Europe, Asia, the Americas, Africa and

the Middle East for sustainable growth, operational

performance excellence, strategic realignment and

organizational renewal. Having taught throughout his

career, created many corporate training programs and

engaged in developing his people in business, Dr.

Connerton believes in lifelong learning and holds a BS

in Civil Engineering from Tufts University, USA, a MA in

Economics and Finance from Webster University,

Switzerland, and a Certificate of Research in

Management Science from the Grenoble Ecole de

Management, France, where he obtained his Doctorate

in Business Administration degree in 2016.

Related Seminars:


� Strategic Thinking for General managers


This fee includes:

� Registration


Useful information:

Benefits: In BSL’s management training seminars, you will apply new insights in a multicultural environment

through teamwork and interactive learning. You will walk away with skills that you can apply to your job and will

obtain university level MBA credits that can be accumulated for CAS certification.



Pre-requisites:



work experience.


Duration


• Saturday: 8:30 – 14:00

3 days

21| P a g e

Entrepreneurship – Management Training

Applied Entrepreneurship

Integrating the key elements of business

Who should attend: Professionals and managers who need to develop a broader view of their role in managing a

profitable business and better understand cross-functional coordination and business strategy.

Seminar Objectives:

This seminar will provide participants the opportunity

to work in self-managed teams under a high level of

business pressure. The seminar will cover:

� Develop and continuously adopt a coherent

strategy towards sustainable value creation

� Integrate finance, marketing, operations and

human resources to successfully run a sustainable

business

� Handle a large diversity of business challenges in

order to create sustainable value and better results

� Reach consensus and making team decisions under

pressure

� Develop constructive collaboration sharpening

problem-solving skills as a team

Dr. Patrick Lehner

Prof. Dr. Patrick Lehner teaches at the BBA and MBA

level. He teaches Applied Entrepreneurship at the MBA

level.

In 1991, Lehner founded The PL Project, an office

dedicated to providing professional translations and

interpretation services. Prior to that, Lehner was

General Manager of the Computer-Expo in Lausanne.

He has also served as Head of the Information

Department for the International Savings Banks

Institute in Geneva and as Manager of the French-

Swiss Chamber of Commerce. A Swiss and French

citizen, Lehner has a Doctorate from the University of

Paris I Sorbonne, a MSc in Management from EAP-

European School for Management Studies (today ESCP

Europe), and a Bachelor’s Degree in Economics from

the University of Paris I Sorbonne.

Related Seminars:

� Innovation and Creativity in Business


This fee includes:

� Registration


Useful information:




This seminar includes a commitment to 10 hours of pre-work and 20

hours of post-assignment.

Pre-requisites:


management training courses or relevant professional work

experience.


Duration


• Saturday: 8:30 – 14:00

3 days

Documents

BSL ManageMent & LeaderShip SeMinarS · BSL ManageMent & LeaderShip SeMinarS 3-day executive seminars to enhance individual and team performance. 1| P a g e ... career goals and equip