BSI UK using LinkedIn

A presentation to Product Marketing

by Simon McCarthy, Marketing Executive Online, BSI

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LinkedIn.com• Profiles and Contacts

• Groups

• Additional Tools

• BSI use of LinkedIn

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Time shared• But who has the time?

• Creating and maintaining profiles effectively on all of these sites while running a core business is more than a full-time job (experts say 32 hours per month to maintain just one social network profile)

http://www.socialmediamagic.com/vip/

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Participation

• Generate exposure for your business

• Increase traffic

• Build new partnerships

• Bring in new qualified leads Support products & Services

Create new business by converting lookers to prospects

Reinforce credibility & retain clients

Create buzz for events and campaigns

Improve Search Engine Optimisation

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Making a group

• Pre qualify your prospects

• Message (find target audience – send out invitations)

Join here now if, you want to learn how medical devices can help medical practices become more profitable...

Short term (red hot leads)

Long term (Build your critical mass)

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Negativity responses in Social Media

• Methods used by companies to minimize impact of negativity

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LinkedIn stats• Average Age: 41• Household Income: $109,703• Male: 64%• Household Income $100k+ 53.5%• Own Smartphone/PDA: 34%• College Grad/Post Grad: 80.1%• Business Decision Maker: 49%• EVP/SVP/VP: 6.5%• 24% Have a Portfolio Value of $250k+• Job Titles:• C-Level Executives 7.8% • EVP/SVP 6.5% • Senior Management 16% • Middle Management 18%• 50% Are Business Decision Makers in Their Companies

http://www.slideshare.net/nkievman/linkedin-stats-by-linkedsecretscom

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