B.Sc. MarketingWork Placement Programme

The B Sc Marketing, an undergraduate four-year programme is the leading provider of marketing expertise in Ireland for over thirty years.

Students undertake a marketing-focused business programme of study, developing critical, analytical, communication, problem-solving and team-working competences to prepare them for their future as leading marketing professionals.

The School of Marketing at DIT is the leader in marketing education in Ireland at undergraduate, postgraduate and executive levels. The school offers ten programmes of study at undergraduate and postgraduate levels to over 1,000 students annually.

Work PlacementWe work with all types of organisations in many sectors, all who have enjoyed the benefits of a work placement student. The aim of the work placement is to enable students to apply, enhance and test marketing knowledge and know-how in an active, real-time business context.

Students on placement will have a sound understanding of:Marketing thinking, planning and implementation, Marketing Research, International Marketing, Digital Marketing, BTB Marketing, Sales Management, Services Marketing all underpinned by a solid grasp of accounting, management, economics and general business.

B.Sc. Marketing @ DIT School of Marketing Benefits to the companies include:• An opportunity to get a start

on recruiting the best new graduates for your company.

• Providing an additional staff resource for on-going work, new projects, or temporary needs.

• Cost effective source of labour.• Releasing permanent

employees to focus on other work.

• Create links with DIT to benefit your business now and in the future.

• An enthusiastic and innovative approach to your business needs.

Benefits to the student include:• Gaining valuable experience

- research shows that over seventy per cent of employers prefer students with work experience.

• An opportunity to develop a range of personal attributes including time management, self-confidence and adaptability.

• Developing key interactive attributes such as team working, interpersonal and communication skills.

• Transferring theoretical knowledge into a real-life environment.

• Exploring career possibilities and make potentially valuable contacts.

DIT College of Business Aungier Street Campus, D2

What Work Placement Can Achieve For You

While each placement experience is unique, the following indicates the areas and elements that might be included as part of the student’s programme.

• Researching and evaluating new product opportunities.

• Managing your social media presence

• Implementing promotional campaigns

• Working with product development teams to manage NPD

• Ensuring effective traditional and digital marketing communications including the company website, print

communication, promotional and advertising material

• Analysing the effectiveness of all marketing activities

• Preparation of reports and presentations

DIT College of Business Aungier Street Campus Dublin 2

Interested in a marketing student placement?

For further details please contact:

Stacy MacCarthy, Links Placement Officer,

DIT College of Business, Aungier Street Dublin 2

Tel +3531 4027089

Fax +3531 4027089

E mail: stacy.maccarthy@dit.ie