B.S.C. Advertising - Advertising Management Track           1

B.S.C. ADVERTISING -ADVERTISING MANAGEMENTTRACKCurriculum Requirements Code Title Credit

HoursCore CoursesSTC 102 Graphic Design for Strategic

Communication3

STC 114 Principles of Advertising 3JMM 108 Writing for the Digital Age 3STC 200 Advertising Strategy

Development3

COM 250 Freedom of Expression andCommunication Ethics

3

Advanced Writing and Communication Skills RequirementCOS 211 Public Speaking 3STC CoursesSTC 233 Writing for Advertising Account

Management3

STC 312 Research Methods forAdvertising

3

STC 388 Media Planning 3STC 434 Advertising Campaigns 3STC 491 The Business of Account

Management3

STC 495 Advertising Management 3Select two additional Advertising Electives 3 6

STC 103 Statistical Reasoning forStrategic Communication

STC 202 Advanced Graphic Design forAdvertising

STC 302 Advanced Graphic Design andPhotography

STC 331 Advanced CopywritingSTC 334 Social Media Messaging and

StrategiesSTC 340 Interactive, Digital, and Social

Media in AdvertisingSTC 350 International and Cross-cultural

AdvertisingSTC 380 Advertising InternshipSTC 389 Media Buying and Advertising

SalesSTC 390 Art DirectionSTC 401 Seminar in Advertising and

SocietySTC 412 Public Opinion and Mass

CommunicationSTC 482 International Public Relations

STC 483 Integrated MarketingCommunication

STC 490 Special Topics in AdvertisingSTC 491 The Business of Account

ManagementMarketing RequirementMKT 301 Marketing Foundations 3Additional Requirements 1,2

ENG 105 & ENG 106 6STC 103 (Double Counts for Major and Math Requirement)Arts and Humanities Cognate 9STEM Cognate 9Minor or Second Major and Electives 51

Total Credit Hours 120

3 Students must complete at least one course with an internationalor intercultural focus. Courses that meet this requirement include:STC 350, STC 482, COS 343, and COS 545. Other courses may beused to fulfill this requirement with the approval of an Advertisingfaculty advisor. Studying abroad also fulfills this requirement.

* Electives outside the Advertising major (but within the Schoolof Communication) must be approved by the Chair of StrategicCommunication.

School of Communication students are required to complete aminimum of a minor (inside or outside of the school) in addition totheir Communication major to graduate. For an optional 2nd major,please see your advisor.School of Communication students must complete 6 credits ofEnglish Composition unless exempt based on SAT/ACT scoreor AP/IB exam, 3-6 credits of Mathematics, University Cognates(http://www.miami.edu/cognates) and the Advanced Writing andCommunication Skills Proficiency requirement.

Upper Level Elective Requirement36 credits at the 300 level or higher are required for graduation. Thesecredits may be earned from your major, minor and/or second major, andelectives.

Suggested Plan of StudyCourse Title Credit HoursFreshman YearFallSTC 102 Graphic Design for Strategic

Communication3

STC 114 Principles of Advertising 3JMM 108 Writing for the Digital Age 3ENG 105 English Composition I 3STEM Cognate 3

  Credit Hours 15SpringSTC 103 Statistical Reasoning for

Strategic Communication (Coursealso satisfies School's Mathrequirement)

3

ENG 106 English Composition II 3

2        B.S.C. Advertising - Advertising Management Track

STC 200 Advertising Strategy Development 3Arts and Humanities Cognate 3STEM Cognate 3

  Credit Hours 15Sophomore YearFallSTC 233 Writing for Advertising Account

Management3

COM 250 Freedom of Expression andCommunication Ethics

3

Arts and Humanities Cognate 3STEM Cognate 3Minor or Second Major Course or Elective 3

  Credit Hours 15SpringCOS 211 Public Speaking 3Select 3 credits in STC/COS Electives with anInternational/Intercultural Focus:

3

STC 350 International and Cross-culturalAdvertising

 

STC 482 International Public Relations  COS 343 Introduction to Intercultural

Communication 

COS 545 Intercultural Communication:International Perspectives

 

Arts and Humanities Cognate 3Minor or Second Major Course or Elective 3Minor or Second Major Course or Elective 3

  Credit Hours 15Junior YearFallSTC 312 Research Methods for Advertising 3MKT 301 Marketing Foundations 3Minor or Second Major Course or Elective 3Minor or Second Major Course or Elective 3Minor or Second Major Course or Elective 3

  Credit Hours 15SpringSTC 388 Media Planning 3Minor or Second Major Course or Elective 3Minor or Second Major Course or Elective 3Minor or Second Major Course or Elective 3Minor or Second Major Course or Elective 3

  Credit Hours 15Senior YearFallSTC 434 Advertising Campaigns 3Select one of the following: 3

STC 202 Advanced Graphic Design forAdvertising

 

STC 334 Social Media Messaging andStrategies

 

STC 340 Interactive, Digital, and Social Mediain Advertising

 

STC 380 Advertising Internship  STC 384 Advertising Creative Strategy and

Execution 

STC 389 Media Buying and Advertising Sales  STC 401 Seminar in Advertising and Society  STC 412 Public Opinion and Mass

Communication 

STC 483 Integrated MarketingCommunication

 

STC 490 Special Topics in Advertising  Minor or Second Major Course or Elective 3Minor or Second Major Course or Elective 3Minor or Second Major Course or Elective 3

  Credit Hours 15SpringSTC 491 The Business of Account

Management3

STC 495 Advertising Management 3Minor or Second Major Course or Elective 3Minor or Second Major Course or Elective 3Minor or Second Major Course or Elective 3

  Credit Hours 15

  Total Credit Hours 120