Upload
buck-turner
View
214
Download
0
Tags:
Embed Size (px)
Citation preview
BSA Website RedevelopmentInformation Architecture
Knowing your audiences• Who are your target
audiences?• What are their needs and
wants?• How do they use the Web?• What are their concerns or
difficulties?
Knowing your audiences
users are becoming more Web savvy and their expectations are rising accordingly –
video, audio, animation…
users vary in their comfort level using the Web –
from fearful to fearless
Knowing your audiences
never underestimate how impatient users are
users differ in their reasons for visiting websites
users differ in the frequency of their Web browsing and when they do it
Knowing your audiences
Users differ in the way they perceive and process information
users have different computer setups
assume users want to spend as little time as possible on your website
Rule 1
Keep the design simple and uncluttered.
Making it easy for usersTen website usability principles to embrace
44% clutter
54% clutter33% clutter
Rule 2Use headings and words your target audience will understand.
don’t make them have to think
Making it easy for usersTen website usability principles to embrace
Rule 3
Make text legible and easy on the eye.
Making it easy for usersTen website usability principles to embrace
Rule 4
Ensure users can find information fast.
Make navigation:
• intuitive
• obvious
• persistent
• consistent
Where’s the other black 3?
Making it easy for usersTen website usability principles to embrace
Rule 5
Make sure important features are easy to see and use.
Making it easy for usersTen website usability principles to embrace
63% clutter
Rule 6
Always let users know where they are in the site.
Making it easy for usersTen website usability principles to embrace
Rule 7
Make sure interactive features are easy to use.
Making it easy for usersTen website usability principles to embrace
Rule 8
Make your site accessible to everyone.
Making it easy for usersTen website usability principles to embrace
• Use the clearest and simplest language appropriate for the content.
• Strive for clear and accurate headings and link descriptions.
• Review every heading, outline and menu to see if the crucial words mean exactly what is intended. Use more common words if they would convey the same meaning.
Rule 9
Be consistent.
navigation design hierarchy
Making it easy for usersTen website usability principles to embrace
Rule 10
If nothing else, in everything you do online, put yourself in the shoes of the user.
Making it easy for usersTen website usability principles to embrace
Rule 11 ??
You can break any of the rules if you are sure you understand the rule and you have a good reason for breaking it.
Making it easy for usersTen website usability principles to embrace
Organising the contents
Information ArchitectureHow information is
divided into categories and sections.
Users’ Needs1. Personal characteristics of the users –
gender, experience with the Web, language2. Connection speed and location3. Their expectations re your organisation4. Their patterns of visitation – daily >> yearly
Conventions & RulesInternal:1. Organisational branding
guidelines2. The organisation’s IT
architecture and info management systems
3. How the contents to be updated.4. How easy it is to change the IA
External:1. National and international
standards and best practice.2. Requirements to comply with
industry or govt standards3. Trends & conventions in IA
Business Needs1. The aim of the website –2. how it complements the
organisation’s business plan 3. The business/sector the
organisation is in4. The key performance indicators for
the website5. How it is meant to integrate /
complement the marketing plan6. How it is to assist with customer
relationship management
Content Characteristics1. Nature of the content – text, video2. Scope and depth of content3. How dynamic the information is4. Instructional intention – general awareness >> expert
training5. Style, tone and personality of the contents and website
Copyright 2005, United Focus Pty Ltd
Sample sites
Sample sites
Organising the contents
Information ArchitectureHow information is
divided into categories and sections.
Users’ Needs1. Personal characteristics of the users –
gender, experience with the Web, language2. Connection speed and location3. Their expectations re your organisation4. Their patterns of visitation – daily >> yearly
Conventions & RulesInternal:1. Organisational branding
guidelines2. The organisation’s IT
architecture and info management systems
3. How the contents to be updated.4. How easy it is to change the IA
External:1. National and international
standards and best practice.2. Requirements to comply with
industry or govt standards3. Trends & conventions in IA
Business Needs1. The aim of the website –2. how it complements the
organisation’s business plan 3. The business/sector the
organisation is in4. The key performance indicators for
the website5. How it is meant to integrate /
complement the marketing plan6. How it is to assist with customer
relationship management
Content Characteristics1. Nature of the content – text, video2. Scope and depth of content3. How dynamic the information is4. Instructional intention – general awareness >> expert
training5. Style, tone and personality of the contents and website
Copyright 2005, United Focus Pty Ltd