Upload
korn-hynes-communications
View
214
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Test for viewbook
Citation preview
Alair® Bronchial Thermoplasty System
Market Opportunity Page 1
➤ What is Asthma?
Bronchial Thermoplasty (BT) Page 3
➤ What is Bronchial Thermoplasty (BT)?
Clinical Information Page 7
➤ Bronchial Thermoplasty Clinical Studies
Alair® Bronchial Thermoplasty System Page 9
➤ Alair BT Catheter
Reimbursement Page 13
➤ Reimbursement
Sales Strategies Page 15
➤ Customer Targeting
Market
Opportunity
Market O
pportunity
This document is intended for internal education use only and shall not be distributed outside of Boston Scientific. 1
➤ What is Asthma?
Asthma is a combination of airway smooth muscle constriction and inflammation of the bronchi.
• Symptoms are usually variable: at times they occur and at other times they improve or may disappear
• The airways become more sensitive and easily narrowed by certain factors called triggers
• Triggers are different for different people, and may include allergens, irritants, exercise and infections
• Airways narrow by constriction of airway smooth muscle and inflammation of the airway
• When airways narrow, it may cause chest tightness, wheeze or cough, and it can make it harder to breathe
High Unmet Need
• Ten to fifteen percent of the more than 20 million Americans with asthma are diagnosed with severe persistent asthma*
• Severe persistent asthma is asthma that is not well controlled despite the combined use of inhaled corticosteriods (ICS) and long-acting beta-agonists (LABA), such as Advair® or Symbicort®. A percent of these patients may also be taking Xolair® in addition to ICS and LABA
• Adult patients with severe persistent asthma as defined above may be candidates for BT if their asthma is still not well controlled
* According to the National Asthma Education and Prevention Program (NAEPP) guidelines
Market Opportunity
2 This document is intended for internal education use only and shall not be distributed outside of Boston Scientific.
• Allergic asthma is the most common form of asthma, affecting over 50% of the 20 million asthma sufferers
• Severe asthma patients are prone to exacerbations or attacks that send them to the emergency room; these serious events require bursts of oral steroids, which may have serious long-term side-effects
Strategic Business Opportunity
• Approximately 10% of asthma patients are considered severe and the prevalence of asthma is increasing
• Many patients remain symptomatic despite high levels of medications
• Treatments are limited, require adherence and may have serious side effects
• Severe asthma patients consume a disproportionate amount of healthcare resources such as ER visits and hospitalizations
• New treatment options are needed
Market Opportunity