Face cream

Types of Face Cream

• Cold cream • Fairness scream • Anti-Aging creams • Acne creams • Sun damage prevention creams

Industry analysis

Growth rate• Face cream market has CAGR of 21%. Market size• Face cream market is of 3465 cr.A. Fairness cream -2000cr.B. Anti Aging cream-100cr.C. Others -1365cr.

Major players Hindustan Unilever Limited• Skin Care products - Fair & Lovely, Pond’s,

Vaseline, and Aviance

CavinKare Pvt Ltd.• Skin Care - Fairever, Fairever Fruit, Nyle Cold

cream

Godrej Consumer Products Limited Products :- Fair & Glow

Dabur India Ltd• Skin Care - Complete Fairness Cream, Dabur

Gulabari Moisturizing Cream

• Emami Ltd skincare products - Fair and Handsome,

Boroplus Antiseptic Cream, Malai Kesar Cold Cream

Other important players:-P&G, L’oreal , Himalaya ,Nivea ,Neutrogena.

HUL

• Creating awareness through Facebook & yahoo

• HUL always believes in customer friendly products with major emphasis on low cost overall without compromising on the quality of the product.

• But Product portfolio also - include premium offerings such as Pond's Age Miracle .

Cavin kare’s • They have put a pause to any diversification right now.• Instead,they are keen to bring more focus to our international

business.• “Fair ever” was launched with the USP of ‘a fairness cream with

saffron’ and the brand associated itself with the herbal characteristics.

• CavinKare is eyeing a double digit market share in the country and has planned to focus on 'non-southern markets' in the 2010-11 fiscal.

• To consolidate its presence in the country, the city-headquartered company today launched an upgraded version of their popular facial cream 'Fairever' with natural ingredients.

Godrej

• Godrej launched the website fairglow.com and involved in the online promotional campaign called “FairGlow face of the fortnight” where a winner is selected and awarded with prizes.

• The company also launched the ‘FairGlow Express,’ the first branded local train in India partnering with the western railways.

• The FairGlow cream was also launched in a affordable sachet.

Men’s cream

Emami’s:- Fair & Handsome HUL’s:- Fair & Lovely Menz Active and Vaseline Men Garnier:- Men PowerLightNivea:- Nivea For Men J&J’s:- Neutrogena Godrej Consumer’s :- Fair Glow CavinKare’s:- Fairever

Emerging trends of the sector

• Raw materials for face cream industry :- Chinese suppliers who can now offer products of the same quality at a much lower price.

• The men's grooming market is growing between 20-35 per cent .

• Five years ago, 30% of women’s fairness cream users were men and now there are several fairness creams for men.

Anti –ageing • First it was fairness creams; now it’s anti-ageing products that make Indian

men hang around their wives’ dressing table.

Anti-ageing skincare products such as Pond’s Age Miracle, Olay Total Effects and Nivea Visage Q10 — all endorsed by and marketed for women — are increasingly being bought by men.

In fact, 20% men in Delhi, Mumbai and Bangalore from SEC-A and B households use anti-ageing products, according to Nielsen data for May 2009 to April 2010.

• Nivea India is in the process of rolling out a premium anti-ageing men’s product.

• Pond’s Age Miracle, which targets 30-plus women and is positioned as a product that takes care of age spots in ‘just seven days’, is being used by 13% men across Delhi, Mumbai and Bangalore, according to Nielsen data.

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