An assignment onBusiness Strategy

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Executive summary:Study has showed that Autoglass customers are better-off than the competitors and Autoglass

is the best service providing organization in the industry contrasted to the banking and different

services oriented organizations.

Autoglass is being triumphant among the hearts of their patronage through their services and

place along won a sequence of awards for being the best windshield replacement company

amidst the business.

Autoglass has wondrous compilation of services and their products. They are going for larger

market. Autoglass’s aim is to conceive the acceptance of the shoppers among the sector of

overhauling windshield. From the case and analysis on Autoglass it might be best inferred that

Autoglass is in a particularly well-built place to confront the affray and face the new challenges.

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Table of Contents:

Executive summary:.......................................................................................................................2

Task 1.............................................................................................................................................4

1.1 The Strategic contexts and Terminology: Missions, Visions, and Core Competencies:.........4

1.2 Vital Issues involved in Strategic planning:..........................................................................4

1.3 Three techniques for Autoglass:...........................................................................................7

Task 2:............................................................................................................................................8

2.1 Organizational Audit on Autoglass:.....................................................................................8

2.2 Environmental Audit for Autoglass:...................................................................................11

2.3 Significance of stakeholders:..............................................................................................13

Task 3:..........................................................................................................................................14

3.1 Alternative Strategies:.......................................................................................................14

3.2 Future Strategy:.................................................................................................................15

Task 4:..........................................................................................................................................17

4.1 Roles and Responsibilities for Strategy Implementation:...................................................17

4.2 Evaluation of the Resources:..............................................................................................17

Conclusion....................................................................................................................................18

References:.................................................................................................................................. 19

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Task 1

1.1 The Strategic contexts and Terminology: Missions, Visions, and Core

Competencies:

Mission of the Autoglass Company:

Autoglass company mission is to gratify customers. The Autoglass enterprise presents the

foremost productive windshield repairing services (Arazy, O, & Gellatly, I., 2012). This operation

of persuading the consumers of Autoglass directs them to achieving the visions of their

association (Armstrong, G., & Kotler, P. 2006).

Vision of the Autoglass Company:

The Autoglass company classifies its vision in consider with the target to create the highest

degree of individual’s service among the industry. They have currently established a good mesh

to help the shoppers and have a 92% satisfactory rate amidst the purchasers (Arazy, O, &

Gellatly, I., 2012). Autoglass is growing day by day and this subject can facilitate them to

differentiate the strategic boundaries of the firm (Autoglass Company).

Strategic Intent:

The notion of strategic intent suggests that there is an overall view on where the company

should be successful rather than a certain declaration of an estimated outcome and this means

that there must be plenty of springiness within the statement to permit for staff initiative, team

influence and adaptation in light of different circumstances (Ivanauskiene, N, & Auruskeviciene,

V., 2009). The strategic intent of Autoglass Company is to see itself as the market frontrunner

always. They are doing all the actions to remain leader.

Core Competency:

The core competence of the Autoglass is that they will rectify or replace any fairly broken glass

of any kind (Arazy, O, & Gellatly, I., 2012). Autoglass provides to the purchasers fleet services to

repair or restore any moderately broken or impaired glass (Autoglass Company).

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Objective and goals of Autoglass

The core objective of Autoglass is to gratify their customer by repairing or swapping broken

windscreen of every kind of vehicle. The aim of Autoglass is to make their industry grow and aid

the global purchaser (Autoglass Company). They are mounting their business by endearing the

hearts of the customers.

Strategic Architecture of Autoglass

The strategic architecture of any company is the procedure of answering the five ultimate

questions of building the strategy. The questions are compilation of “What”, “What Else”,

“What More”, “What Now”, “How” (Grant M. R., 2010). By answering these questions

Autoglass shapes their tactical structures of the company.

Strategy of Autoglass

The key task in strategic supervision is normally the accumulation and diffusion of the vision

and the action declaration. This plans essentially the raison d'etre of an organization

(Ivanauskiene, N, & Auruskeviciene, V., 2009). Autoglass has accumulated their roles in policy

making in a way that the policies maintain a precise time period in the execution (Autoglass

Company).

1.2 Vital Issues involved in Strategic planning:

There are few issues that need to be thought-about in regard of developing strategies

(Ivanauskiene, N, & Auruskeviciene, V., 2009). Given the case we are going to analysis the

competitive advantages of Autoglass.

Autoglass is placing their concentration on the customer’s inclination and customer service.

They have touched the highest happiness level in the service industry only by changing the

windscreen in low cost. Autoglass have to be customer oriented and try to escalate their service

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group in order to encounter with the competition. Supported the case, Ansoff’s model are often

adapted to analyze the competitive remunerations (Kupritz, V. & Cowell, E., 2011).

Competitive advantage of Autoglass

Autoglass is presently a significant service provider of windshield replacement. They have

already captured a huge market section with their different types of services. Autoglass is

growing and it would be helpful to analyze the competitive advantage they have. Ansoff’s

Growth Matrix will be a fantastic tool to analyze the firms competitive advantage (Armstrong,

G., & Kotler, P., 2006).

Ansoff’s Growth Matrix is a marketing tool that provides four methods. As we tend to learned

from the case, Autoglass has enlarged its market share and it additionally has the capability to

serve more than one million customers having problem with their windscreen (Autoglass

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Existing Product New Product

Existing

Mark

New Marke

t

Figure: Ansoff’s Model

Market Penetration

DiversificationMarket

Development

Product Development

Company). So, supported the capabilities Autoglass can offer customers with existing services

what is more as introducing a replacement product. Among the matrix with four ways that lays

four completely different risks. The methods are:

1. Market penetration: A market plan hereby a corporation’s hunt for gain bigger

dominance in a flea market in which it previously has a contribution (Melody, Y. & Kevin,

H., 2000). This tactic often emphases on capturing a superior share of a remaining

market. Following this strategy, it will permit Autoglass to enlarge its present market by

commercialism and attracting further of their manufactured goods.

2. Product development: A new product of “side view mirror” can be introduced to the

existing market of windscreen which aids to capture more customers.

3. Diversification: This strategy refers to the introduction of new product to minimize the

risk associated with old products.

4. Market development:To capture new customers by attracting new customer groups

helps to increase the market share of the company which is the strategy of market

development.

Autoglass can have a fast growth by providing customer satisfaction, attracting and keeping

them. They can also develop new product to match the market demand and also set targets for

a time period of three years. For this time period selection of the suitable geographical area to

capture the market and efficient suppliers is necessary.

Definition of Top-Down and Bottom-Up

Informal Planning:

Informal planning is the undertaking locality the manager or baton of an aggregation evolves a

design after any accepted anatomy and obstinate organisations (Grant M.R. 2010). For assertive

flaming situations managers use this get access to locality it is not capital to anatomy any wise

anatomy of designing or the timeline for designing is not sufficient. It is significant to double-

check abbreviate appellation objectives of the organization.

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Behavioral Approach for Autoglass:

Autoglass have to approach in the Top-Down manner in order to get the most out of their resources and to handle the opposition in the future. Autoglass is an emergent company in the service business and the amenity they are providing will not be appropriate for them to clasp on to the location in the market. They requisite to come up with quite a lot of developments for their artifact and market so that they might a diversified market for the clients.

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Top-Down: A top-down approach is essentially the breaking down of a system to gain insight into its compositional sub-systems (Grant M. R., 2010). Autoglass has been successful in using the approach in their product development.

Bottom-Up: A bottom-up approach is the piecing together of systems to give rise to more complex systems, thus making the original systems sub-systems of the emergent system (Grant M. R., 2010). Autoglass is successful in using this approach to provide the services to the customers.

Figure: Top-Down and Bottom-Up Strategy

1.3 Three techniques for Autoglass:

Placing goods in the BCG growth share matrix Autoglass will face 4 types of consequences in the

market. And they are:

1. Stars: High Growth and High Market Share

Managers need to take decisions for a great quantity of cost from which the cash

will be generated and used.

The company will result in the cash cow and the Company can harvest cash from

the business if managers can make the business profitable and maintain a steady

market share.

2. Cash Cows: Low Growth but High Market Share

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BCG Growth Share Matrix

Products of the Autoglass Company can be divided according to their priority and maintain a harmony in the portfolio. The above matrix shows the 4 kind of consequences that are faced by an organization (Armstrong, G., & Kotler, P. 2006). It also aids to determine when to invest in the present product or when to withdraw all the earning form the market and or whether to introduce a new deal.

Strategic Position & Action Evaluation Matrix (SPACE)

SPACE planning technique can be used to figure out the market requirements. This matrix consists of four quadrants indicating the positions of the business organization and what should be the reaction of the organization (Armstrong, G., & Kotler, P. 2006). Taking Autoglass’s position in the market into consideration, aggressive strategy can be used which also acts as the base for SWOT analysis.

Profit Impact of Market Strategy (PIMS)

PIMS is actually a type of database that supplies material evidence to facilitate policies and principles for acquiring and maintaining competitive advantage.

Figure: Three Techniques

Applying this strategy may result in low market growth of the product but it will

also have the highest market share from which the organization will turn in

revenues and maintain income.

3. Dogs: Low Growth and Low Market Share

A time may arise after a certain period when revenue generation from the

product gradually stops. The organization should withdraw its invest from the

business.

The organization should be able to eliminate any unnecessary cost.

4. Question Marks: High Growth but Low Market Share

It indicates to the products that are newly introduced in the market and will

gradually increase its acceptance rate to the customers.

There is a risk associated with this which is if market shared is not increased in

the future the organization will have to incur a loss. This is called making a dog

product.

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Task 2:

2.1 Organizational Audit on Autoglass:

SWOT Analysis

Strengths

Autoglass is providing services at relatively low price.

Sufficient safety features are included in the product

The replaced or repaired windscreen has high visual transparency.

Replaced or repaired glasses reduce the probability of further damage.

Weaknesses

Promotional activities of the brand are relatively slow.

Insufficient amount of advertisement.

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Strengths

Low costSafetyVisual ClarityAvoiding further damage

Opportunities

Increasing growth rateHigh presence in emerging economyNew Product

Weaknesses

Less promotion of the brandLack of advertisement

Threats

Suppliers CompetitionGeographic LocationGovernment Policy

SWOT

Figure: SWOT Analysis

Opportunities

As competition is less in the market because a few number of other windscreen

companies exist, Autoglas possess a huge possibility of expansion.

New products such as side view mirrors or rear view mirrors can be developed

concurrently with repairing and replacing the windscreen.

Large opportunity to grab the market.

Threats

It is always difficult to identify and select quality suppliers of raw materials.

Selection of geographical location is vital while selecting the location of the business.

The role of government policies is crucial in shaping the business market.

2.2 Environmental Audit for Autoglass:

The strategic decisions of an organization are influenced by the environment where the

organization will operate (Gómez, L, & Ballard, D., 2013). To understand the scenario of the

environment PESTLE analysis is required to help the organization to maximize the opportunities

and minimize the threats.

Political

Different Political climate in different countries influences the business strategies.

Various taxation and subsidy policies.

Stability of governments: which refers to the future conditions in a country

Economical

Level of economic activity that affects need for windscreen.

Income level of people influences the organizational purchase

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Socio-cultural

Culture and norms of a society influences the decision whether to own and use

automobiles or use other means of transport.

Attitude to a product, lifestyle and preferences influences the industry.

Technological

Any tangible development in technology which will decrease the rate of windscreen

repairing.

Available design technology.

Manufacturing technology.

Legal

Product consuming and employment law.

Local rules and regulations relating to safety measures.

Environmental

Various environmental features such as weather, climate, and climate change can affect

in the business.

To determine and help the management to understand the overall context of the industry,

Porter’s 5 forces analysis is necessary (Gómez, L, & Ballard, D., 2013).

Porter’s 5 forces are:

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1. The threat associated with new entrants.

Economies of Scale: This means scale economies in the production which is

generally considered as a relatively low threat in this industry.

Access to Distribution Channel: It refers to the ability to create demand and

distribution of product to the market.

Government Policy: Governments can limit amount of entry to an industry through

licensing requirements by restricting access to raw materials.

2. The bargaining power of customers

Number of supplier Companies: The purchasing power of the customers is mostly

controlled by no. of supplier companies.

Threat of Backward Integration: A threat always exists that a buyer can buy a

product and reproduces it by backward integration.

3. The threat of substitute products

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The threat of new entrants.

The bargaining power of customers

The threat of substitute products

The amount of bargaining power suppliers

The intensity of the competitive rivalry

Economies of ScaleAccess to Distribution ChannelGovernment Policy

Number of supplier CompaniesThreat of Backward Integration

Prices:Access

Number of Buyer Companies: Threat of forward Integration:

Number of Competitors:Rate of Industry Growth:Diversity of Rivals:

Figure: Porter’s Five Forces

Prices: Price is the most influencing factor. Customers will switch to the company

which offers products with lower price.

Access: Industry is now more accessible to the potential buyers.

4. The amount of bargaining power suppliers

Number of Buyer Companies: This refers to the number of companies which are

purchasing raw materials for windscreen manufacturing from number of suppliers.

Threat of forward Integration: Suppliers also pose a threat to integrate the same

product trough forward integration.

5. The intensity of the competitive rivalry

Number of Competitors: the number of competitors is comparatively low in this

industry.

Rate of Industry Growth: This industry possesses a large potential to become a huge

and vastly expanded industry.

Diversity of Rivals: The rivals may come with new and different ideas and it is most

likely to cross each other’s path and challenge each other’s position.

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2.3 Significance of stakeholders:

The stakeholders’ grid:

1. The top right part indicates the stake holders influencing the strategies and promoting

the products.

2. The bottom left part indicates the stakeholders having low influence and low interest in

the organization.

3. The top left part refers to the stakeholder who influences strategies but they posses’

low interest in the organization.

4. The bottom right part refers to the stakeholders having high interest but low influence

in the organization.

The stakeholders are retained in four categorizations so that each one stakeholder has their

particular rights and liabilities in regard of the constructing the strategies for the

organization which will be instigated for the progress of the organization. Autoglass has

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High Influence

Low Interest(Latents)

High Influence

High Interest (Promoters)

Low Influence

Low Interest (Apathetic)

Low Influence

High Interest (Defenders)

Figure: Stakeholders’ Grid

drawn the stakeholders in the organization so that the stakeholders can implement their

liability in concern of the organization’s benefit.

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Task 3:

3.1 Alternative Strategies:

Market Entry Strategy

Organic Growth: When an enterprise association accomplishes development over its own

enterprise which is as same as the beginning of the association, it is called organic

development. It omits any development that is profited by getting into any other business or

amalgamation or acquisition.

Merger: amalgamation is the procedure by which two businesses gets joined and turns into one

entity through lawful consolidation. The beginning of Autoglass was through such

amalgamation.

Acquisition: This is the procedure where one specific business purchases another entire

enterprise and sets up itself as the proprietor. In this procedure 100% or adjacent 100%

ownership has to be acquired.

Strategic Alliance: This is the procedure where two or more enterprises acquiesce upon a

number of widespread objectives and share each other’s assets to rendezvous those objectives.

This approach is actually an concept that resides between the notion of organic development

and amalgamation or acquisition.

Licensing: It is the process through which a mother enterprise (licensor) allows another

enterprise (licensee) to use its trademark and deal the items or services on the foundation of

agreements on some time span. The time span encompass the licensing ascribe that has to be

paid to the licensor.

Franchising: It is the procedure, through which a enterprise profits from the right to use

another enterprise’s trademark, enterprise form, methods where the franchisor presents the

right to the franchisee. For getting market share overseas, Autoglass might use this approach by

assigning franchises in distinct positions.

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Substantive development

Horizontal Integration: In level integration a business kinds or acquires output facility of

associated or complementary goods (Melody, Y. & Kevin, H., 2000). occasionally it may

furthermore happen that a business buys one of its competitors and form integration.

Autoglass might form such integration by connecting with other production that are associated

to its dwelling goods.

Vertical Integration: In upright integration a enterprise connections with the companies or

partners of the supply string of links and in many positions all the partners of the string of links

stay under a lone proprietor (Melody, Y. & Kevin, H., 2000). Autoglass might recruit into upright

integration by connecting with the suppliers and vendors.

Related Diversification: When a business expands its enterprise with some diversification in the

living product line (Arazy, O, & Gellatly, I., 2012). The new productions are alike to the living

items.

Unrelated Diversification: It is the procedure when a business engages into diversification by

inserting new goods and services that doesn’t acquiesce with the existing product line (Arazy,

O, & Gellatly, I., 2012). It can be unrelated diversification if Autoglass begins selling house

window crystal or beauty reflectors.

Limited Growth:

Market Penetration: It means penetrating the comparable market by suggesting comparable

cost against the cost of the competitors. This approach is utilised to instantly attack the

competitors by benefiting their customers. It is often used to gain sales growth.

Market Development: It means aspiring at new clientele segments and appealing the non-

buying clienteles of that segment. It assists to increase the market share by supplementing new

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piece of customers. It is likely for Autoglass to evolve the market by geographically expanding

the business and coming to the customers.

Product Development: It means developing new products that do not exist actually and

therefore appealing customers to buy more diversity of goods or services.

Innovation: It means seeking out an solely new need of the customers in the market and

innovating a new merchandise or service to meet that need. Autoglass might try to sort out

such need in the market and inject an innovated merchandise or service.

Disinvestment:

Retrenchment: A design utilised by corporations to decrease the diversity or the general size of

the procedures of the company. This scheme is often utilised in alignment to slash charges with

the aim of developing a more economic steady enterprise.

Turn around: Turnaround management is a method dedicated to business renewal. It uses

investigation and designing to save troubled businesses and returns them to solvency.

Turnaround management enlists management reassess, activity founded costing, source

malfunction determinants enquiry, and SWOT investigation to work out why the enterprise is

falling short. In alignment to make a comeback in the business associations need to find out the

source of the adversities and founded on those difficulties they need to make up new strategies

and principles to overcome those troubles.

Liquidation: When an enterprise or firm is terminated or bankrupt, its assets are sold and the

improvement pay creditors. Any leftovers are distributed to shareholders. Liquidating a firm is

the last stage of the firm’s survival. If no alternate strategies comply with the associations then

it yearns to deal its assets and then pay up the shareholders and stakeholders.

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Divestment: The procedure of swapping an asset. Furthermore renowned as divestiture, it is

made for either economic or communal goals. Divestment is the converse of buying into. It is

the procedure of dragging out the assets in method and agreements those to rendezvous the

gap in the financial adversities and in order to liquidate the association divestment is absolutely

vital for any organization.

Porter’s Generic Strategy

A scheming described by Michael Porter that contains three general strategies which are used

by companies to gain the competitive advantage (Armstrong, G., & Kotler, P. 2006). The

standard strategies are:

1. Overall Cost Leadership

2. Differentiation

3. Focal Point

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Porter’s Generic Strategy

Overall Cost Leadership: Autoglass Company uses the cost leadership approach to enter the market and helps to grab attain customers than the competitors considering the situation mentioned in the case (Arazy, O, & Gellatly, I., 2012).

Differentiation: Differentiation is necessary along with cost leadership to aid an organization to flourish its business (Armstrong, G., & Kotler, P. 2006). Differentiation was introduced to the service of the Autoglass Company by introducing 24/7 customer advising operations and the fleet servicing.

Focal Point: Autoglassis now focusing on customer satisfaction and the services they are providing as they are the market leader and best service provider in the UK market in repairing and replacing windscreen (Arazy, O, & Gellatly, I., 2012).

Figure: Porter’s Generic Stragy

3.2 Future Strategy:

To expand in the business, organizations have to formulate future activities to grab consumers’

attention and maintain them. Corporations essentially bring new expertise and new product

submissions to form a greater market share (Kupritz, V, & Cowell, E 2011). BCG growth matrix

may be beneficial to formulate tactics and act consequently. Autoglass may face four different

possibilities in putting the merchandise inside the BCG growth matrix (Kotler, P., 2000).

Autoglass must be following the plumb up growth strategy to develop their business. They can

go with union with automakers to internment the new marketplace sector. Autoglass is in a

strong point and they might be competent to go with the association with new organizations.

Because this tactic is appropriate for the business growth and their core proficiencies match

with the strategy. Alliance with correlated organizations will consent Autoglass to put more

effort on the customer’s fondness and can develop new merchandise class to fulfill the

necessities of the customers.

Only starting new artifact and mounting the market will not single-handedly help the Autoglass

Company to develop in the market. Autoglass should regularly review the advice of the

consumers so that they might realize what the customers wants for and to what level of

pleasure customers want. Autoglass administration needs to explain the roles and duties to the

workforces so that they can arrange for the highest level of happiness to the customers.

The Autoglass at this time have a 92% satisfaction rate among the consumers. But with

extension of the business the pleasure rate might change and Autoglass must build a timeline

for the new targets and addition of the new services. Considering the place in the business,

Autoglass can provide a 5 year blueprint that will be appropriate for Autoglass to cope up with

the opposition and maintain cooperation with the automakers to develop the business.

Autoglass can benchmark 2019 to fulfill with strategies they have taken and justify the

assurance to the customers.

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Task 4:

4.1 Roles and Responsibilities for Strategy Implementation:

Execution of the policy among the organization is improbably very important and it carries a

particular significance for the organization’s profit (Michael A., 1999). Among the

implementation of the policies it indicates to the policies that are chosen and regarded to earn

profit for the organization. Among the set-up of action all the policies are revised and the

likelihood of the policies are tested to ascertain if those policies are feasible or not

(Ivanauskiene, N. & Auruskeviciene, V., 2009). It is important to use full filtering procedures of

the policies to grab and retain the market share.

All the groups in the organization are united at all stages of the policy making and tactical

decision to implement most efficient and effective policies (Dessler, G., 2000). This procedure

results in plan coherency and tactics diversification or necessary modification becomes

possible. CEO of an organization makes a mark in the industry by turning these concepts into

reality.

Autoglass administering has to activate the business and sales strategies to ensure the best

exchange allocation and sales. The sales accession should be developed in a way that can

accrue up with the animosity in the market. Effective advertisements in accordant areas

adeptness admonition a lot in this regard. The bulk competencies should be acutely focused to

attraction the customers.

It is the job of a manager to motivate and influence the employees to ensure proper execution

of established plans. Target achievement fulfilling will result in coherency in job environment

and job satisfaction within the employees. Transparent and unswerving statements are

necessary to secure the targeted market share. Communal visualizations are required in

detecting and checking the propositions, bases of the policies and propose actions (Gómez, L, &

Ballard, D., 2013).

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4.2 Evaluation of the Resources:

In order to grasp and valuate the resources of Autoglass, the organization should pick for the

precise materials and place them among the proper departments to produce the services

(Michael A., 1999). Autoglass in addition has fleet service stations that desires man power and

that they also are cautious relating to their men power. Autoglass has prioritized its human

resources as a result it has been the simplest service provider of windscreens repairing and

replacement. Thus Autoglass outlays great quantity in work and developing the skills of the staff

to provide the foremost effective service among the industry.

Timeliness in service schedule ensures highest order of company good will. Autoglass is now the

leading Company is that it is maintaining its time schedule properly and choosing best raw

materials as well as ensuring enough safety features. Autoglass Company is efficient in their

resource planning and evaluating the resources thoroughly to provide the best service in this

given case situation.

4.3 Discuss targets and timescales for achievement for Autoglass to monitor a given strategy:

Evaluation of the benchmark outcomes:

Quarter

1

The company should be bring up with the strategies and find out the feasibility of

the strategies whether the strategies would reflect in the expected outcome.

They can take the feedback of the customers and find out what else they are

looking for in the windscreen repairing service. There should be weekly and

monthly monitoring by the line managers of the divisions.

Quarter

2

During the period Autoglass should review the customer’s feedback and

implement the desired plan to expand the business. The line managers should be

responsible for collecting the feedbacks and acting towards it.

Quarter

3

This is the quarter of gathering information and takes research note on the

implemented strategies. The management should find out the gap between the

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expected outcome and actual outcome. The GAP might occur because of lack of

coordination or inefficiency of the employees and line managers.

Quarter

4

Management should organize a training program to fill in the gap. So that the

employees can achieve the organization goal in desired manner.

Quarter

5

In this quarter the organization might achieve the desired results based on the

strategy making and the implementation method. If the management fails to

achieve the objectives through the strategies, then they have to initiate actions

based on information like training the employees or providing support to them.

ConclusionAs a market leader Autoglass has set a new standard of services to its customers. This example

cannot be done without teamwork and Autoglass shows that they have a huge number of

qualified and efficient workers by whom they have achieved which was once unimaginable in

this industry. Their customer satisfaction rate is envious for a service company of the world.

Their technological initiation was thrilling for the customers. Now-a-day they are trying to

expand their market and it may cause those facing new challenges but in order to become a

global market leader every company should accept any kind of challenges.

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Autoglass Company. [ONLINE] Available at: http://www.autoglass.co.uk/Glass-repair-and-

replacement.186.0.html. [Accessed 05 December, 2013].

Dessler, G., 2000. Human Resource Management. 5th ed. Delhi: Pearson.

Gómez, L, & Ballard, D., 2013, 'Communication for the Long Term: Information Allocation and

Collective Reflexivity as Dynamic Capabilities', Journal Of Business Communication, vol.

50, no. 2, pp. 208-220

Grant M. R., (2010) – Contemporary Strategy Analysis, Amazon.co, Wiley Higher Ed; 7th edition.

Ivanauskiene, N, & Auruskeviciene, V 2009, Change Management and Its preparation',

Economics & Management, pp. 407-412.

Wheelen & Hunger, T.L. &J.D., 2013. Strategic Management and Business Policy. 5th ed. Delhi:

Pearson.

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