Upload
isaiah-neal
View
217
Download
2
Embed Size (px)
Citation preview
Bruce Scharlau, University of Aberdeen, 2012
SMS AppsMobile Computing
Unless otherwise stated, images are from android sdk
Change of the decade
Ten years ago mobile was for phone calls
Bruce Scharlau, University of Aberdeen, 2012
Now mainly used for SMS
Growing percentage use mobile mainly for SMS and not voice
SMS more profitable than apps
SMS represent 40% of all data traffic revenues
Bruce Scharlau, University of Aberdeen, 2012
SMS + MMS represent over 50% of data traffic revenues
Apps covered 0.3% of data revenue
For 2010:
More mobiles use SMS than Internet
4 billion active SMS accounts in 2010, over half world’s population
Bruce Scharlau, University of Aberdeen, 2012
1.8 billion active Internet accounts, and not all use email
SMS applications should not be overlooked
Cheaper and faster to develop than GUI apps
Bruce Scharlau, University of Aberdeen, 2012
Available to all handsets for wider usage
Faster to market for specific events
First SMS app in 1995
• Finnish bank sent text alerts for balances, then Philippines had full banking SMS apps several years later
• 1996 Finnish newspaper offered headlines via SMS
• 1998 Finnish SMS vending machines available, and ‘premium’ app with ringtone sales
Bruce Scharlau, University of Aberdeen, 2012
SMS advertising is pervasive
• 74% of mobile subscribers in India receive SMS advertising
• 66% of all messages sent in India are premium: content, advertising, or votes for reality TV, etc
Bruce Scharlau, University of Aberdeen, 2012
SMS will wake you up
• Only SMS will wake you for emergency, ok, email to mobile will too
• SMS reach larger
• Most people sleep with mobile next to them – use as alarm, etc
Bruce Scharlau, University of Aberdeen, 2012
There are wide variety of SMS apps
• Notify customers that meal, prescription, etc is available for collection
• Medical, dentist, etc appointment reminders to prevent no-shows
• Order prescription refills, meals, special offers – Hilton Hotels even do this
• Also use SMS to drive traffic to mobile sites and increase customer sales
Bruce Scharlau, University of Aberdeen, 2012
http://www.textsmsmarketing.com/sms-text-marketing-case-studies.php
Also other usual contests, etc
• SMS voting contests
• Send photo to win prizes contests
• Communicate with call centres via SMS
• Query and reserve products via SMS
• Scheduled SMS sending to coordinate with other actions for business and students
• Many more too
Bruce Scharlau, University of Aberdeen, 2012
http://www.spotlightideas.co.uk/?p=4582
SMS apps reach many people
• SMS is reliable and can be sent any time
• Supported by ALL mobile phones – can reach about 50% of population, ie 3.5 bn
• Supports reverse billing – thus customer pays for receiving new ringtone, etc that is sent from you to them
Bruce Scharlau, University of Aberdeen, 2012
http://www.developershome.com/sms/
Mobile banking developed most in developing markets
• Right were banking didn’t have vested interests in established practices (leapfrog)
• WAP experiments in 90s not go anywhere
• Czech Republic and S Africa – SMS alert when money being withdrawn from ATM – then nationally in Philippines
• Phone wallets in Japan in early 2000s
• Still developed catching up with developing
Bruce Scharlau, University of Aberdeen, 2012
SMS saves long walks
Remote control water pump stations for farmers http://www.nanoganesh.com/
Bruce Scharlau, University of Aberdeen, 2012
A farmer can control the pumps from any distance.He can check an availability of power supply at the pump end.He can acknowledge the on / off status of the water pump.In some models, a farmer gets an alert call if there is a theft attempt of the cable or pump.
SMS apps can be easy to build
• The components are free to set up and develop
• SMPPsim for simulating SMS center and responses http://www.seleniumsoftware.com/downloads.html
• Use SMPP API for communicating with SMS center http://smppapi.sourceforge.net/
• http://www.kannel.org/ provides an SMS gateway for WAP and SMS apps
Bruce Scharlau, University of Aberdeen, 2012
SMS to database queries
Bruce Scharlau, University of Aberdeen, 2012
http://www.mobiledatanow.com/product
Gather data via SMS or forms
Bruce Scharlau, University of Aberdeen, 2012http://www.frontlinesms.com/
Crowdsource your news
Bruce Scharlau, University of Aberdeen, 2012http://ushahidi.com/
Amazon Web Services now provide SMS service too
Use AWS Simple Notification Service to integrate SMS into cloud hosted applications
Bruce Scharlau, University of Aberdeen, 2012
http://aws.amazon.com/sns/
Inexpensive, and 100 SMS free each month
Some examples are online
• Developers Home provides details about SMS and low level tutorial http://www.developershome.com/sms/
• O’Reilly have Java tutorial too http://tim.oreilly.com/pub/a/onjava/2004/06/09/sms.html?page=1
• http://www.esendex.co.uk/ provide API to run SMS apps – free developer period
Bruce Scharlau, University of Aberdeen, 2012
Jana offers reach to 3.48 billion
Bruce Scharlau, University of Aberdeen, 2012
http://jana.com/marketing/
Jana outsources work to everyone
• Break work into useful chunks anyone can do via text
• SMS surveys with airtime compensation
• Train workers so know reliability
Bruce Scharlau, University of Aberdeen, 2012http://jana.com/
Deconstruct tasks for greater speed and security
Bruce Scharlau, University of Aberdeen, 2012Old link: http://txteagle.com/?q=technology
Old background technology
Txteagle changes lives
Bruce Scharlau, University of Aberdeen, 2012
http://www.youtube.com/watch?v=dBsLAecq6Jw -short version – 6 minutes
http://www.youtube.com/watch?v=Ivz2foChQYU -long version – 40 minutes
http://txteagle.com/?q=workforce/geographies