BROWN COUNTY EXPO CENTEREXPO CENTER & DISTRICT REDEVELOPMENT PROJECT

THE DESIGN TEAMJEFF PIETTEPROJECT MANAGER

RYAN FREELANDDESIGN ARCHITECT

MATT BREESTLEAD PROJECT DESIGNER

GREG ZAMELLPROJECT ARCHITECT

COLLEEN CASSIDYPROJECT DESIGNER

CHRISTINE WRIGHTINTERIOR DESIGN

BOBBY SLOANEVENT OVERLAY/PLANNER

TODD GRALLAEXPO CENTER EXPERT

MIKE VOGELSTRUCTURAL ENGINEER

RUSS MURDOCKMEP ENGINEER EXEC.

KAHLER SLATER | POPULOUS | HENDERSON ENGINEERS | GRAEF

$93MPROGRAMMING NOV 2018 - FEB 2019WORKSHOP 01 NOV 1+ 2WORKSHOP 02 NOV 19 + 20WORKSHOP 03 DEC 11WORKSHOP 04 JAN 17WORKSHOP 05 FEB 5WORKSHOP 06 FEB 25

SCHEMATIC DESIGN COMPLETE FEB 2019DOCUMENTATION DEC 2018 - JUN 2019DEMO APRIL 2019CONSTRUCTION JUN 2019 - DEC 2020COMPLETION JAN 2021

ARCHITECTURE KAHLER SLATER + POPULOUSCONTRACTOR MIRON CONSTRUCTIONOWNER BROWN COUNTY + PMISTRUCTURAL/CIVIL GRAEFMEPT HENDERSON ENGINEERS

CONCESSION EXPO HALL FOOD SERVICE MEETING/OFFICE PREFUNCTION RESTROOMS LOAD/SERVICE

PROGRAM ELEMENTS:CONCESSION OUTDOOR EXPOGAMEDAY/TAILGATEFOOD TRUCKSGATHERINGSTAGE

INDOOR OUTDOOR

PRO

JECT

THE

TEA

M

PRO

GRA

M

CONNECTING THE DISTRICTSPROMENADE

PLAZA

ACTIVATIONCONNECTION

TOWNSQUARE

EXPO EVENTS

GAMEDAYS

ACTIVITY

THE DISTRICTSTITLETOWN VETERAN’S MEMORIAL + RESCH CENTER LEGENDS DISTRICTLAMBEAU FIELD

NEWEXPO

04

ARCHITECTURE (WOW FACTOR)

03

02SITE PLANNING

01

PROGRAMMING-Activation Hub-Creative + Practical-Unique Options (Flexible)-Smart Spaces-Mixed Use (Overlapping Programs)-Inside + Outside Space-Future Development-Family Friendly-Multipurpose Prefunction-Activation on Each Level-Covered Outdoor Space-Expandable + Contractible-Adaptable-Breakout Areas-Pet Friendly

-Meeting-Large Events-Public Safety-Resch Connection-Maximize sqft-Compliment Lambeau + Titletown-Efficient-All Inclusive-Reflective of Budget-Mechanical Consideration-Surrounding Adjacencies -Way Finding-Circulation (Especially on Game day)-Hidden Parking -Indoor Market + Food Court-Sponsorship / Naming Rights on Exterior-Outdoor Event Space-Concert Capabilities-Rooftop Accessibility-NFL Draft Opportunities -Interior Destinations

-Climate Response-Sustainable -Oneida Integration-Catalyst + Connection-Concessions + Restrooms Outside-Power + Data Collection-Consider Hudson Site-Signage -Consider Hudson Training Facility Repercussions-Green Wall-Event Security (Vestibules) -Transportation (Drop off + Pick-up)-Corner Connection-Pedestrian Traffic Options-Slow Down Oneida-Enhance Memorial

-Ramp (ADA)-Connect to Lambeau - Parking-Front / Back of Site-Covered Loading + Entry-Efficient Overhead Doors-Plenty of Storage-Consider Neighborhood -Continuity -Visual Connection-Solar Orientation Sustainability-Ice Prevention-Consider snowplowing-Utilities (Outdoor + Indoor)-Vegetation-Pervious

-Loading for Private Vehicles-Utilities -Food and Beverage -Escalator Between Levels-Simple yet Effective -Reduce Staff-Grab and Go Food-Ticketing Kiosk-Winter is “Busy Season”-Electrical-Local-Large Kitchen for Faster Production-Elevators-Remote Access

-Data Collection and Response -Customer Experience-Off-grid-Futuristic-Efficient Production-Connected-Interchangeable -BOH Connection-Energy Reduction-Easily Accessible -Seamless -Profitable-Good Food Options-Manual Controls

-Inspiring-Natural Light / Transparent-Open Plan-Vibrant-Stacked-Vertical Circulation -LED Lighting -Color Changing -Inviting-Views-Beacon-Destination

-Dramatic-Everyday Activities -Statement Piece -Urban-Visible Street Landmark-Inviting to Pedestrians-Casual Spaces-Overhangs-Seamless Indoor + Outdoor-Hidden BOH-Recessed Façade on Oneida-Cutting Edge

-Different From Lambeau and Resch-Skylights-Green Roof-Unique Spaces-Bright-Graphics-Football Fan Experience -Monumental -Timeless-Artistic-Premier Corner-Smart Technology

OPERATIONS

WORD PLAY EXERCISE

SCALE

COMMUNITY

CLIMATE

FUNCTION

WAYFINDING

OUTDOORS

AESTHETICS

Establish a civic presence that expands upon the energy of the adjacent developments, one that creates an Inviting pedestrian scale, and provides a dynamic gateway to the district.

The nature of the district lends itself to events of all sizes. Each event, from a consumer show to NFL game day, will require its own set of needs and should be incorporated into the design and program of the facility.

Develop a Sustainable relationship to the elements that protects not only the architecture, but patrons inside and out. Allow for natural light to warm interior and exterior spaces during the “busy” season and provide unique opportunities to frame views to adjacent amenities.

The Building diagram needs to be more than flexible, movable walls and flexible space should be the baseline. An adaptable building will grow with the industry, create new business and work harder for the sales team, allowing for new business, simultaneous events, and never having to say no.

A prominent, visible area like this requires a dynamic, timeless design that acknowledges the community and its goals but looks toward a bright future.

Each outdoor moment must be programed with a unique identity, one that reduces scale and corresponds to the wide variety of events that are planned to take place in building and the district.

A strong branding strategy will help distinguish the facility with its own identity, provide clear and dynamic wayfinding, utilize lighting as a dynamic element, and incorporate the ability to customize graphics to response to various events.

DESIGN DRIVERS

PLAN STUDIES

PROGRAM STACK STUDIES

MASSING STUDIES

OVERLAYS

N

BROWN COUNTYEXPO EXPANSION

EXISTINGRESCH CENTER

STORAGE BUILDING

1/32" = 1'-0"Copyright © 2018 Kahler Slater, Inc. All rights reserved.

BROWN COUNTY EXPO - REDEVELOPMENT 1.4 | 01/10/19

SITE PLANVILLAGE OF ASHWAUBENON

PRELIMINARY PRICING PACKAGE

SITE PLANO

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DIRECT CONNECTION

TO RESCHENTRY

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LOADING

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W23

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UP

UP

UP

UP

UP

UP

19'

9'-1

0"

15'-8

1 _ 2"

WORK

SURFACE

WASHER/

EXTRACTOR

19701 SFSTORAGE

42560 SFEXPO HALL A

42533 SFEXPO HALL B

42419 SFEXPO HALL C

304 SFEX A FEMALE

255 SFEX A MALE

241 SFAIR WALL

158 SFELEC

313 SFEX B FEMALE

265 SFEX B MALE

124 SFSHOW MGRS OFFICE

2218 SFSERVICE CORRIDOR

284 SFEX C FEMALE

2061 SFLOADING

249 SFEX C MALE

3841 SFKITCHEN

1336

SF

RESC

H CO

NNEC

TOR

BOX OFF.

135 SFCOAT CHECK

882 SFCONCESSION

686 SFPREF. MALE

241 SFAIR WALL

124 SFSHOW MGRS OFFICE

116 SFSHAFT

156 SFELEC

63 SFCIRCULATION

151 SFTEL/AV

879 S

FSE

RVIC

E CO

RRID

OR

144 SFTEL/AV

20612 SFEXPO PREFUNCTION

137 SFFIRST AID

893 SFPREF. FEMALE

56 SFFAMILY

56 SFFAMILY

JCJC

884 SFCONCESSION

199 SFSTORAGE

DEPARTMENT LEGENDADMINISTRATION

BUILDING SUPPORT

CONCESSION

ENTRY

EXPO

GENERAL CIRCULATION

KITCHEN

MEETING

MEP

OUTDOOR AMENITY

PREFUNCTION

RESTROOM

STORAGE

SUPPORT CIRCULATION

VERTICAL CIRCULATION

161 SFSECURITY

112 SFDOCK OFFICE

1967

SF

STOR

AGE/

OUT

BLDG

136 SFOFFICE

132 SFTLT

TLTTLT

185 SFGREEN

185 SFGREEN

216 SFBREAK / KITCHEN

477 SFVESTIBULE

TLT377 S

FST

OR

420 SFVESTIBULE

UPDN186 SF

CONCIERGE

92 SFSTOR

371 SFEXT. COMPACTOR

OPERABLE GLASS WALL

STAIR 05

155 SFSTAIR 04

HANG

AR D

OOR

HANG

AR D

OOR

CANOPY ABOVE

548 SFESCALATORS

651 SFCOOLER

OFFIC

EST

OR

176 SFTEL/AV

185 SFCHECK-IN

104 SFELEC

498 SFEX A MALE

567 SFEX A FEMALE

JC459 SF

EX C MALE459 SF

EX B MALE

107 SFELEC

129 SFTEL/AV 567 SF

EX B FEMALE

JC 129 SFTEL/AV 567 SF

EX C FEMALE

JC129 SFTEL/AV

STAIR 01

PLAZA PASSAGEWAY

219 SFCONCESSION

219 SFCONCESSION

233 SFCONCESSION

107 SFELEC

121 SFELEC

1074 SFWORKSHOP 1011 SF

MAIN ELECTRICAL

192 SFCWP

250 S

FMD

F

99 SFOFFICE

221 SFEMERGENCY ELEC

166 SFOFFICE

16' - 0"

1/32" = 1'-0"Copyright © 2019 Kahler Slater, Inc. All rights reserved.

BROWN COUNTY EXPO CENTER REDEVELOPMENT 1.1 | 01/28/19

LEVEL 01VILLAGE OF ASHWAUBENON

7 .7 78 0

UP

UP

DN

DN

DNDNDN DN

DN

DN

UP

DN

DN

DN

594 SFPANTRY / BAR

SHAFT145 SFELEC

84 SFMOTHERS

138 SFTEL/AV

86 SFFAMILY

4683 SFMTG PREFUNCT

1574 SFADMIN OFFICE

OPEN TO BELOW

OPEN TO BELOW

EXPO HALL BELOW EXPO HALL

BELOWEXPO HALL

BELOW

ROOF

STORAGE BELOW

DEPARTMENT LEGENDADMINISTRATION

BUILDING SUPPORT

CONCESSION

ENTRY

EXPO

GENERAL CIRCULATION

KITCHEN

MEETING

MEP

OUTDOOR AMENITY

PREFUNCTION

RESTROOM

STORAGE

SUPPORT CIRCULATION

VERTICAL CIRCULATION

1072 SFMEETING/FLEX 2

1122 SFMEETING/FLEX 3

1162 SFMEETING/FLEX 4

1200 SFMEETING/FLEX 5

1197 SFMEETING/FLEX 6

3093 SFPARTY DECK

1328 SFGRAND STAND

375 SFMALE

415 SFFEMALE

JCJC560 SFSTOR

4077 SFCIRCULATION

3266 SFCIRCULATION

UPDN

155 SFSTAIR 04

154 SFSTAIR 05

1617 SFEXPO BALCONY 1218 SF

EXPO BALCONY 303 SFBALCONY

2052 SFOPEN MEETING

580 SFBAR209 SF

STAIR 01

608 SFBALCONY

LOADING BELOW

1/32" = 1'-0"Copyright © 2019 Kahler Slater, Inc. All rights reserved.

BROWN COUNTY EXPO CENTER REDEVELOPMENT 1.2 | 01/28/19

LEVEL 02VILLAGE OF ASHWAUBENON

PROGRAM

NATURE MEETS INDUSTRY

FOR THE COMMUNITYPROGRAM

EXPO ARENA

CONSUMER SHOWS AUTO/EQUIPMENT/BOAT SHOWS

EQUESTRIANEVENTS

3 HALLS FOR COMBINATION USE

COURT SPORTS

CONCERTS TAILGATING/ GAMEDAY EVENTS

PREFUNCTIONUSABILITY

MULTI-PURPOSE/FLEXIBLE SPACE

OUTDOOR ACTIVATION

BROWN COUNTY EXPO CENTEREXPO CENTER & DISTRICT REDEVELOPMENT PROJECT