Brought to you in association with Implementing a successful E-Commerce Strategy – By Small Business Resource Ltd

Brought to you in association with

Implementing a successfulE-Commerce Strategy – By

Small Business Resource Ltd


What Are Your Goals?Are you

planning to start a new business or sell a young one (e.g., getting the idea, the capital, the buyers, the infrastructure, etc.)

Or

trying to integrate the Web into an existing business (e.g.,

resolving channel conflicts, interfacing with legacy

systems, enhancing products/services, changing image,

changing staff, etc.)


What if…..

... you want to start your own dot com and go public as quick as possible

…what should you consider?


Internet IPO Performance

Broad-based Net IPO frenzy subsiding

But Net infra-structure companies are still doing well

Source: http://www.thestandard.com


Internet IPO $ VolumeDollar volume of Net IPOs subsiding in 2Q00

Cash for just anything.com is not as readily available

Investors more interested in building value and ROI



IPO Considerations

But, you can probably still get funding if….

You have a solid business plan

Your concept is revolutionary

Your ROI is swift

Your management is seasoned

You are willing to put your own assets in the game

And you know somebody...


Let’s say…

...you want to use the Net to build an existing business…

…how should you go about it?


CEOs: Impact on Business...

57% say Net has changed their company business

72% say they are active in eBusiness


In July, 2000, A. T. Kerney surveyed 251 CEOs and reported that:


...CEOs: Impact on Business

37% say new direct sales channel is Net’s main advantage

13% site new service delivery mechanism


If you are




31% plan to use Net to provide better customer service

24% plan to use Net to improve their internal processes



Top CEO Priorities: CRMERPeCommerce



Effective Ways to Use the Net

Mass Advertising

Communication with

Employees

Communication with Vendors

Communication with Customers

Corporate Image EnhancementEnhancements in

Customer Service Levels

Cost of Doing Business

Distribution of Sales Material

Market Research on Customers &

Prospects

Employee RecruitingPress

Releases/

Publicity Campaigns

Assessment of Effectiveness of Offline Ads

Accumulation of Mailing Lists

Delivery of Preferred Customer Programs

Reductions in Customer Support

Costs

Accumulation of Qualified Sales Leads

Accumulation of Competitive

Market Research


Strategic Considerations

Who has access to the Web?



Who is spending

money on the

Web?




How much is being spent on the Net?



How many small business are making $ on the Web?




How do employees use the Web?




What industries are online?




Summary

In Property (or real estate) or retail selling, its…Location, location, location

On the Web its…

Plan the work then work the plan

Build value in from the start

Make money the old fashioned way--earn it.


Reasons to join

To get FREE marketing content

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To get access to our resource centre

Many other Powerpoints in this seriesin the members area

Documents

Brought to you in association with Implementing a successful E-Commerce Strategy – By Small Business Resource Ltd