Brother dealers couldn’t have imagined the

customer trip that awaited them as they arrived in the ancient city of Prague this past June. Over 100 attendees from the United States, Latin America, Central America and South America flew to the Czech Republic for six days to explore and tour this

quaint historic walking city.

Prague is located in the new Czech Republic. In 1993, Czechoslovakia was divided into two independent nations – the Czech Republic and the Slovak Republic. The history is so rich and dates all the way back

to the fourth century. The first night welcomed the

dealers and their spouses (who were a little weary from traveling). They enjoyed a welcome dinner at Pilsen Hall, where everyone was treated to local delicacies, including Prague’s well-known beers. Brother surprised the dealers by entertaining them with a Dulcimer Band, comprised of traditional dancers

and Bohemian-costumed characters. There were many new dealers in attendance who were able to meet other

dealers with the same dreams and aspirations.

All tours, dinners and experiences were paid by

Brother as part of their annual ‘Thank You’ to those who were “at our side” during the previous year. Brother is known in the industry, not just for its innovative products and outstanding marketing, but for having some of the most lavish and unique dealer trips. What was so exciting for many dealers was the fact that they qualified for the trip without having to be among the largest sellers of Brother products. The group wasted no time as they spent their days exploring and touring Prague and its neighboring cities. As always, Brother dealers were offered a number of tours to choose from, with different events offered each tour day. Some parts of the group opted for more active tours, such as the Segway through Prague and the Mountain Biking Rally. Other attendees preferred visiting more cultural and historical places, such as the Terezin Concentration Camp, Prague Castle, Communism Museum and Plzen Brewery. Several dealers followed their creative appetites by learning about glass blowing, painting and marionette-

making.

One day was set aside to bring the group together for

a private and memorable experience at Nelahozeves Castle.

BROTHER CHANGES THE INDUSTRY ONCE AGAIN WITH ITS 2017 LINEUP OF NEW MACHINES AND SOFTWARE PACKAGESWe often hear that to be successful in business, one should “do one thing and do it well.” Brother International Corporation has blown that adage away by mastering the ability to lead the industry in multiple categories. Brother is...sewing, embroidery, quilting and crafting – and this year’s 2017 lineup will have customers flocking to their local Brother dealers.

Leading the lineup is the all-new Entrepreneur Pro X PR1050X 10-needle embroidery machine, a product so revolutionary it could only come from Brother. Embroidery aficionados can expand their embroidery excellence with explosive 10-needle speed, exclusive professional features and extraordinary design capability. It is the ultimate enthusiast machine with over 110 features including

more than 50 new or enhanced features. The Entrepreneur Pro X comes equipped with some of the most powerful design and editing capabilities built into a multi-needle embroidery machine. Brother innovators designed this embroidery powerhouse with lightning-fast stitch speed of up to 1,000 SPM and a new large 10.1" HD LCD display, which is 50% larger than previous models. Embroiderers will love the precise positioning of their designs using the industry-first InnovEye® 2 Technology, which now offers scanning that is up to five times faster than before for even more productivity. Embroidery fanatics will enjoy having incredible design capabilities at their fingertips with the new My Design Center feature. Using the included ScanImationTM Scanning Frame, images and handwriting can be scanned and then converted into embroidery data – all without the use of a PC or software. Adding to the list of amazing features is the Virtual Design PreviewTM. With this industry-first exclusive feature, users will get a live, real-time view of the needle area so they can see their embroidery design superimposed on their fabric for easy alignment and placement of designs – which also works with the cap and cylinder frame! Seeing is believing! Enthusiasts can now experience wireless freedom with the included BES®4 Dream Edition Software and Upgrade Kit. This new lettering, monogramming and customization PC

software program also includes a BES® Wireless Upgrade Kit, which gives the embroiderer the ability to transfer designs wirelessly from their PC or tablet to their machine. Basic editing can be made from virtually anywhere by accessing the free BES® Cloud. For those who are looking to start their own business or create the ultimate embroidery designs, they have to look no further than the Entrepreneur Pro X. It’s the ultimate high-powered 10-needle embroidery machine designed for efficiency, ease-of-use, and the reliability one would come to expect from Brother.

The Entrepreneur Pro X PR1050X Top Features

• 10-Needle Embroidery with customizable settings and exclusive automatic needle threading system

• Industry-First Large Built-in 10.1" HD LCD Display featuring crisp vivid colors and large icons - 50% larger than prior models

• InnovEye® 2 Technology with high-speed background scanning up to 5x faster than previous models and Virtual Design Preview™ for a real-time camera view of the needle area for easy alignment and placement of designs

• My Design Center offers users the opportunity to explore inner artistry with extensive design capabilities – all without the use of a PC or software.

• Enhanced Design and Editing Capabilities include on-screen editing, inserting and deleting, aligning to the left, right and center, grouping and ungrouping of letters and designs, as well as an easy appliqué feature and the enhanced time-saving color sort feature

• Included BES®4 Dream Edition Lettering, Monogramming and Embroidery Software, PLUS a BES® Wireless Upgrade Kit and access to the free BES® Cloud, gives users the ability to effortlessly design and transfer designs wirelessly from their PC or tablet, plus access to BES® Cloud for basic editing from virtually anywhere

• Expansive Embroidery Area of 14" x 8" for virtually endless creativity

• 606 Built-in Embroidery Designs, which include the two new exquisite designs – Steampunk and Gothic

Following in the lineup is THE Dream Machine 2 Innov-ís XV8550D. Just like the continuation of a great dream, few believed there could be a machine to surpass the original; however, Brother visionary designers never stop envisioning. Brother dealers and customers alike have raved about THE Dream Machine and now those rave reviews are certain to continue. THE Dream Machine 2 has been enhanced, fine-tuned and graced with new features to offer serious enthusiasts an incomparable sewing, embroidery and quilting experience. The included new BES®4 Dream Edition Software PLUS a BES® Wireless Upgrade Kit makes the perfect partner to THE Dream Machine 2 by taking embroidery to the next level in allowing the wireless transfer of designs. Users will also gain free access to BES® Cloud for basic on-the-go editing. With more than 840 embroidery designs in BES®4, including 101 new designs, and 199 pre-digitized fonts, the creative possibilities are virtually endless. Once enthusiasts get behind the needle of THE Dream Machine 2 to experience these luxury features, they are sure to become fans for life.

THE Dream Machine 2 Luxury Features

• My Design Center includes new enhancements that allow the machine to recognize embroidery that has already been completed and 10 new built-in decorative fill patterns so that users can add detail to any project. Additional features include:

• No-fuss Stippling in the “Embroidery Edit” screen • 30 new closed shapes, 30 new open shapes,

and 2 new line options • Enhanced “Preview” mode to see both the scanned

designs and selected stippling • Object size and degree information

Entrepreneur Pro X PR1050X

THE Dream Machine 2 Innov-ís XV8550D

• Included BES®4 Dream Edition Lettering, Monogramming and Embroidery Software, PLUS a BES® Wireless Upgrade Kit and access to the free BES® Cloud, gives users the ability to effortlessly design and transfer designs wirelessly from their PC or tablet, plus access to BES® Cloud for basic editing from virtually anywhere

• Industry-First Large Built-in 10.1" HD LCD Display – 23% larger than previous models

• 56 Square Inches of Workspace is our largest needle to arm – 11.25" – and can accommodate a rolled king-sized quilt. A dream for any quilter!

• InnovEye® 2 Technology is like having a built-in camera and scanner

• Enhanced Design and Editing Capabilities including on-screen editing, inserting and deleting, aligning to the left, right, center, grouping and ungrouping of letters and designs, easy appliqué feature as well as the enhanced time-saving color sort feature

• NEW 9.5" x 9.5" Included Embroidery Frame is the perfect size for quilt squares, jacket backs and cushions

Brother Introduces its Most Affordable Line of Professional Machines for Sewing, Embroidery and Serging – Starting as Low as $599

For those who love to multi-task and keep their creative options open, the Innov-ís NS2750D is the perfect sewing and embroidery combination machine to make it happen. This elegant machine is both attractive and powerful, making it a great addition to any sewing room. This powerhouse boasts a 5" x 7" embroidery area with embroidery speeds of 650 stitches per minute. Embroidery enthusiasts can

choose from 138 built-in embroidery designs, including 35 built-in Disney designs for those who want to add Disney magic to their projects. The sewing side has 240 built-in sewing stitches, including 10 styles of one-step auto-size buttonholes, and 5 different lettering fonts to help add a personal touch to any project. With featured favorites like automatic thread tension, a thread cutter, USB port and side feeding, the Innov-ís NS2750D allows designers to show off two sides of their creativity in one powerful machine. Built from the ground up with the same craftsmanship and reliability found in higher-priced Brother products, this machine is the perfect choice for those looking for an affordable machine with convenient features and professional stitch quality that could only come from Brother. If that weren’t enough, here are some other features that will make this a fan-favorite machine:• Advanced needle threading system• Automatically adjust your thread tension to the

stitch selection • 7.4" from needle to arm• 3.2-inch easy view color LCD touch screen display• 5" x 7" and 5" x 12" embroidery frames included• Knee lifter included• New feed dog system that moves in a box-shaped

direction – increasing the ability to effortlessly move various fabrics from silk to denim

Embroidery is one of the hottest creative trends today, and consumers can’t decide what items to embroider first. Brother has captured this frenzy by introducing the Innov-ís NS1150E, their newest embroidery-only machine in the 2017 machine lineup. With a 5" x 7" embroidery area, this is the ideal machine for embroidery fanatics who like to embellish almost all of their projects. Features such as the 138 built-

in embroidery designs, including 11 font styles, and an embroidery speed of 650 stitches per minute make the Innov-ís NS1150E the go-to embroidery partner for any enthusiast. Brother took this one step further by including time-saving features such as a thread cutter and the convenience of having the thread automatically threaded with just a push of a button. Users can easily import designs through the built-in USB port and choose from 5,000 available designs from iBroidery.com for individual purchase. Other features to enhance the embroidery experience include:• 7.4" from needle to arm• 5" x 7" embroidery frame • Letter editing, enhanced zoom, resizing, rotating,

repositioning and combining designs• 3.2-inch easy view color LCD touch screen display

Brother has always encouraged the younger generation to discover their creativity, and this year is no exception. The Innov-ís NQ550PRW, starting as low as $599, is the newest addition to the Q-Series line and is the ideal machine for beginners who want to find flexibility and convenience at a truly affordable price. With 100 built-in stitches and 7 one-step auto-size buttonhole styles, the ability to create personalized garments is a breeze. Brother added an extra bonus to this machine by incorporating longer feed dogs for better stability. And, users can enjoy easy access to the machine’s settings, as everything is displayed at their fingertips. With the “Stitch Combination” feature, users can personalize their stitches and make each project unique and truly their own. Other features on the Innov-ís NQ550PRW include:

• 8.3" from needle to arm• Improved sewing with longer feed dogs and enhanced

fabric control• Reinforcement stitch to automatically sew a tie-off

stitch when working on projects which is useful for decorative stitches

• Manual thread tension feature which allows users to adjust to suit different thread weights

• Pressure foot adjustment easily adjusts the pressure to accommodate various types of fabrics

• Easy access to select functions right on the key pad

Rounding out the lineup is the Simplicity® by Brother Limited Edition SB3734T Serger. Brother has included the perfect tools with this machine that include a wide table for larger projects and a brightly lit LED workspace that allows users to see even the smallest details as they serge their projects. They can choose from a 3 or 4 thread option and two needles with a 3/4 setting with differential speed. Brother made it even easier to sew sleeves and trouser legs by designing the SB3734T with a free arm for those hard-to-reach places. Sewers will enjoy additional features on this serger, including:• Color-coded thread guides that allow for easy

upper and lower looper threading and quick thread changes with all thread types

• Stitch length: 1.0mm - 4.0mm

Innov-ís NS2750D Innov-ís NS1150E

Simplicity® by Brother Limited Edition SB3734T Serger

Project Runway Limited EditionInnov-ís NQ550PRW

• Differential feed ratio: 0.7mm - 2.0mm• Stitch width: 5.0 - 7.0mm• Up to 1,300 stitches per minute• Dual use removable trim trap• Presser foot pressure adjustment• Included Specialty Feet

Like the perfect addition to any outfit, it’s all in the accessories. Brother has included three distinct software packages in their 2017 lineup to enhance the creative experience when using their innovative machines. Simply Appliqué is the first dedicated appliqué software by Brother to inspire appliqué enthusiasts, quilters and embroiderers to create custom appliqués by either merging their own designs or using the built-in appliqué and embroidery designs to get professional results – all with exceptional editing capabilities. For embroidery fans, the BES®4 Dream Edition Software by Brother is the perfect partner for beginners, expert-level enthusiasts, and everyone in between. This versatile software gives users the ability to create designs on a computer or tablet, and then transfer these designs wirelessly to an embroidery machine and by using free access to BES® Cloud for basic editing on-the-go. The excitement in the embroidery and digitizing world continues with PE-DESIGN® PLUS2 software. Enthusiasts can perform basic digitizing and then transform photos into embroidery art with the fan-favorite PhotoStitchTM

feature. Users can also create PES files to embroider their projects, and they can now export FCM cut files to precision cut appliqués with the ScanNCut Home & Hobby Cutting Machine.

“Few believed we could surpass the technology in

our past machines,” said Dean F. Shulman, Senior Vice

President of Brother International Corporation and

the head of the company’s Home Appliance Division.

“I’m proud to say we exceeded our expectations

in this year’s lineup with the vision and experience

of our Brother innovators. Our new machines and

software packages are perfect examples of how we

have mastered the technology of each craft on every

level. Brother is innovation. Brother is…everything

you’ve dreamed of and so much more!”

Software