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DESTINATION turkey: the Medierranean pearl

May, 2011

Travel and tourism is one of the most dynamicndute n Tuke. Depte the ecnc c-, th ndut cnnued t w n Tuke n2010, athuh at a we ate cpaed wththe aveae f the evew ped a a whe(2005-2010).

A a eut f a nube f fact, ncud-n the hh pptn f the une

ppuatn ncean takn pfe-

na jb n uban aea, Tuke wa eaffected b the ecnc c than tthe Weten Eupean cunte, whch

favoured domestic tourism. Also, in terms

f nbund tu, the depecatn f the

Tukh la (yTl) aant the Us Da, awe a enea cpettve pce, ade

Tuke a favuabe detnatn f fen

tourists.

Cheaper aCCoMMoDation

The ba ecnc c caued nceeve t dp ba, whch eant that tav-ee pefeed cheape hda pn, whchecued d vaue f ne. Pce-envt

wa ne f the ke tend n the aket. Pcef Tukh tave accdan decned,tan f an aead w bae, n de tantan ncn tut nube. Thank tt natua beaut, ch ht and w pce,Tuke eaned a ve ppua denan fnbund tut n 2010.

lanD tranSportation in 2010

The tanptan tpe whch ecded thehhet wth n 2010 wa and tanpta-n, a decean dpabe nce andbudet f tu favued th e expen-ve de f tanpt. in pacua, cachcpane eed aacve pn uch apeed ute, ntenet acce wht tavenb cach, cftabe eat and hh ca e-vce n de t be cpeve wth a tan-ptan. The a nceaed the nube fdenan. meve, and tanptan

wa pefeed b e tut cn fnehbun cunte, uch a geece, Bu-aa, ian, iaq, sa, gea and Aena.

More DeStinationS

Fve ea a, ncn tu wa aeconcentrated on the southern region of thecunt and itanbu. Hweve, twad theend f the evew ped, n de t fue

wth n tu, tu peat tated

travel anD touriSM in

turkey: Market inSiGht

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DESTINATION turkey: the Medierranean pearl

May, 2011

en tu t deent en f the cun-try which are also rich in historic monuments

and natua beaut, uch a centa Tukeand the Back sea. Fwn the new tuaw f 2008, new ant and ubde weeeed t cpane whch wanted t nvet

n e ppua tut en, whch ceatednew denan f pt tu, cutuetourism, archaeology and health and wellnesstourism.

potential for health anDWellneSS touriSM

Tuke ha an natua thea pnwhch can be ued f heath and wene

(H&W) teatent. The thea pn n Tu-

t 10 Cs b as(000 s)

ForECAsT

Turkey 2010 2015

Arrivals 30105.2 43578.8

Arrivals from Germany 4693.5 6704.9

Arrivals from Russia 3500.2 6530

Arrivals from United Kingdom 2755.6 4197.4

Arrivals from Iran 2628.2 4475.6

Arrivals from Bulgaria 1375.4 1548

Arrivals from Netherlands 1140.7 1252.5

Arrivals from France 935.6 1138.4

Arrivals from Georgia 800.6 934.6

Arrivals from USA 695.3 1062.2

Arrivals from Ukraine 632.4 853.52011 Euromonitor Internaonal

ke have awa been fau; hweve, thcncept tan t be aketed unde thethee f heath &wene and pa tu,and cpane have deveped hh quatheath teatent and eaxan packae.

The deand f th tpe f tu nceaed

cndeab ve the 2005-2010 ea ped.on the the hand, H&W tu whch acve edca teatent (uch a packaewhch e denta teatent and a hda atthe ae e) at hpta tated t be eptant when cbned wth pa and we-ne packae.

(Extract from Euromonitor Internaonals reportTravel and Tourism in Turkey)

hp://www.euromonitor.com