Bronwen Evans, Program Manager

Webinar April 28, 2008 2:00 – 3:00 PM

Cigarette Litter Prevention Program 2009 Guidance for KAB Affiliates

The Guide to the program is at

www.PreventCigaretteLitter.org

Cigarette Litter Prevention Program

Residents and businesses– Requires additional maintenance– Owners bear expense of cleanup

around businesses

Community quality-of-life – Decline in tourism, foot traffic,

business and housing development– Focus on “small” issues creates safer,

livable communities– Recreation areas become less

attractive

The Costs of Cigarette Litter

It causes blight and creates a sense of disorder

Cigarette butts don’t disappear

Harmful to waterways and wildlife

Cigarette Litter and the Environment

*Source: Clean Virginia Waterways

Many smokers don’t consider

their behavior littering –

and some blame littering on a lack of ash receptacles

Cigarette Littering Misconceptions

Since it’s small, “it doesn’t matter”

Implementing the Keep America Beautiful Cigarette Litter Prevention Program on average reduces cigarette butt litter by half! Strategies:

– Review and support anti-litter laws– Build public awareness– Install ash receptacles at transition points– Encourage the use of portable ashtrays

How Can a Community Respond?

Gather a Task Force Assess needs and establish a budget Kick-off Cigarette Litter Prevention Program Evaluate impact by scanning (counting) Sustain and expand the program

How the Program Works

City centers or downtown areas Parks and recreation areas Beaches, lakefronts or waterways Roadways and highways Special events – occurring over a period of

time to allow for measurement

Possible Program Locations or Venues

Program Components

Distribute Pocket Ashtrays

Place Public Service Ads

Install Ash Receptacles

Review Litter Laws

Ash Receptacles - NEWSFLASH

Discounted rate for CLPP Grant Recipients! on Smokers Outpost brand from Commercial Zone

Products - www.commercialzone.com http://preventcigarettelitter.org/DCI.pdf for

the KAB order form

Roll out media

Place ash receptacles

Program Kick-Off

Handout pocket ashtrays

Conduct two scans Conduct a Preliminary Scan before the

Launch of the Program. Re-scan any time from six weeks to

three months after Launch of the Program.

Gauge public awareness– Track media coverage– Survey residents to measure public

awareness

Evaluate Impact

Maintain existing program– Gather long-term support to keep it

going

Grow the program– Expand to other priority areas– Enlarge reach of existing program

Sustain and Expand

Please visit the Resources section at www.PreventCigaretteLitter.org

Program Resources – Updated!

Good luck with your 2009 CLPP!

www.PreventCigaretteLitter.org

Review the Guide and the Resources Section Report Scans online no later than Sept. 14

Questions? Send to Bronwen Evans,

Program Manager at clpp@kab.org