BRONSON’SDESIGN

PORTFOLIO

CONTENT

1. BERHIMPUM

-INTRODUCTION

-ABOUT -LOCATION-PROCESS-DRAWINGS -MODEL-PERSPECTIVES

2. CANVAS CAFÉ

-INTRODUCTION

-ABOUT -LOCATION-PROCESS-PERSPECTIVES

3. FAMOUS AMOS

-INTRODUCTION

-ABOUT- MODEL

BERHIMPUN

INTRODUCTION

“BERHIMPUN – TO GATHER ”

“A space designed in the essence of

a void deck. Gathering spaces and a community shop complemented with a touch of nature. Design offers spaces suited with an excellent environment to promote mutual consideration and interaction. BERHIMPUN translates to ‘to gather’ which is the main objective of this project – to bring the community together.”

BERHIMPUN

DESIGN STATEMENT

“TO DESIGN AN EFFECTIVE INTERACTIVE SPACE THAT BRINGS PEOPLE OF DIFFERENT SKILLSETS

AND BACKGROUNDS PROMOTING UNITY AND CONNECTING THEM THROUGH NEW

OPPORTUNITIES, RESTORING THE KAMPONG SPIRIT.”

DESIGN PROPOSAL

“TO DESIGN A COMMUNITY SHOP TO PROMOTE MUTUAL CONSIDERATION AND UNDERSTANDING AMONG DIFFERING RESIDENTS TO CREATE NEW

OPPORTUNITIES AND INTERACTION”

LOCATIONSITE ANALYSIS

BLOCK 140 BEDOK NORTH STREET 2

Block 140 is located in close vicinity of Bedok’ssporting facilities. An abundant supply of convenience in the forms of food centers and convenience stores is available to the residents. Complemented with facilities such as fitness centers as well as sitting corners, block 140 is a prime location to design a space.

PROCESS

SPATIAL DEVELOPMENT

CHOOSEN SPACE

Space is chosen for its symmetrical properties and ample open space. Walls are obstructive in the main spaces

Space is zoned in accordance to garden area to promote harmony and hierarchy . Garden space is implemented in the middle to complement both spaces.

PROCESS

PROCESS DEVELOPMENT- 1st

1st concept model explores the form and basic ideas related to design proposal. Basic form explored with touch of a natural element.

Model helped to determine circulation, zoning and planning in design process.

1st concept model

PROCESS

PROCESS DEVELOPMENT- 2nd

2nd concept model explores the design of the gathering spaces and scenic environment that the design encompasses.

Model helped to determine circulation, zoning and planning in design process.

2nd concept model

DRAWINGSTECHNICAL DRAWINGS

MATERIALS

Black granite Cherry wood Concrete Masonry stone Grass

XX

Y Y

ELEVATION

SECTION X-X

SECTION Y-Y

MODELFINAL MODEL

PERSPECTIVES

View of transition space and shop space looking in from gathering space.

View of shop space looking in from garden space.

View of garden space and shop space which looks into transition space and gathering space. View points out the organic elements of the design.

CANVAS CAFÉ

INTRODUCTION

“Canvas café is a space designed in the essence of a shop house. The design features an open gallery exhibition and a café business within a living compound. Canvas café merges the gallery and café spaces with natural elements to bring a scenic touch of life into the space. The project is titled Canvas Café to have the identity of a hybrid gallery-café space. Canvas is used as the design is a space waiting to be filled.”

LOCATION

Established in 1974, currently 41years old.

Aside from automobilemetal workshops and material stores, the Geylang Bahru Industrial Estate also houses funeral parlors, food suppliers and an advertising studio.

Activities around the vicinity includes cycling, walking, jogging, laundry, labor work and cleaning services. Noise level of the area is relatively low.

maintenance

CANVAS CAFÉ

DESIGN STRATEGY

“TO DESIGN A COMFORTABLE ENGAGING SPACE WITHIN THE ESSENCE OF A SHOP HOUSE,

PROMOTING INTERACTION, APPRECIATION AND COMFORT”

DESIGN PROPOSAL

“TO DESIGN A CAFÉ AND OPEN GALLERY SPACE IN THE COMPUND OF A LIVING SPACE TO PROMOTE APPRECIATION OF ARTS AND

INTERACTION IN A COMFORTABLE ENVIORMENT”

PROCESSCONCEPT IDEA 1 – ( SKETCHES )

Concept idea 1 shows sketches of basic design ideas that could be fitted into the design proposal

Concept idea 1 explores the zoning and circulation of potential ideas while fitting new ideas.

Concept idea 1 explores façade of the site and further observation to implement more ideas .

PROCESSCONCEPT IDEA 2 – ( MODEL )

Concept model 2 shows the ideation of how the zoning and circulation would work in the concept

Concept model 2 shows the ideation of the design (glass structure) and how accessory spaces work around a main space

Concept model 2 studies the space constraints that the space has and develops on future ergonomics

PERSPECTIVES

View of living space on level 2.

View looking out through the cafe’s kitchen into the café space.

View of café sitting area and open gallery exhibits with a touch of natural elements.

EXTRA VIEWS

PERSPECTIVES

View of living and gathering space of the design.

View of café siting space, transition space and gallery exhibits .

View of café sitting space, gallery exhibits, café kitchen and viewing space from level 2.

KEY SPACES OF CANVAS CAFÉ

FAMOUS AMOS

INTRODUCTION

Famous Amos exhibition booth is designed to emphasize on the niche point of Famous Amos’ cookies by circulating the fragrance of the products so that users can indulge in the exquisite aroma and be inclined to purchase Famous Amos’ products. The inspiration of the design originated from the idea of a fairy-tale garden ( etc. Willy Wonka ) where morsels such as cookies are a commodity and bountiful in a luscious garden to give the impression that Famous Amos’ cookies are delightful. The exhibit also extrudes the brand image of Famous Amos with the choice of colors used and emphasis of the Famous Amos signboard and recurring images of cookies.

LOCATION

The location where Famous Amos exhibition booth would be most successful has to have the following qualities: Outdoors, family orientated, shelter and natural element.

To design for maximum success, location decided is Marina Barrage.

Marina barrage plans

Famous Amos exhibition booth will be located at Marina Barrage level 1. This location is the most optimal as the booth is design so that the niche aroma of the cookies spreads both upward and outward, so that even users on level 2 will be enticed too. Level 1 also has a shelter area for a wet weather contingency plan.

FAMOUS AMOS

Model images of Famous Amos’ exhibition booth to show the circulation of the space and how the aroma can travel as well the identity focus used such as the color scheme, recurring cookie images and emphasis of the Famous Amos logo. Model took inspiration from Willy Wonka and wanted to imitate a fairy-tale environment.

BronsonRo

AddressBlock 254 Bishan street 22 #09-450 (570254 )

ContactRobronson7@gmail.com+65 91016447LinkedIn: https://www.linkedin.com/in/bronson-ro-60a809111

EDUCATION

2014- 2017Temasek PolytechnicDiploma In Interior Architecture and design

2009 – 2013 Anglo- Chinese School (Barker Road)GCE O Levels

2003- 2008 Anglo- Chinese School ( junior)PSLE

EXPERIENCE

2012 – 2013Thai Express

Waiter/ Cashier

2014- 2015 Paulaner Brahaus Singapore Waiter/ Cashier/ Basket Boy

HONARY AND CERTIFICATE

2010-2011Vice captain of rugby

Anglo- Chinese School ( Barker Road)

2013Edusave Eagles Award

Ministry of education, Singapore

2015- present Singapore 7s/ 15s rugby national

team Singapore Rugby Union

VOLUNTEER WORK

2009-2013Community involvement programCompleted 75.25 hours Anglo- Chinese School ( Barker Road)

2009- 2013 Personal and social life skills24 Modules completed Anglo-Chinese School (Barker Road)

HOBBIES

Fitness/ rugby Music

Travelling

SKILLS

Autocad3D Studio MaxSketch Up Microsoft Office Model Making