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£0
£5
£10
£15
£20
£25
£30
-
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Bike
uni
t sa
les
Growth 2002 - 2014
Bike units
Turnover
Turn
over
£'m
illio
ns