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Broken AssetsBroken Assets
There is anThere is anUnbreakable AssetUnbreakable Asset
I love Florida…
The Ann Arbor CondoThe Ann Arbor Condo
There are Three Floridas…There are Three Floridas…
A Paradigm shiftA Paradigm shift
How “Town” ChangedHow “Town” Changed
PioneersPioneers
How “Town” ChangedHow “Town” Changed
NeighborsNeighbors
How “Town” ChangedHow “Town” Changed
CitizensCitizens
How “Town” ChangedHow “Town” Changed
ConsumersConsumers
How “Town” ChangedHow “Town” Changed
NeighborsNeighbors
Being Being Community…Community…Not so easy.Not so easy.
How We Lost CommunityHow We Lost Community
0
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1850 1950 2010
Agriculture Manufacturing Service
Changing EconomiesChanging Economies
1850: Agriculture1850: Agriculture
18501850
1950: Manufacturing1950: Manufacturing
19501950
2012: Service & Information2012: Service & Information
20122012
The EconomyThe EconomyNo Longer Pays for CommunityNo Longer Pays for Community
Over Half of Americans: have less discretionary cash than last yearhave less discretionary cash than last year
But 2012 improving over 2008-2011
More Spending Money
Same Spending Money
Less Spending Money
Percent of Americans who have…
USA 12+: 24,000+ interviews
(Copyright 2012 Luker on Trends – All rights reserved)
Annual Household Income…Under $75,000 Over $75,000
% of USA: 71% 29%
% of all discretionary dollars (DD): 9.5% 91.5%
% who have NO DD: 51.2% 0.50%
Average DD $ per year: See Chart See Chart
Role in sports industry: Everyday DecisionFans Makers
DISCRETIONARY CASHDISCRETIONARY CASHThe Money Line: $75,000 a The Money Line: $75,000 a
yearyear
““So what?”So what?”Decision MakersDecision Makers live in a different live in a different world from Everyday Americansworld from Everyday Americans
Household Household AnnualIncome Discretionary Dollars
$0-$49,999 2,431$ $50,000-$59,000 5,402$ $60,000-$74,999 8,595$ $75,000-$99,999 16,764$
$100,000-$149,999 33,942$ $150,000-$199,999 63,780$
$200,000 + 173,613$ (From The Conference Board - 2006)
- NONE! - HALF!
Annual Household Income…Under $75,000 Over $75,000
% of USA: 71% 29%
% of all discretionary dollars (DD): 9.5% 91.5%
% who have NO DD: 51.2% 0.50%
Average DD $ per year: See Chart See Chart
Role in sports industry: Everyday DecisionFans Makers
DISCRETIONARY CASHDISCRETIONARY CASHThe Money Line: $75,000 a The Money Line: $75,000 a
yearyear
““So what?”So what?”Decision MakersDecision Makers live in a different live in a different world from Everyday Americansworld from Everyday Americans
Household Household AnnualIncome Discretionary Dollars
$0-$49,999 2,431$ $50,000-$59,000 5,402$ $60,000-$74,999 8,595$ $75,000-$99,999 16,764$
$100,000-$149,999 33,942$ $150,000-$199,999 63,780$
$200,000 + 173,613$ (From The Conference Board - 2006)
- NONE! - HALF!
20062006
SimpleSimple Community Community
What is Simple Community?What is Simple Community?
If it’s not done inIf it’s not done inKINDNESSKINDNESS
It’s not communityIt’s not community
The Two Natural Enemies The Two Natural Enemies Of Simple CommunityOf Simple Community
In sight, out of reach…In sight, out of reach…
Today’s youth, tomorrow’s hopeToday’s youth, tomorrow’s hope
19841984
A Real Generation GapA Real Generation Gap
A Mentorless GenerationA Mentorless Generation
• Politics?Politics?• Career?Career?• Education?Education?• Family?Family?• Religion?Religion?
In sight, out of reach…In sight, out of reach…Connected, but not engagedConnected, but not engaged
Today’s youth, tomorrow’s hopeToday’s youth, tomorrow’s hope
Tap(Ask me)
Was this Was this EVEREVER your your “Social Network?”“Social Network?”
Social Networking isn’t.Social Networking isn’t.
Community is Face-to-FaceCommunity is Face-to-Face
The Two Natural Enemies The Two Natural Enemies Of Simple Community:Of Simple Community:
SOCIAL NETWORKINGSOCIAL NETWORKING
The Two Natural Enemies The Two Natural Enemies Of Simple Community:Of Simple Community:
COMMUNITY SERVICECOMMUNITY SERVICE
Face-TO-Face CommunityFace-TO-Face Community
Service = EngagementService = Engagement– VolunteerismVolunteerism– ActivismActivism– ProgramsPrograms– OrganizationsOrganizations– PhilanthropyPhilanthropy
Not IN your face…Not IN your face…
34With just minutes…With just minutes…
35With just minutes…With just minutes…
If it’s not done inIf it’s not done inKINDNESSKINDNESS
It’s not communityIt’s not community
What is Simple Community?What is Simple Community?
How We Do This…How We Do This…
• ChampionsChampions
5% of your organization5% of your organization
33 Million American Adults
• Champions & CompetitorsChampions & Competitors
Another 15%Another 15%
How We Do This…How We Do This…
• Champions & CompetitorsChampions & Competitors
• ““We are already doing this”We are already doing this”
How We Do This…How We Do This…
StoriesStories
““Work and play are words used to Work and play are words used to describe the same thing under describe the same thing under differing conditions. differing conditions.
““Work consists of whatever a body is Work consists of whatever a body is obliged to do. obliged to do.
““Play consists of whatever a body is not Play consists of whatever a body is not obliged to do.” obliged to do.” - Mark Twain- Mark Twain
Does it Does it havehave to be work? to be work?
Not the real estateNot the real estate
Not the beachNot the beach
Not the space programNot the space program
Not a job…Not a job…
I came to Florida…I came to Florida…
I came to Florida…I came to Florida…
……because of the because of the peoplepeople..
You.You.
How “Town” ChangedHow “Town” Changed
And Neighbors Can And Neighbors Can Become FriendsBecome Friends
