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\ HISTORY \ WHY BBA\ OUR VALUES

Now is your chance to be a part of the most innovative social venture in the hospitality industry ! Differentiate yourself from the competition by supporting this social initiative with a diverse and skilled team.

Bartending with a difference.

With overcrowded prisons and a 50% unemployment rate in South Africa, it is difficult for female former inmates to secure a sustainable income. At Beyond Bars, we give these women hope in the form of specialised, sponsored bartending training. This not only gives them the qualifications they need to enter the job market, but equips them with the life skills they need to thrive as they re-enter society.

We are a bartending school with a social conscience. Through our individualised courses, we help individuals and former inmates pursue a career in bartending.

‘‘ Creating careers for ex-offenders ‘‘

With the help of your sponsorships, ex-inmates can attend our Hospitality Rehabilitation Program. This social dimension to our offering breaks the stigma attached to ex-offenders.

For many of these women, their lived experiences are cha-racterised by layer upon abuse, loss, financial and emotional isolation and damaged social bonds. The cumulative effect of this context has limited their perceptions of the opportunities the world offers to them.

Through our business and outreach work, we aim to fulfil the following objectives :

• Secure a future through prison education• Educate responsible brand ambassadors• Reduce recidivism rate of ex-offenders from 47% to 10% in three years• Fight unemployment peak amoang young people• Reduce the gender gap in the hospitality trade• Provide a sustainable solution to individuals often left behind

‘‘ Combining social consciousness with training excellence ‘‘

Beyond Bars aims to fight the stigma surrounding ex-offenders, while providing top quality training from leading global teachers such as: Steve Schneider (Employees Only NYC/Singapour), Ann Tuennermann (Tales of the cocktails), Remy Savage (The Little Red Door) and Nick Koumbarakis (Bacardi MEA).

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\ THE TEAM \ WHERE THE CANDIDATES ARE FROM \ NICRO

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Stephanie Founder

• Holder of a WSET Level 3 & ACR accreditation• Won major brands cocktail competition (Sipsmith Gin & Diplomatico)• Author of Gastronogeek 2 : Cocktails book published by Hachette (2016) (30 k copies sold)• Keynote speaker at Chef’s World Summit in Monaco 2016www.gastronogeek.com

MarineGeneral Manager

• Opened 2 restaurants in Paris : La face B www.restaurantfaceb.fr• Cantine California www.cantinecalifornia.com• General Manager of Simmons Creperie www.simmonscreperie.com

Picture extracted from the article wrote by Alicia Kenny, on the website Tales of the Cocktail.

Marine Durand (left) and Stephanie Simbo (right) joined forces to create Where is Polly, an app dedicated to creating safer bars for guests and bartenders alike.

Founded in September 1910, NICRO is one of the largest, most enduring South African non-profit organisations.

The organisation, which specialises in social crime preven-tion and offender reintegration, boasts a rich, unparalleled history in human rights, juvenile justice and innovative crimi-nal justice reform.

\ THE TEAM \ WHERE THE CANDIDATES ARE FROM \ NICRO

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Ten candidates per year will be selected to be part of the Beyond Bars Project with the help of a local NGO NICRO.

NICRO renders life changing services to approximately 12 000 to 15 000 direct beneficiaries and touches the lives of between 40 000 and 50 000 South Africans each year.

We create lasting solutions that help reduce the number of re-offenders. We do this by upskilling former inmates or civilians to become bartenders through three different types of training :

\ WHAT WE ARE DOING \ OUR PROGRAMS \ INITIATIVES

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1\ Beyond Bars Project

Through this social program, we select and sponsor 10 former inmates each year. This includes accommodation and an apprenticeship salary.

3\ Masterclass

These courses are open to companies and individuals who are eager to learn the art of cocktail makingAll our courses follow The Five Pillars method, incorporating theory, practice, WSET level 1, life skills and community service.

2\ The social bespoke bartending experience (SBBE)

This public course allows students to pick and mix theircourses based on five educational pillars, so they can create a training program that caters to their strengths and speed of learning.

\ EDUCATION COMMITTEE

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Steve Schneider Employees Only NYC/Singapour

Luke WheartyOutrage of Modesty - Operation DaggerCape Town/Singapour

Ann TuennermanTales of the Cocktails

New Orleans

Raymond Donny EndeanOrphanage ClubCape Town, SA

Peter HollandThe Floating Rum ShackLondon

Remy SavageThe Little Red Door - BonhomieParis

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Beyond Bars in tour :

Local intervention in Khayelitsha to educate on responsible drinking and hospitality career optionsLocal intervention in Cape Town prisons about abuse of alco-holic substance and rehabilitation

Beyond Bars Forum :

A 2 days-seminar to invite local authorities and members of the trade to discuss about responsible drinking and our involvment on how to apply effective alcohol harm reduction strategy - 1 event every year (Around June)

Is Polly Here ?

Launching of a new safety initiative and App called Is Polly Here in Cape Town beginning 2017, and worldwide mid 2017. We offer assistance to men and women who find themselves in an uncomfortable or potentially dangerous situation in bars, nightclubs, restaurants or even hotels.

yo u h av e a r i g h t t o h av e f u n a n d b e sa f e .

#is polly here?

It’s OK. Download our IsPollyHere app on your phone and we'll take it from there or just head to the bar and ask for Polly.Our bartenders will know you need some help and will get you a taxi or help you out without causing a scene. Listen to your instincts – we are here for you.

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BBA Polly Flyers (Afrikaans & Xhosa).pdf 1 2016/11/22 10:31:04 AM

\ THINKING ABOUT SPONSORING US ?

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Drop us an email to : sps@beyondbars.co.zaOr call : +27(0)73444 8442

For more details, please visit our website :www.beyondbars.co.za