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STEELMANAGEMENT-22Brochure
www.steeluniversity.orgThe learning and training programme of World Steel Association
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About
Instructors
Programme
Practical Information
Registration and Fees
Contact us
Contents
steeluniversity, an initiative of the World Steel Association (worldsteel), is an industry university delivering education and training to current and future employees of steel companies and related businesses. The goal of steeluniversity is to inspire and motivate students and steel industry people about the value of working in the steel industry so as to lead change for realising a more sustainable industry that serves a more sustainable world.
steelManagement is an intensive residential course on business strategy in the global steel industry. Strategic decisions on issues like investing in a new technology, partnering with another company, buying or selling assets, product mix, communicating change and strategy to internal and external audiences, or investing in the development of the workforce will come alive.
The core of the course is learning by case study methodology. The case study is supplemented by industry and academic lectures, discussion with the CEO of Nucor, and a social programme.
The course is limited to a maximum of 40 participants. This allows us to ensure a highquality learning experience, providing learners with more contact time with instructors and coaches as well as fellow participants.
Participants will be awarded a worldsteel certificate upon successful completion of the course.
There are no formal educational or experience requirements to participate in steelManagement. Although it is suggested the course is best suited to high potential candidates who are gaining more managerial responsibility.
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About
www.steeluniversity.orgThe learning and training programme of World Steel Association
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In his current role as Talent Coordinator for Nucor Corporation, Mike utilizes his many years of industry experience in overseeing Nucor’s corporate recruiting and talent acquisition efforts for a workforce of over 22,000 teammates.
Talent Manager, Nucor CorporationMike Furr
John Ferriola
John is Chairman, Chief Executive Officer and President of Nucor Corporation, America’s largest steel producer and North America’s largest recycler.
Chairman, CEO and President, Nucor Corporation
Scott Chubbs
Scott is Director, steeluniversity at worldsteel. He is responsible for the steeluniversity activities, and the Education & Training Committee. He joined worldsteel in 2002, doing groundbreaking work in the fields of sustainability and construction.
Director steeluniversity, worldsteel
Dr Edwin Basson
Edwin is Director General of World Steel Association since August 2011. Prior to joining worldsteel, he held various positions at Mittal steel and ArcelorMittal. Edwin holds a PhD in economics from Pretoria University. He taught economics at the same university from 1984 to 1990.
Director General, worldsteel
Andrew Barker
Andrew is Head of Academy at Tata Steel Europe where he is responsible for the development of leadership and functional capability.
Head of Academy, Tata Steel Europe
Nicholas Walters
Nicholas joined the World Steel Association in 2007 as Public Relations Director. He brings knowledge and experience in managing corporate relationships, research and
strategic positioning, business messaging, crisis management and media training.
Director Communications and Public Policy, worldsteel
Prof Martin Kupp
Martin is an associate professor for entrepreneurship at ESCP Europe, Paris and a visiting professor at EGP Business School in Portugal and the ESMT European School
of Management and Technology in Berlin, Germany. Before that Martin worked as a program director at ESMT and a lecturer and research assistant at the University of
Cologne, where he also received his doctoral degree.
Associate Professor for Entrepeneurship Strategy, ESCP Europe
Dr Matthew Mulford
Matthew is an Affiliate Professor at HEC-Paris, a Senior Research Fellow at the London School of Economics and a Visiting Faculty at the European School of Management and
Technology in Berlin.
Senior Lecturer, The London School of Economics and Political Science
Rodrigo Piña
In his current role of Head of HR, Rodrigo utilizes his experience from different roles within Ternium to oversee a workforce of over 21.000 teammates. Holds a Master of
Business Administration from McGill University.
Head of Human Resources, Ternium Mexico
Andrew Purvis
Andy is Director, Safety, Health and Environment with the World Steel Association. His role is to drive improvement in safety and environmental performance through
collaborative action across the global steel industry.
Director, Safety, Health and Environment
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Instructors
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Learn how management decisions are made and recognize the biases in decision making. Understand the dangers and positives of group decision making.
Learn how to engage stakeholders effectively through communication strategies, followed by time to work on the casestudy.
Tuesday, 4 February 2020Management Decision Making
Effective Communications
Welcome remarks, introductions, identification of learning objectives.Discussion on state of the world steel industry and defining business strategy.
Analising internal and external forces at play in the business environment followed by case study teamwork.
A team dinner where preparation for the presentation begins.
Monday, 3 February 2020
The Big Picture
Market Strategy for the Business Situation
Case Study Team Dinner
Guided walking tour of Brussels, the heart and centreer of the European Union.
Pick up your registration documentation at the registration desk in the hotel lobby.
Get to know your peers and form groups for the casestudy work.
Sunday, 2 February 2020
Brussels Guided Tour (optional)
Registration
Welcome Reception
steelManagement-22 will take place in Brussels, from 2 to 6 February 2020 at the Novotel Brussels City Centre hotel.
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Last pointers to take into account for the case study pitch in the afternoon. Case study teams then have a chance to finalise their presentations.
Each team has 10 minutes to present their recommended response to the case sstudy. The presentations will be critiqued by the coaches and John Ferriola, with the best recommendation recognised. The presentations are followed by the awarding of certificates.
Thursday, 6 February 2020Preparing the Pitch
Case Study Presentations
Learn fundamentals of financial management in a steel company and how strategic choices impact financial performance.
Discussion on innovation in steel companies, followed by a session on leadership with John Ferriola.
A special dinner on the last evening of the course.
Wednesday, 5 February 2020steelBusiness
Leading Innovation and Leadership
steelManagement Dinner
Programme
steelManagement-22 will take place in Brussels, from 2 to 6 February 2020 at the Novotel Brussels City Centre hotel.
steelManagement is an intensive residential course and participants are expected to fully commit to the learning experience.
Full commitment to the course will require you to attend all sessions, starting on Sunday evening and ending on Thursday afternoon.
During the course, the lectures and case study work will take up all your time, so be prepared to leave your usual day-to-day work behind. Some case study groups will even choose to continue working after the official part of the course day has ended.
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worldsteel recommends participants check visa requirements for entry into Belgium and can provide invitation letters upon request.
Visa
Transportation to and from the conference venue is the responsibility of the participant and is not included in the course fee.
Transportation
The language of the course is English. Participants should have a good knowledge of English to facilitate their learning.
Course Language
Accommodation for 4 nights from 2 to 6 February is included in the course fee. worldsteel will make the arrangements with the hotel for these four nights (only).
Accommodation
steelManagement-22 will take place in the 4-star Novotel Brussel City Centre from 2 to 6 February 2020.
Date & Location
General Information
Practical Information
What To Expect
Participants cancelling their registration before or on 6 January 2020 may receive a full refund. No refunds of the registration fee will be provided from 7 January 2020 onwards. However, companies may substitute one participant for anther and inform worldsteel immediately.
Cancellation
The registration fee for steelManagement-22 is € 3,749.00 (excl. 21% VAT) per person. Companies registering or reserving slots for multiple candidates at the same time may receive a € 250 reduction per person.
The fee includes:• tuition • course and case materials• certificate of completion• 4 nights of deluxe hotel accommodation• all meals (except evening of 4/2/2020)• city tour (optional)
The course fee covers most expenses. However, participants are responsible for extra costs, including: • transportation to and from steelManagement• additional nights in the hotel before or after the course• personal hotel charges, such as minibar and food/beverage that are not otherwise part of the
programme
Fees
Candidates for steelManagement-22 may register online or copy & paste the link below. https://meetingregistration.worldsteel.org/steelManagement-22-Brussels
Companies who wish to register multiple candidates may contact Scott Chubbs ([email protected]) or Alexandra Houben ([email protected]).
here
Registration
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Registration and Fees
www.steeluniversity.orgThe learning and training programme of World Steel Association
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“My experience with
steelManagement has been
exceptional. The quality of the
course and the participants is very
high. I look forward to attending
the next one and I encourage all
companies to take advantage of this
valuable learning opportunity.”
John FerriolaChairman, CEO and PresidentNucor Corporation
“Excellent lectures!”
“Very interesting and global
approach to how the steel industry
behaves and what is expected for
the short, medium and long term.”
“Very well organized.”
“Great way to expand my network.”
steelManagement participants
[email protected]+32 2 702 89 25
Coordinator, Events & Administration
Alexandra Houben
[email protected]+1 604 710 01 60
Director, steeluniversity
Scott Chubbs
For information about steelManagement, Scott and Alexandra can help answer all your questions.
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Contact us
World Steel Association
Avenue de Tervueren 2701150 BrusselsBelgium
T: +32 2 702 89 00F: +32 2 702 88 99E: [email protected]
C413 Office BuildingBeijing Lufthansa Center50 Liangmaqiao RoadChaoyang DistrictBeijing 100125 China
T : +86 10 6464 6733 F : +86 10 6468 0728E : [email protected]
worldsteel.org | steeluniversity.org
