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Children’s Arts Guild Brochure Design Project
- Prepared by Yoonji -
STAGE 0ProjectBriefing
STAGE 1Discovery
STAGE 2Strategy
STAGE 3Refinement
STAGE 4Delivery
- Time to get to know each other - Hold Kick-off meeting- Complete ‘Creative Brief’ together
- YJ looks into client (history, philosophy, existing designs, etc).
- Meeting 1: YJ presents 2 mood boards (styles/types) created for the Guild (look at different style and theme)
- Meeting 2: YJ presents layout sketched (thumbnails of every page, how it’s going to be illustrated. This is when we’ll finalize the length of the text)
- YJ creates pages on Adobe InDesign (Page layout program)- Email revised versions to the Guild as PDF file (approx. 6-7 revisions shared)- Pass on emails with feedbacks or have skype meeting- Receive final text from the Guild, add text.
- Contact with print company- Send to proof read- Order sample print- Print final version
PROJECT PLAN
CHILDREN’S ARTS GUILD BROCHURE | YOONJI
STAGE DECEMBER JANUARY FEBRUARY MARCH
1.PROJECT BRIEFING
2. DISCOVERY
3. STRATEGY
4. REFINEMENT
5. DELIVERY
Skype Meeting / Wednesdays,9:00am (EST)
12/2
12/16 12/21
2/1
PROJECT TIMELINE
CHILDREN’S ARTS GUILD BROCHURE | YOONJI
MOOD BOARD
1) Simple, modern, clean (White/cream background)2) Usage of illustrations and/or icons3) Images directly from student’s work and label on top of
image4) Shapes using brand colors5) Clipping masked shapes on top of image6) Use of infographics to deliver message
EXPERIMENTS
- CLIP MASKING STYLE = INLINE WITH OTHER MARKETING MATERIALS
- ART TOOLS + PICTURES
EXPERIMENTS
- CLIP MASKING STYLE = INLINE WITH OTHER MARKETING MATERIALS
- ART TOOLS + PICTURES- ADD DEPTH THROUGH
VALUE/SHADOW
EXPERIMENTS
[VISUAL ELEMENTS = SYSTEMS]
- MODERN GEOMETRIC PATTERN- SOME DEPTH ILLUSION- PAPER CUTS = ORIGAMI - USAGE OF BRAND COLOR
EXPERIMENTS
[VISUAL ELEMENTS = SYSTEMS]
- MODERN GEOMETRIC PATTERN- SOME DEPTH ILLUSION- PAPER CUTS = ORIGAMI - USAGE OF BRAND COLOR- ADD IMAGES OF THE GUILD
EXPERIMENTS
EXPERIMENTS
EXPERIMENTS
COMMUNICATION STRATEGYMedium/Communication Channel:
1) Website = can put unlimited amount of info2) Print Materials = limited space, concise format
Goal: Explain what/why/how we do and generate interest to teachers, schools.
Objectives:
- Not too text heavy, concise info (bullet format)- Visualize information (diagram, infographics to illustrate problem/solution)- Make it easy to understand- Create simple but effective, eye catching headings- Use testimonials to show effectiveness, achievements
CONTENT
Section 1 → Fixed Info
- About Us (Mission, Value, Timeline)- Philosophy: (the Problem, the Solution) → Diagram- Testimonials
Section 2 → Need Flexibility
- Programs (4)- Pictures/products of programs
TYPE
Modular
(1 page per program + 1 page for Section 1)
Modular + Folder
(1 page per program + 1 page for Section 1)
Booklet
(8 pages stapled booklet)
Half-Fold + Modular
(Half-fold for Section 1, Modular for Section 2)
PROS - Flexible
- Flexible- Organized- Can add other materials
in the future (promotional materials)
- Organized
- Flexible- Organized (slipped
in between half-fold)
- Cost effective than folder
CONS- Can get lost- Disorganized
- Costly (e.g. $768.00 / 250 folders https://www.rushflyerprinting.com/nycproduct/184/presentation-folders)
- Not flexible (Hard to update program info)
- Need to put programs in between manually
https://www.rushflyerprinting.com/nycproduct/184/presentation-foldershttps://www.rushflyerprinting.com/nycproduct/184/presentation-foldershttps://www.rushflyerprinting.com/nycproduct/184/presentation-foldershttps://www.rushflyerprinting.com/nycproduct/184/presentation-foldershttps://www.rushflyerprinting.com/nycproduct/184/presentation-folders
POTENTIAL VENDORSPIX ART PRINTINGhttps://www.pixartprinting.com/
BEST TYPEhttps://www.bestypeimaging.com/
RUSH FLYERShttps://www.rushflyerprinting.com/category
PARS LOPE COPYhttp://www.parkslopecopy.com/
https://www.pixartprinting.com/https://www.pixartprinting.com/https://www.pixartprinting.com/https://www.bestypeimaging.com/https://www.bestypeimaging.com/https://www.bestypeimaging.com/https://www.rushflyerprinting.com/categoryhttps://www.rushflyerprinting.com/categoryhttp://www.parkslopecopy.com/http://www.parkslopecopy.com/
To-Do ListDec 15, 2017
1) Refine graphic elements from feedback from Alex & Mark → update by google slide / email2) Create diagrams for powerpoint info → Alex & Mark → update by google slide / email3) Selecting photos (@Alex)
Jan 19, 2017
1) Work on illustrating the 3 paragraphs (emphasize “play” & “positive”)2) Make all the ‘hearts’ pink3) Icon suggestion = weighed down = stone like4) Use linear lines 5) Choose brighter pictures6) Create thumbnails for modular pages
Print VendorRUSH FLYER PRINTING
https://www.rushflyerprinting.com/
https://www.rushflyerprinting.com/https://www.rushflyerprinting.com/