BROCHURE

2018

• INTRO 1

• SECLAM 3

• HAYAT 5

• FREE ZONE 7

• INTERNATIONAL DISTRIBUTION 9

• TRADING & DISTRIBUTION 10

• PARTNERSHIPS 11

• METRO & KHEIR ZAMAN 13

• FRESH FOOD MARKET 15

• COURIER SERVICES 16

• EXPORT OPPORTUNITIES 17

• MANSOUR FOUNDATION 19

• SISTER COMPANIES 20

• FINAL WORDS 21

The Mansour Holding Company for Financial Investments was created in 1992, building on the Mansour Group’s experience in industry going back to 1975. The Mansour Group is one of the largest family owned businesses in Egypt, and we employ over 40,000 people, all of whom we consider part of our extended family. We have consolidated revenues of 6 Billion U.S. Dollars.

The Mansour Holding Company part of the Mansour Group conglomerate, boasts a diverse product portfolio that includes the manufacture, marketing, and distribution of Imperial Tobacco brands, as well as a variety of our own-label products in tuna, dairy, water, and we’ve also launched a frozen food division.

In total, we have 23 distribution centers across the country with a combined capacity of over 70,000 square meters, and we rely on these to serve our nationwide distribution network which covers the vast majority of governorates in Egypt.

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Mostafa Abboud CEO, Al Mansour Holding Company

Youssef MansourChairman, Mansour Group

SECLAM

Through Al Mansour Dairy & Food Company, known as SECLAM, we manufacture high quality dairy products for distribution across Egypt, Africa, and the Middle East. It was SECLAM that took the initiative of re-launching pasteurized milk in Egypt “under the brand name Labanita”, and we then followed that up with the Labanita range of Yoghurt, Rayeb Fermented Milk, drinkable yoghurt, and cheese products. Seclam was also the first to produce juice in PET bottles with sports caps under the brand name “yes”.

The SECLAM factory, located in Alexandria, and originally purchased in 1998, has since been modernized, and our facilities there are equipped with state of the art equipment and testing laboratories, ensuring that, at the end of the day, we deliver the highest quality products to our customers. These products carry comprehensive ISO certifications, and have quality marks from EOS in UHT Milk, Processed Cheese, Yoghurt, and Juice.

CORNICHE AT ALEXANDRIALABANITA MILK

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HAYAT FACTORY, SIWA

HAYAT

Siwa, the beautiful oasis that lies between the Qattara Depression and the Egyptian Sand Sea, is 750 km away from Cairo, and it is there that we located one of the deepest water springs in the region for our own brand of bottled water; Hayat. The Hayat Company for Industrialization and Development bottles water from a reservoir that is over 1000 meters deep, providing water that is not only perfectly balanced in dissolved salts but has also been naturally protected from pollution and contamination.

Hayat maintains the strictest quality standards, and has been awarded the ISO 9001, 22000 certificates.

HAYAT FACTORY, SIWA

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FREE ZONE, AMREYA

FREE ZONE

At the Mansour Manufacturing Company’s Free Zone Factory, also in Alexandria, we manufacture cigarettes. These are sold under various international brand names as well as some of our own, such as Time, Bold, and Douglas.

FREE ZONE FACTORY

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FREE ZONE FACTORY

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Trim: 1180x800 Bleed: 5mm ARTWORK @ 100% Date: 02.07.15Time: 17:34 GMT+01:00DI: Simon

PRE PRESS 1

Bankside 3, 90 Southwark Street, London SE1 0SW | www.egplusww.com

FOR THOSE WHOOWN THE GAME

Eastern Tobacco, 6th of October

INTERNATIONAL DISTRIBUTION

Our tobacco distribution is handled through Al Mansour International Distribution Company. When we started AMIDC, it had 40 employees, today it employs more than 800 people, and in the two decades since it began, AMIDC has managed to grow it’s market share from 3.5% in 1991 to almost 25% in 2014.

In July 2014, Al Mansour established a new partnership with the Imperial Tobacco Group, building on a five year manufacturing contract with the Eastern Tobacco Company, the largest cigarette manufacturing company in the Middle East, with an output that exceeds 85 billion cigarettes annually.

In 2016, AMIDC also launched the No.1 loose tobacco brand “Golden Virginia” along with its Molasses division and has acquired distribution rights for Assal Molasses from France. By end of that year Egypt ranked in the top 30 markets in Davidoff sales, by the end of 2017 Davidoff reached the top 15 markets and the 2nd in sales growth worldwide.

In 2017, AMIDC also launched two of its own brands of cigarettes under the brand names Time, produced in the Tobacco Free Zone factory in Amreya, and Target, produced through a mutual cooperation agreement between AMIDC and the Eastern Tobacco Company.

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WAREHOUSE, 6th of OCTOBER METRO SUPERMARKET, DOKKI

TRADING & DISTRIBUTION

All of our distribution is handled through the Al Mansour for Trading & Distribution Company, which was inaugurated in 1993 with the aim of providing quality brands to Egyptian customers. Our distribution network has grown throughout the years, and is a core strength of our business, allowing us to distribute our range of products, both manufactured and licensed, to more than 21,000 retailers, 200 supermarkets, and more than 1,500 wholesalers who provide us with an incremental reach extending to more than 150,000 retailers nationwide.

TRADING & DISTRIBUTION PARTNERSHIPS

At Mansour, we value strategic partnerships, and build them on a solid foundation of trust, mutual respect, and loyalty. We like to make friends, and have always managed to do so to the benefit of all involved.

In 2004, Mansour partnered with Bonjorno, the local coffee brand recently acquired by Nestlé, to distribute Bonjorno through our distribution channels. Bonjorno is now the leading coffee provider in the local sachet-format coffee market.

Partnering with Red Bull in 2008, Al Mansour found an opportunity to bring the energy drink to Egypt. Red Bull has become synonymous with energy drinks, and has been energizing people in more than 100 countries worldwide. Through Mansour’s network, the drink was successfully introduced to Egypt and can now be found in most supermarkets, hotels, kiosks, sports clubs, and bars, it yields triple digit growth rates, and at 85% of market share, is the dominant energy drink in Egypt.

Expanding our business scope in non-food consumer goods, Al Mansour started a business relationship with L’Oreal in 2010, adding their extensive range of top quality personal care products to our growing range of globally recognized brands. Since 2014, Mansour has been the Sole Distributor for Henkel Beauty Care brands.

We have also started a partnership with Ferrero Rocher in 2017, and are now the exclusive distributors for the Italian chocolate and confectionary giant.

These dynamic additions are valuable contributors to our steady growth.

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METRO, KHEIR ZAMAN, AND MINI-METRO

Establishing a presence in the retail market began when we launched Metro Markets, now one of the largest food retail chains in the Egyptian market. We created Metro to fulfill the need for a better shopping experience.

Building on the success of Metro, Al Mansour launched Kheir Zaman in 2006, Kheir Zaman offers the same shopping experience as Metro does, but makes it accessible to those with lower incomes, providing them with a diverse range of affordable products.

Mansour has also launched Mini-Metro stores, offering high quality and fast service, and more than 22 different kinds of sandwiches for customers on the run, today Metro, Kheir Zaman and Mini-Metro is a 87 outlet operation that serves 12 governorates nationwide.

To ensure that the highest quality services are offered to customers throughout our retail chain, Mansour also launched its own Mansour Training Academy, where employees are trained to offer the best in customer care services, as well as acquire various other skills.

KHEIR ZAMAN SUPERMARKETMETRO SUPERMARKET, DOKKI

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FRESH FOOD MARKET

As experts in the food retail business, we saw a gap in the market for an up-scale gourmet supermarket, which sources premium ingredients and products from all over the world, and also has gourmet eateries on its site, along came the idea of Fresh Food Market ‘a gourmet retailer’.

For the first time in Egypt, we are offering our customers a premium shopping experience through our aisles, and a unique culinary in our eateries, all in one stop! This type of store is the first of its kind not only in Egypt but also the first in all the Middle East.

Despite the rapid growth of food retailers and eateries, we are committed to keep FFM as true to its entrepreneurial and customer-focused roots as possible.FFM is the latest addition to Mansour Holding Group food retail business and legacy. With four branches one in Alexandria and three in Cairo governorate.

FRESH FOOD MARKETFRESH FOOD MARKET

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LABANITA CHEESE

COURIER SERVICE

In 1998, Mansour Courier Service Company was established, with Mansour Holdings becoming the sole authorized service contractor for UPS in Egypt.

EXPORT OPPORTUNITIES

Al Mansour Holding Company For Financial Investments capitalized on its manufacturing and trading capabilities through its food and tobacco factories by establishing its own dedicated Exports Department in 2000.

Today our Export Department promotes and exports a range of Dairy products and Juices manufactured at our Seclam factory in Alexandria. The department also exports Hayat water from our factory in Siwa.

We also export a variety of our own brand of Frozen Vegetables under the Sunshine brand name together with Tomato paste and Jam under Yes Brand. In 2009, it started to promote its range of tobacco products manufactured at its Tobacco Free Zone Factory in Amreya. Today the factory produces and exports a range of cigarette brands under the brand names, Potomac, Forum Bold, Douglas and Time.

Currently, the Exports Department has managed to export its products to the following countries: USA, Canada, Sweden, China, Madagascar, Saudi Arabia, Syria, Lebanon, Libya, Sudan, Morocco, Oman, Iraq, Yemen, Kuwait, U.A.E, Ni-geria, Iraq, Haiti, and Turkey. We plan to open other markets in the near future.

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SOCIAL INNOVATION PROGRAM ORPHANAGES SUPPORT

THE MANSOUR FOUNDATION

Mansour Foundation for Development (MFD) was launched in January 2001, as the first non-profit grant-making organization to be fully and solely funded by an Egyptian family. Driven by the Mansour family’s tradition of integrity and values, MFD is dedicated to mobilizing, strengthening and empowering key actors engaged in advancing Egypt’s developmental process.A value-based foundation with a multiple mission to advance development in its broadest and most holistic sense by fostering a culture that facilitates cross-pollination between business, government, and civic sectors to create more equitable and inclusive social economies. Taking into consideration the mutually re-enforcing imperatives of peace, human rights, justice, and human security.

Over 15 years, the foundation grew significantly to address important societal challenges with a view to transform the ground realities for vulnerable groups through 60+ programs aimed at enhancing education, health, capacity building, youth and women’s empowerment.

Mansour Foundation fosters regional philanthropy dialogue and networking via its role as the vice president of the Arab Foundations Forum as well contributing to the global philanthropy through Wings forum & African Grant Makers forum.As Mansour Group pledge to the UN Global Compact and its initiative in 2003 to expand Egypt’s network into 117 members in collaboration with partners.

At the same time, Mansour foundation is contributing to the implementation of the Sustainable Development Goals (SDGs). Driven by the dynamic organizational culture of Mansour Group and the hybrid ecosystem, MFD’s strategic insights quickly began to gain recognition in the region and is now one of the main pillars of Egyptian social economy.

focused on people’s needs, driven by a passion for building peace and development, dedicated to fostering partnerships to advance sustainable progress.

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MANSOUR HEADQUARTERS, MAADI

Founded in 1977, the Mantrac Group is the authorized dealer of Caterpillar in twelve countries across three continents. The Group is one of the largest global Caterpillar dealers distributing and supporting Caterpillar construction machines, power systems and material-handling equipment.

MANTRAC GROUP

MMID

AL MANSOUR AUTOMOTIVE

MANFOODS

MAN CAPITAL LLP

El Mansour & El Maghraby Investment & Development was established in April 1996 as a joint stock company owned by both the Mansour & Maghraby group. As the investment Arm of both groups, MMID mission is to maximize its’ shareholders equity through seeking investments in the equity and capital markets.

Man Capital is the Mansour Group’s family office, private equity fund and asset management arm. Man Capital was founded in London in 2010 by Mohamed Mansour and is an integral part of the Mansour Group’s strategy for future growth. It is the Mansour Group’s family office and investment arm.

Al Mansour Automotive is one of Egypt’s largest importers, distributors and retailers of motor vehicles. Established in 1975, Al Mansour Automotive has sustained a steady growth over the years and is a market leader in the automotive industry.

McDonald’s international was founded more than 60 years ago and in 1994, McDonald’s opened its first restaurant in Egypt. Today, over 70,000 customers are served daily under the Golden Arches at over 90 branches throughout the country.

SISTER COMPANIES

For more than half a century, the Mansour name has continued to be known and trusted as a leader in business. Today, we are proud to carry on that tradition, and proud of our accomplishments, both commercial and social. Al Mansour Holdings Company is not just a business, but a family, and we continue to forge ahead as a family business, embracing not only what’s good for business, but what’s good for our larger family of employees, and ultimately, what’s good for the generations of Egyptians to come.

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METRO WAREHOUSE

HEADQUARTERS

Zahraa El Maadi, Industrial Zone, P.O.Box 97New Maadi 11435, Cairo, Egypt.Tel: + (202) 27548375mmd.mansourgroup.cominfo@mansourgroup.com

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