CAMPAIGN GUIDE

CONTENTS

1 – INTRODUCTION TO THE CAMPAIGN

2 – SAMSUNG GALAXY S II

3 – THE CAMPAIGN

4 – PRODUCT SPECIFICATIONS

1.1 - How does the campaign work?1.2 - With this campaign, we want to…

3.1 – Step 1 – Offering and experimentation3.2 – Step 2 – Dissemination (spread the word)3.3 – Step 3 – Feedback3.4 - Ambassador’s Code of conduct

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1. INTRODUCTION TO THE CAMPAIGN

GET TO KNOW THE THINNEST SMARTPHONE IN THE WORLD – IT WILL BE ALL YOU EXPECT AND MORE!

HOW DOES THE CAMPAIGN WORK?IN THIS CAMPAIGN WE WILL MAKE KNOWN TO THE AMBASSADORS THE NEW SAMSUNG SMARTPHONE

Samsung Electronics Co., Ltd, world leader in the manufacture of mobile phones, presents the new Samsung GALAXY II, a fantastic dual-core 1.2GHz smartphone that is light and thin (8,49mm), which combines an unmatched viewing experience with incredible performance.

Together with other ambassadors, you will get to know and test this Smartphone.

We hope you’ll enjoy this campaign.

www.samsung.ptwww.samsung.pt/galaxyS2www.facebook.com/samsungportugal

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WITH THIS CAMPAIGN, WE WANT TO…HERE ARE SOME STEPS FOR YOU TO UNDERSTAND ALL PHASES OF THIS CAMPAIGN

Try the new Samsung Galaxy S II together with your friends and family.

Share that experience with us (it would be great if you could write a comment on the blog) and with your family, friends and acquaintances. Explain the features and let them try all the capacities of the device.

Knowing your final assessment on the Samsung galaxy S II. It would be great if you could write a small blog comment and have your say on the final survey. Also, share your opinion with your Facebook and Twitter friends. If you write in a blog, share your comments with our Community on Facebook.

Send us data about the information disclosure in your actions and the results of that experience: How did it go? How many friends have you spoken to? What do your friends think about the device? Send them the available questionnaires so that they too can share their opinion.

1. EXPERIMENT 2. DISSEMINATE 3. SEND INFORMATION 4. LET US KNOW WHAT YOU THINK

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Samsung Electronics Co., Ltd, world leader in the manufacture of mobile phones, presents the new Samsung GALAXY II, a fantastic dual-core 1.2GHz smartphone that is light and thin (8,49mm), which combines an unmatched viewing experience with incredible performance.

The Galaxy S II redefines new viewing quality standards in smartphones, and benefits from a modern and stylish design. The Galaxy S II allows the users to create their own intelligent lives.

SAMSUNG GALAXY S II

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The Galaxy S II smartphone gives you exclusive access to four new entertainment content hubs from Samsung, completely integrated to provide instant access to music, games, e-books and social networking services.With a 1.2 GHz dual-core cpu for applications and 4G advanced connectivity (HSDPA+ 21), the Samsung Galaxy S II has the speed and processing power to provide an unmatched performance. The dual core app processor ensures appealing features such as fast web browsing, PC-like multitasking, supreme graphics quality and a 3D user interface with instant response on the big screen. The Galaxy S II also ensures total multitasking features, and instantaneous shift between applications. The 3D hardware’s superior performance makes games and videos incredibly fast and smooth.

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With high speed HSDPA + connectivity, the Samsung galaxy S II offers rapid mobile download speeds, while Bluetooth 3.0+HS considerably reduces the time of data transfer. The Samsung Galaxy S II is equipped with an 8 MP flash LED camera and with a video recording camera with support for 1080p full HD recording and playback. With the patented AllShare technology from Samsung, users can capture, create and share their experiences without experiencing any problems. The smartphone is equipped with the new 4.27" Super AMOLED Plus display from Samsung, the most advanced mobile display created to date.

Samsung has introduced a new range of enterprise mobility solutions, expanding the professional features of Samsung Galaxy S II and helping enterprise customers to take full advantage of the device’s mobility and to be constantly on. Samsung has partnered with IT industry leaders to offer the most relevant enterprise solutions with the Samsung Galaxy S II, working seamlessly on the Android Gingerbread OS and paying particular attention to data and network protection. These solutions include enhanced conferencing services and connectivity from Cisco, the most comprehensive mobile implementation of Microsoft Exchange ActiveSync and secure remote device management from Sybase.

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3. THE CAMPAIGNDISCOVER ALL THE STEPS TO THE SUCCESS

OF YOUR PARTICIPATION AS AN AMBASSADOR.

STEP 1 - OFFERING AND EXPERIMENTATION

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The trial period will take place between June 8 and August 14. Because we want you to take full advantage of this smartphone with your friends, we suggest that you explain its functionalities, letting them experience the full potential of the Galaxy S II.

All ambassadors participating in this campaign will receive:

1 Samsung Galaxy S II, available for use with all network providers for free use for 15 days.

1 Campaign Guide (electronic) with information about the brand, the product, the campaign, advices on what to do and how to spread the word (recommendations, suggestions and tips for opinion sharing);

1 30% discount voucher for you to buy a Samsung Galaxy S II;

1 brochure about the device

IN THIS CAMPAIGN, 45 AMBASSADORS WILL HAVE THE OPPORTUNITY TO KNOW AND EXPERIENCE THE NEW SAMSUNG GALAXY S II 15 DAYS, ALLOWING THE COMBINATION OF AN UNMATCHED VIEWING EXPERIENCE WITH INCREDIBLE PERFORMANCE.

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Desktop Dock

It supports the equipment on your desk for easy viewing and interacting with your content (it has shortcuts to some functionalities). It allows the device to be charged and also serves as a music station with loud speaker (for you to answer calls).

To further engage Galaxy S II ambassadors, we will ask them to send us a photo of them receiving and using the product. The photos will be hosted in the photo gallery of the campaign. In the end, we will select the top 3 among the 10 most voted to offer 3 Desktop Docks.

STEP 1 - OFFERING AND EXPERIMENTATION

FASE 2 – DISSEMINATION (SPREAD THE WORD)Once you try Samsung Galaxy S II with your friends, share with us and with them what you think of the product. Use the campaign blog. Let us know about everything: your opinion, what you felt, how did the experimentation with your friend went and all your comments and suggestions.Instead, you can send all your questions and suggestions about the campaign to:

As you know, we advocate an honest Word of Mouth. We want you to share your honest opinion about Samsung Galaxy S II will all your friends, family and acquaintances. Use the discount vouchers so that they too can experience this amazing product.We hope that your experience has been satisfactory, so that you can recommend it as much as possible. We thank all the word of mouth you can do about Samsung Galaxy S II.

membros@embaixadores.com.

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FASE 3 – FEEDBACK

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You can share your opinion is several ways: “Friends Questionnaire” option after giving them the discount vouchers. through personal conversations, a phone call, They will receive an e-mail with a web link so that they can fill a quick an e-mail, etc. Each time you share your view survey about their overall experience with the Samsung Galaxy SII. It is a on the Colgate Wisp toothbrushes, we would very simple process for you and a very important one for us and for the like you to return to the site and send us a brand.report, a simple but informative summary about To conclude the campaign, you must fill the final report (made available in what happened. due course on the site – we will send you an e-mail warning you of its The reports are very short and simple and the availability). After having examined the WOM reports and the Final will be made available in the campaign area Questionnaire, the ambassadors will receive all the campaign points. As (WOM Reports). We want to know in a simple you know, the more points you have the more chances you have to way who was involved, where and when the continue to participate in other campaigns that are of interest to you.sharing of opinion took place, how did you share your opinion, what the other person commented (quoting would be much appreciated) and all the other information you may find relevant. For each report you fill and we validate, you will get 10 points in your Ambassador account. We would also like your friends to share their opinions with us. With that in mind, you should include their e-mails in the

AMBASSADOR’S CODE OF CONDUCTAN AMBASSADOR…

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Is not a salesman: Is always in touch:

Is a listener:

Has fun:

when sharing your opinion you do not keep an open eye for new invitations need to sell anything or exaggerate what you're saying. for campaigns and register quickly on those who are of Being an ambassador is sharing honest opinions with your interest. Keep your profile updated by completing people and raising a product or service visibility and surveys available. Send detailed reports whenever you knowledge, without needing to put pressure on anyone or have had an opportunity to share your opinion. And tell us creating false expectations. about your experiences so that the Ambassadors.com

program can become even more interesting.

Pay attention to how people react to the information you share with them. Word of Mouth is a two way street. Sure, you do have exciting information about Being an ambassador is exciting, because you products and services, but the people with whom you're have access to fantastic products and services. It is also talking also have opinions and experiences that they may fun, because you are able to share information about them want to share with you. Listen to them: it will help you to your own way – when you want to do it and with whom you become a better ambassador. want. No tricks and no pressure.

UM EMBAIXADOR...

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Is open: Is honest:

Communicates naturally: Has influence:

Ambassadors always mention that they are You can only send a message if it is honest. participating in a word of mouth program. They are proud People are intelligent e can easily understand when the of being ambassadors. When you share your opinion with information you are mentioning is just not true. We are others, remember to say that you are an ambassador and certain that in any case you are not willing to risk your that we gave you the opportunity to experiment the new relations by not sharing the true. Your honest opinion is the Colgate Wisp toothbrush. If you genuinely like something, one that matters to us and that is the one you should it is your open and honest opinion that really counts. share with your family, friends and acquaintances.

Be yourself when sharing your As an ambassador, your opinions have a opinion. Your first priority is to give your authentic opinion lot of power. Respect that power sharing only your honest and information to others. Remember when you just stop and informed opinion. Spend some time trying out the listening when someone is trying to sell you something? product or the service you have been given and get to Other do that too. Therefore, be natural. know them before sharing what you think about them.

AMBASSADOR’S CODE OF CONDUCT

4. PRODUCT SPECIFICATIONS

GSM 850/900/1800/1900HSPA+ 21 850/900/1900/2100

Android Gingerbread

4,27” (480x800) Super AMOLED Plus WVGA display

1.2GHz dual Core CPU for Applications

Main (back): 8 megapixels AF camera with Flash LED; Front: 2.0 megapixels camera; single shot, beauty shot, pan shot, smile detection, action shot, cartoon shot

Playback; recording

Mp3, AAC, AAC+, eACC+Entrada de Áudio de 3,5 mm e Altifalantes, Rádio FM Estéreo com RDS, Gravador de Voz

Social Hub; Integrated contacts; integrated calendar; unified inbox; Premium: social networking websites messages notifications; e-mail and instant messaging reception. Basic: E-mail POP3/IMAP and Instant Messaging

* The Social Hub availability depends on the country and carrier

Music Hub

Reading Hub

Games Hub

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Android Market™ Suporte para Adobe Flash 10.1Samsung TouchWizQuickType by SWYPE | Visualizador/Editor de

Documentos | Browser Android | Leitor de RSS |Exchange ActiveSync | Google MapsTMcom Latitude,

Locais, Navegação (beta)A-GPSPesquisa por Voz GoogleTM

Tecnologia Bluetooth® v 3.0 + HSUSB 2.0 Wi-Fi 802.11 (a/b/g/n), Wi Fi DirectDLNA (AllShare)

accelerometer, light, digital compass; proximity,

gyroscope sensor

16 GB + microSD support (up to 32 GB)

125,3 x 66,1 x 8,49 mm, 117 g

1650 mAh

Network

OS

Display

CPU (BB&AP)

Camera

Video

Audio

Hub

Additional Features

Connectivity

Sensor

Memory

Dimensions

Battery

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