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BROCADE HYPEREDGE ARCHITECTURE: PROMOTIONAL OFFERS April 29 – October 26, 2013 © 2013 Brocade Communications Systems, Inc. Company Proprietary Information 1

BROCADE HYPEREDGE ARCHITECTURE: PROMOTIONAL OFFERS

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Page 1: BROCADE HYPEREDGE ARCHITECTURE: PROMOTIONAL OFFERS

BROCADE HYPEREDGE ARCHITECTURE: PROMOTIONAL OFFERSApril 29 – October 26, 2013

© 2013 Brocade Communications Systems, Inc. Company Proprietary Information 1

Page 2: BROCADE HYPEREDGE ARCHITECTURE: PROMOTIONAL OFFERS

Legal Disclaimer

All or some of the products detailed in this presentation may still be under development and certain specifications, including but not limited to, release dates, prices, and product features, may change. The products may not function as intended and a production version of the products may never be released. Even if a production version is released, it may be materially different from the pre-release version discussed in this presentation.

Nothing in this presentation shall be deemed to create a warranty of any kind, either express or implied, statutory or otherwise, including but not limited to, any implied warranties of merchantability, fitness for a particular purpose, or non-infringement of third-party rights with respect to any products and services referenced herein.

ADX, AnyIO, Brocade, Brocade Assurance, the B-wing symbol, DCX, Fabric OS, ICX, MLX, MyBrocade, OpenScript, VCS, VDX, and Vyatta are registered trademarks, and HyperEdge, The Effortless Network, and The On-Demand Data Center are trademarks of Brocade Communications Systems, Inc., in the United States and/or in other countries. Other brands, products, or service names mentioned may be trademarks of their respective owners.

© 2013 Brocade Communications Systems, Inc. Company Proprietary Information 2

Page 3: BROCADE HYPEREDGE ARCHITECTURE: PROMOTIONAL OFFERS

HyperEdge Architecture: Promotions

• Objective: Drive delivery of Brocade® HyperEdge™ Architecture enabled Mixed Stack and Mobility solutions at a introductory price offer.

• Implementation – Reseller Route to Market• These offers have been created exclusively for

resellers to design and communicate to their customers.

• Resellers have the flexibility to design their own customer offer tailored to individual customer needs.

• Reseller Offers• HyperEdge Mixed Stack: Buy two Brocade ICX® 6610

Premium switches, get one Brocade ICX 6450 and two 10 GbE Brocade ICX 6610 licenses at no cost.

• HyperEdge Mobility: Buy 20 access points (Brocade Mobility 1220, 1240, and 7131 models), get four access points at no cost.

© 2013 Brocade Communications Systems, Inc. Company Proprietary Information 3

Page 4: BROCADE HYPEREDGE ARCHITECTURE: PROMOTIONAL OFFERS

Target Audiences and Markets

Target Customers

Target Markets

• K-12 Education/ Higher Education (primary vertical)• Healthcare (primary vertical)• Enterprise and mid-market customers in all industries (horizontal applications)• Federal

Key Solution Areas

• Horizontal applications: Video, Virtual Desktop Infrastructure (VDI), cloud services, mobility/Bring Your Own Device (BYOD), Unified Communications (UC)

• Healthcare: Medical apps at point of care, VDI, secure access to patient data, UC, wireless patient monitoring

• Education (K-12): Secure and reliable BYOD, low cost, easy-to-manage infrastructure, physical security, investment protection

• Higher Education: High-density device support, increased security, increased support across the campus for bandwidth-intensive applications

Target Roles

Primary (deciders) Business Decision Makers, Technology Decision Makers, IT Managers,Network Architects, Channel Partners

Secondary (influencers) Industry Analysts, Directors of IT, VP of IT/IS

© 2013 Brocade Communications Systems, Inc. Company Proprietary Information

Who are we trying to reach?

4

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HyperEdge: Mixed Stack Offer

© 2013 Brocade Communications Systems, Inc. Company Proprietary Information 5

Page 6: BROCADE HYPEREDGE ARCHITECTURE: PROMOTIONAL OFFERS

HyperEdge: Mixed Stack

• Brocade HyperEdge Architecture offers a new way forward for your customers and their campus networks. HyperEdge Architecture makes it even easier for customers to deploy applications faster, reduce operational complexity, and grow their infrastructure cost-efficiently while providing profitable upgrade opportunities for you.

• Innovations such as mixed stacking, distributed services and consolidated management bring new levels of automation, agility, and affordability. So while other vendors offer the same old upgrade strategies, involving prohibitive levels of rip-and-replace, you can provide an intelligent, seamless path that is achievable today.

• Mixed Stacking: Advanced technology allows the customer to mix premium Brocade ICX 6610 and entry-level Brocade ICX 6450 switches in the same stack

• Distributed Services: Premium features from the Brocade ICX 6610 can be extended to ALL ports in the stack—including the Brocade ICX 6450 switch ports

• Consolidated Management: Manage each switch stack (mixed or traditional) as a single logical unit and deliver significant operational cost savings

Messaging

© 2013 Brocade Communications Systems, Inc. Company Proprietary Information 6

Page 7: BROCADE HYPEREDGE ARCHITECTURE: PROMOTIONAL OFFERS

HyperEdge: Mixed Stack

• Description• Offer: Buy two Brocade ICX 6610 Premium switches, get one Brocade

ICX 6450 and two 10 GbE Brocade ICX 6610 licenses at no cost • Designed as a basic stack that will enable HyperEdge functionality

• Two ICX 6610 switches for redundancy and failover

• 10 GbE licenses are ideal for increased uplink capability needed to support bandwidth intensive applications

• Up to $10,295 USD in MSRP savings

• Restrictions: No DDOs, Deal Registration, Brocade Rewards

• Inclusions: VIP, MDF eligible

• Geography: Global

• Duration: April 29, 2013 – October 26, 2013

• Program ID: BRO0123

• Opportunity

Use this offer to introduce HyperEdge mixed stack with Distributed Services technology with redundancy, and 10 GbE uplink capacity.

OR

Use this offer as a customized promotion to build on an existing Brocade installation or introduce Brocade solutions at a compelling price.

Offer Details

© 2013 Brocade Communications Systems, Inc. Company Proprietary Information

Buy Two ICX 6610’s

Receive One ICX 6450

AND Two ICX6610 10Gb Licenses

at NO COST

7

Page 8: BROCADE HYPEREDGE ARCHITECTURE: PROMOTIONAL OFFERS

HyperEdge: Mixed StackEligible Part Numbers

© 2013 Brocade Communications Systems, Inc. Company Proprietary Information

Part Number Quantity Part Number Quantity Discount

ICX6610-24-PE 2 ICX6450-24ICX6610-10G-LIC-POD

12

100%100%

ICX6610-24-PI 2 ICX6450-24ICX6610-10G-LIC-POD

12

100%100%

ICX6610-24P-PE 2 ICX6450-24PICX6610-10G-LIC-POD

12

100%100%

ICX6610-24P-PI 2 ICX6450-24PICX6610-10G-LIC-POD

12

100%100%

ICX6610-24F-PE 2 ICX6450-48ICX6610-10G-LIC-POD

12

100%100%

ICX6610-24F-PI 2 ICX6450-48ICX6610-10G-LIC-POD

12

100%100%

ICX6610-48-PE 2 ICX6450-48ICX6610-10G-LIC-POD

12

100%100%

ICX6610-48-PI 2 ICX6450-48ICX6610-10G-LIC-POD

12

100%100%

ICX6610-48P-PE 2 ICX6450-48PICX6610-10G-LIC-POD

12

100%100%

ICX6610-48P-PI 2 ICX6450-48PICX6610-10G-LIC-POD

12

100%100%

BUY Receive at no cost

8

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HyperEdge: Mobility Offer

© 2013 Brocade Communications Systems, Inc. Company Proprietary Information 9

Page 10: BROCADE HYPEREDGE ARCHITECTURE: PROMOTIONAL OFFERS

HyperEdge: Mobility

• As the number of mobile users, devices, and applications continues to rise, so too does the demand on networks. There is a clear demand for high-performing wireless networking. Brocade HyperEdge Architecture makes it easier for customers to deploy applications faster, reduce operational complexity, and grow their infrastructure cost-efficiently.

• The Brocade Mobility portfolio of Access Points (APs) and controllers uses innovative HyperEdge Architecture with Distributed AP Forwarding and self-healing capabilities to:• Eliminate controller bottlenecks and costly wired

infrastructure upgrades required in controller-centric architectures

• Overcome infrastructure communication interruptions to continue delivering consistent, reliable service without emergency technician support

Messaging

© 2013 Brocade Communications Systems, Inc. Company Proprietary Information 10

Page 11: BROCADE HYPEREDGE ARCHITECTURE: PROMOTIONAL OFFERS

HyperEdge: Mobility

• Description• Offer: Buy 20 eligible access points, get four access points at no

cost. Purchased units and no-cost units must all be identical, eligible part numbers. • Ideal for a small multi-story building

• 24 APs are maximum number of AP deployment for virtual controller management.

• Scaling beyond 24 APs is as simple as adding a controller to your network. There is no need to re-image or replace your APs

• Up to $6,796 USD is MSRP savings

• Products: Brocade Mobility 1220, 1240, and 7131

• Restrictions: No DDOs, Deal Registration, Brocade Rewards

• Inclusions: VIP, MDF eligible

• Duration: April 29, 2013 – October 26, 2013

• Program ID: BRO0125

• OpportunityUse this offer to introduce clients to intelligent Brocade Mobility technologies including Distributed AP Forwarding and self-healing capabilities.

OROffer as a customized promotion to build on an existing Brocade installation or introduce Brocade solutions at a compelling price.

Offer Details

© 2013 Brocade Communications Systems, Inc. Company Proprietary Information 11

Buy 20 Access PointsReceive 4 Access Points

at No Cost

AP 7131

AP 1220 AP 1240

Page 12: BROCADE HYPEREDGE ARCHITECTURE: PROMOTIONAL OFFERS

HyperEdge: Mobility OfferEligible Part Numbers

© 2013 Brocade Communications Systems, Inc. Company Proprietary Information 12

Brocade Mobility 7131

Brocade Mobility 1220

Brocade Mobility 1240

BR-AP7131-66048-USBR-AP7131-66048-WWBR-AP7131N66040FGRBR-AP7131N66040FWW

BR-AP7131N66E40USBR-AP7131N66E40WWBR-AP7131N66E40EUBR-AP7131N66E48USBR-AP7131N66E48WWBR-AP7131N66E48EUBR-AP7131N66S70USBR-AP7131N66S70WWBR-AP7131N66S70EUBR-AP7131N66S78USBR-AP7131N66S78WWBR-AP7131N66S78EU

BR-AP122066030USBR-AP122066030WWBR-AP122066030EUBR-AP122066040USBR-AP122066040WWBR-AP122066040EU

BR-AP124066040USBR-AP124066040WWBR-AP124066040EU

Page 13: BROCADE HYPEREDGE ARCHITECTURE: PROMOTIONAL OFFERS

Partner Tools for Communication

© 2013 Brocade Communications Systems, Inc. Company Proprietary Information 13

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HyperEdge Offers: Partner Tools

© 2013 Brocade Communications Systems, Inc. Company Proprietary Information

HyperEdge Offer eDMAvailable: April 29th www.brocademarketinghub.comEmail communication to customers announcing offers. Customizable with reseller logo and custom offer.

HyperEdge Offer FlyersAvailable: April 29th www.brocademarketinghub.comCustomizable with reseller logo, contact information and custom offer.1. HyperEdge: Mixed Stack2. HyperEdge: Mobility3. HyperEdge: Wired and Wireless Network

HyperEdge Offer Overview Available: April 9th www.brocadekit.comOverview of market opportunity, messaging, target audience, offers, sales and marketing tools

HyperEdge Partner Offer GuidelinesAvailable: April 9th www.brocadekit.comDetails all of the offer terms and conditions, claims and fulfillment process.

Campus Call Blitz KitAvailable: April 29th www.brocademarketinghub.com• Introductory text email• Call Script• Follow-up text email

Page 15: BROCADE HYPEREDGE ARCHITECTURE: PROMOTIONAL OFFERS

1. Enable Content Syndication• Campus content push April 9th

• Post banners to drive traffic

2. Generate Leads• Send Campus announce email

• Launch a Campus Grid campaign

• Execute a Campus Call Blitz

• Host A Campus Event In A Box

1. Campus Sales Kit • Review Sales Guide & Training

Materials

2. Engage Your Leads • Schedule a Meeting

• Meeting Maker

• Call Script

3. Meeting Tools• Sales Tools: Quick Clip, Data

Sheet, FAQ, IP QRG, Sales Kit -Product Guides, Sales Guides, Presentations

• Marketing Hub Tools – Customize leave behind offer flyer

Next Steps

© 2013 Brocade Communications Systems, Inc. Company Proprietary Information 15

Marketing Sales

www.brocademarketinghub.com www.brocadekit.com

Page 16: BROCADE HYPEREDGE ARCHITECTURE: PROMOTIONAL OFFERS

Thank You

© 2013 Brocade Communications Systems, Inc. Company Proprietary Information 16