Broadcasting Authority of Ireland...The survey results give us insight into the underlying drivers of consumption outcomes, as well as highlighting attitudes towards current service

© Mediatique Ltd 2017 | This document is confidential and intended solely for the use and information of the addressee

Broadcasting Authority of Ireland

Broadcasting services strategy – market analysis (summary of survey results)

17th November 2017

2© Mediatique Ltd 2017 |

Summary of key findings

� Media consumers undertake an increasing range of activities, although both broadcast TV and broadcast radio remain the largest

media in terms of activity and time spent. The scale of such activity varies by age group, with younger age groups reducing their

consumption of broadcast media at a faster rate than other groups; however, even among the youngest adults, TV and radio

remain two of the most used media

� In-home use of traditional broadcast equipment (standard analogue radio, TV via an aerial, set-top boxes) remain the primary

means of receiving and consuming video and audio content; although take-up and use of connected devices continue to increase

� Irish audiences claim a wide range of tastes and preferences for video and audio content. News, talk, popular music and easy

listening are the most popular radio genres. Film, news, documentaries, drama and sport are the most popular TV genres

� Irish audiences claim broad satisfaction with the range and quality of content available on broadcast media. There is no consensus

around major gaps in provision - in broad terms, audiences believe that there is the right amount of content provision in key

genres including Irish music, Irish language and news

� There is some scope for Irish broadcasters to improve the way they reflect Irish culture and diversity, and to increase the amount

of available content that is made in Ireland; although on average, most audiences are happy with the performance of TV and radio

broadcasters

� In summary, the survey reveals an increasingly complex picture of content consumption within a landscape that is still primarily

led by broadcast media. There is overall satisfaction with the nature and range of broadcast content provision, and the output and

performance of Irish broadcasters


As part of our work for the BAI, we commissioned Kantar Media to undertake a consumer survey to interrogate individuals about their claimed behaviours and viewpoints

� We were tasked with identifying the main needs and preferences of broadcast viewers and listeners in Ireland. To this end, we

commissioned Kantar Media to undertake a consumer survey to interrogate individuals about their claimed behaviours and

viewpoints

� The survey was structured in five main areas:

– Establishment questions – TV provider, other services

– Claimed usage of media activities, including video and audio services

– Content preferences by station/channel type and genre

– Views on the quality, distinctiveness and scale of provision of broadcast services in Ireland

– …this included views on satisfaction with the amount of Irish content available on different media in Ireland

� The survey results give us insight into the underlying drivers of consumption outcomes, as well as highlighting attitudes towards

current service providers and range of content available

� This enabled us to identify potential gaps in provision, and potential concerns around the quality and distinctiveness of Irish

content. The responses are also used to inform our forecasts of future market outcomes

� This short document illustrates the key findings of the survey: most responses are expressed as a proportion of the entire sample; in practice there are material differences among age groups and other categories (e.g., TV ownership, internet penetration)


Gender Age Social class

Kantar Media constructed the survey to be representative of the Irish population, weighted by age, gender and TV service market share

� The survey was undertaken in October 2017 using a combination of online and telephone interviews to a total sample of 1,515

adults living in the Republic of Ireland

� Claimed responses often vary from industry data, due to differences in definition (e.g., access to services, regularity of usage,

“ever” used) and over/under-reporting (particularly of habitual media). As a result, some claimed activity rates in the survey such

as Netflix usage will be higher than some industry figures

Male

46%Female

54%

16-24

8%

25-44

37%

45-64

37%

65+

18% AB

30%

C1

30%

C2

17%

DE

23%

Source: Kantar Media Survey

Sample: all respondents


Establishment questions

Claimed usage of media activities

Content preferences

Views on quality and distinctiveness – radio

Views on quality and distinctiveness – TV


Most Irish households own more than one TV set, and more than 75% of Irish TV homes are now able to receive HD channels

31%

36%

19%

10%

4%

1 2 3 4 or more None

0%

5%

10%

15%

20%

25%

30%

35%

40%

60%

16% 16%

7%

My TV set receives

TV channels in HD

and I watch them

My TV set receives

TV channels in HD

but I don't watch

them

My TV set does not

receive TV channels

in HD

Don’t know

0%

10%

20%

30%

40%

50%

60%

70%

How many TV sets there are in your household? Do you receive and watch TV channels in HD on the main TV set?


Sample: all respondents (1515)


Sample: all respondents with a TV (1450)


Satellite and cable are the primary delivery mechanisms to the primary TV set in Irish homes; Saorview (DTT) is a major platform for secondary sets in the home

41%

20%

16%

5%

8%

1% 2% 4% 2%

Sk

y (

via

sa

tell

ite

dis

h)

An

oth

er

typ

e o

f sa

tell

ite

TV

Vir

gin

Me

dia

(ca

ble

TV

)

Fre

ev

iew

Sa

orv

iew

Co

mb

i bo

x

Vo

da

fon

e T

V

Eir

Vis

ion

TV

Do

n't

kn

ow

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

How do you receive TV programmes on the main TV set? …and on other TV sets in the home?

33%

17%15%

13%

27%

5%2%

5%

8%

Sk

y (

via

sa

tell

ite

dis

h)

An

oth

er

typ

e o

f sa

tell

ite

TV

Vir

gin

Me

dia

(ca

ble

TV

)

Fre

ev

iew

Sa

orv

iew

Co

mb

i bo

x

Vo

da

fon

e T

V

Eir

Vis

ion

TV

Do

n't

kn

ow

0%

5%

10%

15%

20%

25%

30%

35%


Sample: all respondents with a TV (1450)


Sample: all respondents with more than one TV (990)


A material number of respondents claimed to subscribe to premium TV channels – and to SVOD services. These results may be subject to over-reporting

Which if any of these types of channels do you pay extra for?

32%

24%

11%

3%

Sports channels Cinema/mobie

channels

Other premium

channels

Don’t know

0%

5%

10%

15%

20%

25%

30%

35%

Which of these services do you or someone else in your household subscribe to in order to watch television programmes (or films)?

46%

5%3% 2%

Netflix Amazon Prime

Video

NOW TV Other

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%


Sample: all respondents with pay TV (1035)


Sample: all respondents with internet (1498)


More than 50% of respondents take broadband from their TV provider – ensuring that total bundled ARPU is relatively high

Which other services does your household get from your TV provider?*

53%

12%

38%

16%

36%

Fixed

broadband

Mobile

broadband

Landline

telephone

Mobile phone None of these

0%

10%

20%

30%

40%

50%

60%

*Which, if any, of the following services does your household also get from <INSERT TV PROVIDER> in addition to your current TV service?

Approximately how much are you paying for these in total each month?

9%

6%

9%

13%

16%

22%

26%

€0-€10 per

month

€11-€20

per month

€21-30 per

month

€31-€40

per month

€41-50 per

month

€51-70 per

month

€71+ per

month

0%

5%

10%

15%

20%

25%

30%


Sample: all respondents with pay TV (1035)






Content preferences




Broadcast TV and broadcast radio are the primary media activities across the entire sample – despite the increasing array of other media engagement that is now possible

81%

49%41%

35%27%

60%

71%

10%

25% 24%29%

36%

Wa

tch

ed

liv

e T

V (

at

the

tim

e i

t is

bro

ad

cast

)

Wa

tch

ed

re

cord

ed

TV

(p

rog

ram

me

s o

r fi

lms

sto

red

on

yo

ur

PV

R)

Wa

tch

ed

on

-de

ma

nd

/ c

atc

h-u

p T

V o

r fi

lms

(fre

e)

e.g

. R

TE

Pla

ye

r, S

ky

-on

-de

ma

nd

Wa

tch

ed

do

wn

loa

de

d o

r st

rea

me

d T

V o

r

film

s (p

aid

-fo

r) e

.g.

Am

azo

n P

rim

e V

ide

o,

Ne

tfli

x, S

ky

Sto

re

Wa

tch

ed

TV

or

film

s o

n D

VD

, B

lu-r

ay,

VH

S

vid

eo

Wa

tch

ed

sh

ort

on

lin

e v

ide

o c

lip

s o

n e

.g.

Yo

uT

ub

e (

incl

ud

ing

th

rou

gh

So

cia

l

Ne

two

rkin

g s

ite

s)

List

en

ed

to

ra

dio

(a

t th

e t

ime

of

bro

ad

cast

)

List

en

ed

to

on

-de

ma

nd

/’Li

ste

n a

ga

in’

rad

io

pro

gra

mm

es

or

po

dca

sts

List

en

ed

to

pe

rso

na

l d

igit

al

mu

sic

or

au

dio

coll

ect

ion

(e

.g.

on

an

iP

od

, sm

art

ph

on

e,

com

pu

ter

etc

.)

List

en

ed

to

str

ea

me

d o

nli

ne

mu

sic

(e.g

.

Sp

oti

fy,

Ap

ple

Mu

sic,

Am

azo

n M

usi

c a

nd

Go

og

le P

lay

)

List

en

ed

to

pe

rso

na

l m

usi

c co

lle

ctio

n o

n C

D,

vin

yl r

eco

rd o

r ca

sse

tte

ta

pe

s

List

en

ed

to

mu

sic

vid

eo

s (i

.e.

mu

sic

vid

eo

cha

nn

els

or

site

s th

at

yo

u m

ain

ly u

sed

fo

r

ba

ckg

rou

nd

lis

ten

ing

)

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

For each of these activities, please indicate which of them you have done in the last month




The survey reveals wide differences in time spent with each media – emerging media activities such as short-form video are more suited to snacking in short time periods

For each of these activities please say how long you spend doing this in an average day

Wa

tch

ed

liv

e T

V (

at

the

tim

e i

t is

bro

ad

cast

)

Wa

tch

ed

re

cord

ed

TV

(p

rog

ram

me

s o

r

film

s st

ore

d o

n y

ou

r P

VR

)

Wa

tch

ed

on

-de

ma

nd

/ c

atc

h-u

p T

V o

r

film

s (f

ree

) e

.g.

RT

E P

lay

er,

Sk

y-o

n-

de

ma

nd

Wa

tch

ed

do

wn

loa

de

d o

r st

rea

me

d T

V o

r

film

s (p

aid

-fo

r) e

.g.

Am

azo

n P

rim

e V

ide

o,

Ne

tfli

x, S

ky

Sto

re

Wa

tch

ed

TV

or

film

s o

n D

VD

, B

lu-r

ay,

VH

S

vid

eo

Wa

tch

ed

sh

ort

on

lin

e v

ide

o c

lip

s o

n e

.g.

Yo

uT

ub

e (

incl

ud

ing

th

rou

gh

So

cia

l

Ne

two

rkin

g s

ite

s)

List

en

ed

to

ra

dio

(a

t th

e t

ime

of

bro

ad

cast

)

List

en

ed

to

on

-de

ma

nd

/’Li

ste

n a

ga

in’

rad

io p

rog

ram

me

s o

r p

od

cast

s

List

en

ed

to

pe

rso

na

l d

igit

al

mu

sic

or

au

dio

coll

ect

ion

(e

.g.

on

an

iP

od

, sm

art

ph

on

e,

com

pu

ter

etc

.)

List

en

ed

to

str

ea

me

d o

nli

ne

mu

sic

(e.g

.

Sp

oti

fy,

Ap

ple

Mu

sic,

Am

azo

n M

usi

c a

nd

Go

og

le P

lay

)

List

en

ed

to

pe

rso

na

l m

usi

c co

lle

ctio

n o

n

CD

, v

inyl

re

cord

or

cass

ett

e t

ap

es

List

en

ed

to

mu

sic

vid

eo

s (i

.e.

mu

sic

vid

eo

cha

nn

els

or

site

s th

at

yo

u m

ain

ly u

sed

fo

r

ba

ckg

rou

nd

lis

ten

ing

)

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Up to 15 minutes 15-30 minutes 30 minutes to 1 hour 1-2 hours 2-3 hours 3-4 hours 4-5 hours 5-6 hours 6-8 hours More than 8 hours




The survey reveals a net decrease in consumption of broadcast TV and radio over the last year; although the overwhelming majority have not changed their overall consumption at all

Wa

tch

ed

liv

e T

V (

at

the

tim

e i

t is

bro

ad

cast

)

Wa

tch

ed

re

cord

ed

TV

(p

rog

ram

me

s o

r

film

s st

ore

d o

n y

ou

r P

VR

)

Wa

tch

ed

on

-de

ma

nd

/ c

atc

h-u

p T

V o

r fi

lms

(fre

e)

e.g

. R

TE

Pla

ye

r, S

ky

-on

-de

ma

nd

Wa

tch

ed

do

wn

loa

de

d o

r st

rea

me

d T

V o

r

film

s (p

aid

-fo

r) e

.g.

Am

azo

n P

rim

e V

ide

o,

Ne

tfli

x, S

ky

Sto

re

Wa

tch

ed

TV

or

film

s o

n D

VD

, B

lu-r

ay,

VH

S

vid

eo

Wa

tch

ed

sh

ort

on

lin

e v

ide

o c

lip

s o

n e

.g.

Yo

uT

ub

e (

incl

ud

ing

th

rou

gh

So

cia

l

Ne

two

rkin

g s

ite

s)

List

en

ed

to

ra

dio

(a

t th

e t

ime

of

bro

ad

cast

)

List

en

ed

to

on

-de

ma

nd

/’Li

ste

n a

ga

in’

rad

io

pro

gra

mm

es

or

po

dca

sts

List

en

ed

to

pe

rso

na

l d

igit

al

mu

sic

or

au

dio

coll

ect

ion

(e

.g.

on

an

iP

od

, sm

art

ph

on

e,

com

pu

ter

etc

.)

List

en

ed

to

str

ea

me

d o

nli

ne

mu

sic

(e.g

.

Sp

oti

fy,

Ap

ple

Mu

sic,

Am

azo

n M

usi

c a

nd

Go

og

le P

lay

)

List

en

ed

to

pe

rso

na

l m

usi

c co

lle

ctio

n o

n

CD

, v

inyl

re

cord

or

cass

ett

e t

ap

es

List

en

ed

to

mu

sic

vid

eo

s (i

.e.

mu

sic

vid

eo

cha

nn

els

or

site

s th

at

yo

u m

ain

ly u

sed

fo

r

ba

ckg

rou

nd

lis

ten

ing

)

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Less than a year ago About the same More than a year ago I don't do this

For each of the following, please indicate if you do this more than, less than or about the same as a year ago




Changes in media engagement are more pronounced among younger age groups – 16-24s are far more likely to have reduced their consumption of broadcast media than older age groups

16-24 25-44 45-64 65+ 16-24 25-44 45-64 65+

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Less than a year ago About the same More than a year ago I don't do this

For each of the following, please indicate if you do this more than, less than or about the same as a year ago

Live TV Live radio




The survey reveals widespread usage of online services including social media, messaging and short-form content – although time spent with these applications is relatively short across the entire day

Which of these social networks have you used in the last month? How long do you spend on these apps each day?

65%

26% 26%21%

46%

60%

5%

15%

Fa

ceb

oo

k

Tw

itte

r

Inst

rag

ram

Sn

ap

cha

t

Wh

ats

ap

p

Yo

uT

ub

e

Re

dd

it

Lin

ke

dIn

0%

10%

20%

30%

40%

50%

60%

70%

Fa

ceb

oo

k

Tw

itte

r

Inst

rag

ram

Sn

ap

cha

t

Wh

ats

ap

p

Yo

uT

ub

e

Re

dd

it

Lin

ke

dIn

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Up to 15 minutes 15-30 minutes 30 minutes to 1 hour

1-2 hours 2-3 hours More than 3 hours






Traditional analogue transmission is the most heavily used basis for listening to broadcast radio – largely at home or in the car. This increasingly takes place alongside a range of other devices, however

Which of these devices do you use to listen to the radio? Where do you tend to be when you listen to the radio?

58%

14%

23%

12%

35%

23%

4%

Sta

nd

ard

/ a

na

log

ue

ra

dio

DA

B d

igit

al

rad

io

Co

mp

ute

r

Ta

ble

t

Sm

art

ph

on

e

TV

se

t

MP

3 p

lay

er

0%

10%

20%

30%

40%

50%

60%

70%

66%

77%

15%10%

At home In the car At work Out and about,

using a portable

device

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%




Sample: all respondents who listen to radio (1112)


Which of these devices do you ever use to watch TV?

37%

50%

30%

11%

18%

29%

21%17%

6%

Sta

nd

ard

TV

(w

ith

ae

ria

l)

TV

th

rou

gh

ST

B

Sm

art

TV

TV

usi

ng

str

ea

min

g d

on

gle

De

skto

p P

C/c

om

pu

ter

Lap

top

/ne

tbo

ok

co

mp

ute

r

Sm

art

ph

on

e

Ta

ble

t

Ga

me

s co

nso

le0%

10%

20%

30%

40%

50%

60%

The survey reveals a wide range of devices in use to watch TV programmes, although most viewing still takes place on traditional devices (set-top boxes or via an aerial) and in the main living room

Where do you use the following devices to watch TV most often?

47%

27% 30%

43%

42%

33%

49%

48%

5%

16%

11%2%

5%

2%1%3%

17%

7%

2%2% 2% 6%

Laptop / netbook

computer

Smartphone Tablet Games

console/portable

games device

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Other/ don't know Out and about (e.g., café)

At school/work While travelling on transport

At home in other rooms At home in the main living room




Sample: all respondent who watch TV on relevant device (varies)




Content preferences




Which of these types of TV programmes do you like to watch?

Irish TV audiences have a wide range of content tastes and preferences; the most popular programmes are films, documentaries, news, drama and sport

54%

63%

40%

29%

11%

23%29%

36%30%

56%

15%

29%

15%

24%

34%

16%22%

32%37%

67%

3%

Ne

ws

Do

cum

en

tari

es

Sp

ort

s

Sit

com

Kid

s

Re

ali

ty T

V

Ta

lk s

ho

ws/

cha

t sh

ow

s

Ga

me

sh

ow

s/q

uiz

sh

ow

s

So

ap

s

Dra

ma

Ca

rto

on

s

Tra

ve

l/h

oli

da

y

Ma

ke

ov

er

Life

sty

le

Co

ok

ery

Ga

rde

nin

g

DIY

Mu

sic

An

ima

l/w

ild

life

Fil

ms

Oth

er

0%

10%

20%

30%

40%

50%

60%

70%

80%




Which of these types of radio stations or programmes do you like to listen to?

Similarly, radio listeners like a wide range of genres – with news, talk radio and popular music the most listened to categories

41%

23%20%

8%13% 13%

34%

12% 12%

24%19%

42%47%

22%

3%

Po

p m

usi

c

Ro

ck/a

lte

rna

tiv

e/i

nd

ie m

usi

c

Co

un

try

mu

sic

(in

clu

din

g I

rish

co

un

try

mu

sic)

Urb

an

mu

sic

Da

nce

/ele

ctro

nic

mu

sic

Jazz

/blu

es

mu

sic

Ea

sy l

iste

nin

g m

usi

c

Fo

lk m

usi

c

Inte

rna

tio

na

l m

usi

c

Cla

ssic

al

mu

sic

Co

mm

un

ity

ra

dio

Ta

lk r

ad

io

Ne

ws

rad

io

Sp

ort

s ra

dio

Oth

er

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%


Sample: all respondents who listen to the radio (1112)




Content preferences




Only a small minority of respondents express dissatisfaction with the radio sector; most Irish households are satisfied with the range and quality of radio stations available to them

14% 11% 13% 12%

52%

49%

53% 55%

20%26%

24% 23%

10% 10%7% 6%

4% 4% 3% 4%

I have a wide choice of radio

stations

There is a lot of high quality

content on the radio

Radio provides great coverage of

local issues

Radio caters for a wide range of

tastes

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Disagree strongly

Disagree

Neither agree nor disagree

Agree

Agree strongly

Thinking about radio provision in Ireland, how much do you agree with the following statements?*

* 1 is the lowest, 10 is the highest




News content was widely seen as important to Irish radio listeners. Irish radio was also seen to have broadly the right amount of key Irish content categories available

4.98 6.05

3.90

6.53 6.40 5.81

Irish music Other categories of music Irish language International/national news

and current affairs

Regional./local news and

current affairdds

Talk radio

0

1

2

3

4

5

6

7

8

9

10

Thinking about your listening of Irish radio, on a scale of 1-10, how important are the following categories of content to your listening experience?*

22% 21% 23%17% 17%

6%

52%63%

42%

69% 71%

61%

14% 7%

19%

9% 7%26%

12% 10%16%

5% 6% 7%

Irish music Other categories of music Irish language International/national

news and current affairs

Regional./local news and

current affairdds

Talk radio

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Don't know

Too much

About right

Too little

Thinking about these categories of content, do you think there is too much, too little or about the right amount of each?





There was consensus that news programmes on all categories of Irish radio broadly reflected diversity and covered a broad range of viewpoints and issues

Thinking about Irish radio stations, how would you rate them against the following statements on a scale of 1-10? *

5.64 5.46 5.81 5.90 5.98 5.60 5.58 5.43 5.60 5.65 5.34 5.55 5.39 5.35 5.48 5.61

5.08 5.46

Celebrate the diversity of

Ireland

Reflects my culture fairly News and current affairs

programmes offer different

points of view

Help me understand issues in

our society

Cover issues from around the

world

Have programmes that offer

a different perspective and

alternative views

0

1

2

3

4

5

6

7

8

9

10

National Regional Local/community





As a comparison across all media categories, a minority expressed dissatisfaction with the amount of Irish-made content available – this was highest among VOD services, followed by TV channels and lastly radio stations

Thinking about content that is produced in Ireland for Irish people, how satisfied are you with the amount of content produced in Ireland that is available on the following services?

6% 8%3%

36%

43%

21%

31%

32%

39%

18%

8%

13%

5% 3%

3%

5% 6%

20%

TV channels Radio stations Video-on-demand services

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Don't know

Very dissatisfied

Dissatisfied

Neither satisfied nor unsatisfied

Satisfied

Very satisfied






Content preferences




Only a small minority of respondents expressed dissatisfaction with the range and quality of TV channels available in Ireland; the amount of sport available to free TV users was a potential issue, however

How much do you agree with each of the following statements?

18%12%

17%

30%

46%

39% 30%

38%

18%

26%

25%

14%

11%16%

21%

15%

7% 7% 7%3%

There are plenty of channels to

choose from on free TV

You can get access to the latest

programmes on free TV

There is more than enough sport

on free TV

I don't think I’ll ever pay for extra

TV channels

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Disagree strongly

Disagree

Neither agree nor disagree

Agree

Agree strongly




There was broad consensus that Irish TV channels reflected diversity and delivered plurality fairly well…

Thinking about Irish broadcasters*, how would you rate them against the following statements?**

i.e., RTÉ, TV3, TG4

Need to update this…

6.15 5.70

6.26 6.18 6.49 5.81

Irish broadcasters celebrate

the diversity of Ireland

Irish broadcasters reflect my

culture fairly

Irish broadcaster news and

current affairs programmes

show different points of view

Irish broadcasters help me

understand issues in our

society

Irish broadcasters cover issues

from around the world

Irish broadcasters show

programmes that offer a

different perspective and

alternative views

0

1

2

3

4

5

6

7

8

9

10

* Defined as RTÉ, TV3, TG4 ** 1 is the lowest, 10 is the highest




Less than 15% of free TV homes would consider getting a pay TV subscription in the near future, and less than 25% of pay TV homes would consider cancelling theirs – suggesting a potential trend away from traditional pay TV

How likely do you think you are to consider getting a pay TV subscription in the next 6 months? (Free TV households)

How likely do you think you are to consider cancelling your pay TV subscription in the next 6 months? (Pay TV households)

4%11%

9%

14%16%

21%20%

23%

48%

27%

4% 5%

Getting a pay TV subscription (Free TV homes) Cancelling a pay TV subscription (Pay TV homes)

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Don’t know

Not at all likely

Not very likely

Neither likely nor unlikely

Quite likely

Very likely


Sample: all respondents with free TV on the main set (285) or all respondents with pay TV on the main set (1035)


Mediatique Ltd

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London WC2N 4HG

United Kingdom

Telephone: +44 (0)20 7836 5050

www.mediatique.co.uk

Documents

Broadcasting Authority of Ireland...The survey results give us insight into the underlying drivers of consumption outcomes, as well as highlighting attitudes towards current service