Broadcast Programming or Scheduling

Weight loss Commercials

New Digital Channels

introduced

introduced

GO! Line-ups aimed at certain demographics

Mondays compared to Thursdays

Reasons to target younger demographics

•Channel 9’s $500 million deal with WB•Channel 9 loses ratings war to 7 & 10

Programming Make or Break Television

•Programs cancelled often•Based on Nielsen Ratings•Advertisers stick with well rating shows•Time slots are very important

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