BROADCAST AND PRODUCTION UNION RED MEDIA · talk shows, informative programs, live broadcast of world sport events and exciting wheeled expeditions. The channel format is based on

BROADCAST AND PRODUCTION UNION RED MEDIA

THEMATIC CHANNELS! 13

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www.red-media.ru

RED MEDIA HOLDING

RED MEDIA CHANNELS

ADVERTISEMENT PLACEMENT ON RED MEDIA TV CHANNELS

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TABLE OF CONTENTS

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www.red-media.ru BROADCAST AND PRODUCTION UNION RED MEDIA

Member of National Association of TV & Radio Broadcasters and Association of Cable TV of Russia

Red Media is one of the largest TV production companies within Russia, the CIS countries and the Baltic states. It specializes in creation and distribution of thematic channels for cable and satellite television.

thematic channels

third-parties channels Red Media provides with technical and programming services package: Sony Entertainment Television, Universal Channel , Tiji, Gulli, Playboy TV etc.

million of viewers

countries and towns within Russia, the CIS countries and the Baltic states

biggest cable and satellite operators

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13

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108

39 745

1230

www.red-media.ru Technical, Production, Distribution Services

• Technical services

• technical equipment lease

• television signal receipt / delivery

• hardware and visual check of the

incoming feed

• Programming

• scheduling

• pre-airing / airing control

• ads placement

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Red Media Clients Red Media provides following services to the third-parties channels:

• Production

• editing (linear / non- linear)

• localization (translation, voice-over)

• production equipment lease

• Distribution services

• marketing research

• participation in the exhibitions

• accounting and legal support

• Consulting services

Red Media constantly follows recent developments in the digital television sphere, using up-to-date equipment for producing and delivering TV programs to the audience.

www.red-media.ru

INTERNATIONAL RECOGNITION

HOT BIRD TV AWARDS European award for satellite thematic television

365 Days TV channel — the winner of HOT BIRD TV Awards in categories: Most dynamically developing channel , Cultural and educational channel, The best documentary channel.

La-minor TV channel — the winner of HOT BIRD TV Awards in category: The best music channel.

India TV сhannel — the winner of HOT BIRD TV Awards in category: The best channel of motion-picture films.

HD Life TV was among the top three TV channels in HDTV category of HOT BIRD TV Awards .

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Auto Plus TV channel — the winner of HOT BIRD TV Awards in category: Lifestyle.

www.red-media.ru

RUSSIAN AWARDS

TEFI National TV Award

Reality-show M-1 Fighter (Boets channel) — the winner of All-Russian TV contest “TEFI-Region” in category: Program about Sport .

Auto Plus TV — the winner of audience voting of the First national award for multichannel digital TV “Big Digit” in category: Life Style. Program «Motion without danger»- the winner of the national award for satellite, cable and Internet TV “Zolotoy Luch” in category «Socially important programs/ channels»

La-minor TV – the winner of the National Award “Our Songs-2008” for particular merits to the genre of author song. La-minor TV – the winner of All-Russian TV contest “TEFI-Region” in category “Television and life: social action” for social action “Letters from Afghanistan”.

Zolotoy Luch National award for satellite, cable and Internet TV

Big Digit First national award for multichannel digital TV

365 Days TV — the winner of the National award for satellite, cable and Internet TV “Zolotoy Luch” in category: Design and Style of TV Channel, Enlightening Channel, Best Educational Channel 365 Days TV channel — the winner of the First national award for multichannel digital TV “Big Digit” in category: Enlightening Channel. 365 Days TV – the winner of Third All-Russian festival of socially important programs and movies “A Hero of Our Time”. 365 Days TV- the winner of the international sport and touristic movie festival «Zolotaya vershina» in category «Best documentary movie» and the winner of Rozovskiy prize for the best camera work. 365 Days TV- the winner of special diploma on the XIV international festival Radonezh

Kitchen TV — the winner of special prize of the First national award for multichannel digital TV “Big Digit” for Russian TV viewers’ good taste formation. Kitchen TV- the winner of audience voting of the National award for satellite, cable and Internet TV “Zolotoy Luch”.

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www.red-media.ru

RUSSIAN AWARDS

HD Life TV— the winner of the National award for satellite, cable and Internet TV “Zolotoy Luch” in category: Best HD Channel. HD Life — the winner of the First national award for multichannel digital TV “Big Digit” in category: HD Channel.

Comedia TV — the winner of the First national award for multichannel digital TV “Big Digit” in category: Entertainment Channel.

Interesting TV – the winner of the National award for satellite, cable and Internet TV “Zolotoy Luch” in category: Hobbies and Lifeslyle.

Zolotoy Luch National award for satellite, cable and Internet TV

Bolshaya Tsifra First national award for multichannel digital TV

Europa Plus TV – the winner of the National award for satellite, cable and Internet TV “Zolotoy Luch” in categories: Music TV Channel, Design and Style of TV Channel. Europa Plus TV – the winner of the First national award for multichannel digital TV “Big Digit” in category: Music channel.

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STV— the winner of the award “Secular journalist- 2013” in category: Best secular mass media

www.red-media.ru

TERRITORY OF SATELLITE BROADCASTING

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Satellite Intelsat 904

Platforms: Ricor TV

Satellite Horizons 2

Platforms: Оrion Express

Satellite Intelsat 15

Platforms: Оrion Express

Satellite Eutelsat 36А /36B

Platforms: NTV-PLUS, Tricolor TV

Satellite DirecTV-1R

Platforms: Tricolor TV, NTV-PLUS

In 2014 more than million of people* can watch Red Media TV channels within Russia, the CIS countries and the Baltic states.

www.red-media.ru

AUDIENCE GROWTH

2014

10

million

* Technical coverage

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www.red-media.ru RED MEDIA CHANNELS AUDIENCE. Monthly Reach

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Monthly Reach (thousand of people)*

www.red-media.ru RED MEDIA CHANNELS AUDIENCE. Affinity Index

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Affinity index*

www.red-media.ru RED MEDIA CHANNELS AUDIENCE. Affinity Index

Affinity index*

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RED MEDIA CHANNELS

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Broadcasting: 24 hours a day Type of broadcasting: rotary

www.red-media.ru AUTO PLUS TV Infotainment channel about motor sports

The most interesting and up-to-date topics, special reports, news, talk shows, informative programs, live broadcast of world sport events and exciting wheeled expeditions.

The channel format is based on the best Russian and foreign programs and the unique own-production programs about automobiles. It shows regularly online world best racing series: MotoGP, DTM, WRC, IndyCar etc.

www.autoplustv.com

Potential audience: viewers*

Premiere block duration: hours a day

Satellites:

Launch date: September, 2006

* technical coverage. 15

65 898 830

4Eutelsat 36 A/36 B, DirecTV-1R, Intelsat 904, Intelsat 15/Horizons 2

www.red-media.ru AUTO PLUS TV Affinity Index

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Affinity index*

www.red-media.ru COMEDIA TV Channel of Russian and foreign comedies

Popular Russian and foreign movies, best classical comedies, comedy series and humorous shows as well as funny stories and sparkling monologues.

The channel format is based on a large fund of comedy movies from classical comedies to modern foreign hits such as Father of the Bride 1-2, Gentlemen, Good luck, Rat Race, The Nutty Professor, Comme un chef, Rent-a-Kid, What Women Want, Some Like It Hot and many others.

www.comediatv.ru




Satellites:

Launch date: July, 2006

17 * technical coverage.

50 103 771

3Eutelsat 36 A/36 B, DirecTV-1R, Intelsat 904, Intelsat 15/Horizons 2

www.red-media.ru COMEDIA TV Affinity Index

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Affinity index*

www.red-media.ru KITCHEN TV Cookery channel

The channel was created for real gourmets and connoisseurs of cooking art. It reveals all the facets of tastes from home to haute cuisine. Kitchen TV focuses on tasty food and healthy dishes, that bring aesthetic pleasure. The channel forms the cuisine preference for the generation.

The channel is based on the best world television culinary formats represented by the programs of Russian and foreign producers. Gastronomic trips around the world, inimitable culinary shows, exotic extravagances by haute cuisine virtuosos, home-made dishes and culinary duels between the best chefs of the world.

www.kuhnyatv.ru




Satellites:



52 690 880

3Eutelsat 36 A/36 B, Intelsat 15/Horizons 2, DirecTV-1R

www.red-media.ru KITCHEN TV Affinity Index

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Affinity index*

www.red-media.ru FIGHTER TV Infotainment channel of martial arts

The most spectacular combats between stars of Oriental martial arts, best tournaments of professional boxing, kickboxing and K-1, first-rate fights of mixed martial arts, documentaries and feature movies with the participation of legendary actors and sportsmen, as well as the unique own-production programs.

The channel format is based on live broadcasting of tournaments and title fights around the world, news, analytical, entertainment, educational and historical programs, live conversations and talk-shows with world stars, documentaries and feature movies about martial arts.

www.boets.ru




Satellites:

Launch date: August, 2006


68 982 778

3Eutelsat 36 A/36 B, DirecTV-1R, Intelsat 904

www.red-media.ru FIGHTER TV Affinity Index

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Affinity index*

www.red-media.ru INDIA TV Bollywood movies channel

Classical Bollywood movies, premieres of Indian movies and series, entertainment programs and music videos.

India TV format is based on the best feature films of Indian cinema. Among them are classical movies from Bollywood “golden collection”, modern blockbusters and box-office hits, films-winners of cinema awards and prizes.

www.indiatv.ru




Satellites:



50 846 471

12Eutelsat 36 A/36 B, DirecTV-1R

www.red-media.ru INDIA TV Affinity Index

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Affinity index*

www.red-media.ru 365 DAYS TV Russian historical channel

365 Days TV channel shows the best historical programs, documentary cycles and movies that allows to pretend to be a live manual of world and Russian history.

The channel format is based on historical movies and series produced by the leading Russian and foreign documentary film directors, television cycles and separate programs about the history of our country and world civilization. Every day the channel shows historical calendar and sharp debates about historical events.

www.365days.ru




Satellites:

Launch date: January, 2006


49 756 998


www.red-media.ru 365 DAYS TV Affinity Index

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Affinity index*

www.red-media.ru SERIES TV Drama series channel

Round-the-clock channel offers only first-rate series and its structure allows not to miss your favorite ones. The channel schedule is very convenient for the TV audience. The main distinguished feature of the channel is that it doesn’t focus on a particular genre.

Series TV channel format is based on the best foreign and Russian series: Latin American telenovelas, Russian series, foreign melodramas, classical films, criminal dramas and mystic thrillers.

www.serialtv.ru




Satellites:

Launch date: January, 2006


44 574 747


www.red-media.ru SERIES TV Affinity Index

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Affinity index*

www.red-media.ru STV Celebrity lifestyle channel

Everyday STV gives the most interesting information about celebrities’ lives: how stars live, what they prefer and dream about. It offers to watch important show-biz events, the openings of clubs, presentations, the visits of foreign stars, music awards, festivals, the best parties and fashion shows.

STV format is based on the most highly rated cycles of Russian and foreign programs about celebrities. Everyday the most interesting star information in such programs as Opening new horizons, 24 hours catwalk with Alexa Chung, Dossier on superstars, Star Style, 360 degrees of success, as well as in the documentaries about the most famous people of the planet: Adele, Beyonce, One Direction, Taylor Swift, Ben Affleck and Jennifer Barner , Justin Timberlake and others.

www.stvchannel.ru




Satellites:



34 373 577


www.red-media.ru STV Affinity Index

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Affinity index*

www.red-media.ru INTERESTING TV Entertainment channel about hobbies and interests

Daily and round-the-clock channel shows the secrets of interesting and useful pastime, master-classes and guidelines on how to reveal creative and sport talents and how to make free time full of inspiration and impressions.

The channel format is based on the best Russian and foreign programs about travel and adventures, tourism and leisure, entertaining science, modern technologies and amazing inventions, incredible hobbies, private collections and impressions.

www.interesnoetv.ru




Satellites:



30 179 149

3Eutelsat 36 A/36 B

www.red-media.ru INTERESTING TV Affinity Index

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Affinity index*

www.red-media.ru RUSSIAN NIGHT TV First Russian erotic channel

Daily and round-the-clock channel shows the masterpieces of world erotic movies, first-rated Russian and foreign movies and series, TV shows and music videos with the participation of Russian and world beauties.

The channel schedule is based on the best erotic movies, series and entertainment programs by foreign and Russian producers. The unique offer of Russian Night TV is its own-production programs, among them is the one and only television erotic beauty Russian contest Miss Russian Night where the most charming girls of the country take part.

www.rusnight.ru




Satellites:



6 046 730

2 Eutelsat 36 A/36 B

www.red-media.ru RUSSIAN NIGHT TV Affinity Index

Russian Night TV is out of TNS Russia research. Its specificity doesn’t allow public opinion poll methods to receive right results about the current channel audience.

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www.red-media.ru EUROPA PLUS TV Music channel

Europa Plus TV is produced with the participation of the most respected Russian musical brand Europa Plus. The team of the channel chooses only the best patterns of pop-music and own-production programs for young audience.

Europa Plus TV has mainly foreign content but also shows Russian singers of different music directions.

www.europaplustv.com



Satellites:



52 506 503

Eutelsat 36B, ABS-1, Intelsat 15

www.red-media.ru EUROPA PLUS TV Affinity Index

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Affinity index*

www.red-media.ru LA-MINOR TV Music channel

La-minor TV offers the best heartwarming and sentimental city romance songs and bards. Daily and round-the-clock channel shows live interviews with music icons, favorite songs requested by the audience, concerts, festivals, recitals and music videos.

The channel format is based on music videos, recordings of Russian chanson style concerts, documentaries, entertainment and journalistic programs about musicians.

www.laminortv.ru



Satellites:



42 763 459

Eutelsat 36 A/36 B, DirecTV-1R

www.red-media.ru LA-MINOR TV Affinity Index

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Affinity index*

www.red-media.ru HD LIFE TV Infotainment channel

HD Life TV channel combines the quality of first-class infotainment television, fantastic definition of details on the screen and clarity of HD format. It makes a life brighter and more eventful, gives new impressions and allows the viewers to enjoy world beauty.

The channel is based on the best Russian and foreign programs in High Definition format by Russian and foreign best TV producers and distributors as BBC, Parthenon, IMG, DCD rights, Metro Goldwyn Mayer, ZED, Sony Pictures, Europeimages etc.

www.hdlife.ru




Satellites:

Launch date: March, 2007


14 124 450

3Eutelsat 36 A/ 36 В, Intelsat 15/Horizons 2, DirecTV-1R

www.red-media.ru HD LIFE TV Affinity Index

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Affinity index*

ADVERTISEMENT PLACEMENT ON RED MEDIA TV CHANNELS

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www.red-media.ru

Target audience is the main advantage of thematic television. Niche channels advertisement is pinpoint and the most efficient brand promotion in a particular segment of target audience. The core of subject channels audience is a young and active part of population. Unique opportunity to promote product groups thus the advertisement is limited by the advertising law: alcohol, tobacco. Financial affordability for advertisers. Wide possibilities to ensure complex advertisement campaigns. Advertisement monitoring of Red Media TV channels.

ADVANTAGES OF ADVERTISEMENT PLACEMENT ON RED MEDIA TV CHANNELS

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CLIENTS OF RED MEDIA

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BROADCAST AND PRODUCTION UNION RED MEDIA · talk shows, informative programs, live broadcast of world sport events and exciting wheeled expeditions. The channel format is based on