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Broadband & Multiple Play Services in Poland (TP perspective)
Jarosław Paszkiewicz
TP
Agenda:
• Brief on TP
• History & current status of broadband and Internet access in Poland
• TP broadband services
Subject: Broadband & Multiple Play Services in Poland [email protected]
About TP Group
• Major companies of TP Group:
• TP – fixed operator (telephony, broadband services (3P), data transmission, enterprise services)
• Orange – mobile operator (NMT, GSM, 3G)
• Dominant player on the Polish telecom market, serving more then 10 mln fixed lines and 13 mln mobile customers, with annual revenues exceeding 18 bln PLN and GOM exceeding 8 bln PLN. Employer for 32 ths people
• Our main competitive advantage is our highly developed infrastructure, which guarantees best quality and wide availability of services
• We are still evolving our operations and our network to improve its efficiency to compete effectively in increasingly liberalised market.
• 2nd largest company in Poland
Subject: Broadband & Multiple Play Services in [email protected]
Agenda:
• Brief on TP
• History & current status of broadband and Internet access in Poland
• TP broadband services
Subject: Broadband & Multiple Play Services in Poland [email protected]
History of Mass Market Internet Access in Poland
• 1990 COCOM restrictions waived for Central/Eastern Europe
• 1991 first connections to Internet : 2000 users (scientific communities); 9600 kbps link
• 1996 TP opens public anonymous dialup access number 0202122
• 2000 TP launched first permanent Internet access offer for mass market (SDI = Permanent Internet Access) based on IDSL
• 2001 Begginings of mass market Internet access competition : Wizja TV & Polsat offers Internet via satellite
• 2001 Start of Neostrada TP – first ADSL broadband offer in Poland
• 2003 First ADSL competitor : Dialog
Subject: Broadband & Multiple Play Services in [email protected]
Sources : UKE, TP
Your LOGO
Broadband access in Poland
0
200
400
600
800
1000
1200
1400
1600
1800
2001 2002 2003 2004 2005 2006
ths
lin
es
xDSL
Cable TV
Subject: Broadband & Multiple Play Services in Poland
2001-2006 dynamics of growth
Jan 2007 market shares
(total market = ca 3 600 000 users)44,0%
2,4%
2,0%
16,2%15,0%
7,1%
4,4%
3,7%
2,9%
1,2%20,4%
1,1%
TP
Dialog
Netia
Other ISPs
Housing LANs
UPC
Multimedia
Aster
Vectra
ICP
Toya
Telco & ISPs
Cable TV
Sources : UKE
Your LOGO
Internet access technologies split
Subject: Broadband & Multiple Play Services in Poland
DSL57%
CaTV23%
Dialup10%
LAN6%
Wireless3%
Other (LL)1%
DSL
CaTV
Dialup
LAN
Wireless
Other (LL)
Split of technologies used by companies officially reporting to UKE
Sources : Eurobarometer E-communication Jun 2006
Your LOGO
Subject: Broadband & Multiple Play Services in Poland
2006 : 10% of households with no fixed nor mobile telephony (and no Internet …)
Access to telecom services in Poland
Sources : Ovum September 2006; TP
Subject: Broadband & Multiple Play Services in Poland
BB penetration 2006
56%54%
45% 45% 44%43%
38%36%
35%32% 32%
24% 24%22% 21%
9%6% 5%
1%
39%
16%
44%
57%
66%
0%
10%
20%
30%
40%
50%
60%
70%
Nethe
rland
s
Denm
ark
Finlan
d
Switzer
land
Sweden
Belgium
Great
Brit
ain
Franc
e
Norway
Wes
tern
Eur
ope
Austri
a
Spain
Portu
gal
Germ
any
Italy
Czech
Rep
.
Irelan
d
Hunga
ry
Baltic
State
s
Poland
Slovak
ia
Greec
e
Russia
Ukrain
e
% o
f B
B h
ou
se
ho
lds Though significant
progress over last few years – there is
still gap to be bridged compared to the
leaders.
23%
OVUM forecast
TP data
Broadband penetration in Poland vs Europe
Source : GfK research 2005
Your LOGO
Reasons for NOT using broadband
Subject: Broadband & Multiple Play Services in Poland
6633
18877
432214
1
Research done on ca 10k HH without internet access at home
we don’t have PCwe don’t need to use internet
monthly costs of interent are too highinstallation costs are too highI don’t know what internet is
we use internet at other placeswe don’t have a phone line
we don’t have a modemour PC is not modern enough
there is no offer in our place of living dangerous content of internet
otherd.k.
PC penetration [% of Households]
0
10
20
30
40
50
2004 2005 2006
PC penetration
Sources : TP
Your LOGO
Subject: Broadband & Multiple Play Services in Poland
TP efforts to boost broadband penetration
Since 2000 till now TP :• Invested substantial capex on ADSL
infrastructure• Made significant increase of availability of
broadband – at present almost 98% of TP subscribers is located within ADSL reach
BB coverage of TP telephony subscribers
Poland in total:
- 31.12.2005 – 93%
- 31.12.2006 – 97%
90-95%
> 95%
2000 2001 2002 2003 2004 2005 2006
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
TP ADSL capex
BB availability for TP telephony subscribers
Agenda:
• Brief on TP
• History & current status of broadband and Internet access in Poland
• TP broadband services
Subject: Broadband & Multiple Play Services in Poland [email protected]
Your LOGO
Broadband services & technology enablers
Subject: Broadband & Multiple Play Services in Poland
Web Access
-Search
-Commerce
Enhanced Web Access
-Music
-Photos
-Short Video
Broadband Media
-Music
-Gaming
-Home Networking
Digital TV
-Channels & Choices (personalisation)
- VOD, PVR
VoIP
One phone
UMA mobile
1998 2005 2007
bandwidth
2002 2004 2006
56 k 115 k/128 k 2 M 6 M 15 M >15 M
Ap
pli
cati
on
s /
ben
efit
s
Dial-up SDI ADSL ADSL 2+ FTTx
100 M
HDTV
-Very high speed Internet –up to 100Mbps (up and down)
-Giga mail
More upstream data
Web 2.0 expansion
Service development
Technology development
2008
Your LOGO
Subject: Broadband & Multiple Play Services in Poland
Homegateway
Homegateway
Voice over IP
Interactive gaming
Internet
@
Security
Householdsecurity
TVVideophone
Homegateway
Hom
Voice over IP
Gaming
Internet (Wi-Fi / Ethernet
)
@
Householdsecurity
IPTV & VoD
Videophone
Onephone(UMA mobile)
Music
Home
Livebox
Multiple services enabled home• Fast and easy modification of customer
service choice
1P : Internet access
2P : Internet access + VoIP
3P : Internet access + VoIP + IPTV & VoD (STB additon)
3P+ : HDTV & multiple TV sets at home
4P : bundling with mobile
4P+ : full integration with mobile services (FMC)
• Value added services for every profile :
- Music download
- Softphone VoIP & Instant Messenger (Neofon SPIK)
- E-games
• Customer education• sponsoring of Internet classrooms at school
• Making things affordable• lowering entry bareer for „no-PC” households (cooperation with credit entities to offer affordable loans for PC while subscribing Neostrada)• lowering entry bareer for low income users – pay as you use model (Neostrada per hour)
• Making broadband available• continuous expansion of ADSL reach• new innovative wireless technologies for low subscriber density areas (WiMAX, CDMA 450)• partnering with local authorities to make Public Private Partnership true
• Making things more exciting• Triple play by TP is not just bundle of telephone with Internet and Cable TV (personalised & unique content, Video Rental, PVR)
Your LOGO
Subject: Broadband & Multiple Play Services in Poland
TP activities to boost broadband and cancel digital divide
Your LOGO
Subject: Broadband & Multiple Play Services in Poland
Customer behaviors change
• Now / Future
– Comfort, performance and quality oriented customers => integrated services, easy manouvers with service set
– „Only one operator” preference - responsible for delivery of all services, one invoice and one contact point
– Focus on service and content, not technology.
– Telco services more and more for entertainment
• Past / Now
– Low price oriented customers => many services & service providers optimised on cost factor only
– Do not care on numbers of service companies (number of invoices, points of contacts etc)
– Focus on technologies behind
– Telco services mainly as a mean for time saving, learning and professional use
Personal details:
Name:
Surname:
Company:
Phone:
E-mail:
Jarosław
Paszkiewicz
TP
+48 22 853 07 40
