BRM PROJECT: MAIN QUESTIONNAIRE - DON’S DELI DEN

Q1.Which of the following IIMA community do you belong to?

1. PGP1 2. PGP23. AA 4. Faculty5. PGPX

IF CODED 1 OR 2 OR 3 THEN GO TO Q 4

Q2.How many people are there in your family (including you)?

1. One 2. Two3. Three or Four 4. More than four

Q3

What is the age of each member in your house? (Single response)1. Member 1 Age 2. Member 2 Age3. Member 3 Age 4. Member 4 Age5. Member 5 Age

SKIP Q4

Q4Are you enrolled in student’s mess?

1. Yes 2. No

Q5

When you think about "ordering food at your room", which all food items do you consider(You can choose multiple responses)?

1. Pizzas 2. Burger/Sandwiches/ Fries3. North Indian cuisine 4. South Indian cuisine5. Mughlai cuisine 6. Others

IF CODED 1 OR 2 IN Q5, THEN SKIP Q6

Q6Have you ordered pizza/burger/sandwiches/fries in last three months?

1. Yes 2. NoIF ANSWER IS “NO” IN Q6 THEN THANK RESPONDENT FOR RESPONSE AND TERMINATE INTERVIEW

Q7

Rank the following factors which you consider important while ordering food at your room?Accuracy of order delivery Order PackagingDelivery person behavior PriceEase of ordering Taste and qualityHygiene Time Taken to deliverMinimum order amount Variety of food

Q8Have you heard about Don’s Deli Den?

1. Yes 2. No3. May be

IF CODED 2 OR 3 ABOVE THEN SKIP TO Q16

Q9

How did you get to know about Don’s Deli Den?1. Recommended by a friend/colleague 2. Pamphlets3. Read from an advertisement in a

magazine/newspaper4. Online Advertising (like

Zomato,CouponDunia etc)5. Other please specify

Q10Have you ordered from Don’s Deli Den?

1. Yes 2. No3. Not ordered but dined

IF CODED 2 IN Q10 THEN SKIP TO Q16 AND IF CODED 3 IN Q10 THEN SKIP TO Q14

Q11

How was your experience from your order?Extremely Dissatisfied

Dissatisfied SlightlyDissatisfied

Neutral SlightlySatisfied

Satisfied Extremely Dissatisfied

Accuracy of order delivery -3 -2 -1 0 1 2 3Delivery person behavior -3 -2 -1 0 1 2 3Ease of ordering -3 -2 -1 0 1 2 3Hygiene -3 -2 -1 0 1 2 3Minimum order amount -3 -2 -1 0 1 2 3Order Packaging -3 -2 -1 0 1 2 3Price -3 -2 -1 0 1 2 3Taste and quality -3 -2 -1 0 1 2 3Time Taken to deliver -3 -2 -1 0 1 2 3Variety of food -3 -2 -1 0 1 2 3

Q12How likely is that you would order again/recommend Don’s Deli Den to others?

Not at all Somewhat not likely Neutral Somewhat likely Very Likely-2 -1 0 1 2

Q13If your preferred restaurant(s) were to increase its prices, then would you like to order from Don’s Deli Den?

Not at all Somewhat not likely Neutral Somewhat likely Very Likely-2 -1 0 1 2

SKIP TO Q16

Q14

How was your dining experience with Don’s Deli Den?Extremely Dissatisfied

Dissatisfied SlightlyDissatisfied

Neutral SlightlySatisfied

Satisfied Extremely Dissatisfied

Ambience -3 -2 -1 0 1 2 3Behaviour of servers -3 -2 -1 0 1 2 3Hygiene -3 -2 -1 0 1 2 3Price -3 -2 -1 0 1 2 3Service time -3 -2 -1 0 1 2 3Taste and quality -3 -2 -1 0 1 2 3Variety of food -3 -2 -1 0 1 2 3

Q15

Don’s Deli Den also offers home delivery. How likely is it that you would order from/recommend Don’s Deli Den to others?

Not at all Somewhat not likely Neutral Somewhat likely Very Likely-2 -1 0 1 2

Q16At what time do you prefer to order your food (you can choose multiple responses)?

1. Morning (Breakfast) 2. Afternoon (Lunch)3. Evening (Snacks) 4. Night (Dinner)

Q17

How many times do you or your family order food at your room?1. Never 2. Once a week3. Twice a week 4. Thrice a week5. More than thrice a week

Q18

What is average price of a food delivery order that you make?1. 0-100 2. 100-2003. 200-300 4. 300-5005. Above 500

Q19

If you cannot connect to the preferred restaurant (due to busy phone line/nobody picking up the phone), then what will you do?

1. Try again after sometime 2. Call some other restaurant3. Opt for Mess/Self cooked food 4. Others

Which outlets have you ordered pizza/burger/sandwich/fries from in the last three months (you can choose multiple responses)?

1. Bizzare 2. Jassi De Parathe3. CT 4. Muncheestan5. Dilli 6 6. Pizza Hut7. Dominos 8. Radhika9. Don’s Deli Den 10. Others

Q21

For all the outlets chosen in Q20, rate the following factors in their order of importance when you order food from those outlets

Bizzare CT Dilli 6 Dominos Don’s Deli Den

Jassi De Parathe

Muncheestan Pizza Hut

Radhika

Accuracy of order deliveryDelivery person behavior

Ease of ordering

Hygiene

Minimum order amountOrder Packaging

Price

Taste and qualityTime Taken to deliver

Variety of food

Q22

Rank all the outlets chosen in Q20 on the basis of their overall food delivery offeringRank

BizzareCTDilli 6DominosDon’s Deli DenJassi De ParatheMuncheestanPizza HutRadhika

Q23What is your age?

1. Below 20 years 2. 20-25 years3. 25-30 years 4. More than 30 years