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1-1McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc.,All Rights Reserved.
MODULE 1INTRODUCTION TO
BUSINESS RESEARCH
1-2
What is Business Research?
• A systematic and scientific Inquiry whose objective is to provide information to solve managerial problems.
1-3
Why Study Research?
• Research provides you with the knowledge and skills needed for the fast-paced decision-making environment
1-4
Why Managers need Better Information
• Global and domestic competition is more vigorous
• Organizations are increasingly practicing data mining and data warehousing
1-5
The Value of Acquiring Research Skills
• To gather more information before selecting a course of action
• To do a high-level research study • To understand research design
• To evaluate and resolve a current management dilemma
• To establish a career as a research specialist
1-6
Types of Studies Used to do Research
•Reporting•Descriptive•Explanatory•Predictive
1-7
Different Styles of Research
• Descriptive Vs Analytical
• Applied Vs Fundamental• Quantitative Vs Qualitative
• Conceptual Vs Empirical
• Orther types:– One-time and longitudinal
– Field-setting and laboratory or simulation – Clinical and diagnostic– Historical– Conclusion oriented and decision oriented
1-8
What is Good Research?
• Following the standards of the scientific method
– Purpose clearly defined– Research process detailed
– Research design thoroughly planned
– Limitations frankly revealed
– High ethical standards applied
1-9
What is Good Research? (cont.)
• Following the standards of the scientific method (cont.)
– Adequate analysis for decision-maker’s needs
– Findings presented unambiguously
– Conclusions justified
– Researcher’s experience reflected
1-10
The Manager-Researcher Relationship
• Manager’s obligations– Specify problems– Provide adequate background information
– Access to company information gatekeepers
• Researcher’s obligations– Develop a creative research design
– Provide answers to important business questions
1-11
Manager-Researcher Conflicts
• Management’s limited exposure to research
• Manager sees researcher as threat to personal status
• Researcher has to consider corporate culture and political situations
• Researcher’s isolation from managers
1-12
When Research Should be Avoided
• When information cannot be applied to a critical managerial decision
• When managerial decision involves little risk
• When management has insufficient resources to conduct a study
• When the cost of the study outweighs the level of risk of the decision