Britannia India Limited

8/8/2019 Britannia India Limited

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Britannia IndustriesBritannia IndustriesLimitedLimited


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A short story A short story

Once upon a time in 1892. A biscuit companywas started in nondescript house inCalcutta(Kolkata) with an initial investment of 295.

The company we all know asBritannia today.

It was the first company to use imported gasovens.

Britannia acquires the reputation for qualityand value as a result during world war 2 thegovt reported its trust in it by contracting it tosupply large quantities of service biscuits to


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In 1983 Britannia crossed the 100 croresrevenue mark.

In 1997 it unveiled its new corporate

identityEat healthy, Think better and makes it

foray in Dairy Market.In 1999 Britannia khao, world cup jao.


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Britannia was recognized for itsinnovative approach to products andmarketing.

In recognition of its vision andaccelerating graph, Forbes Global ratedBritannia one amongst the top 200small companies of the world.

The Economic Times pegged BritanniaIndias 2 nd most trusted brand.

Now. Its an 90 year old company!!!!!


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Company OverviewCompany Overview

MS VINITA BALI

MANAGING DIRECTOR

MR. NUSLI NEVILLE WADIA

CHAIRMAN

MR. NESS WADIA

DIRECTOR


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r i t an ni a b ra nd s e a c h m o r e t h a n

0 0 M i l l i o n h o m e s c r o s s I n d i a

%o r e t h a n 4 0 o f r i t a n n i a

o ns um pt i o n h ap p e ns n R u r a l I n d i a

r i t an n i a s e l l s b o u t 6 B i l l i o n

a c k s o f b i s c u i t s

r od uc t s e v er yy e a r

r i t an ni a p ro du ct s

r e a v a i l a b l e h r o u g h m o r e t h a n M i l l i o n s t o r e s

c r o s s t h e c o u n t r y

r i t a n n i a h a s a e a d e r p r e s e n c e i n e r y f r e q u e n t l y

&o n su me d B a k er y a i r y c a t eg o r ie s

Britannia brands and products enjoy unparalleled consumer penetration and reach!!

VALUE


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Touching 90%Urban & Rural households

2.0 Billion USD1.2 Mn tonnes

Largest Stomach Share Next only to Main meals16% in Urban, 12% in Rural

50% consumption in Rural 35% consumption from income groups < 25 USD/ month

One of the most hygienically packaged categories

100 gm. Glucose biscuits provide 20%of energy, proteins, calcium required by average adult

Bakery (biscuits) is now the most salient and widelyconsumed processed food category (also the Largest!!)


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Our commitment-Remove theOur commitment-Remove thebadbad

Britannia is the First food company in India to become a Zero Trans Fat company


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R E V E N U EE V E N U E90% OF THE ANNUALREVENUE OF BRITANNIAINDUSTRIES COMES FROMTHE BISCUITS.

10% OF THE REVENUE COMESFROM DAIRY AND BAKERYPRODUCTS.


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COMPETITORSCOMPETITORS


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Year Dividend Percentage1996 40.001997 40.001998 50.001999 55.002000 45.002001 55.002002 75.002003 100.002004 110.00

2005 140.002006 150.002007 150.002008 180.00

Britannia has an excellent track record of rewarding its shareholders.

The company has an uninterrupted record of distributing dividends for several decades. The dividends declared over the last 10 years are asunder

Britannia shareholders


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Britannia veg cake

richoice Health Starter kit

Dairy whitener

Daily fresh

Bread

p r o d u c t s


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:u r c o m m i t m e n t T a k i n g u t r i t i o n t o a B i l l i o n


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SWOTANALYSISANALYSIS

Britannia Industries Ltd. - SWOT Analysis examines the companys keybusiness structure and operations, history and products, and providessummary analysis of its key revenue lines and strategy.

Strength- Quality productTrustHomogenous.

Weakness- Suffer duplicity.Wide coverage.Labor problems.

Opportunities- Forfeiture of the products.Scope of reform.

Create capitalism( Time magazine )Flourish {$300 billion by 2015}

Threats- Competitors.Market changes.Geographical shifts.


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InternalInternal environmentenvironment( ) .o d e o f B u s i n e s s C o n d u c t C O B C

v -ustomers Quality product and services,edia Publishing and Public Appearances&inancial Report ing Records

.ai r tr eatmentv -uppliers -on discri mi nation laws

v -ntermediar ies Appointment of Quality control officer and tores .ontroller

v -ompetitors , , ,layers like PARLE G SUNFEAST AMUL SURYA[ ]O OD P RI YA GO LD

.ave a great impact in the market But Britannia has ossessed the 2nd

.osition in the world market

- %arle G has achieved 1st posit ion in the market with 69 arket share in

% .lucose biscuit and Bri tannia has only 24 market share-ecause Parle G

iscuit is one of the oldest company in glucose biscuit and ri tannia had come

.n this field in 1997


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External environmentExternal environment

Foreign Institutional Investment-8.59%

Inflation cause an decrease in profit of thecompany . It posted net profit of 32.8 croreagainst 47.3 crore posted during thecorresponding period a year ago.

The company's gifting segment grew 20%, and ithopes growth will come in at 35% this year, in spite of input costs going up .

Currently Britannia typically gets 70% of its festive period revenues from 10 cities,but wants to leverage 25 other cities whereit has distribution networks .


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Green MarketingGreen Marketing- .Eco friendly Green information ,It encourage clients to use FCS certified

, - ( )recycled post consumer waste PCW paper and.env friendly paper for press use

Britannia press is an approved and certified-member of co operative Green America and is

listed in the National Green pages Directory .

Britannia house holds Green TourismSilver Award.

It aim to run business in an env friendlyway. As a part of living in a unique andwonderful env of holy island that is applywith eco-cleaning products and lots of green information is been provided at thecottage.


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B r i t a n n i a b e l i ev e s

e n v i r o n m e n t a l

p e r fo r m a n c e i s k e y t os u s t a i n a b i l i t y a n d f u t u r e

s u c c e s s o f i t s b u s i n e s s

a n d t h i s p l a n e t .


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SUGGESTIONS

Proper Designation Of Authority.

Improve variety in Dairy and Bakery products.

Provide E-Commerce Facilities to customers.

Value club for Retailers.


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Documents

Britannia India Limited