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8/10/2019 Bringing Smiles1
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BRINGING SMILES
HPCLS
CORPORATE SOCIAL RESPONSIBILITY
BY
SURYA RAO.R
I-MBA B
BUSINESS ETHICS
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About HPCL
HPCL, a Government of India undertaking and a Fortune 500 company, is one of the
major integrated oil refining and marketing companies in India. It is a Mega Public Sector
Undertaking (PSU) with Navaratna status.
HPCL accounts for about 20% of the market share and about 10% of the nation's
refining capacity with two coastal refineries, one at Mumbai (West Coast) having a capacity
of 6.5 Million Metric Tonnes Per Annum (MMTPA) and the other in Vishakapatnam (East
Coast) with a capacity of 8.3 MMTPA. HPCL also holds an equity stake of 16.95% in
Mangalore Refinery & Petrochemicals Limited (MRPL), a state-of-the-art refinery at
Mangalore with a capacity of 9 MMTPA. In addition, HPCL, in collaboration with M/s
Mittal Energy Investment Pvt. Ltd. Has set up a 9 MMTPA refinery at Bathinda, in the state
of Punjab, as a Joint venture.
CSR in HPCL:
CSR purpose statement:
Serving the community is the purpose of our business.
Ensuring sustainable business process - financially, environmentally and socially, is
our effort.
Using core competence, expertise and technology of our business to reach the
common people, especially the underprivileged, is our aim.
Developing capacity in the community is our strategy.
Enhancing human excellence and improving quality of life is our endeavour.
CSR policy:
HPCL is committed to implement theGuidelines on Corporate Social Responsibility
for CPSEs issued by the Department of Public Enterprises (DPE), Govt. of India and
National Voluntary Guidelines on Social, Environmental & Economic Responsibilities
of Businessissued by the Ministry of Corporate Affairs, Govt. of India.
Salient features:
Creates a model of HPCL as a Conscious Corporate Citizen
Defines CSR projects according to national/ local significance
Categorizes the socio-economic areas for CSR projects
Financial allocation process
Implementation process with adequate checks and balances
Organizational structure to deliver the projects
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HPCL CSR Approach:
HPCL has adopted the Triple Bottom Line (TBL) approach. The concept of TBL
demands that a company's responsibility be to stakeholders rather than shareholders.
"People, Planet and Profit" succinctly describe the triple bottom lines and the goal of
sustainability.
People" (human capital)pertains to fair and beneficial business practices toward
labour and the community and region in which a corporation conducts its business.
Planet" (natural capital)refers to sustainable environmental practices.
Profit" is the economic valuecreated by the organization after deducting the cost
of all inputs, including the cost of the capital tied up.
CSR practices:
HPCLs commitment to Society and theweaker sections of the society is over 2 decades old.
Lately, HPCL has upgraded its CSR operating
practices to reach out to wider sections of society.
At the Field Level:
The broad categories of the projects undertaken by under this methodology Field
Level Initiatives - are:
Primary Education
Scholarships for Students
Drinking Water Facilities
Health Care
Vocational Training
Rehabilitation of Persons with Disabilities
Other Welfare Activities.
At Corporate Level:
The emphasis of HPCL has been in the areas of Sustainable Livelihood, Child Care,
Education, Health Care and Community Development.
Implementation Process,
Need Assessment / Base line study is taken up at beginning.
MOUs are signed with the Implementation partners specifying deliverables.
Annual plan is drawn up with milestones.
Monitoring through quarterly reports and Field visits.Periodic reviews at the Directors level.
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CSR Projects:
As a responsible Corporate Citizen, HPCL has taken up Education, Health Care,
Child care, Livelihood and Community Development as the themes of CSR to make a
difference to the underprivileged.
Under CSR, HPCL has undertaken projects under 5 different themes: They are:
Child Care
o Child Rights - "Bal Haq"
o Care of Slum Children - "Muskan"
o Rescue of Children in destress- "Child Line"
Education
o Computer awareness- "Unnati"
o Girl Child - Nanhi Kali
o
Children with special needs- ADAPTo Mid-Day Meals for Govt. schools- Akshaya Patra
Health Care
o Medical facilities at Rehabilitation centres- Navjyot
o Awareness on HIV among truckers -"Suraksha"
o Medical Care in Rural Areas -Wockhardt
o Sushrut Hospital
Livelihood
o Skill Development - "Swavalamban"
o Employability for youth in Urban Slums -Smile
Community Development
o
Rain water harvesting -"Jal-tarang"o Solar lighting- LaBL
o Community Kitchen -"Rasoi Ghar"
Child care:
Hope, Trust, and InnocenceThis is what one expects to see in the eyes of the child.
When these signs of childhood are replaced by betrayal, hunger, fear and suspicion, serious
action is called for - to make the society a better place for children to live in. HPCL has
partnered in this transformation thru the projects - Bal Haq, Muskan and Child Line.
Child Rights- Bal Haq:
Holistic development of children by
working on Child Rights to ensure a just, self-
reliant, dignified society where children have an
opportunity for their Growth and Development.
This project is partnered with Child Rights &
You (CRY) which is an Indian Organization
operating with various non -profit community
based organizations working to make apermanent change in the lives of underprivileged
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Indian children and their communities and address the root causes that impact childrens lives
gender, caste, displacement, livelihood etc.
Indicators of Success:
This project was implemented in Naupada and Kendrapara districts of Orissa and inRajkot district of Gujarat for marginalized communities and children and covers over 58
villages.
Muskan:
Street children are most vulnerable and need to be protected from falling into bad
company or from getting involved in antisocial or criminal activities. They also need a
shelter, a caring hand and proper training to make a good career. This program aims at
providing basic needs like food clothes, shelter, health care, education and vocational
training.
This program has been under implementation since 2005-06 and is partnered with
Prayas - Juvenile Aid Center (JAC) Society , New Delhi for taking care of street / run away
children and placing them in shelter homes of
Tughalakabad and Jahangirpuri for bringing
back their lost childhood.
Indicators of Success:
During the year 2011-12, about 220
children have been provided with basic needslike Food, Clothing, Shelter, Health Care,
Counselling, Non Formal Education and
Vocational training for their overall
development and making them capable to
stand on their own feet.
Rescue of Children in de stress - Child Line:
Provide quick and reliable mode of transport in the form of a Childline Rescue Van
that will transport a child from a risk ridden situation to a safer space. Also create access to
children in those places which are difficult to reach without a vehicle. The Childline Van willalso serve as a tool for outreach programs. The
presence of a Van in highly populated areas such
as colleges, schools, markets, theatres, fairs etc.
will create larger awareness which cannot be
achieved by a stationary kiosk or face to face
outreach programs.
Indicators of Success:
The Childline Van operates in Mumbai,
Delhi and Kolkata.
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Education:
Education is the pond of knowledge. Every country of the world is working towards
enhancing its level of development. Education forms the foundation of a developed society.
There is a strong correlation between the existing social ills such as spiralling population rate,
dowry deaths, caste system etc. and lack of education of the girl child. Empowering the girlchild with education would result in huge benefits for the nation in the long term.
Computer Awareness Programs- Unnati:
To provide time bound computer awareness
programs and personal computers to students in
semi- urban and rural schools. The students are
introduced to computer basics, including MS Office
free of charge and duration of course is four to six
months.
Indicators of Success:
This project has been under implementation
since 2005-06 and is partnered with NIIT Limited
for promoting computer education with allied
facilities like MS Office, LAN, and Internet. During
the year 2011-12, the project is implemented in 30
schools in different parts of India covering 5500
students as beneficiaries of this program.
Girl ChildNanhi Kali:
Domestic work and other pressures
prevent the young girl child from attending
school. Also social patterns of upbringing
always give the male child to attend school and
the girl child is left at home to help with the
domestic chores or even work in the fields. This
project is for the girl child to help her get
educated and even discover her talents in other
performing arts and other fields.
All the beneficiaries of the Nanhi Kali
project come from very poor families and
computer training is beyond their means Girls from backward and tribal areas, whose parents
are below the poverty line, are identified. The program provides academic material support to
the girl child and creates an enabling environment for the girl to pursue her studies and get
basic education. This program has been under implementation since 2005-06 and is partnered
with K.C.Mahindra Education Trust (KCMET), Mumbai.
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Indicators of Success:
During the year 2011-12, about 9168 girl children have benefitted from Standard I to
Standard X. A majority of these families are daily wage laborers, vegetable vendors,
rickshaw pullers and other economically backward groups.
Children with Special Needs - (ADAPT):
Enhancing the lives of children with disabilities
through provision of education, training and proper
therapeutic treatment so that they can realize their
fullest potential in future and providing a safe
environment where they get accepted and develop
themselves.
Also raise awareness and understanding among their
parents regarding the potential of their disabled
children and consequently create awareness in the
society regarding disabled children.
This program will support education and therapy needs of the children with
disabilities and make an attempt to bring them into the main stream schools and give them
equal opportunities for education and growth. CWSN is being implemented through ADAPT
(Abled Disabled All People Together) in Mumbai.
Indicators of Success:
This project commenced in 2011-12 and 305 such children have benefitted.
Midday Meals for govt. Schools - (Akshaya Patra):
Providing nutritional mid-day meals to children going to government schools to
prevent drop out, to increase the attendance and to tackle the malnutrition among them,
thereby contributing to eradication of extreme Poverty & hunger, achieving Universal
Education, promoting Gender equality and empowering women.
Indicators of Success:
This program is implemented during the
year 2011-12 and it provides Direct access to food
for the under privileged children by providing mid-
day meals in Visakhapatnam and Guwahati for
5000 children and providing Food distribution
vehicles & vessels at Medak District in Andhra
Pradesh through Akshaya Patra, who work in
partnership with various State Governments of
India. This wholesome meal is often the only
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nutrition the students have during the day. The food lab therefore strives to ensure that the
meals are appealing to children, while also meeting the requirements of a growing child. The
Foundations centralized kitchens, among the largest in the world, use innovative technology
to cook hundreds of thousands of meals in a few short hours. The decentralized kitchens
reach out to children in the remotest areas of India while also creating employment for
hundreds of women.
Health care:
It is a challenge for the underprivileged / Marginalized sections of the society to
access health facilities. HPCL attempts to provide health care to these people by providing
quality Health care facilities as well as imparting health awareness. This helps to make these
people sensitive towards various health aspects and making these sections of society healthy
and productive.
Health at Rehabilitation Centres- Navjyot:
Improve the health index of children by
providing them health care, which would in turn ensure
that they do not drop out of school for health reasons.
The children and their parents are advised on the need
for a balanced diet and wherever required, a diet chart is
worked out on the basis of the childs health and given
to the parents for implementation.
This project has been under implementation
since 2005-06 and is partnered with Navjyoti India
Foundation, New Delhi for supporting Child Health
and Welfare program at Resettlement Colony at Bawana in Delhi.
Indicators of Success:
During the year 2011-12 over 5100 children benefitted. They were provided health
care facilities, referral services thru regular health check-up camps, rehabilitation for slumfamilies and training programs, including family planning programs.
Awareness on HIV among truckers Suraksha:
Impart awareness about HIV amongst the truckers
who are considered high risk population. A network of
Khushi clinics have been opened for free diagnosis and
treatment of STD and HIV. This minimises threat to the
large population of truckers and their families. Extensive
interactive training was given to 400 members of the petrolpump staff and 12 HPCL officials. The project created a
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committed cadre from among the staff at the outlets especially along the highways and
through them, a behavioral change in the target group was brought by acceptance of safe
practices. Condom vending machines have been installed at petrol pumps, giving the target
group easy access to condoms.
Indicators of Success:
During the year 2010-11, two Khushi Clinics were set up at Highway Retail Outlets
- one at Ravulapalem in Andhra Pradesh and other at Shoolagiri in Tamilnadu. During 2011-
12 two new clinics have been installed in Satara and Kanpur districts.
Health services in Rural Areas:
Provide free rural health care
services by operating Mobile Medical
units (Vans) within Reach - In approachof the underprivileged areas of the rural
community. The van will be fully
equipped in accordance with the
prescribed Medical standards, to attend to
the needs of the patients. The cases, which
require further treatment, shall be referred
to higher hospitals in the vicinity.
Indicators of Success:
In 2011-12, this program had been rolled out in Bihta district in Bihar through
Wockhardt Foundation. Each van is fitted with a GPRS system and covers patients in about
25 villages in weekly cycles. A doctor is attached to each van. Besides the medical checkup
and health support, the doctors also spread awareness on hygiene and health care.
Livelihood:
The rapid changes at the macro level that India witnessed since the early nineties has
contributed to the instability of the livelihood systems of the poorer section of both rural and
urban households. HPCL endeavours to provide Vocational training for capacity building /skills development to those potential youth to enable them to earn their livelihood. This helps
the youth acquire skills of world class quality that match industry requirements.
Swavalamban:
One of the biggest problems faced by the country and its youth is unemployment.
Most of the youth in rural areas lack the requisite skills for the available jobs. Thus, there is a
need for them to be trained in different skills. This enables them to be self-employed, earn
their livelihood, and at the same time, create job opportunities for others.
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This project is on since 2005-06 and is
partnered with Confederation of Indian Industry
(CII), New Delhi. Vocational training is imparted to
unemployed youth including school dropouts at
various locations like Bhathinda, Chandigarh,Guwahati, Visakhapatnam, Loni, and Hyderabad.
The skills imparted include Basic Electrical
installation, AC & Refrigeration, Fabrication,
welding, Plumbing, Basic IT, automobile repairing,
Computer Beauty Culture & Skin care etc. During
the year 2011-12 about 3575 beneficiaries were
covered under this project.
Employability for youth in Urban Slums (Smile):
Creating a pool of independent youth, from the under privileged section, through skill
enhancement in tandem with market requirement. The project aims at preparing urban
underprivileged (adolescent youths) with
skills in English Proficiency, basic
computer education and soft skills for
enhancing their prospects of employment
in fast expanding sector like hospitality,
retail outlets and BPO sectors.
SMILE Twin e- learning Program(STeP) is a national level program of
Smile Foundation, towards creating a pool
of independent youthfrom the
marginalized section, through skill
enhancement in tandem with market requirements. This project is currently operational at one
new center at Jaipur and 3 existing centers at Chennai, Chandigarh and Bhopal.
Indicators of Success:
The total no. of beneficiaries during the year2011-12 are 240 youth.
Community Development:
Community development is a skilled process and is based on the belief that
communities cannot be helped unless they themselves agree to this process. Community
development has to look both ways: not only at how the community is working at the grassroots, but also at how responsive key institutions are to the needs of local communities. It is
necessary to strengthen the communities by creating resources and enabling people to act
together to foster social inclusion and equality.
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Rain water HarvestingJaltarang:
Ensure water and food security and
overcome drought in drought prone areas
to achieve poverty reduction and
sustainable development by rain waterharvesting.
Indicators of Success:
Rain water harvesting projects have
been initiated at the following locations:
Thane district of Maharashtra with
Impact India Foundation
Kanchipuram district of Tamilnadu with Dhan Foundation
Pudukottai & Karasanur districts of Tamilnadu with MS Swaminathan Research
Foundation
Makunda Village, Ranchi district of Jharkhand with Xavier Institute of Social Service
(XISS)
Conclusion:
Every company has its own social responsibilities which should be served to the
public in and around the company. To grow further in this competitive world the companies
are very much concentrating on the CSR to get place in public heart which will be very
powerful weapon in later stage of the companies development.