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© 2009, Cognizant Technology Solutions. All Rights Reserved.The information contained herein is subject to change without notice.
Bringing in Delivery Efficiencies with SAP
Transportation Management
May 13, 2009
LogisticsService
Providers
LogisticsService
Providers
Distributor
Raw Material Suppliers
Packaging Suppliers
Customer Warehouse
End Consumers
Retailers
Distribution Center
SAP with Cognizant Logistics Fulfillment Management (LFM)
Global Trade Mgmt / Services
Supply Chain Performance Management
Extended Warehouse
Mgmt
Transportation Mgmt / Event
Mgmt
Supplier Network
Collaboration
Global Available to
Promise
Integrated, end-to-end logistics and fulfillment processes
Manufacturer
2
3
Introduction
Rexam’s Business Environment and Challenge
Rexam’s Innovative Business Solution
Rexam’s Elements of Success
The Right Package
The Right Partner
The Right Approach
Q & A
Agenda
4
Introduction
Learn how Rexam improved its delivery processes to meet the ever-changing requirements of its customers, by incorporating real-time order changes into their Transportation Planning and Carrier Management in SAP Transportation Management (SAP TM).
Rexam was a ramp-up customer for SAP TM 6.0, and this project was delivered by a team of experienced SAP TM consultants from Cognizant with active support from SAP Consulting and the SAP TM development team.
With SAP TM in place, Rexam expects substantial improvements in KPIs for supply chain responsiveness and delivery reliability bystreamlining the carrier selection process.
5
Agenda
Introduction
Rexam’s Business Environment and Challenge
Rexam’s Innovative Business Solution
Rexam’s Elements of Success
The Right Package
The Right Partner
The Right Approach
Q & A
6
Rexam – Background Information
Global leader in packagingOffers broad range of packaging services & solutions for brand marketersOver 23,500 people in 20 countries (110 plants)Revenue of more than $7.4 billion – FTSE 100Lines of business » Beverage cans » Plastic packaging
Rexam Beverage Cans North America (BCNA) is largest sector with 17 plants in North America
7
Rexam’s IT Landscape
EDI Portals
SDSales &
Distribution
MMMaterials
Management
PPProduction Planning
& Execution
FI/CO/AAFinancials
PSProject Systems
Quality Mgmt Process Monitoring
APOSales Forecasting
& Detailed Scheduling
WMSWarehouse Management
Core R/3Core R/3 ValueValue--added SAPadded SAP
Plant Plant SystemsSystems
SAP Business Warehouse
PMPlant
Maintenance
DMSDocument
Management.
EnterpriseEnterpriseSystemsSystems
Partner Partner IntegrationIntegration
MES (SAP MII)
8
Rexam’s Business Environment
Key supplier to leading consumer beverage brands
High visibility of any delivery non-conformance has created a strong organizational focus on transportation
High volume of shipments annually
Highly seasonal demand
Dynamic changes in customer orders
No automated system for carrier selection and tendering processes
Challenging to comply with pre-established routing guides
9
Rexam’s Business Challenges
Near 100% fill rate could not be negatively
impacted
Routing guide compliance had to
increase across the organization
Aggressive timelines for go-live < 6
months
Accommodate last minute
customer changes to sales orders
Propagate sales order changes to carriers in
real time
Rexam’s Criteria for Success
Highly automated, Exception-based
Timely & Accurate Alerting mechanism
Very simple User interface (Internal & External)
Scalable – Configurable business rules to accommodate future scenarios
Easy to Support
Reporting for KPIs & decision-making
The Right Package SAP TM
Integrates seamlessly with SAP ERP
Provides a single vendor landscape
Puts a platform in place to enhance information sharing across multiple systems
Protects our investments at the enterprise level as applications continue to evolve
Reduces the amount of customization we have done to Core R/3, thereby still providing strategic system value, while simplifying support and future upgrades
12
Confirm Order
Confirm Order
Prod / Qty Change
Prod / Qty Change
Delivery Date Change
Delivery Date Change
Location ChangeLocation Change
Order Cancellation
Order Cancellation
AcceptanceAcceptance AcceptanceAcceptanceAcceptanceAcceptance
TenderingTendering
Change Freight Order
Change Freight Order
Change Freight Order
Change Freight Order
Change Freight Order
Change Freight Order
Change Freight Order
Change Freight Order
Call CarrierCall Carrier Call CarrierCall CarrierCall CarrierCall CarrierCall CarrierCall Carrier
Re-tenderingRe-tenderingConditional
Re-tenderingConditional
Re-tenderingCancellationCancellation CancellationCancellation
Place Order Change Order
The Right PackageOrder Process Flow prior to SAP TM
Plant Shipping Manager
Customer (Portal / EDI)
CarrierManual
13
Confirm Order
Confirm Order
Prod / Qty Change
Prod / Qty Change
Delivery Date Change
Delivery Date Change
Location ChangeLocation Change
Order Cancellation
Order Cancellation
AcceptanceAcceptanceEmail for
Cancellation Email for
Cancellation AcceptanceAcceptanceAcceptanceAcceptance
TenderingTendering Call CarrierCall Carrier
Re-tenderingRe-tenderingConditional
Re-tenderingConditional
Re-tenderingCancellationCancellation CancellationCancellation
Email for Cancellation
Email for Cancellation
Call CarrierCall CarrierCall CarrierCall Carrier Call CarrierCall Carrier
The Right PackageOrder Process Flow resulting from SAP TM
Carrier
Customer(Portal / EDI)
Place Order Change Order
Change Freight Order
Change Freight Order
Change Freight Order
Change Freight Order
Change Freight Order
Change Freight Order
Change Freight Order
Change Freight Order
Plant Shipping Manager
Automated
The Right Package: Rexam’s Transportation Planning System resulting from SAP TM
14
Automated processes and carrier interactions facilitated by tight integration between SAP ERP and SAP TM and Rexam’s carriers
The Right PackageRexam’s Solution Highlights
Real-time sensing of and responding to sales order changes» Seamless integration between ERP and TM
» Detailed business rules to accommodate all possible order changes
Configurable, rules-based transportation planning and arrangement reflecting Rexam’s policies » Peer-to-Peer, broadcast, open tendering» Collaborative tendering with carriers via EDI or Web, and e-mail» Manual intervention capabilities for managing rare exceptions
Real-time alerts and reports to identify and escalate exceptions
Simplified processes and user interface for plant users and carriers
15
The Right PackageSAP TM System Architecture at Rexam
ECC PI
EDI (Gentran)
TM
Carriers
CIF (Master data)
Transaction Data
TransactionData
The Right Package Business Benefits to Rexam
17
SAP TM Solution
React swiftly – without manual intervention – to rapid changes to and variability in customer demand
Increased routing guide compliance
with core carriers across all plants
Decreased errors and increased time devoted to higher value-add processes
More strategic partnerships with its
preferred carriers/ partners
Rexam – Journey to Logistics Excellence
TMS Diagnostics
2007Sep
2008Feb
2009
Kickoff Pilot
Kickoff PHASE - III
Dock Scheduling
APO Integration
May 2009
Roll outs
17 Plants 42 Warehouses
60 carriers
Accessorial Mgmt BW Reporting
PHASE – I(Carrier Selection, Tendering, Route Guide)
Dec 2009 2010
PHASE – II
The Right Partner
SAP TM 6.0
Strong partnership requirement
Complimentary vision, scale and ability to deliver
19
20
Introduction
Rexam’s Business Environment and Challenge
Rexam’s Innovative Business Solution
Rexam’s Elements of Success
The Right Package
The Right Partner
The Right Approach
Q & A
Agenda
The Right Partner Cognizant Overview
Captive technology arm for The D&B Corp. and group companies
Started servicing third-party customers
Listed on NASDAQBecame the first IT company leveraging India to get listed on the NASDAQ
Assessed atSEI-CMMi level 5 and P-CMM Level 5and Cognizant goes public
Identified as a Tier 1 IT Services Company by Gartner, Forrester
Added to the NASDAQ 100 Index along with companies like Dell, Microsoft, Yahoo and Starbucks
Fastest IT services company to hit$1 billion revenue run rate
Added to S&P 500
Ranked 12th in Business Week 50 of “Best in Class”
19961994
1998
2002
2004
2005
2006
2007
2008
Entered Fortune 1000Ranked 6th in Forbes25 Fastest Growing Tech Companies list
Leading Global IT Services ProviderBorn global: U.S.-based (Teaneck, NJ) with global delivery modelTier 1 IT services provider Leaders in both Gartner Magic Quadrant and Forrester WaveTraded on NASDAQ (CTSH) - Part of S&P 500 & NASDAQ 100Revenues for 2008: $2.83 billionEmployees: 62,000+Customers: 500+, 46 Fortune 100Global operations: More than 12,000 outsourcing projects in 40+ countries
Cognizant seems to consistently understand its clients and their businesses better than
its competitors
Forrester
the typical Cognizant client is more satisfied than any other vendor’s
customerStephanie Moore
21
The Right Partner Global Footprint
MinneapolisChicagoNew JerseyAtlantaDallasIrvineSan Francisco
LondonFrankfurtSingaporeTokyoAmsterdamZurichOslo
BangaloreChennaiCoimbatoreHyderabadKolkattaPuneCochinMumbai
ShanghaiAmsterdamBuenos AiresTorontoPhoenixBudapestBentonville
AustraliaArgentinaBelgiumBrazilCanadaChinaDenmarkFinland
FranceGermanyHong KongIrelandItalyJapanMalaysia
NetherlandsNigeriaNorwayPortugalSingaporeSpainSweden
SwitzerlandTaiwanThailandUAEUKUS
22
10 percent of revenue• Technology road map
definitionPortfolio analysisComplex application development
40 percent of revenue• Application development
Application integrationCustomer solutions
50 percent of revenue• Application maintenance
Technology transformationLegacy modernizationCode re-engineeringIT infrastructure Services
The Right Partner Three-tier Model
23
Board-level relationship with SAP
Joint pursuit of partnering opportunities
Strong relationship with SAP board
SAP Customer
Acquired licenses for all major SAP apps
Based on most recent IDES releases
Leveraging SAP internal landscape for prototypes, POCs, training etc.
Strategic product evaluation teams
Strong Relationship with SAP Labs
Engaged with SAP Labs in development and testing of next-generation SAP products and components
250+ consultants currently engaged with SAP Labs
SAP NetWeaver offshore testing center (OTC): First global “Trusted Partner” to develop & test SAP NetWeaver solutions outside SAP facilities in an OTC model
OTC Test Beds for testing client’s business scenarios
SAP Partner
Global Services Partner
Presence in Partner Port at Waldorf, Germany
Joint development and GTM strategy for Life Sciences solutions
Continuous contributions by Cognizant on SAP Developer Network (SDN) – Ranked 3rd
worldwide
The Cognizant SAP Touchstone Center – a hub for development and innovation to facilitatedemos, PoCs and pilots across SAP solutions
Focused Solutions Portfolio
Ready-to-Run (R2R) TM in a Box to deliver pre-configured transportation planning and arrangement capabilities for truckload shippers
Proprietary solutions that are powered by SAP NetWeaver: ePDM, YardelligentTM and WasteTraceTM
iLEMS, Cognizant’s integrated licensing and entitlement management solution for SAP
The only software services provider with a certified ePedigree solution (ePDM)
Close Collaboration with SAP Transportation Management for new product development on TM 8.0 and ramp-up for TM 6.0 and 7.0
24
The Right PartnerStrong Partnership with SAP
Extensive scenario planning and testingStrong traceability between requirements and test casesMultiple and highly structured testingcyclesSeparate environment setup for various phases
Detailed due diligence to gather Rexam specific requirementsCustomized demo for Rexam in the early stagesDetailed scope definitionprocess to provide clarity
Right mix of SAP Transportation Management, ERP and functional resources on-site and offshore“Follow the sun” approach between teams during UAT and deploymentClose partnership with SAP development in Waldorf
True business and system integrator role Effective coordination with Rexam business and ITEffective issue communication and resolution with SAP and Rexam
Expert Test Planning and Execution
Focused Client Investment
Effective Global DeliveryOwnership and Partnering
The Right Approach Commitment to Delivery Excellence
25
LogisticsService
Providers
LogisticsService
Providers
Distributor
Raw Material Suppliers
Packaging Suppliers
Customer Warehouse
End Consumers
Retailers
Distribution Center
Next Steps Cognizant’s End-to-End SAP TM and LFM Solution
Global Trade Mgmt / Services
Supply Chain Performance Management
Extended Warehouse
Mgmt
Transportation Mgmt / Event
Mgmt
Supplier Network
Collaboration
Global Available to
Promise
Integrated, end-to-end logistics and fulfillment processes
Manufacturer
26
27
Introduction
Rexam’s Business Environment and Challenge
Rexam’s Innovative Business Solution
Rexam’s Elements of Success
The Right Package
The Right Partner
The Right Approach
Q & A
Agenda
Questions ??
© SAP AG 2009. All rights reserved. / Page 29
Copyright 2009 SAP AG
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